Running Head: HOSPITALITY

HOSPITALITY
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Table of Contents
Market performance index...........................................................................................................................2
Tactics.........................................................................................................................................................2
Economy pricing.....................................................................................................................................2
Penetration pricing...................................................................................................................................2
Price skimming........................................................................................................................................2
Strategies.....................................................................................................................................................3
Focus on direct booking..........................................................................................................................3
Focus on mobile optimization..................................................................................................................3
Freelance revenue manager.....................................................................................................................3
Bibliography................................................................................................................................................4
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Indexes
A market performance index is a portfolio of investments that represents the financial
market. This has been founded within the analysis that the rate of change is positive for the
organization in market that is 6.1. The average rate index is effective to measure performance
compare to competitors. It has been seen that organization is gaining negative changes in it with
-0.5. Revenue generation index is effective to compare the revenue from competitors. This has
been analyzed that organization is gaining positive and effective changes in it with the 5.3.

Tactics
It is important for the William blue hotel to use the rate management tactics to improve
competitive position and revenue. Rate management tactics are as follows.

Economy pricing
This will be effective and work sustainably for thee William blue hotel. The organization
should lower the costs and overhead compare to competitors. This will allow providing the
services at discounted prices and achieving a high share within the market (Guizzardi, Pons, &
Ranieri, 2017). This will also help to appeal to the customers that are squeezed financially within
the economic instability. Lower prices of services will help to undercut rivals within the market
and gain a strong competitive edge.

Penetration pricing
This will help to William blue hotel to set the special introductory offer with high-quality
services. It will rely on the expectation which consumers naturally switch to low cost, with high-
quality services that help to penetrate the market very fast. This will allow the organization to
lower launch prices as a competitive weapon against established rivals. This will be the fastest
way for the business to win share within the market and secure against the competitors. It will
increase the volume of sales and increase the possibility to accomplish economies of scale within
a small period of time.
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Price skimming
It will include setting a high price on quality services with the objective to generate more
revenues (Grissemann, Plank, & Brunner-Sperdin, 2013). The objective is to gain as much as
revenue possible form people that like to buy the services and lower the price while the market
becomes saturated. William's blue hotel to compete should offer the new services as novelty is
important and consent to remain within a better position.

Strategies
The following strategies will help to enact the support and successful execution of
proposed tactics.

Focus on direct booking

This is important for the William blue hotel to cater the all services channels and meet the
requirements of customers. This is sensible to try to increase the direct booking numbers which
are made by customers (Dedeoğlu, & Demirer, 2015). It will work for the business as no
requirement to pay the commission to any broker, agent, and a third party that means ideal to
maximize the revenue. This also includes the option to offer exclusive incentives like loyalty
points for customers that book directly by the website.

Focus on mobile optimization

This is working as the most important stream of revenue. This is important for the
William blue hotel to ensure that optimized regarding mobile viewing, meaning that loads
quickly pages display, and display appropriately on mobile devices and buttons are works as
fully functional services.

Freelance revenue manager

Freelance revenue manager will help to provide accurate knowledge, expertise and work
more quickly to achieve the objectives. This will also help the management to establish the
expertise and remain effective to save money on associated costs with the program of training.
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Bibliography
Dedeoğlu, B. B., & Demirer, H. (2015). Differences in service quality perceptions of
stakeholders in the hotel industry. International Journal of Contemporary Hospitality
Management.

Grissemann, U., Plank, A., & Brunner-Sperdin, A. (2013). Enhancing the business performance
of hotels: The role of innovation and customer orientation. International Journal of
Hospitality Management, 33, 347-356.

Guizzardi, A., Pons, F. M. E., & Ranieri, E. (2017). Advance booking and hotel price variability
online: Any opportunity for business customers?. International Journal of Hospitality
Management, 64(09), 85-93.