PROFESSIONAL

PROGRAMS

MicroMasters®
Program
in Business Management
Master the essentials of managing a successful business including accounting,
finance, marketing, operations, people management and strategy.

Indian Institute of
Management Bangalore

Blended | Rs 70,000 + Applicable Taxes

Course duration: 7-8 months
EdX® and MicroMasters® are registered
trademarks of edX Inc. All Rights Reserved.
 Overview
Managing in today’s dynamically changing global and complex environment requires business managers to
constantly challenge their existing world views and develop new approaches to generating competitive
advantages for the firms they lead. This calls for in-depth cross-functional knowledge and a global
perspective combined with personal leadership.

Understanding the managerial context of decision making is critical for a successful manager. The
MicroMasters program in management from the Indian Institute of Management Bangalore, aims to provide
the learner with the perfect learning pathway to develop core competencies across six management
disciplines:

Accounting
Finance
Operations Management
People Management
Marketing
Business Strategy

Take advantage of the MicroMasters program certificate to rejuvenate your career or enhance your
knowledge and credentials by stepping into the campus at IIMB to complete an Advanced Management
Programme on IIMBx.

What you will learn?

• An overview of business organizations and the role accounting plays in managing them.
• Understand the role of operations management in a firm and develop the ability to structure and solve
operations related problems.
• Acquire a deeper understanding of the different aspects of people management.
• An introduction to the systematic framework of marketing management and different approaches for
marketing goods and services.
• Master concepts and tools that are useful to managers for making financial decisions.
• Understand the analytical approaches underlying strategy and competitive advantage.

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 Real Career Impact
Oracle Consulting
The MicroMasters program of IIMB comes at the right time to help managers to gain a good
understanding of other disciplines such as Accounting, HR, Finance, Operations, Marketing and
Strategy. The online courses help them to pace their own learning and get an opportunity to do
an accelerated Advanced Management Program in campus. The knowledge gained from the
courses and the program will go long way in helping managers become more effective and
accelerate their personal growth. — Nagabhushana Urala,
Vice President, Oracle Consulting, EMEA

Program Benefits
Scalable cost-effective solutions for personal development

Flexible, personalized learning options to accommodate busy schedules

Improve company outcomes with more skilled workforce

For the Industry, By the Industry: Live Synchronous Case Study for each module

Career Support : Our Support team will help with the resume writing, focused interview preparation

Who is this program for?

Project Managers, Team Leads, First time managers, Mid-career professionals, Entrepreneurs

Program Vitals
Course Starts: 11th February 2020, Time Commitment: 1-13 weeks / course, 3-5 hours per week / course
Program Fee: Rs 70,000 + Applicable Taxes
Payment by Debit / Credit Card – Loan Facility Available

Micro Master Program Details:

Earn Verified Certificate in all six management courses
Take Credential to the next level

Participants who earn the MicroMasters program certificate can use it to apply to an in-campus programme,
viz. Advanced Management Programme on IIMBx (AMPx), a four-week programme including an
international immersion week delivered at the campus of a partner school in Europe. The Advanced
Management Programme on IIMBx (AMPx) is a Long Duration Certificate programme offered by Executive
Education at IIMB and comprise of 23 programme days.

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 Meet Your Instructors
According to world-renowned management consultant, Peter Drucker, "Marketing is the only distinguishing
and unique function of business…There is only one valid definition of business purpose and that is to create
a customer.”

While the significance of marketing in today’s business world can never be overstated, it is the precise
understanding and appreciation of marketing management that needs to be accentuated. Marketing
management allows an organization to track, review and analyze their marketing resources and activities.
In this marketing course, you will learn the fundamentals of marketing management, as you gradually learn
advanced theories and applications through real world business examples, illustrations, cases and
exercises. You will learn how marketing management tools can be used to increase your customer base,
improve customer satisfaction and increase your company’s overall perceived value.
You will learn how marketing serves as a key element within an organization’s strategy.

Indian Institute of Management Bangalore

Ashis Mishra
Ashok Thampy
Assistant Professor, Marketing
Professor, Finance,
IIM Bangalore
IIM Bangalore

Sai Yayavaram
P D Jose
Associate Professor,
Corporate Strategy and Policy Professor, Corporate Strategy and
IIM Bangalore Policy IIM Bangalore

Vasanthi Srinivasan
Professor, Organizational MS Narasimhan
Behaviour and Human Resource
Management IIM Bangalore Professor, IIM Bangalore

Rejie George Pallathita
B. Mahadevan
Associate Professor, Corporate
Professor, Operations Strategy and Policy IIM
Management IIM Bangalore Bangalore

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 Courses
Operations Management
Operations Management  helps you to understand the role of OM in a firm and to develop abilities to
structure and solve operations related problems. The course will empower you with skills to address
important aspects of business operations including capacity, productivity, quality, and supply chain.
You will understand how operations in an organization are configured and factors that can potentially drive
the complexity of managing such operations. We will also introduce concepts like estimating capacity,
identifying bottlenecks, and de-bottlenecking.
Throughout the course, you will join us in discussions on productivity improvement methods, development
of quality assurance systems and configuration of supply chains.
The course will equip you with the right tools, techniques and skills to estimate, compute, analyze and
configure key elements of operations management.

What you'll learn

Identify an operations system with some known standard configurations

Make an assessment of the complexity of an operations system

Compute cycle times for operations and estimate capacity of the system

Understand the various components of a supply chain and the need to configure them appropriately

Identify methods for reducing bullwhip effect in supply chains

Understand and relate the concept of Lean Management to one’s own business situation

Initiate process & productivity improvement using NVA Analysis

Use specific tools and techniques to analyze quality problems

Monitor a process using control charts

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 People Management
Do you aspire to be an ideal people manager? The journey from being an individual contributor to a
people manager requires significant personal development and growth. If you are a 1st time manager, you
may have asked yourself:

• Where did I go wrong in managing this particular employee?

• How should I give feedback to my subordinates?
• How do I handle potential assessments?
• How should I motivate people who report to me?

The objective of this business and management course is to smoothen the transition for newly appointed
people managers, motivate and guide people who are aspiring to become one and to think back and
reflect for seasoned managers.

The course will provide learners with an enhanced understanding of the role of people management in
organizational context.

What you'll learn

Gain an overview of what it means to be an effective people manager

Have a deeper understanding of the different aspects of people management

Be able to appreciate the challenges faced by a 1st time manager

Reflect on your managerial experiences

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 Corporate Finance
Business organizations are constantly engaged in financial decision-making related to financial planning,
investments, capital purchases, etc. The right financial decisions play a critical role in maximizing an
organization’s business value.

How do we value assets?

What is a good investment?

Does a project create value?

Corporate finance will address these issues to help managers make value-enhancing decisions.
This business and management course will introduce you to the role of corporate finance in an
organization and the tools used to evaluate investment proposals.
The course will cover commonly used tools and techniques that help managers make decisions that create
value for their organizations such as time value of money, opportunity cost, net present value and internal
rate of return.

If you are interested in creating value for your organization, then this course is for you.

What you'll learn

The role of corporate finance in an organization

The role of financial markets in financing firms and

Individual’s need for funds

Capital budgeting tools such as payback period

Internal rate of return and net present value used in

Evaluating investments

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 Strategic Management
In this business and management course, you will develop a strong understanding of how firms compete
by learning about important analytical approaches that underlie business strategy.
This course will show you how a business views itself in its "totality" and in the context of its environment.
The course will be taught from the perspective of a manager or chief executive officer (CEO).

This course aims to equip you with a good understanding of:

• What managing a firm strategically implies?
• How one analyzes the industry in which a firm competes?
• How does a firm create competitive advantage?
• How does a firm sustain its competitive advantage?

What you'll learn

Industry and competitive analysis

Resource and competency analysis

Analyzing strategy across corporate and business levels

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 Accounting for Decision-Making
In order for a manager to effectively perform their role they must have an understanding of accounting
information, as accounting systems generate information that is used by both internal and external
stakeholders

Having a good understanding of accounting allows managers to communicate with the finance
department, bankers, suppliers and even tax authorities.

In this finance course, you will learn how to read and understand financial statements. You will learn all
relevant and important terms as they relate to the three financial statements - balance sheet, income
statement and cash flow statement. Subsequently, you will develop the capability to analyze business
performance through financial statements. You will see how the performance of any organization is
impacted by four fundamental drivers of profitability - asset management, cost management, leverage
management and tax management.

In the second part of the course, you will learn how to manage costs. We will cover product costing,
budgeting, budgetary control and cost analysis for decision making.
Successfully completing this course will transform you into a manager who is confident while discussing
and handling accounting and financial matters in the workplace, and help you as you move forward in your
managerial career and take on senior roles.

What you'll learn

Read and understand financial statements

Financial statement analysis

How to use accounting information to plan and control

your business and make decisions

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 Marketing Management
According to world-renowned management consultant, Peter Drucker, "Marketing is the only
distinguishing and unique function of business…There is only one valid definition of business purpose and
that is to create a customer.”

While the significance of marketing in today’s business world can never be overstated, it is the precise
understanding and appreciation of marketing management that needs to be accentuated. Marketing
management allows an organization to track, review and analyze their marketing resources and activities.
In this marketing course, you will learn the fundamentals of marketing management, as you gradually
learn advanced theories and applications through real world business examples, illustrations, cases and
exercises. You will learn how marketing management tools can be used to increase your customer base,
improve customer satisfaction and increase your company’s overall perceived value.
You will learn how marketing serves as a key element within an organization’s strategy.

What you'll learn

Basic concepts of marketing

Segmentation, targeting, differentiation and positioning

Marketing strategy

4Ps of marketing: product, price, place and promotion

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 Value Adds
Finance Simulation
In this single-player simulation by Harvard Business Publishing, participants act as a member of the capital
committee of the new Heritage Doll company and select projects to fund across the company’s three
divisions. Over a five year period, participants review a variety of proposals ranging from small, tactical
projects to major, strategic initiatives including an acquisition opportunity.

Each project includes a brief description, financial projections, project performance metrics, and a risk
profile. Annual budget constraints limit spending, requiring students to use financial metrics to assess
trade-offs and choose which projects to fund each year. Ultimately, students must develop a multiyear
capital budgeting strategy that creates the most value for the firm.

Projects have a wide variety of characteristics for students to analyze and consider. For example, some
projects introduce new product lines while others expand existing ones. Some projects are only available
for a limited time while others remain available every year. Some are mutually exclusive while others are
interdependent in either their costs or their potential payoffs. In addition, some current investment
decisions affect future investment opportunities.

Facilitated by:

Aniket Khera
Co-Founder, Willow
Investment Management LLC

Aniket manage an India-focused public-markets fund, and conducts academic research on emerging
markets with a special emphasis on India, and invest in India-based startups. His philosophy of
investment revolves around a value approach of assessing an intrinsic value, planning an appropriate
margin of safety and making the most of market cycles based on greed and fear.

Earlier Aniket served as Investment Officer at Wegmans Financial Services Ltd. where he managed the
India Value Fund. Before setting out on his career in finance, he served as a Senior Manager, Product
Development at GlobalLogic. He has also been a Software Engineer at Cisco Systems, Inc.

Aniket is a graduate from IIT Delhi and an MBA, Marketing and Finance from The University of Texas at
Dallas.

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 Accounting Simulation
In this single-player simulation by Harvard Business Publishing, participants act as the CEO of Sunflower
Nutraceuticals, a distributor of dietary supplements. In 3 phases over 10 simulated years, students
consider investment opportunities in revenue and EBIT (earnings before interest and taxes) growth and
cash flow improvements.

The firm operates on thin margins with a constrained cash position and limited credit. Students must
understand how the income statement, balance sheet, and statement of cash flows are interconnected as
they analyze the effects of each opportunity on working capital. The goal is to choose opportunities that
add the most value to the firm and balance the desire for growth with the need for maintaining liquidity.

Facilitated by:

Aniket Khera
Co-Founder, Willow
Investment Management LLC

Aniket manage an India-focused public-markets fund, and conducts academic research on emerging
markets with a special emphasis on India, and invest in India-based startups. His philosophy of
investment revolves around a value approach of assessing an intrinsic value, planning an appropriate
margin of safety and making the most of market cycles based on greed and fear.

Earlier Aniket served as Investment Officer at Wegmans Financial Services Ltd. where he managed the
India Value Fund. Before setting out on his career in finance, he served as a Senior Manager, Product
Development at GlobalLogic. He has also been a Software Engineer at Cisco Systems, Inc.

Aniket is a graduate from IIT Delhi and an MBA, Marketing and Finance from The University of Texas at
Dallas.

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 Supply Chain Management Simulation
This live online environment simulates the operational decisions in a typical supply chain including
demand forecasting, warehouse expansion, transport scheduling, production scheduling, capacity
planning, ordering policy to avoiding stock-outs, cost-effective delivery and more.

Participants compete with one another to accurately forecast demand and plan capacity accordingly.
Participants must apply fundamental concepts such as Optimum Order Quantity, Optimum Batch Size,
etc. to maximize their firm’s profits. Each one must manage the inventory levels in their warehouse to
avoid stock-outs and the resulting sales loss, while avoiding carrying costs of excess stocks and optimizing
transportation cost. May the best supply chain manager win!

Facilitated by:

Joseph A. Hopper
Principal, South Asia –Theory of Constraints Institute 

Has advised a variety of clients on their supply chains including:

• Leading global cooling tower manufacturer
• Leading online shapewear brand
• Major Sri Lankan Exotic Food Import House
• Two Auto Ancillaries
• Pharma API manufacturer
• World’s largest Towel factory

Joseph is the former Director at ISB Hyderabad

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 The Perils and Pitfalls of Leading Change:
A Young Manager's Turnaround Journey – Harvard Case Study
By Karen Cates, Guilherme Riederer, Nathan Tacha, Ulrich NseleAwandaRodrigue
After early successes in a very selective management-training program, Daniel Oliveira, a young manager
for Brazilian fashion chain Clothes & Accessories, is thrown into the deep end of the pool by being
reassigned to a region lagging in sales. Early on, Oliveira discovers that his store, located in mid-sized
Vitória in southeastern Brazil, is in trouble. As soon as he tries to make changes, however, he meets with
resistance from long-term employees. The case details his pitfalls and growing awareness of the
complexities of leading a diverse workforce and managing change.
Students will learn to analyze and discuss the process for leading change with people in mind and
understand how different tools could be applied in real life situations; discuss the manager's role in a
turnaround process and common mistakes made by inexperienced managers; weigh the risks and
consequences of different talent management (or leadership development) strategies; grasp the
importance of building effective teams and fostering buy-in to succeed in a leadership position.

Facilitated by:

Ashutosh Mishra
Head of Corporate Sales, Markets India at a large Australian Bank

Past experience includes:

• Head of Macro Sales - Corporate & Institutions at Goldman Sachs
• Director & Head of Flow Sales at Deutsche Bank
• Manager - Treasury Sales at American Express Bank
• Manager - Treasury at ICICI Bank

MBA in Finance, Marketing, Management from XLRI Jamshedpur

B.Tech Mechanical Engineering from IIT Delhi

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 When the Twitterverse Turns on You – Harvard Case Study
Canadian Jet just launched a social media contest: The traveler who posts the most creative tweet using
the hashtag #CanJetLuxury will win two round-trip tickets to any of the airline's destinations. The head of
public relations conceived the campaign in an attempt to improve the airline's tarnished reputation. But
within the first 24 hours of the contest, unhappy customers have hijacked the hashtag and are using it to
air their complaints about the company's frequent delays and labor relations.
Now the head of PR needs to decide whether to pull the contest, change the hashtag, or simply ignore the
bashes. Some of her team members think the company should apologize as well. But for what, exactly?

Facilitated by:

Anshul Kaushesh
Program Director, Product and Content Marketing Practice at IBM, Bengaluru

Past experience includes:

• Program Director, Marketing, Hybrid Cloud Storage, North America at IBM (USA)
• Brand Systems and Communications Leader, Asia Pacific at IBM
• Marketing Manager, Software Acquisitions at IBM
• Senior Marketing Consultant at IBM
• Principal Consultant at Vertebrand Management Consulting
• Consulting Editor at ICFAI Business School
• Deputy Manager at Axis Bank

PGDM, Marketing from IIM Kozhikode

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 Robin Hood Case Study
Robin Hood’s revolt against the Sheriff of Nottingham began as a personal crusade. But during the first
year, he built a large body of men harboring grievances and formed them into a disciplined fighting force
based out of Sherwood forest.

THEIR MISSION: “To rob from the rich and give it to the poor.”
THEIR OBJECTIVE: “Overthrow the rule of the Sheriff of Nottingham and bring King Richard back to power.”

As the band grew, their fame spread. But discipline slackened and food was scarce. Revenues ran short as
the rich began avoiding the forest…

This case study explores how strategic management can affect an organization's mission, vision, future
and overall success.

Facilitated by:

Deepa Mathew
Vice President of Strategy & Lead Strategic Media Partnerships at Star TV Network

Past experience includes:

• Group Business Director and Thought Leadership Consultant at Kantar IMRB
• Visiting Faculty, Welingkar Institute of Management
• Senior Project Director at Kantar Consulting
• Assistant Product Manager at Pfizer
• Associate Project Director at Icon Brand Navigation Group
• Product Executive at United Phosphorus Ltd

Advanced Diploma in Business Management from the International Institute of Advanced

Marketing, Mumbai

Certificate in Design Thinking from IDEOU

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 MicroMasters®
Program
in Business Management

Contact Us
ppp.edge@pearson.com

https://in.pearson.com/ppp
0124 - 4185100
Pearson Professional Programs,

Ground Floor (Near M.G. Road

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