Professional Documents
Culture Documents
Brain Storming - Brain Storming aims to promote creative thinking, whilst bringing
team leaders together and helping them engage in a lucrative discussion of fixing a
common issue. The participants are required to critically assess the matter that is put
forward. They are then asked to contribute new ideas or new angles on tackling the
conflict. The principle behind brain storming is that managers come together and build a
plan based on all of their suggestions.
Activity 2
- About chosen company
Philippine Airlines
Philippine Airlines first took to the skies on March 15, 1941 using a five-seater Beech
model 18 aircraft amid the specter of global war. That flight earned for PAL the distinction of
being “Asia's First Airline.”
Since then, PAL etched numerous firsts in Philippine commercial aviation. PAL is the
only full-service Philippine air carrier offering a higher level of inflight and on-ground service,
drawing from its long experience in airline operations for the past seven decades.
Passengers may choose to fly on Business Class, Premium Economy (selected aircraft),
or Economy Class, and would enjoy generous baggage allowance, spacious legroom, inflight
wireless connectivity, sumptuous inflight dishes, quality products and services, a popular
frequent flyer program (Mabuhay Miles) and many more.
PAL operates an extensive network of flights out of its four (4) hub airports: Manila
(Ninoy Aquino), Cebu (Mactan), Clark and Davao.
Today, PAL flies to over 100 destinations spanning across Asia, North America, Europe,
Oceania, and the Philippines, using its fleets of Boeing B777s, Airbus A350s, A330s, A321neos,
A321ceos, A320s, and Bombardier Q400s, and boasting one of the youngest fleets in the
industry with an average age of just five years.
PAL's international route network extends as far in the east to New York and in the west
to London, covering two-thirds of the globe.
PAL is the first Philippine-based carrier certified safe by the International Air Transport
Association (IATA), through its IATA Operational Safety Audit (IOSA) Program.
At its diamond anniversary in 2016, PAL announced a new corporate vision - to be a
five-star airline by 2020. In support of this goal, a new brand identity was unveiled, embodying
warm and caring service that can only come from the Heart of the Filipino. This new branding
projects PAL as the showcase of the best of the Philippines and of the Filipino.
In February 2018, PAL was certified a 4-Star airline by Skytrax, the international air
transport rating organization. PAL joins the list of 40 world-class airlines around the globe also
rated 4-Star. PAL is the first and only airline in the Philippines with a 4-Star Rating.
PAL is stepping up efforts to become a 5-Star airline by expanding its fleet and route
network and continuously innovating its products and services.
Organizational Chart
Jaime Baustista
Director
Johnip Cua
Director Susan Tcheng-Lee
Chief Financial Officer
Michael Tan
Director
Gregorio T. Yu
Director
Philosophy
PAL aims to become a five-star airline in a short span of years with service innovations,
route network expansion and fleet modernization as its flagship initiatives, guided by a
new brand philosophy – “Heart of the Filipino”
Mission
To meet the needs of the public for moving people, goods, and information, and in
particular for safe and reliable travel, transport, communication, distribution, and related
services (president’s flights, transportation and cargo services)
To offer such services of reasonable competitive prices and at the highest level of quality
consistent with such prices.
To provide satisfying career to its employees
To provide adequate return to its stockholders
To represent the best of the Philippines and the Filipino people to the world.
Vision
On the 19th of January 2018, the president of Philippine Airlines Mr. Jaime J. Bautista has
defined to a new vision for the company: