JB Standards 092015 PDF

BRAND STANDARDS GUIDE
REVISED 09.22.15
JOHN BEAN
B R A N D STA N DA R DS
CO N T E N TS A Brand Messaging Platform C 1.15 Typography

C 1.16 Color palette
A 1.0 Brand snapshot LOGOMARK USE
A 1.1 Brand foundation C 2.1 Corporate vs. product brand communications
A 1.2 John Bean – the company NAMING
A 1.3 John Bean – the customer connection C 3.1 Legal Marks
A 1.4 Brand personality attributes
A 1.5 Brand personality guidelines D Key Brand Communications
B Graphic Standards ADVERTISING
D 1.0 Format structure

JOHN BEAN LOGOMARK USAGE D 1.1 Full-page
B 1.0 Basic elements D 1.2 1/3-page vertical and horizontal
B 1.1 3D metallic version D 1.3 Full-page plus 1/3-page vertical combination
B 1.2 Flat color solid version D 1.4 Testimonials (full-page or 1/3-page)
B 1.3 Clear space D 1.5 Advertorial (full-page and 1/3-page)
B 1.4 Brand architecture LITERATURE
B 1.5 Minimum size D 2.1 Two-page product sell sheet
B 1.6 Maximum size D 2.2 Four-page product brochures
B 1.7 Color background applications D 2.3 Six-page product brochures
B 1.8 What not to do: John Bean D 2.4 Eight-page product brochures
B 1.9 What not to do: Snap-on Equipment D 2.5 National account promotions
JOHN BEAN TYPOGRAPHY OTHER COMMUNICATIONS
B 2.1 Display and text typefaces D 3.1 Powerpoint presentation
B 2.2 PC-based and websites D 3.2 Product labeling
SNAP-ON COLORS D 3.3 Animation /screen saver
B 3.1 Snap-on color standards and specifications D 3.4 Displays / banners / special events
D 3.5 Websites
C Brand Visual Platform D 3.6 Videos
STRATEGY D 3.7 Apparel
C 1.1 Format elements introduction D 3.8 Business cards
C 1.2 John Bean preferred logomark D 3.9 Note pads
C 1.3 Format structure D 3.10 Social media
C 1.4 Content structure D 3.11 Legal disclaimer
C 1.5 Voice & tonality guidelines D 3.12 John Bean icon mark
C 1.6 Photography: general overview
C 1.7 Photography: pre-product photo shoot prep
C 1.8 Photography: product photo shoots
C 1.9 Photography: field photography
C 1.10 Photography: field photography indoor lighting
C 1.11 Photography: field photography outdoor lighting
C 1.12 Photography: product framing
C 1.13 Photography: cameras
FILE DOWNLOAD C 1.14 Photography: image editing
©2015 John Bean | John Bean Identity Program Standards | Updated January 28, 2015
JOHN BEAN
B R A N D STA N DA R DS A 1.0 BRAND SNAPSHOT
A Brand Messaging Platform

A 1.0 Brand snapshot
A 1.1 Brand foundation
A 1.2 John Bean – the company
A 1.3 John Bean – the customer connection
A 1.4 Brand personality attributes
A 1.5 Brand personality guidelines
B Graphic Standards
C Brand Visual Platform John Bean, the inventor of imaging alignment, delivers
D Key Brand Communications
innovation in every wheel service product they bring to market.
John Bean understands that shop owners and managers need
productivity solutions that are reliable and offer the most
advanced features and productivity enhancements available.
The John Bean Brand is characterized by:
ACCURACY
RELIABILITY
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INNOVATION
©2015 John Bean | John Bean Identity Program Standards | Updated January 28, 2015 A 1.0
JOHN BEAN
B R A N D STA N DA R DS A 1.1 BRAND FOUNDATION
A Brand Messaging Platform A brand is the perceived image of a company and its products in the marketplace, consistently identifying the organization and
A 1.0 Brand snapshot the products and services it provides. The brand provides a point of difference, a reason to choose one company and one product
A 1.1 Brand foundation line over another, based on expectations and performance — what customers expect.
A 1.4 Brand personality attributes The John Bean brand identity serves as the basis for projecting a distinctive company image that allows the John Bean brand
to clearly distinguish itself from competitors, to maintain and achieve high brand familiarity. If used consistently, it will help
B Graphic Standards communicate to the public how John Bean sees itself and firmly anchor the perception of the brand in the market.
C Brand Visual Platform John Bean is perceived as an innovative American brand, providing the highest quality products developed with a
D Key Brand Communications commitment to products that deliver accuracy, reliability and innovation.
ACCURACY John Bean is a world leader in wheel alignment systems.
RELIABILITY
Providing equipment for wheel service – wheel balancers, tire changers, wheel aligners, automotive lifts, and test lanes with
many pioneering and patented technologies, John Bean is a guarantee for reliability.
INNOVATIONWith a strong heritage of bringing new solutions to market, John Bean is always researching and developing the next best way to
make wheel service better.
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JOHN BEAN
B R A N D STA N DA R DS A 1.2 JOHN BEAN — THE COMPANY
A Brand Messaging Platform The John Bean brand is synonymous with quality and excellence in automotive service equipment. Beginning in 1925 when John Bean
A 1.0 Brand snapshot launched the world’s first wheel aligner, innovation continued with many first-to-market technologies and patented productivity
A 1.1 Brand foundation solutions. Because of this, John Bean products are recommended by many automotive manufacturers around the globe.
A 1.4 Brand personality attributes With our worldwide distributors and direct sales associates, as well as service centers and service partners in North America,
South America, Europe, Africa and Asia, John Bean’s global network is well positioned to provide innovative products and
B Graphic Standards after-sales support.
C Brand Visual Platform John Bean has been a part of the Snap-on Equipment group since 1996, and is well prepared to meet the challenges of
D Key Brand Communications the future through the resulting synergies and their commitment to innovation. To the benefit of our customers, John Bean
products will continue to be a leading component of Snap-on Equipment’s product offering, providing Total Shop Solutions.
Mission Product lines

At John Bean, our brand mission is based on developing and providing Wheel Aligners, Balancers, Tire Changers, Automotive Lifts, Test Lanes
the most innovative and reliable wheel service solutions possible.
Values
Vision Accuracy
John Bean is a world leader in automotive wheel service Reliability
technologies, providing equipment for wheel alignment, wheel Innovation
balancing and tire changing. Since 1925, John Bean has been a Customer Connection
reliable partner to the automotive industry worldwide. Together with
our distributors and exporters, it is our goal to keep setting the pace
in the automotive service industry, pioneering new technologies to
meet customer requirements.
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JOHN BEAN
B R A N D STA N DA R DS A 1.3 JOHN BEAN — THE CUSTOMER CONNECTION
A Brand Messaging Platform The John Bean brand playing field is independent and OEM dealership service centers and professional automotive repair
A 1.0 Brand snapshot shops. In that market, the John Bean brand stands for:
A 1.1 Brand foundation Wheel service products that offer peak accuracy.
A 1.3 John Bean – the customer connection Robust products that you can count on.
A 1.4 Brand personality attributes Innovative solutions.
Dedication to safety.
B Graphic Standards
To shop owners, John Bean provides:
C Brand Visual Platform The satisfaction gained from a brand with a heritage of innovative technology.
D Key Brand Communications Excellence in wheel service technologies and products that set the standard.
The right equipment and technology to enable speed and efficiency.
Increased profitability and through-put in the shop.
A focus on technical advice and customer training.
John Bean enables the vehicle shop owner to work smarter, maximizing profit potential in the shop, allowing the shop
owner to realize a number one priority — to acquire and retain customers.
To shop customers, John Bean provides:

Confidence that the shop is using the best available tools to service their vehicle.
Convenience resulting from the efficiencies of the right technology and service equipment.
Trust in the shop as an on-going resource for their personal vehicle service, maintenance and repairs.
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JOHN BEAN
B R A N D STA N DA R DS A 1.4 BRAND PERSONALITY ATTRIBUTES
A Brand Messaging Platform We continue to deliver on our years of experience and innovation, providing technologically advanced, industry-leading wheel service equipment.
A 1.0 Brand snapshot
A 1.1 Brand foundation We are innovative
A 1.3 John Bean – the customer connection We bring a comprehensive knowledge of automotive wheel service technologies—we are committed to engineering excellence.
A 1.4 Brand personality attributes Our equipment is based on leading-edge, innovative technology.
We have the ability to simplify wheel service activities in the automotive shop.
B Graphic Standards
We are expert
C Brand Visual Platform We understand the business of the professional automotive shop.
D Key Brand Communications We provide innovative equipment and pioneering technologies to increase speed and precision and meet demanding customer requirements.
We are reliable
We provide access to experienced professionals and the highest quality equipment.
We teach the practical use of wheel service equipment using the latest media and technologies.
We provide individual attention to customers and provide advanced training and advice.
We are hands-on
We work to create strong relationships with shop owners and managers, built on earned trust.
We are in a position to respond to all the wheel service needs of a professional shop owner.
We are productive
We understand what creates value for our customers, and we help them improve.
We enable the shop owner to increase profitability and through-put in the shop.
We enable the shop owner to realize a top priority—to acquire and retain customers.
We are trusted
Through the combination of our commitment to engineering excellence, our comprehensive knowledge of the automotive shop, the leading-edge
technology of our products and the productivity and efficiency realized through the use of our products, we are a valued partner to our shop owner
customers. We set the standard in automotive wheel service technologies.
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JOHN BEAN
B R A N D STA N DA R DS A 1.5 BRAND PERSONALITY GUIDELINES
A Brand Messaging Platform Style

A 1.0 Brand snapshot Reliable not unsupportive
A 1.1 Brand foundation Accurate not vague
A 1.3 John Bean – the customer connection Productive not casual
A 1.4 Brand personality attributes Professional not inexperienced
Proactive not neglectful or reactive
B Graphic Standards
We know when we are accurately communicating our style when we base our communications on precise facts gained through
C Brand Visual Platform our knowledge of the professional automotive shop, proactively offering advice and products that help the shop owner.

Tone
Supportive not dismissive
Simple not complicated or uninformed
Sincere not patronizing or overpromising
We know when our tone is on-brand in communications when we communicate simply, clearly providing information based
on realistic outcomes while advancing our technology leadership.
Performance attributes
Expert & Accessible
Delivering Quality & Reliability
Accurate & Easy to Use
Innovation & Value
We know we are performing as a leader when we connect with the shop owner in their world, proactively providing
answers to their challenges through our knowledge of their shop, and offer products that raise their productivity and
through-put in the shop.
The sum total of the above personality attributes results in John Bean being a trusted and valued partner in the shop.
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JOHN BEAN
B R A N D STA N DA R DS B 1.0 JOHN BEAN LOGOMARK USAGE — BASIC ELEMENTS
A Brand Messaging Platform The logomark is actually a wordmark—comprised of the John Bean name appearing in a specific typeface and format. The
logomark is intended to appear in family with the Snap-on logomark, as a customized typeface with a simulated dimension
B Graphic Standards
and metallic surface. The words appear in a fixed relationship, with no space between words. The logomark should not be re-
JOHN BEAN LOGOMARK USAGE set or be altered in any way, and only approved logomark artwork should be used.
B 1.0 Basic elements
B 1.1 3D metallic version
B 1.2 Flat color solid version
B 1.3 Clear space
B 1.4 Brand architecture
B 1.5 Minimum size
B 1.6 Maximum size
B 1.7 Color background applications
B 1.8 What not to do: John Bean
B 1.9 What not to do: Snap-on Equipment
JOHN BEAN TYPOGRAPHY
B 2.1 Display and text typefaces
B 2.2 PC-based and websites
SNAP-ON COLORS
B 3.1 Snap-on color standards and
specifications
C Brand Visual Platform
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©2015 John Bean | John Bean Identity Program Standards | Updated January 28, 2015 B 1.0
JOHN BEAN
B R A N D STA N DA R DS B 1.1 LOGOMARK — 3D METALLIC VERSION
A Brand Messaging Platform Reflecting the heritage of Snap‑on
B Graphic Standards
The 3D metallic John Bean logomark reflects the heritage and strength of Snap‑on and the dimension of the Snap‑on metallic
JOHN BEAN LOGOMARK USAGE logomark. It maintains visual consistency with the Snap‑on logomark typography. It helps to promote and communicate the
B 1.1 3D metallic version premium technology of John Bean equipment.
B 1.3 Clear space
B 1.4 Brand architecture The 3D metallic logomark is an illustration and should not be created or drawn from scratch. Always use the electronic files
B 1.5 Minimum size provided for the logomark.
B 1.6 Maximum size
B 1.8 What not to do: John Bean The 3D metallic logomark may be used against a white, red or black background color. It appears strongest when used against
B 1.9 What not to do: Snap-on Equipment a red or black background color.
B 2.2 PC-based and websites This 3D metallic logomark is never used in close proximity to the Snap‑on logomark.
SNAP-ON COLORS
specifications
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JOHN BEAN
B R A N D STA N DA R DS B 1.2 LOGOMARK — FLAT COLOR SOLID VERSION
A Brand Messaging Platform If it is impossible to use the 3D metallic version of the logomark, this 2D flat color version is used. It is a single color graphic.
B Graphic Standards
This logomark may be used in black on a white background, or reversed to white on red or black background colors.
JOHN
BEAN LOGOMARK USAGE
B 1.3 Clear space
B 1.5 Minimum size
B 1.6 Maximum size
SNAP-ON COLORS
specifications
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JOHN BEAN
B R A N D STA N DA R DS B 1.3 LOGOMARK — CLEAR SPACE
A Brand Messaging Platform Maintaining visibility and impact
B Graphic Standards
To maintain the visibility and visual impact of the John Bean logomark in all applications, a clear space is designated around the logomark,
JOHN BEAN LOGOMARK USAGE separating it from other graphical or typographic elements that surround it. Nothing should appear within this space adjacent to the logomark.
B 1.2 Flat color solid version This space is defined in two ways:
B 1.3 Clear space
B 1.5 Minimum size A This space represents the height of the lowercase typography in the John Bean logomark. This clear space guideline mainly applies to print
B 1.6 Maximum size
communications and advertising. Product identification and signage may need some flexibility in this requirement.
B 1.9 What not to do: Snap-on Equipment B This space represents one-half the height of the lowercase typography in the John Bean logomark. This clear space guideline is used to
B 2.1 Display and text typefaces position any taglines below the logomark, or to apply the logomark to signage, exhibits, equipment and clothing.
SNAP-ON COLORS
specifications
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JOHN BEAN
B R A N D STA N DA R DS B 1.4 JOHN BEAN LOGOMARK USAGE — BRAND ARCHITECTURE
A Brand Messaging Platform The Snap‑on metallic logomark is only used when depicting the breadth of Total Shop Solutions in conjunction with other
Snap‑on RSI brands and logomarks, such as a trade show application. The wrench S is also only used in that context.
B Graphic Standards
JOHN BEAN LOGOMARK USAGE The Snap‑on logomark and wrench S are only seen in the context of promoting the Total Shop Solutions value proposition
B 1.1 3D metallic version — many brands working together to meet the needs of the shop.
B 1.3 Clear space
B 1.4 Brand architecture The Snap‑on logomark and the wrench S are not seen with the John Bean logomark. Snap‑on is only mentioned in body
B 1.5 Minimum size copy, with reference to the Snap‑on RSI Total Shop Solutions.
B 1.6 Maximum size
B 1.8 What not to do: John Bean Corporate level
B 1.9 What not to do: Snap-on Equipment The Snap‑on logomark may only be used when making the affiliation to Snap‑on Incorporated. The Snap‑on wrench S is
B 2.1 Display and text typefaces only used when an icon is appropriate and the Snap‑on logomark is also present. This corporate level use includes trade
B 2.2 PC-based and websites shows where multiple Snap‑on RSI brands are visible, e.g., SEMA, NADA, Automechanika, etc. Its use may also include
SNAP-ON COLORS email addresses, business cards, stationery and on buildings.
specifications
Product group level
C Brand Visual Platform Snap‑on Equipment always appears in text. It is a description for a group of products, and is not a logomark. It may be
D Key Brand Communications used in boilerplate content for press releases or in the address line on brochures, advertising, etc.
Product brand level

Individual product brand logomarks are seen in product marketing collateral, advertising, headers for public relations
activities, internal training documents, etc. The John Bean logomark is included at this level, along with Hofmann, Kansas
Jack, Blackhawk, Sun, Cartec and Boxer.
Individual products
Logomarks for individual products are not allowed or encouraged. Naming of these products needs to follow the naming
conventions described on page C 3.1 For the John Bean product brand, this includes the following products—Integrity, RFV
2000 and Prism EL Aligner.
The brand usage hierarchy is illustrated on the following page.
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JOHN BEAN
B R A N D STA N DA R DS B 1.4.1 J O H N B E A N L O G O M A R K U S A G E — B R A N D A R C H I T E C T U R E continued
A Brand Messaging Platform Brand usage hierarchy
B Graphic Standards
SNAP‑ON
JOHN BEAN LOGOMARK USAGE
B 1.3 Clear space Snap‑on logomark can be used when making the affiliation
B 1.4 Brand architecture to Snap‑on Incorporated trade shows where we show many
B 1.5 Minimum size RSI brands (SEMA, NADA, Automechanika), business cards,
B 1.6 Maximum size stationery, buildings
JOHN BEAN TYPOGRAPHY SNAP‑ON
B 2.1 Display and text typefaces EQUIPMENT
Snap‑on Equipment always in text.
SNAP-ON COLORS
It is a description for a group of products, not a logo.
B 3.1 Snap-on color standards and Boilerplate for press releases
specifications Address line in brochures, ads, etc.

KANSAS CHALLENGER
HOFMANN JOHN BEAN JACK BLACKHAWK SUN CARTEC BOXER LIFTS
Individual brand logos for marketing collateral, headers for PR, advertising, internal training documents, NPR
Brand usage hierarchy example
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©2015 John Bean | John Bean Identity Program Standards | Updated January 28, 2015 B 1.4.1
JOHN BEAN
B R A N D STA N DA R DS B 1.5 JOHN BEAN LOGOMARK USAGE — MINIMUM SIZE
A Brand Messaging Platform To maintain legibility and detail, the John Bean logomark should not appear smaller than 1 inch (26 mm) in any application.
B Graphic Standards
B 1.3 Clear space
B 1.5 Minimum size
B 1.6 Maximum size
SNAP-ON COLORS 1 inch
B 3.1 Snap-on color standards and 26 mm
specifications 6 picas
72 points
72 pixels
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JOHN BEAN
B R A N D STA N DA R DS B 1.6 JOHN BEAN LOGOMARK USAGE — MAXIMUM SIZE
A Brand Messaging Platform A maximum size is recommended for John Bean logomark usage on products. The John Bean logomark should be sized to
appear not greater than 1/2 the vertical height or 1/2 the horizontal width of the section of equipment that it is applied to,
B Graphic Standards
whichever is less. This guideline should serve most applications.
B 1.3 Clear space
B 1.5 Minimum size
B 1.6 Maximum size
SNAP-ON COLORS
specifications

PRODUCT HEADLINE SPACE
PRODUCT
MODIFIER

LINES
INTEGRITY
TEST DRIVE
John Bean’s Integrity system
provides a complete vehicle
health snapshot in under five
minutes, providing an efficient
summary of needed services.
CHECK POINTS INCLUDE:

§ alignment
§ battery
§ brake efficiency
§ brake pad thickness
§ diagnostic code
A maximum size is recommended for

§ tire tread depth
§ general suspension
JOHN BEAN’S INTEGRITY SYSTEM PROVIDES ACCURATE ALIGNMENT

FEEDBACK WITH LESS EFFORT THAN THE COMPETITION.
John Bean logomark usage on literature, INTEGRIT Y : 15°
advertising and apparel. In order to

COMPETITION : 30°
Contact lorum iplor sit amesum golor

AWARD
PLACEMENT sit amet for more information call
maintain a level of professionalism

1(800) 555-1212 or visit johnbean.com
without using overstatement to

communicate, it is recommended that
AWARD
the John Bean logomark not appear
PLACEMENT
larger than 3.25 inches (83 mm) in any
application. This also applies to product
literature.
3.25 inches
83 mm
19.5 picas
FILE DOWNLOAD 234 points
234 pixels
JOHN BEAN
B R A N D STA N DA R DS B 1.7 JOHN BEAN LOGOMARK USAGE — COLOR BACKGROUND APPLICATIONS
A Brand Messaging Platform The preferred version of the John Bean logomark for identifying products and for use on product literature is the 3D metallic
version of the logomark, applied to a background color of John Bean Red. The color specifications for this logomark version
B Graphic Standards
are consistent with those described on page B 1.1.
JOHN
BEAN LOGOMARK USAGE
B 1.1 3D metallic version On products and literature, the background color of John Bean Red includes:
B 1.3 Clear space HKS 44N
B 1.4 Brand architecture RAL 3028
B 1.5 Minimum size Pantone® 485C
B 1.6 Maximum size 0c 100m 100y 0k
B 1.7 Color background applications 237r 28g 36b
B 2.1 Display and text typefaces Use the formulas shown here to achieve accurate color matching. If you are using another color matching system, make sure
you match to the Pantone® “coated” color references. CMYK formulas indicated are not a direct translation of the Pantone®
SNAP-ON COLORS
B 3.1 Snap-on color standards and colors, but have been tested to ensure that they achieve a consistent color match.
specifications
C Brand Visual Platform Note that electronic screen colors may differ depending on the monitor and colors may alter from screen to projection
for presentations. Pretest all colors before use in presentations.
Laser printed colors from desktop equipment will alter from printer to printer, and color accuracy should be tested
and maintained before multiple copies are made.
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JOHN BEAN
B R A N D STA N DA R DS B 1.8 JOHN BEAN LOGOMARK USAGE — WHAT NOT TO DO: JOHN BEAN
A Brand Messaging Platform Modification or incorrect use of the John Bean logomark will weaken its brand identity and recognition and is not allowed.
The following are just a few examples of what NOT to do.
B Graphic Standards
B 1.2 Flat color solid version JohnBean
B 1.3 Clear space
B 1.4 Brand architecture Don’t change, re-set or Don’t alter the Don’t alter the official colors Don’t reverse the
B 1.5 Minimum size re-draw the logomark dimensional details of the logomark dimensional logomark
B 1.6 Maximum size typography of the logomark
SNAP-ON COLORS
specifications

Don’t apply the logomark Don’t apply the logomark Don’t create a transparent Don’t enclose the
to backgrounds that to backgrounds of or other visual effect logomark within a shape
overpower or distract similar color value with the logomark
Don’t place the

logomark within a title or phrase
Don’t create patterns Don’t place the logomark Don’t tilt, condense or Don’t associate the
with the logomark within a title or phrase stretch the logomark logomark with another entity
to create a new logo
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Special permission must be obtained from Snap‑on Communications for any uses of the logomark not discussed in this document.
JOHN BEAN
B R A N D STA N DA R DS B 1.9 JOHN BEAN LOGOMARK USAGE — WHAT NOT TO DO: SNAP‑ON EQUIPMENT
A Brand Messaging Platform Improper use of the Snap‑on Equipment identity will weaken the product brands, such as John Bean, and the following
usage guidelines must be followed.
B Graphic Standards
JOHN BEAN LOGOMARK USAGE b Do not use Snap‑on Equipment as a logomark or create a logomark for it.
B 1.1 3D metallic version b Do not use a Snap‑on equipment logomark in conjunction with the John Bean logomark.
B 1.3 Clear space
B 1.4 Brand architecture Always use the Snap‑on Equipment name in text content, appearing as plain text.
B 1.5 Minimum size
B 1.6 Maximum size
SNAP-ON COLORS
specifications
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JOHN BEAN
B R A N D STA N DA R DS B 2.1 JOHN BEAN TYPOGRAPHY — DISPLAY & TEXT TYPEFACES
A Brand Messaging Platform Typography is a key to successful and legible communications and contributes to a consistent look for John Bean
communications. Consistency with Snap‑on brand identity standards, where possible, maintains the John Bean relationship
B Graphic Standards
to Snap‑on.
B 1.1 3D metallic version Memphis is one of two primary typefaces specified for John Bean communications. Its boldness suggests power and will
B 1.2 Flat color solid version correspond to messages where visual impact is important. As a display type, Memphis Extra Bold is recommended for
B 1.3 Clear space
B 1.4 Brand architecture headlines and subheads to achieve attention-grabbing impact.
B 1.5 Minimum size
B 1.6 Maximum size
Meta is chosen for its dynamic simplicity and progressive appearance. It suggests technology. An extensive family of
B 1.8 What not to do: John Bean typeface options exist and provide flexibility for diverse uses and applications. It is easy to read and is available globally.
B 2.1 Display and text typefaces Meta LF is suggested where extensive use of numbers is required. The numerals in this family align evenly, without ascenders
B 2.2 PC-based and websites and descenders extending below the baseline, distracting the eye, as is the case for Meta numerals.
SNAP-ON COLORS
specifications When creating a communications piece, remember to keep it simple. Content should be simply laid out using plenty of clear space.
C Brand Visual Platform Left aligned text has been shown to be more legible and more easily comprehended. Avoid using centered, justified or right
D Key Brand Communications aligned text in communications and advertising.
In addition, to achieve consistency, do not manipulate type or adorn them with techniques that make the fonts difficult to read.
Memphis Extra Bold

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890!@#$%&?
Meta Book Meta Bold

abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890!@#$%&? 1234567890!@#$%&?
Meta Book LF Meta Black

FILE DOWNLOAD 1234567890!@#$%&? 1234567890!@#$%&?
JOHN BEAN
B R A N D STA N DA R DS B 2.2 J O H N B E A N TY P O G R A P H Y — P C- B A S E D A N D W E B S I T E S
A Brand Messaging Platform Arial is an acceptable choice for PC-based applications like Microsoft Office, PowerPoint presentations and all forms of websites and
online communications. It is globally available. Helvetica is an acceptable substitute where Arial may not be available.
B Graphic Standards
B 1.1 3D metallic version Arial Helvetica Regular
B 1.2 Flat color solid version abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
B 1.3 Clear space ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
B 1.5 Minimum size 1234567890!@#$%&? 1234567890!@#$%&?
B 1.6 Maximum size
B 1.7 Color background applications Arial Bold Helvetica Bold
JOHN BEAN TYPOGRAPHY ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
B 2.1 Display and text typefaces 1234567890!@#$%&? 1234567890!@#$%&?
SNAP-ON COLORS
specifications
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JOHN BEAN
B R A N D STA N DA R DS B 3.1 SNAP-ON COLORS — SNAP-ON COLOR STANDARDS AND SPECIFICATIONS
A Brand Messaging Platform The John Bean brand colors discussed and outlined on pages C 1.16 are the official colors of John Bean. Beyond those colors,
the following are the official color specifications for Snap-on Red, Gray and Black.
B Graphic Standards
JOHN BEAN LOGOMARK USAGE Use the formulas shown here to achieve accurate color matching to Snap-on Red. If you are using another color matching
B 1.1 3D metallic version system, make sure you match to the Pantone® “coated” color references. CMYK formulas indicated are not a direct translation of
B 1.2 Flat color solid version the Pantone® colors, but have been tested to ensure that they achieve a consistent color match.
B 1.3 Clear space
B 1.5 Minimum size Note that electronic screen colors may differ depending on the monitor and colors may alter from screen to projection for
B 1.6 Maximum size
presentations. Pretest all colors before use in presentations.
B 1.9 What not to do: Snap-on Equipment Laser printed colors from desktop equipment will alter from printer to printer, and color accuracy should be tested and
B 2.1 Display and text typefaces maintained before multiple copies are made.
SNAP-ON COLORS
specifications

Snap‑on Red PANTONE 485 CMYK 0/100/100/0 RGB 237/28/36
Black CMYK 0/0/0/100 RGB 0/0/0
Gray PANTONE Cool Gray 11 CMYK 0/0/0/70 RGB 113/112/116
White CMYK 0/0/0/0 RGB 255/255/255
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JOHN BEAN
B R A N D STA N DA R DS C 1.1 STRATEGY — FORMAT ELEMENTS INTRODUCTION
A Brand Messaging Platform Critical communications elements
B Graphic Standards The John Bean visual platform is designed and built around distinctive visual and verbal elements:
b John Bean logomark
STRATEGY
C 1.1 Format elements introduction b Format structure
C 1.2 John Bean preferred logomark b Content structure
C 1.3 Format structure
C 1.4 Content structure b Voice & tonality
C 1.5 Voice & tonality guidelines b Copywriting
C 1.7 Photography: pre-product
b Photography
photo shoot prep b Typography
b Color palette
indoor lighting
outdoor lighting The consistent use of the above visual and verbal elements will help to establish a recognizable look and feel for John Bean
C 1.12 Photography: product framing communications and advertising. This distinctive personality for John Bean and a consistency in all communications will help to
C 1.14 Photography: image editing strengthen market positioning and recognition.
C 1.15 Typography
LOGOMARK USE
C 2.1 Corporate vs. product brand
communications
NAMING
C 3.1 Legal Marks
FILE DOWNLOAD
©2015 John Bean | John Bean Identity Program Standards | Updated January 28, 2015 C 1.1
JOHN BEAN
B R A N D STA N DA R DS C 1.2 STRATEGY — JOHN BEAN PREFERRED LOGOMARK
A Brand Messaging Platform A heritage of quality and innovation is reflected in the John Bean logomark. In addition, the attributes of simplicity, innovation,
technology and a contemporary style is portrayed in the John Bean logomark. It is used as the primary identifier on John Bean
B Graphic Standards
communications and advertising, and is the focal point of the John Bean visual platform.
STRATEGY
C 1.1 Format elements introduction
C 1.2 John Bean preferred logomark
C 1.4 Content structure
C 1.5 Voice & tonality guidelines
photo shoot prep
indoor lighting
outdoor lighting
C 1.14 Photography: image editing
C 1.15 Typography
LOGOMARK USE
communications
NAMING
C 3.1 Legal Marks
FILE DOWNLOAD
JOHN BEAN
B R A N D STA N DA R DS C 1.3 STRATEGY — FORMAT STRUCTURE
A Brand Messaging Platform Unity of format helps to build the brand
B Graphic Standards A specific format structure unifies all John Bean communications. This includes print literature as well as advertising.
C Brand Visual Platform The format structure is based on the following guidelines and details:
STRATEGY
C 1.1 Format elements introduction The photo is the most dominant feature, and is the focus of the format.
C 1.4 Content structure Snap-on equipment appears as part of the contact information, in plain text, on the back page of literature.
John Bean brand identification occurs in the bottom footer, which occupies the bottom one-eighth of the format.
photo shoot prep The John Bean logomark appears on the bottom right. The footer appears in John Bean red, carrying the John Bean
logomark and necessary contact information.
indoor lighting The header, containing the headline, occupies the top of the format. Color options for the header include John Bean
outdoor lighting red, brushed metallic, black or transparent placed over the photo.
C 1.14 Photography: image editing Product logomarks are included as part of the body copy content, placed within the copy column.
C 1.15 Typography
Further format details include:
LOGOMARK USE
C 2.1 Corporate vs. product brand b A circular embossed honeycomb background pattern graduating in intensity from top to bottom or a solid black bar.
communications The honeycomb pattern should be reserved for advertisement headers and accent bars.
NAMING b A red gradated call-out arrow or rectangle contains product attributes
C 3.1 Legal Marks
b A gradated dashed line detail along the edges of the header and footer.
The examples on the next page follow the format guidelines. More examples are available in section D of this document.
Templates are available for download.

FILE DOWNLOAD
JOHN BEAN
B R A N D STA N DA R DS C 1.3.1 S T R A T E G Y — F O R M A T S T R U C T U R E continued
A Brand Messaging Platform The format grid for larger, standard size literature and advertising is divided into sixteen horizontal bands and eight vertical columns.
The same grid is used for both letter and A4 size documents.
B Graphic Standards
C Brand Visual Platform Letter size A4 size

1/8 1/8
STRATEGY
C 1.1 Format elements introduction 1/16 1/16
1/8 1/8
C 1.2 John Bean preferred logomark 1/16 1/16
photo shoot prep
indoor lighting
outdoor lighting
C 1.15 Typography
LOGOMARK USE 1/16
1/8
C 2.1 Corporate vs. product brand 1/16 1/16
communications 1/8
1/8 1/16
NAMING
C 3.1 Legal Marks 1/8

PRODUCT
PRODUCT
MODIFIER
HEADLINE WITH Secondary headline area ro FEATURE LIST SUBHEAD
UsIque nonsequae. Nam ellenes LINES
vendaest de solorrffici a solorrori ut
FEATURE GRAPHIC
nullant orrovid exerendis sum
consequas doles
enm volendit preni offici a solorrori
AND PHOTO AREA ut et eatumquo qui quos FEATURE LIST SUBHEAD
UsIque nonsequae. Nam ellenes
Text area. Dsequiaspero corrovi duciis aut delliquo officabo. Name consequas doles
provid magnam repudan dellab invenihicab ium colendit preni
offici a solorrori ut endanient et eatumquo qui quos essitiae pratio. FEATURE LIST SUBHEAD
Imin eatem audam qui cullecuolendit preni offici a solorrori ut UsIque nonsequae. Nam ellenes
endanient et eatumquo qui quos essitiae pratio. Imin eatem audam consequas doles
qui cullecuolendit preni offici a solorrori ut endanient et eatumquo
qui quos essitiae pratio. Imin eatem audam qui cullecuolendit preni FEATURE LIST SUBHEAD
offici a solorrori ut endanient et eatumquo qui quos essitiae pratio. UsIque nonsequae. Nam ellenes
Imin eatem audam qui cullecuum quuntium, aut ventis pro vendaest consequas doles
FEATURE LIST SUBHEAD

consequas doles

F E AT U RE SU B H E A D F E AT U RE SU B H E A D UsIque nonsequae. Nam ellenes
§ AUt alit ius, ium quia nusa § Fyry repta ant, quis at § AUt alit ius, ium quia nusa § Fyry repta ant, quis at nullant orrovid exerendis sum
que con erum exernaturit velit, occusam inte molor que con erumqui dolora velit, occusam inte molor consequas doles
illorro venimil litias dolut sandebis simaxima qui ab doluptiunt quati blanis sandebis simaxima qui ab
estia net quianda si ium et ea ni quiae sitiunt volorum ium et ea ni FEATURE LIST SUBHEAD
nit autae et qui dolora
§ Pfbsquis exernaturit illorro UsIque nonsequae. Nam ellenes
doluptiunt quati blanis
venimil litias dolut estia nullant orrovid exerendis sum
quiae sitiunt volorum
net quianda si nit autae et consequas doles

The John Bean Prism EL alignment system with while making the proper adjustments. Using wireless consequas doles
imaging technology offers high mobility and less sensor pods to provide alignment readings allows
complexity without compromising quality or accuracy. additional mobility for the technician. These features FEATURE LIST SUBHEAD
The Prism EL alignment system utilizes a highly mobile coupled with easy-to-see measurements, software help
computer which can be taken to the vehicle, placed screens and lithium-ion rechargable batteries for consequas doles
on the lift runway or under the vehicle to provide
convenient viewing of the alignment measurements
FILE DOWNLOAD AWARD

PLACEMENT
©2015 John Bean | John Bean Identity Program Standards | Updated January 28, 2015 C 1.3.1
JOHN BEAN
B R A N D STA N DA R DS C 1.4 STRATEGY — CONTENT STRUCTURE
A Brand Messaging Platform Less copy = more product focus
B Graphic Standards John Bean products are market leaders, and always project that confidence by being the focus of the format. To reinforce Snap‑on’s position
C Brand Visual Platform in delivering high productivity solutions to professionals in the shop, copy content should focus on brief descriptions of primary product
features, avoiding overly wordy descriptions. Bullet point lists can add further detail features, as necessary.
STRATEGY
C 1.2 John Bean preferred logomark The product photo, showing the product in use by a professional technician in a shop setting, is the focus of the format.
C 1.4 Content structure The product in use is the hero of the format. Uniforms should be generic.
photo shoot prep
indoor lighting
outdoor lighting
C 1.15 Typography
LOGOMARK USE
communications
NAMING
C 3.1 Legal Marks
FILE DOWNLOAD
JOHN BEAN
B R A N D STA N DA R DS C 1.5 STRATEGY — VOICE & TONALITY GUIDELINES
A Brand Messaging Platform It’s all about user benefits to help build the brand
B Graphic Standards John Bean is the market leader and needs to assume this position in all communications. Our communications need to be
C Brand Visual Platform brief, to the point, accessible, true and user benefit oriented.
STRATEGY
C 1.1 Format elements introduction The tone should be factual and direct, always focused on product benefits to the professional users. Our voice should
C 1.2 John Bean preferred logomark reinforce a genuine interest in providing leading-edge, productivity enhancing products to the professional shop. It
C 1.4 Content structure should be concise and direct. Every word counts. Less is more.
Always be consistent in choice of vocabulary, respecting proper and accurate technical terminology. However, avoid
photo shoot prep lengthy lists of technical specifications in favor of product productivity benefits to the user and the shop.
C 1.10 Photography: field photography In specific, all of our messages should reflect our values and brand attributes, communicating an accurate image of who
indoor lighting we are. The John Bean Brand stands for:
outdoor lighting
C 1.12 Photography: product framing Innovative technology
C 1.14 Photography: image editing Simplicity and efficiency
C 1.15 Typography Speed and precision
Working smarter
LOGOMARK USE
C 2.1 Corporate vs. product brand Increased shop profitability and through-put
communications
NAMING
The tonality of John Bean copy contents, as well as imagery, should strive to reinforce these brand attributes. For example,
C 3.1 Legal Marks
when developing copy contents, consider the following guidelines.
A good photo speaks more than words
As further discussed in the photography guidelines beginning on page C 1.6, staging effective photography will eliminate
unnecessary copy.
Innovative technology is best expressed simply

Technology can speak for itself through the use of descriptive words that focus on user benefits, rather than trying to
describe the specific technology. It is preferable to use image-rich nouns, adjectives and verbs that refer to tangible
product benefits, or make associations with metaphors to achieve a greater level of emotion.
FILE DOWNLOAD
JOHN BEAN
B R A N D STA N DA R DS C 1.5.1 S T R A T E G Y — V O I C E & T O N A L I T Y continued
A Brand Messaging Platform Less is more—simple and efficient, with speed and precision
Lengthy copy not only is off-putting, but has negative connotations with not being able to come to the point. Our
B Graphic Standards
products are market leaders because of the ability to perform with simplicity and efficiency, as well as speed and
C Brand Visual Platform precision. Copy contents should reinforce these attributes by being precise and to the point.
STRATEGY
C 1.1 Format elements introduction Work smart and write smart
C 1.2 John Bean preferred logomark Avoid technical descriptions and write to the senses. Carefully select adjectives that describe the characteristics
C 1.4 Content structure or benefits of the product, encouraging the reader to feel like they will work smarter. Shift nouns into active verbs,
C 1.5 Voice & tonality guidelines making text easier to understand and more emotional and active.
photo shoot prep Increase understanding and reader through-put
Less copy can also increase understanding, enabling the reader to get through the contents and retain product
C 1.10 Photography: field photography benefits, causing them to act. We ultimately want to get through to our target audience. Avoid technical language,
indoor lighting
complicated product descriptions, industry jargon and unfamiliar words, which may cause the reader to stop
outdoor lighting reading.
C 1.14 Photography: image editing In addition to the above guidelines which directly relate to John Bean brand attributes, consider the following
C 1.15 Typography checklist before writing copy:
LOGOMARK USE
C 2.1 Corporate vs. product brand b The reader is the focus — imagine that you are writing to an individual in the target audience, and write
communications for understanding.
NAMING
C 3.1 Legal Marks b Organize your points — develop a logical flow to the product story.
D Key Brand Communications b Appeal to real situations — visualize the typical shop setting of your target customer and imagine the
John Bean product making the job easier.
b Create trust through believable text — don’t overstate, and make sure the text is authentic, with promises
and claims that are based on real results.
FILE DOWNLOAD
JOHN BEAN
B R A N D STA N DA R DS C 1.6 STRATEGY — PHOTOGRAPHY: GENERAL OVERVIEW
A Brand Messaging Platform Realistic shop settings
B Graphic Standards To emphasize John Bean’s market leadership position, and Snap‑on’s position in delivering productivity solutions to
C Brand Visual Platform professional technicians, all photography should focus on the John Bean product in-use in the professional shop. It should
look as realistic as possible, not posed. The use of “action shots” of John Bean products in-use will help to communicate
STRATEGY
C 1.1 Format elements introduction advanced technology.
C 1.4 Content structure In addition to the product in use, it is preferred to feature the professional technician working with the product, not looking
C 1.5 Voice & tonality guidelines at the camera, but focused on the task. The addition of the technician will give the image a human touch, not looking like a
catalog photo, and help to reinforce the human-use benefits of the product.
photo shoot prep
Further general guidelines include:
indoor lighting
b If lighting is necessary, it should highlight the product and the technician, but not appear overlit and unnatural for
C 1.11 Photography: field photography a work setting
outdoor lighting
b Always promote a safe working environment, including correct safety gear, like eye protection, helmets, etc.
C 1.13 Photography: cameras b Photography should consider a global perspective.
C 1.14 Photography: image editing b To regionalize, uniforms and uniform badges may be geographically appropriate, but care should be taken not to
C 1.15 Typography
C 1.16 Color palette appear too specific to a particular area.
LOGOMARK USE
Additional detailed guidelines are included in the following pages of this photography section.
communications
NAMING
C 3.1 Legal Marks
FILE DOWNLOAD
JOHN BEAN
B R A N D STA N DA R DS C 1.7 STRATEGY — PHOTOGRAPHY: PRE-PRODUCT PHOTO SHOOT SETUP
A Brand Messaging Platform All of the following pre-product photo shoot prep materials should be gathered and placed into a binder for reference during
the photo shoot.
B Graphic Standards
C Brand Visual Platform Product selection

All products to be shot must be selected well in advance of the photo shoot in order to allow the time for the proper
STRATEGY
C 1.1 Format elements introduction resources to be pulled.
C 1.4 Content structure Resources
C 1.5 Voice & tonality guidelines Resources include scheduling talent, pulling together previous photos and literature, organizing a shot list, scheduling the
C 1.7 Photography: pre-product photo shoot venue (whether off-site or on), gathering contact information for all those involved in the shoot and gathering
photo shoot prep product information from product management. Pre-Product Photo Shoot Prep
C 1.10 Photography: field photography Shot list
Photo Sh
indoor lighting May 29th, 2012
Once products have been selected, and information has been
outdoor lighting provided by product management, a shot list can be created. Photos required for new brochure. All of the
C 1.12 Photography: product framing John Bean: EELR509A Hofmann: EELR707A gathered
The shot list should include the following:
C 1.13 Photography: cameras Product: 14,000 lb. Open Front Alignment 4-Post QUAD-RACK™ Lift with Lights and
C 1.14 Photography: image editing b Product name Locks and with WHEELFREE® Jacks Prod
C 1.15 Typography b Photo shoot venue General Information: Open front 4-post alignment lift provides easy technician access to alignment service and » Al
calibration areas of vehicles. Integrated flush mount extended length full floating rear slip plates suits vehicles
C 1.16 Color palette ph
b Photo shoot time with 4 wheel alignment wheelbases from 70" to 158". Proven maintenance reduced rear slip plates use heavy
LOGOMARK USE duty encapsulated bearings to support and provide smooth movement to ease alignment adjustments.
pu
C 2.1 Corporate vs. product brand b Product specialists Strategically positioned openings under the front and rear plates allow for reduced water and dirt entrapment,
minimizing maintenance. Integrated, True Task Lighting System provides under vehicle lighting illuminating Reso
communications b Talent vehicle alignment service and calibration areas. The LED lights provide crisp, clean, non-shadowing, white
light which reduces eye strain and technician fatigue. The lighting system automatically activates and » Re
NAMING
C 3.1 Legal Marks
b Props deactivates at a predetermined height. The integrated locking systems are contained in the front turn plate and
rear slip plate and can be pneumatically locked or unlocked from the operator control station. This enhances the
ph
b List of shots to be taken technicians productivity by reducing required steps around the vehicle. Added features improve user and sh
product performance, “Pro-Style” 22" wide runways 74" rise height, multiple alignment level locking positions,
D Key Brand Communications b Miscellaneous notes regarding the shoot and product low drive on height, larger pulleys with fiber wound bushings and under mount lifting cylinder position. fo
Secondary lifting is provided by 2 powerful 7000 lb. capacity air/hydraulic jacks. Lower profile and extended in
b Safety equipment arm reach of over 52", with stackable pads ensure that most vehicle pick up points can be reached for easy
vehicle servicing. Shot
» On
Note: Care should be taken to remove any competitor tools 1) Our Snap-on Equipment, Direct and Distribution Sales Channels will Target customers in the Mid- pr
Range users sector, looking to add afford professional alignment vehicle services. Often paired with our
and equipment from the live area of the photograph. affordably featured alignment systems. This same system will also attract higher-end professional users sh
as their primary aligner when paired with our higher featured alignment systems ‐ OEM Dealerships, •
National Chains (Goodyear / Firestone / Tire Kingdom / Kal Tire / Canadian Tire), Government – Educational
Institutes / Municipalities Independents (small/mid/large). •
Target user for 14K 4‐Post Alignment lift system ‐ A technician with mid to high levels of skills working towards
or specializes in vehicle alignment. Mid‐range user – uniformed, may or may not be well groomed. Professional •
technician verse with high‐end alignment requirements, professional appearance and uniformed. Accustom to
dealing directly with customers.
•
Key marketing message – Affordable, high featured open front 4‐post alignment lift performs well with
•
alignment users of varying degrees of experience. Professional grade, intended to be paired with an alignment •
system tailed to suit customer’s needs. The lift with Lights, Locks and jacks are ANSI/ALI certified, representing
the highest standard for lift safety in construction (design), testing and validation by a National Recognized •
FILE DOWNLOAD Example of product information supplied
by product management for a photo shoot
Testing Laboratory, ETL.
•

figure 4.1
Example of product information supplied by product
management for a photo shoot
- 14 -
JOHN BEAN
B R A N D STA N DA R DS C 1.8 STRATEGY — PHOTOGRAPHY: PRODUCT PHOTO SHOOTS
A Brand Messaging Platform Product knowledge

b Value Proposition – Knowing how to target the audience before shooting the product is vital to capturing the most
B Graphic Standards
effective photos for both advertisements and brochures.
C Brand Visual Platform b Features & Specifications – General product knowledge will help to create a more realistic photograph and help
STRATEGY target key features.
C 1.3 Format structure Product appearance
b It is important to clean the product and to remove any optional accessories.
b Cords should be neatly straightened and standard accessories should be placed in the appropriate locations.
photo shoot prep
C 1.8 Photography: product photo shoots b The entire area that is to be shot should be cleaned and extra care should be taken to minimize clutter in both
C 1.9 Photography: field photography the background and foreground of the shot.
indoor lighting b When shooting small products such as accessories that will be cropped out for use in print and digital collateral,
outdoor lighting it is best to shoot these items on a solid white background. Using colors such as green, blue or red for the
C 1.12 Photography: product framing background makes cropping the product more difficult, shows through transparent areas and reflects off
of most metallic surfaces.
C 1.15 Typography
C 1.16 Color palette Talent in photographs
LOGOMARK USE
C 2.1 Corporate vs. product brand b Talent should be used when shooting photos for advertisements and brochure covers.
communications
b In order to better connect with our target audiences, talent should be shown interacting with the product.
NAMING
C 3.1 Legal Marks
b Talent posing as shop technicians must not have the following:
D Key Brand Communications Rings, necklaces or any other visible jewelry
Visible tattoos or piercings
FILE DOWNLOAD
JOHN BEAN
B R A N D STA N DA R DS C 1.9 STRATEGY — PHOTOGRAPHY: FIELD PHOTOGRAPHY
A Brand Messaging Platform There will be times where products may need to be shot out in the field instead of in a controlled environment. This may
be due to the product being too large to bring in locally or when a new product has just been installed at a remote site
B Graphic Standards
and will be looking its most presentable. While field photography may seem to be the best avenue in these situations,
C Brand Visual Platform it is very important that a set of guidelines are followed to insure the quality that is required for professional use in digital
and print collateral.
STRATEGY
C 1.2 John Bean preferred logomark Product and photo shoot area preparation
C 1.4 Content structure Product prep - The product must be thoroughly cleaned. Dirt, oils and greases, tape, unapproved stickers and decals, non-
C 1.5 Voice & tonality guidelines standard accessories and any other non-standard materials must be removed from the product.
C 1.7 Photography: pre-product Surrounding Area - The surrounding area of the product must be reasonably clean and free of clutter. This includes
photo shoot prep
C 1.8 Photography: product photo shoots the following:
C 1.9 Photography: field photography b Cleaning up any spills on the floor surrounding the product
indoor lighting b Sweeping dirt away from the floor
C 1.11 Photography: field photography b Removing any installation debris from the product area
outdoor lighting
C 1.13 Photography: cameras Talent
The use of talent in field photography is not allowed unless prior approval has been acquired. If the use of talent has been
C 1.15 Typography
C 1.16 Color palette approved, a consent form must be signed by both the talent and the photographer. The copies of the consent form must
LOGOMARK USE be given to the talent, the photographer, and marketing services with both signatures clearly visible before any photos
including talent can be used in print or digital collateral.
communications
NAMING
C 3.1 Legal Marks Vehicles
Products should not be taken with vehicles present unless approved through marketing services.
When vehicles are approved, consent forms must be signed by both the owner of the vehicle and photographer.
 Example of NOT USABLE

field photography; poor
use of equipment, dirty
equipment.
Example of USABLE
field photography,
preferable to show
equipment in use. 
FILE DOWNLOAD
JOHN BEAN
B R A N D STA N DA R DS C 1.10 STRATEGY — PHOTOGRAPHY: FIELD PHOTOGRAPHY INDOOR LIGHTING
A Brand Messaging Platform Lighting is vital to creating photographs for use in professional collateral. It is understood that when doing field
photography you are at the mercy of what lighting options you have available on-site; however, there are still guidelines
B Graphic Standards
for taking optimal photographs in the field that must be considered.
Lighting conditions
STRATEGY
C 1.1 Format elements introduction The following points should be considered when taking photographs indoors:
C 1.3 Format structure b Photos must be taken in a well lit area with minimum shadows.
C 1.5 Voice & tonality guidelines b Glass found in doors and windows should be covered to keep the outside harsh light from bleeding into the photo.
C 1.7 Photography: pre-product b Overhead garage doors, windows and walk-thru doors should be closed. It is never recommended to let outside
photo shoot prep
C 1.8 Photography: product photo shoots light into an indoor area when shooting a photo.
C 1.10 Photography: field photography b Flood lights, can lights or any other type of external lighting should not be used to light up the product.
indoor lighting
outdoor lighting Camera flash
C 1.12 Photography: product framing b The on-camera flash should be turned off when shooting the photos indoors.
C 1.14 Photography: image editing b Off-camera flashes and strobes should only be used with approval and prior experience. It is recommended
C 1.15 Typography
that if an external flash is used, that the photo is taken both with and without the flash. Note that during photo
LOGOMARK USE editing, images are easier to darken than to lighten. However, this is not true with sunlight bleeding into the
C 2.1 Corporate vs. product brand photo since it destroys most of the image behind and around the light.
communications
NAMING
C 3.1 Legal Marks
 Examples of NOT
USABLE indoor lighting;
Product not highlighted
and hidden in shadows.
Example of USABLE
indoor lighting. 
FILE DOWNLOAD
JOHN BEAN
B R A N D STA N DA R DS C 1.11 STRATEGY — PHOTOGRAPHY: FIELD PHOTOGRAPHY OUT DOOR LIGHTING
A Brand Messaging Platform Lighting is vital to creating photographs for use in professional collateral. It is understood that when doing field
photography you are at the mercy of what lighting options you have available on-site; however, there are still guidelines
B Graphic Standards
for taking optimal photographs in the field that must be considered.
Weather
STRATEGY
C 1.1 Format elements introduction Weather conditions should be considered before shooting photos outdoors. The best conditions are sunny with a clear
C 1.2 John Bean preferred logomark to mostly clear sky.
C 1.5 Voice & tonality guidelines Time of day
C 1.7 Photography: pre-product It is best to take the shots midmorning to midafternoon when the sun is at its brightest. Early morning and evening shots
photo shoot prep should be avoided when possible. Night shots are not acceptable.
C 1.10 Photography: field photography Shadows
indoor lighting
The following should be noted when shooting photos outdoors:
outdoor lighting
b Sunlight casts hard shadows. Care must be taken to minimize these types of shadows on the product.
b Make sure that people around the photo shoot are not casting shadows into the shot.
C 1.15 Typography
C 1.16 Color palette The sun
LOGOMARK USE
It is important that the sun is not visible in the photos. Direct sunlight can cause lens flares and overexposure to the
communications photographs, resulting in a washed out image and even loss of portions of the photograph.
NAMING
C 3.1 Legal Marks
 Example of NOT USABLE

outdoor lighting; hard
cast shadows, lens flare
and overexposed.
Example of USABLE
outdoor lighting. 
FILE DOWNLOAD
JOHN BEAN
B R A N D STA N DA R DS C 1.12 STRATEGY — PHOTOGRAPHY: PRODUCT FRAMING
A Brand Messaging Platform When taking field photography, it is important to have an understanding of how a shot should be framed. Many photos
that would have been otherwise usable have been discarded due to poor framing and large objects in the foreground.
B Graphic Standards
C Brand Visual Platform The following points should be taken into consideration when framing field photos:
STRATEGY b Keep objects out of the foreground. Trash receptacles, poles, other products and any other objects in the
foreground that cover or block portions of the product must be moved or cropped out of the frame before taking
C 1.3 Format structure the photo.
C 1.5 Voice & tonality guidelines b With large products, avoid framing the photo head on or directly from the side. It is best to frame the photo at an
angle that captures both the front and side (even if the side is only partially visible.)
photo shoot prep
C 1.8 Photography: product photo shoots b It is highly recommended that a tripod is used when possible to capture a crisp image. When a tripod is not
C 1.9 Photography: field photography available, a stable flat surface should be used to steady the camera.
indoor lighting b Be aware of reflective surfaces. Keep the shot framed where people are not shown in reflections cast in the
outdoor lighting background or on the product itself.
C 1.15 Typography
LOGOMARK USE
communications
NAMING
C 3.1 Legal Marks
 Examples of NOT
USABLE framing; it
is best to frame the
product at an angle to
see both front and side.
Example of USABLE
framing. 
FILE DOWNLOAD
JOHN BEAN
B R A N D STA N DA R DS C 1.13 STRATEGY — PHOTOGRAPHY: CAMERAS
A Brand Messaging Platform Before taking field photos, it is important to be familiar with digital camera terminology, the available camera for the shoot
and its settings.
B Graphic Standards
C Brand Visual Platform Megapixel vs quality

Megapixel is a term for how many pixels make up the image once it is taken. A 5-megapixel camera typically takes a picture
STRATEGY
C 1.1 Format elements introduction with a resolution of 2,592 pixels wide by 1,944 pixels tall which equals 5,038,848 or 5 megapixels.
C 1.3 Format structure b A high-megapixel does not directly equal a high quality image. Camera lens, DPI and image compression all play
an important role. This is why not all 12-megapixel cameras are created equal.
b At the very least, a 6-megapixel camera, with the capabilities of taking an image with a DPI of 300 or more, is
photo shoot prep required for field photography.
C 1.10 Photography: field photography Dots per inch (DPI)
indoor lighting DPI requirements for print collateral - Images taken for print require a minimum DPI of 300. Anything less than this will be
outdoor lighting denied for print collateral.
C 1.14 Photography: image editing DPI requirements for digital collateral - Images taken for digital collateral require a minimum of 72 DPI. It is recommended
C 1.15 Typography that digital collateral contains a DPI of 92, but this is not as strict a standard as print collateral due to the variations of
screen displays on the market.
LOGOMARK USE
communications
NAMING
C 3.1 Legal Marks
D Key Brand Communications  Example of a NOT

USABLE image
at 72 DPI
Example of a USABLE
image at 300 DPI 
FILE DOWNLOAD
JOHN BEAN
B R A N D STA N DA R DS C 1.13.1 S T R A T E G Y — P H O T O G R A P H Y : C A M E R A S continued
A Brand Messaging Platform Before taking field photos, it is important to be familiar with digital camera terminology, the available camera for the
shoot and its settings.
B Graphic Standards
C Brand Visual Platform Standard image compression options

JPEG (jpg/jpeg) – This is the most common image compression found on digital cameras. It offers a larger pixel count
STRATEGY
C 1.1 Format elements introduction with a much smaller file size. Because of this, most photos taken with consumer digital cameras are set to JPEG by
C 1.2 John Bean preferred logomark default. The downside to this format is image quality loss. In order to keep the fie size down, JPEG compression blends
C 1.4 Content structure and blurs similar pixels together. This creates various artifacts on the images and degrades the quality.
C 1.7 Photography: pre-product TIFF (tif/tiff) – This format is found on some mid-range and high-end digital cameras. The TIFF format applies less
photo shoot prep compression than the JPEG format, resulting in a much crisper, higher quality image. Because the compression is not
as great as a JPEG, the file size is usually two to three times as large. If this format is available, it is recommended over
C 1.10 Photography: field photography JPEG photos because of the quality of the image.
indoor lighting
outdoor lighting AW (raw/cr2) – The RAW format applies no compression to the image. The result of bypassing the compression used with
C 1.12 Photography: product framing other file formats is the highest quality image available. The cost of higher quality comes with a much higher file size.
C 1.14 Photography: image editing RAW images are typically ten to twenty times larger than JPEG images and are almost impossible to transfer via email.
C 1.15 Typography
Camera phones/tablet cameras/webcams/PDA cameras
LOGOMARK USE
C 2.1 Corporate vs. product brand Images taken with a camera phones, tablet computers, webcams or PDA cameras will not be accepted for print or digital
communications collateral. This goes for smart phones as well (including but not limited to the iPad, iPhone, iPod Touch, all Android
NAMING
based phones and tablets, Blackberry phones and tablets, and Windows Mobile phones). No exceptions will be made
C 3.1 Legal Marks
for these devices.
 Example of
JPG Compression
Example of
TIFF Compression 
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JOHN BEAN
B R A N D STA N DA R DS C 1.14 STRATEGY — PHOTOGRAPHY: IMAGE EDITING
A Brand Messaging Platform In order to meet the high standard set for print and digital collateral, no editing should be done outside of Market Services.
Image edits include the following:
B Graphic Standards
b Cropping images
C Brand Visual Platform b Color correction and enhancement
b Adding or removing pieces of the image or other images
STRATEGY
C 1.1 Format elements introduction b Photoshopping
C 1.2 John Bean preferred logomark b Adding or removing logos and decals.
C 1.4 Content structure b Converting the image to a different format (e.g., JPEG to TIFF)
C 1.7 Photography: pre-product All images that have been edited prior to approval by Marketing Services will be denied for use in print and digital collateral.
photo shoot prep
indoor lighting
outdoor lighting
C 1.12 Photography: product framing  E
xamples of
NOT USABLE
C 1.15 Typography image editing;
C 1.16 Color palette image should not
LOGOMARK USE be color enhanced,
C 2.1 Corporate vs. product brand cut out or use added
communications images.
NAMING
C 3.1 Legal Marks

Example of USABLE image
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JOHN BEAN
B R A N D STA N DA R DS C 1.15 STRATEGY — TYPOGRAPHY
A Brand Messaging Platform The John Bean visual platform includes the combination of the Memphis Extra Bold for headlines and display uses,
the Meta typeface family for text and body content, and the Meta LF typeface family for numerals.
B Graphic Standards
C Brand Visual Platform The Arial and Helvetica typeface families are used for PC applications when the above typefaces are not available.
Further details and usage guidelines are included on page B 2.2.
STRATEGY
C 1.4 Content structure Memphis Extra Bold Arial
C 1.5 Voice & tonality guidelines abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
photo shoot prep 1234567890!@#$%&? 1234567890!@#$%&?
Arial Bold
indoor lighting Meta Book abcdefghijklmnopqrstuvwxyz
C 1.11 Photography: field photography abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
outdoor lighting
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%&?
C 1.13 Photography: cameras 1234567890!@#$%&?
C 1.15 Typography
Meta Book LF Helvetica Regular
LOGOMARK USE abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
C 2.1 Corporate vs. product brand ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
communications 1234567890!@#$%&? 1234567890!@#$%&?
NAMING
C 3.1 Legal Marks
Meta Bold Helvetica Bold
D Key Brand Communications abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
1234567890!@#$%&? 1234567890!@#$%&?
Meta Black
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890!@#$%&?
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JOHN BEAN
B R A N D STA N DA R DS C 1.16 STRATEGY — COLOR PALETTE
A Brand Messaging Platform Color helps build the brand platform
B Graphic Standards The John Bean official color palette includes John Bean Red, Black, Gray and White. Their various color specifications are included below.
STRATEGY
John Bean Red PANTONE 485 CMYK 0/100/100/0 RGB 237/28/36
photo shoot prep
C 1.10 Photography: field photography Black CMYK 0/0/0/100 RGB 0/0/0
indoor lighting
outdoor lighting
C 1.15 Typography Gray PANTONE Cool Gray 11 CMYK 0/0/0/70 RGB 113/112/116
LOGOMARK USE
communications
NAMING
C 3.1 Legal Marks White CMYK 0/0/0/0 RGB 255/255/255
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JOHN BEAN
B R A N D STA N DA R DS C 2.1 LOGOMARK USE — CORPORATE VS. PRODUCT BRAND COMMUNICATIONS
A Brand Messaging Platform There is an important difference between Snap‑on corporate communications and John Bean brand communications.
B Graphic Standards
Within the context of corporate communications and corporate identity, it is appropriate to feature both the Snap‑on and
C Brand Visual Platform John Bean logomarks together. However, at the brand level, in John Bean communications, the John Bean logomark should
be the only one seen prominently. This will avoid any channel conflict with competing logomarks.
STRATEGY
photo shoot prep
C 1.8 Photography: product photo shoots SNAP‑ON
Snap‑on logomark can be used when making the affiliation
indoor lighting
to Snap‑on Incorporated trade shows where we show many
C 1.11 Photography: field photography RSI brands (SEMA, NADA, Automechanika), business cards,
outdoor lighting stationery, buildings
C 1.15 Typography SNAP‑ON
C 1.16 Color palette EQUIPMENT
LOGOMARK USE
C 2.1 Corporate vs. product brand Snap‑on Equipment always in text.
communications It is a description for a group of products, not a logo.
Boilerplate for press releases
NAMING
Address line in brochures, ads, etc.
C 3.1 Legal Marks
KANSAS CHALLENGER
JOHN BEAN HOFMANN JACK
BLACKHAWK SUN CARTEC BOXER LIFTS
Individual brand logos for marketing collateral, headers for PR, advertising, internal training documents, NPR
FILE DOWNLOAD
JOHN BEAN
B R A N D STA N DA R DS C 3.1 NAMING – LEGAL MARKS
A Brand Messaging Platform All product names will appear in plain text in communications, and be accompanied by their appropriate number,
as well as their appropriate trademark designation.
B Graphic Standards
C Brand Visual Platform Snap-on Equipment products
STRATEGY John Bean® Tru-Point™ monty™

C 1.1 Format elements introduction Blackhawk® V3400® geoliner™
C 1.3 Format structure Shark ®
RFV2000 ™
Optima® II
C 1.4 Content structure EData ®
VODI ™
variolift™
Power-Pro ®
Hofmann ®
C 1.7 Photography: pre-product KJ® Kansas Jack geodyna™
photo shoot prep
C 1.9 Photography: field photography John Bean products
indoor lighting PRODUCT LINE WHEEL ALIGNMENT WHEEL BALANCER TIRE CHANGER
outdoor lighting
C 1.12 Photography: product framing Family name V-Series B-Series EHP System
Models V3400 B100 II
C 1.15 Typography V2300 B200 III
V2200 B300 IV
LOGOMARK USE
C 2.1 Corporate vs. product brand Visualiner B400 V
communications EL B500 ATC 900
NAMING
C 3.1 Legal Marks ES B600 ATC 1000
Prism B800 T-Series
D Key Brand Communications Prism Netbook (NA only) B1200 T9000
Prism Elite B2000 T7600
Prism Elite (Europe only) T7100
T6760
T4540
T1540
T1340
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JOHN BEAN
B R A N D STA N DA R DS D 1.0 ADVERTISING — FORMAT STRUCTURE
A Brand Messaging Platform The format grid for larger, standard size literature and advertising is divided into sixteen horizontal bands and eight vertical columns.
The same grid is used for both letter and A4 size documents.
B Graphic Standards
C Brand Visual Platform Letter size A4 size

1/8 1/8
D Key Brand Communications 1/16 1/16
1/8 1/8
ADVERTISING 1/16 1/16
D 1.1 Full-page
D 1.2 1/3-page vertical and horizontal
D 1.3 Full-page plus 1/3-page vertical
combination
D 1.4 Testimonials (full-page or 1/3-page)
D 1.5 Advertorial (full-page and 1/3-page)
LITERATURE
D 2.1 Two-page product sell sheet
D 2.2 Four-page product brochures
D 2.3 Six-page product brochures
D 2.4 Eight-page product brochures
D 2.5 National account promotions
OTHER COMMUNICATIONS
D 3.1 Powerpoint presentation
D 3.2 Product labeling
D 3.3 Animation /screen saver 1/16
D 3.4 Displays / banners / special events 1/8
1/16 1/16
D 3.5 Websites
1/8
D 3.6 Videos 1/8 1/16
D 3.7 Apparel
1/8
D 3.8 Business cards
D 3.9 Note pads
D 3.10 Social media
D 3.11 Legal disclaimer
PRODUCT
PRODUCT
MODIFIER
HEADLINE WITH Secondary headline area ro FEATURE LIST SUBHEAD
D 3.12 John Bean icon mark FEATURE GRAPHIC

vendaest de solorrffici a solorrori ut
enm volendit preni offici a solorrori
consequas doles
LINES
AND PHOTO AREA ut et eatumquo qui quos FEATURE LIST SUBHEAD

Text area. Dsequiaspero corrovi duciis aut delliquo officabo. Name consequas doles
endanient et eatumquo qui quos essitiae pratio. Imin eatem audam consequas doles
qui quos essitiae pratio. Imin eatem audam qui cullecuolendit preni FEATURE LIST SUBHEAD
offici a solorrori ut endanient et eatumquo qui quos essitiae pratio. UsIque nonsequae. Nam ellenes
Imin eatem audam qui cullecuum quuntium, aut ventis pro vendaest consequas doles

consequas doles

F E AT U RE SU B H E A D F E AT U RE SU B H E A D UsIque nonsequae. Nam ellenes
§ AUt alit ius, ium quia nusa § Fyry repta ant, quis at § AUt alit ius, ium quia nusa § Fyry repta ant, quis at nullant orrovid exerendis sum
estia net quianda si ium et ea ni quiae sitiunt volorum ium et ea ni FEATURE LIST SUBHEAD
§ Pfbsquis exernaturit illorro UsIque nonsequae. Nam ellenes
venimil litias dolut estia nullant orrovid exerendis sum
net quianda si nit autae et consequas doles

complexity without compromising quality or accuracy. additional mobility for the technician. These features FEATURE LIST SUBHEAD
The Prism EL alignment system utilizes a highly mobile coupled with easy-to-see measurements, software help
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PLACEMENT
©2015 John Bean | John Bean Identity Program Standards | Updated January 28, 2015 D 1.0
JOHN BEAN
B R A N D STA N DA R DS D 1.1 A DV E RT I S I N G — F U L L- PA G E
A Brand Messaging Platform Consistent usage of content structure, imagery, color, logomark usage and typography all combine to present an accurate
reflection of John Bean products, showcasing our market leading product attributes and strengthening the impact of
B Graphic Standards
John Bean communications.
The following guidelines are intended to maintain a consistent application of the various elements of the John Bean
D Key Brand Communications visual platform and guide the content presentation in John Bean advertising. Please follow the guidelines described
ADVERTISING and presented in this document to preserve the strength of the John Bean brand in all communications.
D 1.1 Full-page
D 1.2 1/3-page vertical and horizontal A Header bar The header bar appears at the top of the ad, 1/8th the

D 1.3 Full-page plus 1/3-page vertical 
A height of the page format and 1/32nd down from the top edge. It
HEADLINE
B SPACE
combination appears in a horizontal gradation of black and John Bean Red, blending
D 1.4 Testimonials (full-page or 1/3-page)  from left edge: 100m 100y 44k, center: 100m 100y, right edge 100m
D 1.5 Advertorial (full-page and 1/3-page) 100y 38k.
LITERATURE
D 2.1 Two-page product sell sheet B Headlines Appearing in the header area, headlines should be based

INTEGRITY on the key user benefit of the product advertised. The key benefit is a
TESTC
DRIVE statement that sets the advertised product apart from the competition.
D 2.4 Eight-page product brochures John Bean’s Integrity system This could be a key feature that’s part of the product, a statement about
provides a complete vehicle
the efficiency of the product over the competition or a unique feature of the
D 2.5 National account promotions 
D
health snapshot in under five
product itself. Type: Memphis Extra Bold. 46 Point. InDesign Object Effects:
OTHER COMMUNICATIONS minutes, providing an efficient
summary of needed services.
D 3.2 Product labeling CHECK POINTS INCLUDE:
D 3.3 Animation /screen saver § alignment
D 3.4 Displays / banners / special events 

E
§ battery
§ brake efficiency
D 3.5 Websites § brake pad thickness
D 3.6 Videos § diagnostic code
D 3.7 Apparel § tire tread depth

D 3.9 Note pads
D 3.10 Social media FEEDBACK WITH LESS EFFORT THAN THE COMPETITION.

D 3.12 John Bean icon mark
INTEGRIT Y : 15°
C Product name/logo This area contains either the product name or logo.

It appears in white on a black background.
COMPETITION : 30°
D Tie breaker benefits Tie breaker copy is not intended to compare the

product to the competition’s, but to highlight product benefits that are
unique and beneficial to the target audience. Copy appears in white type
sit amet for more information call on a black background. Type: Meta Bold 11 point
1(800) 555-1212 or visit johnbean.com
E Benefit list A benefit list is an optional area and component for


highlighting key features. An example would be a heading stating
“simple six step process” or something as simple as “features” followed
by a list of the process, features or benefits. The list appears in white
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type on a black background. Type: Meta Book, square bullets.
JOHN BEAN
B R A N D STA N DA R DS D 1.1.1 A D V E R T I S I N G — F U L L P A G E continued
A Brand Messaging Platform F Value proposition The value proposition is a promise of value to be

M
 delivered and expected, based on a belief from the target audience of
HEADLINE SPACE
B Graphic Standards the value that will be experienced. It’s a key element in building the
brand image. The copy appears in white on the red background color
of the arrow element pointing at the product in use. Type: Meta Bold 9
C Brand Visual Platform M
 point. All uppercase.
Key considerations include:
D Key Brand Communications INTEGRITY
TEST DRIVE Defining the target audience — who is this message being targeted to?
b
ADVERTISING John Bean’s Integrity system b
Defining the experience — what experience does the target audience
D 1.0 Format structure provides a complete vehicle expect from the product?
D 1.1 Full-page
G
 health snapshot in under five
minutes, providing an efficient b
Evidencing value — what evidence is available to support the value
summary of needed services. proposition claims?
combination CHECK POINTS INCLUDE: Critical difference — what differentiates the product from the
b
D 1.4 Testimonials (full-page or 1/3-page) § alignment
competitor significantly?
§ battery
D 1.5 Advertorial (full-page and 1/3-page) § brake efficiency
LITERATURE § brake pad thickness 

G Feature photo The feature photo appears in the left 5/8ths of the format
D 2.1 Two-page product sell sheet § diagnostic code grid, and occupies the vertical space between the header and the footer.
§ tire tread depth
D 2.2 Four-page product brochures It should focus on the featured product in use by a shop technician in an
D 2.3 Six-page product brochures actual shop setting, and follow the other guidelines as described in the
D 2.4 Eight-page product brochures photography section (pages C 1.6-C 1.14) of this document.

F
FEEDBACK WITH LESS EFFORT THAN THE COMPETITION.
H Inset photo An inset photo may be placed along the top edge of the

footer. It should be placed above the John Bean logomark in the right
3/8ths of the format grid. Multiple inset photos are not suggested for
D 3.3 Animation /screen saver
INTEGRIT Y : 15°

H advertising, in order to allow the feature photo to dominate the format.
COMPETITION : 30°
D 3.4 Displays / banners / special events
D 3.5 Websites 
I Call to action Appearing in the footer area, the call to action should
D 3.6 Videos M
 include contact information: 1) a phone number for product information,
and 2) an alternative form of contact, such as a website URL or email
D 3.7 Apparel Contact lorum iplor sit amesum golor J
 address. The information appears in white. Type: Meta Book 10.5 point
D 3.8 Business cards 
L I

sit amet for more information call
1(800) 555-1212 or visit johnbean.com 
K Phone/URL are Meta Bold.
D 3.9 Note pads
D 3.10 Social media
J Footer The footer occupies the bottom 1/8th of the format and contains

the John Bean logomark on the right side. It appears in the same
horizontal gradation of black and John Bean Red as the header.
K John Bean metallic logomark The metallic logomark appears in the


footer. Only the metallic logomark should be used on advertising, and
only the official logomark artwork should be used.
L QR Code The QR code is placed at the left end of the footer on a light

gray field, left aligned with the 1/16th grid line.
M Dashed line detail This detail runs along the edges of the header and

footer. Stroke: .5 point Dashed (4 and 4).
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©2015 John Bean | John Bean Identity Program Standards | Updated January 28, 2015 D 1.1.1
JOHN BEAN
B R A N D STA N DA R DS D 1.2 ADVERTISING — 1/3-PAGE VERTICAL AND HORIZONTAL
A Brand Messaging Platform I I


 A HEADLINE
 B SPACE

B Graphic Standards HEADLINE
B

A SUB HEAD feature list:
SPACE
§ aldiagSero auda
John Bean’s Obis non cum as
§ ex eum sit § dendae voluptas
doluptas sime doluptatur mil is que

E C

pos mos neseque as fugia duciis § que nihit
§ ora aut an 
D § nonse am esciti
§ volorempore
J
arum facerio. Mus mil eossum la nis


feature
CallOut
peria nonectur as dem quaerum nos
il exero quam audae core estruptas
§ sor sam alia
dolupi
§ voloreius
§ ne sinciume
text plaCed exces si tem rem qui om. § ciis consequam § sequam es enita
in this area § quatem cum
ADVERTISING
D 1.1 Full-page
G

Contact iplor t iplor sit call more

F
information 1(800) 555-1212
or visit johnbean.com

H

E
combination
D 1.4 Testimonials (full-page or 1/3-page) A Header bar The header bar appears at the top of the ad,
 D Features list Type: Meta Bold 9 point, Meta Book 9 point,

D 1.5 Advertorial (full-page and 1/3-page) 1/8th the height of the page format and 1/32nd down square bullets.
LITERATURE from the top edge. It appears in a horizontal gradation of
D 2.1 Two-page product sell sheet black and John Bean Red, blending from left edge: 100m E Feature photo The feature photo should focus on the

D 2.2 Four-page product brochures SUB HEAD 100y 44k, center: 100m 100y, right edge 100m 100y 38k. product in use by a shop technician in an actual shop
D 2.3 Six-page product brochures John Bean’s Obis non cum as dolu
setting, and follow the other guidelines as described
ptas sime doluptatur mil is que pos
D 2.4 Eight-page product brochures B Headlines Appearing in the header area, headlines
 in the photography section (pages C 1.6-C 1.14) of this
C

mos neseque as fugia duciis arum
facerio. Mus mil eossum la nis il
D 2.5 National account promotions exero quam audae core estruptas
should be based on the key user benefit of the product document.
exces si tem rem qui om. advertised. The key benefit is a statement that sets the
D 3.1 Powerpoint presentation feature list: advertised product apart from the competition. This could F Call to action Appearing in the footer area, the call to

§ aldiagSero § quatem cum
D 3.2 Product labeling § ex eum sit
auda be a key feature that’s part of the product, a statement action should include contact information: 1) a phone
§ dendae voluptas
about the efficiency of the product over the competition or

D
§ que nihit
§ ora aut an
§ sor sam alia
§ nonse am esciti
§ volorempore a unique feature of the product itself. Type: Memphis Extra
number for product information, and 2) an alternative form
of contact, such as a website URL or email address. The
D 3.5 Websites
dolupi § voloreius
§ ne sinciume
Bold 30 point InDesign object effects: information appears in white. Type: Meta Book 10.5 point
§ ciis consequam
D 3.6 Videos Phone/URL are Meta Bold.
D 3.7 Apparel G

D 3.8 Business cards G Footer The footer occupies the bottom 1/8th of the format.

D 3.9 Note pads 
H It appears in the same horizontal gradation of black and
D 3.10 Social media John Bean Red as the header.
D 3.12 John Bean icon mark 
F
Contact iplort uit call more information
1(800) 555-1212 or visit johnbean.com H John Bean metallic logomark The metallic logomark

appears in the footer. Only the metallic logomark should be
used on advertising, and only the official logomark artwork
should be used.
I Dashed line detail This detail runs along the edges of the

C Subhead & copy Type: Meta Black 13 point, Meta Roman
 header. Stroke: .5 point Dashed (4 and 4).
9 point
J Call-out The call-out appears in the same horizontal

gradation of black and John Bean Red as the header. Type:
Meta Bold 8 point uppercase.
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JOHN BEAN
B R A N D STA N DA R DS D 1.3 A DV E RT I S I N G — F U L L- PA G E P LU S 1 / 3 - PA G E V E RT I C A L CO M B I N AT I O N

Imoluptus res dolores et Otas nrrum rum inci
PRODUCT
B Graphic Standards
headline space quiatus molupta turibearunt
eribus, sum corem dolor
autatur? Sum dolorei caepeli
quiandunda quatiorem
venihillessi dipsape diaspid
erspero videria volut ut ex et
volorrum rerunt, et fugitium,
omnis accatem arum ea sunt
DESIGNATION
C Brand Visual Platform volest ut is sinusam sequi od estrferrum veorecta quam
officid elitinimpos explabo. fugitas et faciur?
Et voluptatibus as conectore
D Key Brand Communications porio omnisi que as anditiat Dis evenda ne et harum ut
derios doluptate nonsere
velente lautet quideliant
voloreiunt et mo elluptiora vellis esequae quam,
ADVERTISING ipsunti re el ium quate idemqua tendit labores
porum quae dolorerciet ium volorum sanditiae renis
D 1.0 Format structure hiliqui officitasim asperi iliamenduci nonseditibus
D 1.1 Full-page dictiatium laborferrum exerferrum vendendest
vereptam faciendunt. vitatur, omnimillorum videl
D 1.2 1/3-page vertical and horizontal et est faces eriate velit
Tore, omnieni mporempero faceruptatur autatem dis
D 1.3 Full-page plus 1/3-page vertical quia dolupiet es dendellenda pore pratur sitae nullorrum
combination dolum la nostrum doluptam, nectora nimilit laborernat Subhead
simendignis quatem etur autem. Beat endis soles John Bean’s obis non cum
D 1.4 Testimonials (full-page or 1/3-page) simod estibus aboribus et, nectatus et aligentotam as dolu ptas mos neseque
sequi delit voluptur, sedi fugitat ioreri temquistiat
D 1.5 Advertorial (full-page and 1/3-page) coris soluptibus di tem re earchil mi, sit faciistiis
as fugia duciis arum fugia
duciis arum facerio.s sime
LITERATURE sequas dendanit doluptus rempore stiustia quam doluptatur mil mus mil
exernatur, verume volupta experem as rerci doluptu
D 2.1 Two-page product sell sheet tiatem nitas sit acerum is sapideb itatem idi velecerum
eossum la nis il exero is que
pos mos neseque as fugia
D 2.2 Four-page product brochures consediorios dolor asi te hictatque nam laborest
duciis arum fugia duciis arum
con reptassin et odigenia quia aute sequi nobist, que
D 2.3 Six-page product brochures quibus exerchi caborrum poratam nirferrum vempos
facerio. mus mil facerio mus
quatemo diciisque enitatios aliciat ut volupta tiatur

D 2.4 Eight-page product brochures Tem rehendelles doluTem uT la quaTes ipiciae.
quiandu citatatessim ab iur molorep ratint. feaTure lisT:
eT qui coneT fuga. nam uT laT il esTo volupTaT
D 2.5 National account promotions aut volorep udicae volum § aldiagSero § ciis quatem
vid molupTas denecTus reium lanTur?
venimol uptaqui ut et porem Porro temquam sequae cum auda
velecearum volorita sam ex
OTHER COMMUNICATIONS Subhead TexT Line doluptatis am arumquis
eium volupta temquidebis
§ ex eum sit
§ que nihit
§ dendae
moluptati dolor rem repudae voluptas
D 3.1 Powerpoint presentation porum aut officidel maxim eicid mo volorerum sequi § ora aut an
§ nonse am
unda vid que sit eum audae odiciis quist, quam alitis nonet lam reribus enditatus as sero eaquas ditiuntor num, qurferrum veame sit,
D 3.2 Product labeling etur milit hilliam dolupta
§ sor sam alia esciti
arum adiis arum adiist, quam alitis nonet lam andigendis, cum qui dolupi
D 3.3 Animation /screen saver evenis ex et estinctaque nis porehenti occulpa rchilitatur resed es consectem cuptat.
reribus t, quam alitis nonet lam reribus enditatus
audissimpor maionseque Erios dolo berro volor
D 3.4 Displays / banners / special events vellam, quid et quamus milisciis dis arum adipienis ipit, cum iur audit landa quis explique nostia isquis quia
Contact iplort uit call more
sunto eost quaspit qui sin information 1(800) 555-1212
D 3.5 Websites untures teniet iducita ssequodis solest cora suntibpienis ipit, cum iur audit landa natquat volupis esernatiat. ea doluptis sum quodior or visit johnbean.com
D 3.6 Videos To dicabore omnis id que ehendis sitinul parchilictem
eumcil magni debis nectes et dolupta vent repe pre
D 3.7 Apparel is mi, tem dus, comnrferrum et et essendic to optatiatis
etur sequi beruptat optaspis
D 3.8 Business cards veis parum velique alibust,
ad molupis nonsequodit
et et labore optat.
D 3.9 Note pads johnbean.com exceperum et et ea numet la
D 3.10 Social media

The combination of a full page ad plus a 1/3 page vertical ad on Full page elements
The header bar & headline
a spread has greater impact than a single ad alone. Basically
Feature photo
the same elements in a full page ad are divided between the two Subhead & tiebreaker benefits
Value Proposition in gradated red rectangle
ad spaces as shown and described below. The general product
John Bean logo in footer
information & benefits are included on the full page portion, while
the more detailed information is listed on the 1/3 page portion. 1/3 page elements
Header Product designation in Memphis Black 19 point set solid
The two ads in combination create a comprehensive overview Inset photo
of the product. Specifications of the various components are Features list
Call to action and contact information
FILE DOWNLOAD consistent with other advertising. John Bean logo in footer
JOHN BEAN
B R A N D STA N DA R DS D 1.4 A DV E RT I S I N G — T EST I M O N I A L S ( F U L L- PA G E O R 1 / 3 - PA G E )
A Brand Messaging Platform Consistent usage of format is maintained in advertising testimonial formats, both in full-page and 1/3-page horizontal versions.
B Graphic Standards
Please follow the advertising and other guidelines described and presented in this document to insure and preserve the strength
C Brand Visual Platform of the John Bean brand in these communications. The following examples demonstrate a consistent application of the various
elements of the John Bean visual platform in testimonial advertising, with the following additional considerations for photographs:
D Key Brand Communications The imagery should feature a customer in their work setting.
ADVERTISING The John Bean product should be visible in the photo.
The testimonial ad will focus on the person, looking at the camera.
D 1.1 Full-page
combination
LITERATURE
HEADLINE SPACE
D 2.3 Six-page product brochures HEADLINE SPACE “Customer As illa dolecum ea dolorio.
Nequamendit et esecus
D 2.4 Eight-page product brochures testimonial eatur? Quibus, suntumquo te
D 2.5 National account promotions “Customer quote placed nobistem eliquia veliquid enem
OTHER COMMUNICATIONS testimonial in this space. doloria estiae. Aliquatciam

quibus eos aut labor aut isi
D 3.1 Powerpoint presentation quote placed
in this space.
Customer Name / Company Contact iplor t iplor sit call more
information 1(800) 555-1212
D 3.3 Animation /screen saver As illa dolecum ea dolorio.
City Name, State
or visit johnbean.com
Nequamendit et esecus eatur?
Quibus, suntumquo te nobistem
D 3.5 Websites eliquia veliquidenem doloria
D 3.6 Videos estiae. Aliquat.
D 3.7 Apparel Aciam quibus eos aut labor

aut isi conecul liquam, que
D 3.8 Business cards liatiorest et qui dicatem fuga.
D 3.9 Note pads Itaspel ecatet unditat officilibus
autat arciis doluptaspid quam
D 3.10 Social media lab ipsusamet voloriorem
D 3.11 Legal disclaimer es nobis quo voluptate volo
cuptioritia cuptatum, con”
Customer Name / Company / City Name, State

FILE DOWNLOAD 1(800) 555-1212 or visit johnbean.com
JOHN BEAN
B R A N D STA N DA R DS D 1.5 A DV E RT I S I N G — A DV E RTO R I A L ( F U L L- PA G E A N D 1 / 3 - PA G E )
A Brand Messaging Platform Consistency of format can be maintained in advertorials, following the appropriate specifications outlined for both full-page and
1/3-page horizontal ads.
B Graphic Standards
C Brand Visual Platform Please follow the advertising and other guidelines described and presented in this document to insure and preserve the strength
of the John Bean brand in these communications. The following examples demonstrate a consistent application of the various
D Key Brand Communications elements of the John Bean visual platform in advertorials.
ADVERTISING
D 1.1 Full-page
combination
LITERATURE
A D V E R T I S E M E N T

HEADLINE SPACE
D 2.3 Six-page product brochures HEADLINE SPACE AS ILLA DOECUM EAORIO.
Fuibus, suntumquo te nobistem eliquia
veliquidenem doloria estiae. lab
velibus sant accae. Eriones sitetur modi
e nonsend icatem id qui vit, quamet
quos reperia cus, ut quate omni dolor
D 2.4 Eight-page product brochures ipsusauam, sunt. Ide venditiur sequatibus etureris evelis
AS ILLA DOECUM D U C I TA S E R I O R I A Axim aut ommolor eptiant pe net, quam

“Customer
Gtem que reic tet aut et es endam D U C I TA S E R I O R I A
D 2.5 National account promotions EA DOLORIO.

iet quiam, omnimos autatectur, tem
re raero te moluptatia cum ipicaes
remodipicium voluptat rest mincimintiam
aut in conestis reped magnis anti quo con
cum ilique salori tem ius quo inus et
audiae escimet res aut exces q modi
Giet quiam, omnimos autatectur, tem
re raero te moluptatia cum ipicaes
contestimonial
ui unt ommolore videndae voluptatia exceatemquos nobisque dolupta
OTHER COMMUNICATIONS uibus, suntumquo te nobistem eliquia
exceatemquos nobisque dolupta eos mi, sitiorem quatibus. vendit eum sum ea dolorepe eictate corehenihit dolupitecea consero

veliquidenem doloria estiae. Aciam
corehenihit dolupitecea consero
volor accus, quament utas istem veliti quote placed
CHICIM QUI COREND
Rum iusdaes digenimpos ento mo
sit modi nobis et ut fugitis dest eaquo
exero molorro officiant etur, num nos
volor accus, quament utas istem veliti
tem fuga. Equi volo eos rem faces
quibus eos aut labor aut isi conecul
D 3.2 Product labeling liquam, que liatiorest et qui dicatem

tem fuga. Equi volo eos rem faces et
asperempos ut fuga. Saperro riasites aut
in escium
magnim this space.
voluptatio. Us, aut
Caption copy in this
fuga. Itaspel ecatet unditat officilibus iduntia dolorestibus elicaec esedis Contact iplor t iplor sit call more
illaborum ipsa am reria nem fugiaecuptae space corehenihit volor
doluptum, explitistem fugia dolupta information 1(800) 555-1212
D 3.3 Animation /screen saver autat arciis doluptaspid quam lab
ipsusauam, sunt. Ide venditiur, tem que
volup vit, quamet quos reperia cus,
quodi vendisque eaquam qui dis or visit johnbean.com
ut quate tum la in nam et moluptatus
D 3.4 Displays / banners / special events reic tet aut et es endam cum ilique salori
tem ius quo inus et audiae escimet res
es que si aut latur, quis di nihillic tem
susdam explabo. Tae corum essinve
ndusaerumqui cus, ium idita dolorae
alissequis corias voluptatem eosanisto
D 3.5 Websites aut exces qui unt ommolore videndae
inulpar unt odita veriate cus.Rum
ctates volori tem ius quo inus et audiae
escimet res aut exces qui unt ommolore
voluptatia vendit eum sum ea dolorepe
D 3.6 Videos eictate sit modi nobis et ut fugitis dest
dolorae ruptat. Fuga. Nequaepudae. Ut
D 3.7 Apparel
“Customer
D 3.9 Note pads quote copy”
D 3.10 Social media videndae voluptatia vendit eum sum
D 3.11 Legal disclaimer ea dolorepe eictate sit modi nobis et ut
fugitis dest eaquo exero molorro officiant
D 3.12 John Bean icon mark etur, num nos velibus sant accae.
Eriones siteture nonsend icatem id qui
omni dolor sequatibus etureris evelis
ducita serioria ipiet quiam, omnimos
autatectur, tem re raero te moluptatia
cum ipicaes exceatemquos nobisque
dolupta corehenihit dolupitecea consero
volor accus, quament utas istem veliti
tem fuga. Equi volo eos rem faces et
Caption copy in this space corehenihit dolupitecea consero volor
asperempos ut fuga. Saperro riasites aut
illaborum ipsa am reria nem fugiaecuptae
voluptum la in nam et moluptatus es
untur? Ovit volesequi sit que moluptati
eaquo exero molorro officiant etur, num que si aut latur, quis di nihillic tem
acearum etur? Qui cus eicatur, quaspel
nos velibus sant accae. Eriones siteture alissequis corias voluptatem eosanisto
lecersp eruptam conemporite que elent
nonsend icatem id qui vit, quamet inulpar chicim qudolorae ruptat. Fuga.
v vit, quamet quos reperia cus, ut quate
quos reperia cus, ut quate omni dolor Nequaepudae. Ut untur? Ovit volesequi
it, quamet quos reperia cus, ut quate
sequatibus etureris evelis sit que moluptati acearum etur? Qui
voluptatio eum int.
cus eicatur, quaspel lecersp eruptam

FILE DOWNLOAD 1(800) 555-1212 or visit johnbean.com
JOHN BEAN
B R A N D STA N DA R DS D 2.1 LITERATURE — T WO-PAGE PRODUCT SELL SHEET: FRONT PAGE
A Brand Messaging Platform Consistent usage of content structure, imagery, color, logomark usage and typography all combine to present an accurate
reflection of John Bean products, showcasing our market leading product attributes and strengthening the impact of
B Graphic Standards
John Bean communications.
The following guidelines are intended to maintain a consistent application of the various elements of the John Bean visual
D Key Brand Communications platform and guide the content presentation in John Bean brochures. The format of sell sheets directly relates to the format
ADVERTISING for advertising. This direct relationship will help to achieve consistency across media.
D 1.1 Full-page
D 1.3 Full-page plus 1/3-page vertical A Header bar The header bar appears at the top of brochure, 1/8th the

combination height of the brochure format and 1/32nd down from the top edge. It
PRODUCT
D 1.4 Testimonials (full-page or 1/3-page) PRODUCT appears in a horizontal gradation of black and John Bean Red, blending

A B
 MODIFIER C
 from left edge: 100m 100y 44k, center: 100m 100y, right edge: 100m
D 1.5 Advertorial (full-page and 1/3-page) LINES
100y 38k.
LITERATURE
Headline area ro vendaest B Product name The name of the product appears in white within the


de solorrffici

D
a solorrori ut
enm volendit pra.
header bar at the top of the page. It may use two lines of all uppercase
copy, formatted flush right if appearing in two lines. Type: Memphis
D 2.4 Eight-page product brochures Text area. Dsequiaspero corrovi
duciis aut delliquo officabame pro
Extra Bold.
D 2.5 National account promotions vid magnam repudan dellab invenihicab
OTHER COMMUNICATIONS 
E
ium colendit preni offici a solorrori
ut endanient et eatumquo qui quos
C Product modifier A short tagline or product description may appear in

D 3.1 Powerpoint presentation essitiae pratio. Imin eatem audam qui the header area to the right of the product name. This statement appears
D 3.2 Product labeling in white, all uppercase letters. A white vertical line separates the product
G

FEAT URE SUB HEAD
D 3.3 Animation /screen saver § AUt alit ius, ium quia nusa que con erum name and modifier type. Type: Memphis Extra Bold 14 point
exernaturit illorro venimil litias dolut estia net
D 3.4 Displays / banners / special events quianda si nit autae et qui dolora doluptiunt quati
blanis quiae sitiunt volorum
D 3.5 Websites § Fyry repta ant, quis at velit, occusam inte molor

D Secondary headline Content focus on what sets the product apart from
D 3.6 Videos
D 3.7 Apparel
FEAT URE SUB HEAD 
F
sandebis simaxima qui ab ium et ea ni
its competitors. Type: Memphis Extra Bold 18 point John Bean Red. Word
§ AUt alit ius, ium quia nusa que con erumqui dolora
doluptiunt quati blanis quiae sitiunt volorum
count: 12.
D 3.8 Business cards § Fyry repta ant, quis at velit, occusam inte molor
sandebis simaxima qui ab ium et ea ni
D 3.9 Note pads
D 3.10 Social media
§ Pfbsquis exernaturit illorro venimil litias dolut estia
net quianda si nit autae et essequi qui anistin

E Product summary A brief product summary appears on the lower right
of the feature photo, above the John Bean logomark. It aligns flush left
D 3.11 Legal disclaimer with the Product modifier in the header and the "B" in the John Bean
D 3.12 John Bean icon mark logomark. Type: Meta Bold 14 point.
F Features A complete list of product features appears in the top portion


prenI offIcI a solorrorI uT of the page in a three column format. The first column should left
enDanIenT eT eaTumquo quI
FEAT URE SUB HEAD net quianda si nit autae et
essequi qui anistin cipsus et qui ilia venimost la atest, net
align with the 1/16th grid line and the header type. Type: Meta Black
uppercase in red; Meta Normal text 8 point Square bullets in red. Word
count: 140.
AWARD
PLACEMENT
G Product photo A product photo appears prominently in the center

right of the page. The product should be blocked out and free from any
background.
FILE DOWNLOAD
JOHN BEAN
B R A N D STA N DA R DS D 2.1.1 L I T E R A T U R E — T W O - P A G E P R O D U C T S E L L S H E E T : F R O N T P A G E continued
A Brand Messaging Platform H 

H Dashed line detail This detail runs along the edges of the header and
 footer. Stroke: .5 point dashed (4 and 4).
B Graphic Standards
PRODUCT
PRODUCT
MODIFIER I Support images Support images, photographs and illustrations appear

LINES
below the text.
C Brand Visual Platform H

Headline area ro vendaest J Call-out arrow A red call-out arrow draws special attention to featured

D Key Brand Communications de solorrffici a solorrori ut product attributes. Type: Meta Book 8 point, uppercase.
enm volendit pra.
ADVERTISING Text area. Dsequiaspero corrovi
K Award logo A product award logo, if applicable, appears in the left end

D 1.0 Format structure duciis aut delliquo officabame pro
vid magnam repudan dellab invenihicab of the footer bar, left aligned with the 1/16 page grid line.
D 1.1 Full-page ium colendit preni offici a solorrori
D 1.2 1/3-page vertical and horizontal ut endanient et eatumquo qui quos
essitiae pratio. Imin eatem audam qui L Footer The footer occupies the bottom 1/8th of the format and contains

the John Bean logomark on the right side. It appears in the same
combination F E AT U R E S U B H E A D
§ AUt alit ius, ium quia nusa que con erum horizontal gradation of black and John Bean Red as the header.
D 1.4 Testimonials (full-page or 1/3-page) exernaturit illorro venimil litias dolut estia net
quianda si nit autae et qui dolora doluptiunt quati
D 1.5 Advertorial (full-page and 1/3-page) blanis quiae sitiunt volorum
M John Bean metallic logomark The metallic logomark appears in the
§ Fyry repta ant, quis at velit, occusam inte molor 
LITERATURE sandebis simaxima qui ab ium et ea ni
F E AT U R E S U B H E A D
D 2.1 Two-page product sell sheet § AUt alit ius, ium quia nusa que con erumqui dolora only the official logomark artwork should be used.
D 2.2 Four-page product brochures § Fyry repta ant, quis at velit, occusam inte molor
D 2.3 Six-page product brochures sandebis simaxima qui ab ium et ea ni
D 2.4 Eight-page product brochures net quianda si nit autae et essequi qui anistin

D 3.1 Powerpoint presentation I

J

PRENI OFFICI A SOLORRORI UT
ENDANIENT ET EATUMQUO QUI
F E AT U R E S U B H E A D net quianda si nit autae et
D 3.5 Websites
D 3.6 Videos
D 3.7 Apparel
AWARD

K
PLACEMENT

L 
M
D 3.9 Note pads
D 3.10 Social media
FILE DOWNLOAD
JOHN BEAN
B R A N D STA N DA R DS D 2.1.2 L I T E R A T U R E — T W O - P A G E P R O D U C T S E L L S H E E T : B A C K P A G E
A Brand Messaging Platform A Header & footer bars The header occupies the top 1/16th of the page

P R O D U C T F E AT U R E S &BS
P E C I F I C AT I O N S  
A and the footer the bottom 1/8th. They appear in a horizontal gradation
B Graphic Standards of black and John Bean Red, blending from left edge: 100m 100y 44k,
F E AT U R E S
§ Aerspe nobis est a § Pot ius, quaesci § Grandandit ium fugit ex
S P E C I F I C AT I O N S
center: 100m 100y, right edge: 100m 100y 38k.
§ Tudellendam ut laborep § Ngerum quiam si cu Subhead Title
§ Ht earibus, untiam fuga
C Brand Visual Platform § Catisi qui nos cus e § Weeribusc § Lfs aliti aut estorepe ve § Etmi, et ressitius et la exc
B Headline "Product features & specifications" headline appears in all


§ Pot ius, quaesci § Grandandit ium fugit ex § Reri blandae vele § Bneat liat aligent f
§ Tudellendam ut laborep § Ngerum quiam si cu § Vctem voluptae rerfero de § Csaciatiores des rem
Lfs aliti aut estorepe ve Nnditi cus essum, quae
uppercase white type in the header bar, flush left with the 1/16th page
§ Weeribusc § § § Aerspe nobis est a
§ Grandandit ium fugit ex § Reri blandae vele § Mnon re la pores magni § Ht earibus, untiam fuga
D Key Brand Communications C
 
D
Ngerum quiam si cu § Vctem voluptae rerfero de § Etmi, et ressitius et la exc
grid line. Type: Memphis Extra Bold 18 point.
§ § Catisi qui nos cus e
§ Lfs aliti aut estorepe ve § Nnditi cus essum, quae § Bneat liat aligent f
§ Reri blandae vele § Mnon re la pores magni § Csaciatiores restis des rem
Subhead Title
§ Vctem voluptae rerfero de § Etmi, et ressitius et la exc § Aerspe nobis est a
ADVERTISING § Nnditi cus essum, quae § Bneat liat aligent f § Ht earibus, untiam fuga
§ Lfs aliti aut estorepe ve
§ Mnon re la pores magni § Csaciatiores restis des rem § Catisi qui nos cus e § Reri blandae vele
C Features A complete list of product features appears in the top portion

D 1.0 Format structure § Etmi, et ressitius et la exc § Aerspe nobis est a § Pot ius, quaesci § Vctem voluptae rerfero de
§ Bneat liat aligent f § Ht earibus, untiam fuga § Tudellendam ut laborep
§ Nnditi cus essum, quae of the page in a three column format. The first column should left
D 1.1 Full-page § Csaciatiores restis des rem § Catisi qui nos cus e § Weeribusc
§ Aerspe nobis est a § Pot ius, quaesci § Grandandit ium fugit ex § Mnon re la pores magni
D 1.2 1/3-page vertical and horizontal § Ht earibus, untiam fuga § Tudellendam ut laborep § Ngerum quiam si cu § Etmi, et ressitius et la exc
§ Catisi qui nos cus e § Weeribusc § Lfs aliti aut estorepe ve § Bneat liat aligent f uppercase in red; Meta Normal text 8 point. Square bullets in red. Word
D 1.3 Full-page plus 1/3-page vertical § Csaciatiores des rem
count: 140.
combination P R O D U C T N A M E S P E C I F I C AT I O N S
§ Aerspe nobis est a
D 1.4 Testimonials (full-page or 1/3-page) § Catisi qui nos cus e
Ht earibusuntiam fuga
Mearibu
200 Rtiam
Mearibu
200 Rtiam
Mearibu
200 Rtiam
Mearibu
200 Rtiam § Pot ius, quaesci D Specifications A full list of product specifications, accessories and

LITERATURE
Catisi qui nos cus e
Pot ius, quaesci
Tudellendam ut laborep

E 300 Catisi nos
400 Ngerum
500 Pot
300 Catisi nos
400 Ngerum
500 Pot
300 Catisi nos
400 Ngerum
500 Pot
300 Catisi nos
400 Ngerum
500 Pot
§ Tudellendam ut laborep
Subhead Title
options appears in a black sidebar occupying the right 2/8ths of the
page grid. Type: Meta Black, Bold and Normal, 8 point. Square bullets
D 2.1 Two-page product sell sheet Weeribusc 600 Pbqua 600 Pbqua 600 Pbqua 600 Pbqua § Lfs aliti aut estorepe ve
Grandandit ium fugit ex 700 Tudellm 700 Tudellm 700 Tudellm 700 Tudellm § Reri blandae vele in red. Word count: 105.
D 2.2 Four-page product brochures § Vctem voluptae rerfero de
§ Nnditi cus essum, quae
D 2.3 Six-page product brochures A C C E S S O R I E S o R F E AT U R E E L E M E N T S
§ Mnon re la pores magni E Specifications table A list of product specifications appears in the top

D 2.4 Eight-page product brochures § Etmi, et ressitius et la exc
§ Bneat liat aligent f portion of the page in a table format. The table should left align with
D 2.5 National account promotions § Grestis des rem
the 1/16th grid line. Gradated black lines that fade to white at the left
F margin separate line items. Light gray background shading separates
D 3.1 Powerpoint presentation G alternating columns. Type: Meta Black uppercase in red; Meta Bold Italic,
 Sqed vdsss
dvcassa rsp
Meta Bold and Meta Normal 8 point.
Etmi, et ressitius et la exc nonsedit aut accus molectur? adia cones aut essumquo ipicit
D 3.3 Animation /screen saver liat aSolorehentum esequia quo
eaquatus doluptas dit moles
Name nonsectio inction eicipis
dis aria volum sunt. Eptiscit
assequi delenimin rescid maio
officim usapicid ut aribus eium
fdhdanobi
D 3.4 Displays / banners / special events reiecta quaturerrum volor re veles

es modipsam, ut ius, quae. Otas
laturio et oditibus, utas experibus
molorehendit venihil itatem ent
de et haribus, sus, coribust, intet
mollo to dist, optibus. 
H
John Bean is committed to product innovation and
improvement. Therefore, specifications listed in this
brochure may change without notice. © 2012 Snap-on
F Accessories or feature elements Photos of accessories or feature

D 3.5 Websites elements with descriptive text. Type: Header Meta Black 8 point
Incorporated. John Bean is a trademark of Snap-on
Incorporated. All right reserved. 06/12 SS3285
D 3.6 Videos uppercase in red; text Meta Normal 8 point Word count: 30.
D 3.7 Apparel Snap-on Equipment
309 Exchange Avenue
John Bean Canada
6500 Millcreek Dr
D 3.8 Business cards Conway, AR 72032

800.362.4618 I
 Mississauga ON L5N 2W6
800.362.4608 
A 
J G QR Code A QR Code, when used, appears above the footer bar, left

D 3.9 Note pads Int: 501.505.273 9
jjohnbean.com
www.johnbean.ca
John Bean is committed to product innovation and improvement. Therefore, specifications listed in this brochure may change without notice. ©
2012 Snap-on Incorporated. John Bean is a trademark of Snap-on Incorporated. All right reserved. 06/12 SS3285
aligned with the 1/16th page grid line.
D 3.10 Social media
D 3.11 Legal disclaimer H Legal type Meta Book 5 point.

I Contact information Contact information should appear in white type

the footer bar in two columns (when necessary). The first column left
aligns with the 1/16 page grid line. Type: Meta Black & Book, 8 point.
J John Bean metallic logomark The metallic logomark appears in the


Word counts are approximate and based on the sample shown.
FILE DOWNLOAD
JOHN BEAN
B R A N D STA N DA R DS D 2.1.3 L I T E R A T U R E — T W O - P A G E P R O D U C T S E L L S H E E T : P R I N T - F R I E N D L Y F O R M A T
A Brand Messaging Platform The following guidelines are intended to maintain a consistent application of the various elements of the
John Bean visual platform and guide the content presentation in print-friendly formats. As with the four-color
B Graphic Standards
product sell sheet standards, the format of the print-friendly version directly relates to the format for advertising,
C Brand Visual Platform while eliminating page bleeds, sophisticated blends & type effects, and large areas of solid black.
D Key Brand Communications Front page

ADVERTISING
Specific details that differentiate the print-friendly format:
D 1.1 Full-page
PRODUCT
PRODUCT Header and footer bars The header and footer bars appear in only solid
MODIFIER John Bean Red.
D 1.3 Full-page plus 1/3-page vertical LINES
combination
Call-out arrow The call-out arrow appears in only solid John Bean Red.
Headline area ro vendaest
de solorrffici a solorrori ut No bleeds All page elements, including the header & footer bars, product
LITERATURE enm volendit pra. images, call-out arrows and background screens all retain a 1/4 inch white
D 2.1 Two-page product sell sheet Text area. Dsequiaspero corrovi margin around all sides of the page.
D 2.2 Four-page product brochures duciis aut delliquo officabame pro
vid magnam repudan dellab invenihicab
D 2.3 Six-page product brochures ium colendit preni offici a solorrori
D 2.4 Eight-page product brochures ut endanient et eatumquo qui quos
essitiae pratio. Imin eatem audam qui
OTHER COMMUNICATIONS § AUt alit ius, ium quia nusa que con erum
exernaturit illorro venimil litias dolut estia net
D 3.1 Powerpoint presentation quianda si nit autae et qui dolora doluptiunt quati
blanis quiae sitiunt volorum
D 3.2 Product labeling § Fyry repta ant, quis at velit, occusam inte molor
D 3.3 Animation /screen saver sandebis simaxima qui ab ium et ea ni
D 3.4 Displays / banners / special events § AUt alit ius, ium quia nusa que con erumqui dolora
D 3.5 Websites § Fyry repta ant, quis at velit, occusam inte molor
D 3.6 Videos sandebis simaxima qui ab ium et ea ni
D 3.7 Apparel net quianda si nit autae et essequi qui anistin

D 3.9 Note pads
D 3.10 Social media
D 3.12 John Bean icon mark PRENI OFFICI A SOLORRORI UT
ENDANIENT ET EATUMQUO QUI
F E AT U R E S U B H E A D net quianda si nit autae et
AWARD
PLACEMENT
FILE DOWNLOAD
JOHN BEAN
B R A N D STA N DA R DS D 2.1.4 L I T E R A T U R E — T W O - P A G E P R O D U C T S E L L S H E E T : P R I N T - F R I E N D L Y F O R M A T
A Brand Messaging Platform Back page
B Graphic Standards Specific details that differentiate the print-friendly format:

To bePdesigned
R O D U C T F E AT U R E S & S P E C I F I C AT I O N S
C Brand Visual Platform Header and footer bars The header and footer bars appear in only solid
F E AT U R E S
F S P E C I F I C AT I O N S
John Bean Red.
§ Tudellendam ut laborep § Ngerum quiam si cu Subhead Title
D Key Brand Communications § Catisi qui nos cus e § Weeribusc § Lfs aliti aut estorepe ve § Etmi, et ressitius et la exc
§ Bneat liat aligent f
§
§
Pot ius, quaesci
§
§
Grandandit ium fugit ex
Ngerum quiam si cu
§
§
Reri blandae vele
Vctem voluptae rerfero de § Csaciatiores des rem Specifications A full list of product specifications, accessories and options
§ Lfs aliti aut estorepe ve § Nnditi cus essum, quae
appears in a screen of 15% black sidebar.
§ Weeribusc § Aerspe nobis est a
ADVERTISING §
§
Ngerum quiam si cu
§
§
Reri blandae vele
Vctem voluptae rerfero de
§
§
Mnon re la pores magni
Etmi, et ressitius et la exc
§ Catisi qui nos cus e
D 1.0 Format structure §

§
Lfs aliti aut estorepe ve
Reri blandae vele
§
§
Nnditi cus essum, quae
§
§
Bneat liat aligent f
Csaciatiores restis des rem
D 1.1 Full-page § Vctem voluptae rerfero de § Etmi, et ressitius et la exc § Aerspe nobis est a
Subhead Title
No bleeds All page elements, including the header & footer bars and
§ Nnditi cus essum, quae § Bneat liat aligent f § Ht earibus, untiam fuga
D 1.2 1/3-page vertical and horizontal § Mnon re la pores magni § Csaciatiores restis des rem § Catisi qui nos cus e § Reri blandae vele background screens all retain a 1/4 inch white margin around all sides of
§ Etmi, et ressitius et la exc § Aerspe nobis est a § Pot ius, quaesci § Vctem voluptae rerfero de

§ Bneat liat aligent f §
§
Ht earibus, untiam fuga
§
§
Weeribusc
§ Nnditi cus essum, quae the page.
§ Csaciatiores restis des rem
§ Pot ius, quaesci § Grandandit ium fugit ex § Mnon re la pores magni
combination § Ht earibus, untiam fuga § Tudellendam ut laborep § Ngerum quiam si cu § Etmi, et ressitius et la exc
§ Catisi qui nos cus e § Weeribusc § Lfs aliti aut estorepe ve
§ Csaciatiores des rem
D 1.5 Advertorial (full-page and 1/3-page) P R O D U C T N A M E S P E C I F I C AT I O N S

LITERATURE Mearibu Mearibu Mearibu Mearibu § Catisi qui nos cus e
Ht earibusuntiam fuga § Pot ius, quaesci

200 Rtiam 200 Rtiam 200 Rtiam 200 Rtiam
Catisi qui nos cus e 300 Catisi nos 300 Catisi nos 300 Catisi nos 300 Catisi nos § Tudellendam ut laborep
D 2.2 Four-page product brochures Pot ius, quaesci

400 Ngerum
500 Pot
400 Ngerum
500 Pot
400 Ngerum
500 Pot
400 Ngerum
500 Pot Subhead Title
D 2.3 Six-page product brochures Weeribusc 600 Pbqua 600 Pbqua 600 Pbqua 600 Pbqua § Lfs aliti aut estorepe ve
Grandandit ium fugit ex 700 Tudellm 700 Tudellm 700 Tudellm 700 Tudellm § Reri blandae vele
D 2.4 Eight-page product brochures § Vctem voluptae rerfero de
D 2.5 National account promotions A C C E S S O R I E S o R F E AT U R E E L E M E N T S
§ Mnon re la pores magni
OTHER COMMUNICATIONS § Etmi, et ressitius et la exc

D 3.1 Powerpoint presentation § Grestis des rem

D 3.4 Displays / banners / special events Sqed vdsss
dvcassa rsp
D 3.5 Websites liat aSolorehentum esequia quo Name nonsectio inction eicipis
fdhdanobi
D 3.6 Videos reiecta quaturerrum volor re veles
mollo to dist, optibus.
D 3.7 Apparel Incorporated. John Bean is a trademark of Snap-on


D 3.9 Note pads Snap-on Equipment
309 Exchange Avenue
John Bean Canada
6500 Millcreek Dr
D 3.10 Social media Conway, AR 72032

800.362.4618
Mississauga ON L5N 2W6
800.362.4608

Int: 501.505.273 9 www.johnbean.ca
jjohnbean.com
John Bean is committed to product innovation and improvement. Therefore, specifications listed in this brochure may change without notice. © 2012 Snap-on Incorporated. John Bean is a trademark of Snap-on Incorporated. All right reserved. 06/12 SS3285
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JOHN BEAN
B R A N D STA N DA R DS D 2.2 LITERATURE — FOUR-PAGE PRODUCT BROCHURES: FRONT COVER
A Brand Messaging Platform The following guidelines are intended to maintain a consistent application of the various elements of the John Bean visual
platform and guide the content presentation in John Bean four-page brochures. The format of all brochures directly relates
B Graphic Standards
to the format for advertising. This direct relationship will help to achieve consistency across media.
A Header bar The header bar appears at the top of brochure, 1/8th the

height of the brochure format and 1/32nd down from the top edge. It
H

PRODUCT
ADVERTISING PRODUCT appears in a horizontal gradation of black and John Bean Red, blending
D 1.0 Format structure MODIFIER from left edge: 100m 100y 44k, center: 100m 100y, right edge: 100m
D 1.1 Full-page A
 B
 LINES C
 100y 38k.
D 1.3 Full-page plus 1/3-page vertical B Product name The name of the product appears in white within the

combination header bar at the top of the page. It may use two lines of all uppercase
D 1.4 Testimonials (full-page or 1/3-page) copy, formatted flush right if appearing in two lines. Type: Memphis
D 1.5 Advertorial (full-page and 1/3-page) Extra Bold.
LITERATURE
C Product modifier A short tagline or product description may appear in

the header area to the right of the product name. This statement appears
in white, all uppercase letters. A white vertical line separates the product
name and modifier type. Type: Memphis Extra Bold 14 point.
D 2.5 National account promotions 
D

D Feature photo The feature photo occupies the full width of the cover
OTHER COMMUNICATIONS within the vertical space between the header bar and the footer. It
D 3.1 Powerpoint presentation should focus on the featured product in use by a shop technician in an
D 3.2 Product labeling actual shop setting, and follow the other guidelines as described in the
D 3.3 Animation /screen saver photography section (pages C 1.6-C 1.14) of this document.
D 3.5 Websites
D 3.6 Videos

Brief product of the feature photo, above the John Bean logomark. It aligns flush left
D 3.7 Apparel summary text with the Product modifier in the header and the "B" in the John Bean
E stist, a experi
bereptas con pe
logomark. Type: Meta Bold 14 point.
D 3.9 Note pads
rcia duntibus
D 3.10 Social media F Footer bar The footer occupies the bottom 1/8th of the format and
officideste sinti 
contains the John Bean logomark on the right side. It appears in the
D 3.12 John Bean icon mark H
 same horizontal gradation of black and John Bean Red as the header.

F G


AWARD
I
PLACEMENT G John Bean metallic logomark The metallic logomark appears in the


footer. Stroke: .5 point dashed (4 and 4).

I Award logo A product award logo, if applicable, appears in the left end
of the footer bar, left aligned with the 1/16 page grid line.
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JOHN BEAN
B R A N D STA N DA R DS D 2.2.1 L I T E R A T U R E — F O U R P A G E P R O D U C T B R O C H U R E S - B A C K C O V E R

B RES A
PRISM EL FEATU & SPECIFICATION S   and the footer the bottom 1/8th. They appear in a horizontal gradation
F E AT U R E S
§ A-Arm Adjustments § Frame Angle § Multiple Units of Measure
S p E c I F I c AT I o n S
§ Front and Rear Camber § NorthStar Shim Program Equipment Specifications
§ Adjust Camber Only
C Brand Visual Platform § Adjust Front Before Rear Warning (-15° to +15°) § Rear Shim Programs § Wheel Size: 13” - 24”
B Headline “Product features & specifications” headline appears in all

§ Front and Rear Toe
§
§
Advanced Customer Database
with Backup/Restore

C
Camber & Toe - Elevated (Frozen
§ Front Caster (-28° to +28°)
§ Front/Rear/All/Zoom Readings
§
§
Regional Specifications
Ride Height*
SAI and Thrust Angle
§ Tire Diameter: Up to 37”

D
§ Track Width: 48” - 96” 
§ § Wheel Base: 79” - 180”
Caster) § Individual Camber/Caster/Toe § SAI Elevated § Power Requirements:
D Key Brand Communications §
§
Camber & Toe - Turntables (Frozen
Caster)
Caster and SAI on Turntables
§ Initial/Final Color Printouts
§ Integrated Help System (PDF)
§
§
3D Animation
Toe Out On
120/230V,
§ 1Ph, 50/60Hz
grid line. Type: Memphis Extra Bold 18 point.
§ Light Truck Bushing Turns/Max Turn
§ Custom Vehicle Specifications § Live Caster, Camber § Tools, Parts, and Adjust-
ADVERTISING
§ Elevated Adjustments and Toe -Elevated ment Instructions 28 Standard Accessories
§
§
Equalize Toe Warning
EZ-Link*
§ Live Caster,
Camber and Toe -Turntables §
Languages
2-Wheel Alignment
§ X-LightTM Wheel Clamps:

D 1.0 Format structure EAK0289J10A
of the page in a three-column format. The first column should left

§ EZ-Toe* § Multiple Clamp Support § Vehicle Specs: 25+ years
Video Help § Front L/H & R/H Imaging
§ FrameCheckTM Light Truck § Multiple Lift Support (3) §
D 1.1 Full-page § Multiple Print Formats Targets: EAK0289J12A
§ Rear L/H & R/H Pods: align with the 1/16th grid line and the header type. Type: Meta Black
D 1.2 1/3-page vertical and horizontal EAK0289J43A
uppercase in red; Meta Normal text 8 point. Square bullets in red. Word
§ Steering Wheel Holder:
00055502000
count: 140.
combination § Brake Pedal Depressor:
00000096000
D 1.4 Testimonials (full-page or 1/3-page) § Equipment Specifications

§ Wheel Size: 13” - 24” D Specifications A full list of product specifications, accessories and

D 1.5 Advertorial (full-page and 1/3-page) § Tire Diameter: Up to 37”
options appears in a black sidebar occupying the right 2/8ths of the

§ Track Width: 48” - 96”
LITERATURE page grid. Type: Meta Black, Bold and Normal, 8 point. Square bullets
D 2.1 Two-page product sell sheet 
E § Wheel Base: 79” - 180”
§ Power Requirements:
120/230V, 1Ph, 50/60Hz in red. Word count: 105.
§ Optional Accessories
D 2.3 Six-page product brochures § Portable Equipment E Product photo A product photo appears prominently in the center

D 2.4 Eight-page product brochures Cart (Includes Printer):
of the page.
EEWA557ANB 
F
(Shown with optional cart)
EAA0361J88B
§ Premium Turntables:
EAK0289J06A
OTHER COMMUNICATIONS § Universal Wheel Clamp

Ext. Kit: EAK0268J62A 
F Caption Memphis Extra Bold 10 point in red; Meta Book 9 point.
D 3.1 Powerpoint presentation § Alloy Quick Clamp Kit:
EAK0268J63A EE-
D 3.2 Product labeling WA557ANB G QR Code A QR Code, when used, appears above the footer bar, left

D 3.3 Animation /screen saver aligned with the 1/16th page grid line.
G 
H
H Legal type Meta Book 5 point.


D 3.5 Websites Incorporated. All right reserved. 06/12 SS3285
D 3.6 Videos
D 3.7 Apparel Snap-on Equipment John Bean canada
J I Contact information Contact information should appear in white type


309 Exchange Avenue
Conway, AR 72032
800.362.4618 
I
6500 Millcreek Dr
800.362.4608 
A  the footer bar in two columns (when necessary). The first column left
D 3.9 Note pads jjohnbean.com
2012 Snap-on Incorporated. John Bean is a trademark of Snap-on Incorporated. All right reserved. 06/12 SS3285
aligns with the 1/16 page grid line. Type: Meta Black and Book, 8 point.
D 3.10 Social media
D 3.11 Legal disclaimer J John Bean metallic logomark The metallic logomark appears in the

D 3.12 John Bean icon mark footer. Only the metallic logomark should be used on advertising, and
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JOHN BEAN
B R A N D STA N DA R DS D 2.2.3 L I T E R A T U R E — F O U R - P A G E P R O D U C T B R O C H U R E S : I N S I D E S P R E A D
A Header & footer bars The header occupies the top 1/16th of the page and should focus on what sets the product apart from its competitors.
A Brand Messaging Platform 
and the footer the bottom 1/8th. They appear in a horizontal gradation Type: Memphis Extra Bold 18 point. John Bean Red. Word count: 22.
center: 100m 100y, right edge: 100m 100y 38k. 
G Text Type: Meta Book 12 point. Word count: 90.
C Brand Visual Platform B Headline Aligns flush left with the 1/16th format grid line. The product
 
H Support images Support images, photographs and illustrations appear
below the text.
name is featured in John Bean Red. Type: Memphis Extra Bold 27 point.
D Key Brand Communications I Tie breaker benefits Tie breaker benefits appear in the call-out caption

C Feature photo A feature photo of the product in use appears on the
 column, and are not intended to compare the product to the competition’s,
ADVERTISING left-hand page, occupying 7/16ths of the format grid, directly below the but to highlight product benefits that are unique and beneficial to the
D 1.0 Format structure header bar. target audience. Headlines appear in red and text in white on a black
D 1.1 Full-page
background. Type: Meta Black 11 point and Meta Normal 9 point. Word
D 1.2 1/3-page vertical and horizontal D Features Type: Meta Black uppercase and Meta Normal, 10 point. Word
 count: 115.
D 1.3 Full-page plus 1/3-page vertical count: 95.
combination J John Bean metallic logomark The metallic logomark appears in the

D 1.4 Testimonials (full-page or 1/3-page) 
E Support photos Photographs appear below the features segment. Photo footer. Only the metallic logomark should be used on advertising, and only
D 1.5 Advertorial (full-page and 1/3-page) combinations range from one photo to smaller inset photos, as shown. the official logomark artwork should be used.
LITERATURE
F Secondary headline Content should not be redundant to the headline Word counts are approximate and based on the sample shown.
A
D 3.2 Product labeling HEADLINE WITH Secondary headline area ro FEATURE LIST SUBHEAD
D 3.3 Animation /screen saver vendaest de solorrffici a solorrori ut

FEATURE
B GRAPHIC 
F
offici a solorrori

consequas doles
enm volendit preni
D 3.4 Displays / banners / special events AND PHOTO AREA ut et eatumquo qui quos FEATURE LIST SUBHEAD
D 3.5 Websites Text area. Dsequiaspero corrovi duciis aut delliquo officabo. Name
consequas doles
D 3.6 Videos provid magnam repudan dellab invenihicab ium colendit preni
I

D 3.7 Apparel Imin eatem audam qui cullecuolendit preni offici a solorrori ut UsIque nonsequae. Nam ellenes
D 3.8 Business cards C

 
G
endanient et eatumquo qui quos essitiae pratio. Imin eatem audam
qui quos essitiae pratio. Imin eatem audam qui cullecuolendit preni
consequas doles

D 3.9 Note pads offici a solorrori ut endanient et eatumquo qui quos essitiae pratio. UsIque nonsequae. Nam ellenes
D 3.10 Social media Imin eatem audam qui cullecuum quuntium, aut ventis pro vendaest consequas doles
D 3.11 Legal disclaimer FEATURE LIST SUBHEAD


consequas doles

FEATUR E S UB H EA D FEATUR E S UB H EA D UsIque nonsequae. Nam ellenes

D
§ AUt alit ius, ium quia nusa § Fyry repta ant, quis at § AUt alit ius, ium quia nusa § Fyry repta ant, quis at
estia net quianda si
ium et ea ni quiae sitiunt volorum ium et ea ni
§ Pfbsquis exernaturit illorro
venimil litias dolut estia
net quianda si nit autae et

H FEATURE LIST SUBHEAD
consequas doles

imaging technology offers high mobility and less
complexity without compromising quality or accuracy.
The Prism EL alignment system utilizes a highly mobile

E sensor pods to provide alignment readings allows
additional mobility for the technician. These features
coupled with easy-to-see measurements, software help
FILE DOWNLOAD

A J
JOHN BEAN
B R A N D STA N DA R DS D 2.3 LITERATURE — SIX-PAGE PRODUCT BROCHURES: FRONT COVER
platform and guide the content presentation in John Bean six-page brochures. The format of all brochures directly relates
B Graphic Standards
H

12 2 6 1
pr o d uct F eat ureS & SpecIFIcat IonS
product
product
p r o D U c t n A M E S p E c I f I c At I o n S SUBHEAD tItLE A
 B
 modIFIer 
C
§
§

Aerspe nobis est a
ADVERTISING
§ Reri blandae vele
§ Vctem voluptae rerfero de
§ Pot ius, quaesci
LIneS
t
liat aSolorehentum esequia
§ D 1.0 Format
Catisi qui nos cus e structure
§ Nnditi cus essum, quae § Tudellendam ut laborep
H

quo eaquatus doluptas dit
§ Pot ius, quaesci § Mnon re la pores magni § Weeribusc
moles reiecta quaturerrum
§
D 1.1 Full-page
Tudellendam ut laborep § Etmi, et ressitius et la exc § Grandandit ium fugit ex
§ Weeribusc § Bneat liat aligent f § Ngerum quiam si cu volor re veles es modipsam,
A Header bar The header bar appears at the top of brochure, 1/8th the

§ Grandandit ium fugit ex § Csaciatiores restis des rem § Lfs aliti aut estorepe ve ut ius, quae. Otas nonsedit
§ Ngerum quiam si cu § Aerspe nobis est a § Reri blandae vele aut accus molectur? Name
height of the brochure format and 1/32nd down from the top edge. It
§
D 1.3 Full-page plus 1/3-page§ vertical
Lfs aliti aut estorepe ve § Ht earibus, untiam fuga Vctem voluptae rerfero de nonsectio inction eicipis dis
aria volum sunt.
appears in a horizontal gradation of black and John Bean Red, blending
combination Eptiscit laturio et oditibus,
from left edge: 100m 100y 44k, center: 100m 100y, right edge: 100m
utas experibus molorehendit
venihil itatem ent adia cones
aut essumquo ipicit assequi
100y 38k.
D 1.5 Advertorial (full-page and 1/3-page) delenimin rescid maio of-
B Product name The name of the product appears in white within the

ficim usapicid ut aribus eium
LITERATURE de et haribus, sus, coribust,

intet mollo to dist, optibus.
header bar at the top of the page. It may use two lines of all uppercase
Ut ommollatia in prem rerio.
D 2.2 Four-page product brochures Et voluptatem autem re copy, formatted flush right if appearing in two lines. Type: Memphis
omnitate parcitatus everum,
D 2.3 Six-page product brochures Extra Bold.

et perfern atquis cuptatusam

as qui tes si sitis maio bera
dolorib usciamus ex eos
D
product name
et volorumquia voluptam C Product modifier A short tagline or product description may appear in

information line
dolorenest hilluptatur sam
quossim entenihilles natem- the header area to the right of the product name. This statement appears
OTHER COMMUNICATIONS por re porrum est erfererunt
reperiae perates equatiae in white, all uppercase letters. A white vertical line separates the product
D 3.1 Powerpoint presentation velendi nonet, conserume-
name and modifier type. Type: Memphis Extra Bold 14 point.
tur simint officip saeculpa
A ccESS o r I ES
volorro ommo
product name
D 3.3 Animation /screen saver 
information line
within the vertical space between the header bar and the footer. It
D 3.5 Websites Brief product should focus on the featured product in use by a shop technician in an
D 3.6 Videos summary text actual shop setting, and follow the other guidelines as described in the
D 3.7 Apparel

E
stist, a experi
bereptas con pe
photography section (pages C 1.6-C 1.14) of this document.
D 3.8
liat aSolorehentum esequia quo Business cards
Name nonsectio inction eicipis assequi delenimin rescid maio
rcia duntibus
D
reiecta quaturerrum3.9
volor re velesNotelaturio
pads et oditibus, utas experibus
officideste sinti 
es modipsam, ut ius, quae. Otas brochure may change without notice. © 2012 Snap-on
D 3.10 Social media Incorporated. John Bean is a trademark of Snap-on

D 3.11 Legal disclaimer H

 with the product modifier in the header and the "B" in the John Bean
logomark. Type: Meta Bold 14 point.
G

AWARD

I
PLACEMENT 
F F Footer bar The footer occupies the bottom 1/8th of the format and

John Bean is committed to product innovation and improvement. Therefore, specifications listed in this brochure may change without notice. © 2012 Snap-on Incorporated. John Bean is a trademark of Snap-on Incorporated. All right reserved. 06/12 SS3285 contains the John Bean logomark on the right side. It appears in the
same horizontal gradation of black and John Bean Red as the header.
G John Bean metallic logomark The metallic logomark appears in the




FILE DOWNLOAD
JOHN BEAN
B R A N D STA N DA R DS D 2.3.1 L I T E R A T U R E — S I X - P A G E P R O D U C T B R O C H U R E S : F E A T U R E P A G E 2
A Brand Messaging Platform The feature page 2 is the second most important page in the brochure. After the cover, page 2 receives the most attention.
It should be used to prominently present the product in a dramatic way.
B Graphic Standards

A
 produc t F e at ure S & Sp e c IF Ic atIonS
3 42 2 6 1
ADVERTISING
Secondary headline area ro vendaest de solorrffici
B preni offici a solorrori ut
a solorrori ut enm volendit 
p r o D U c t n A M E S p E c I f I c At I o n S
§
§
§
§
Aerspe nobis est a
Pot ius, quaesci
§
§
§
§
Reri blandae vele
§
§
§
§
Pot ius, quaesci
Weeribusc
SUBHEAD tItLE

pro
D 1.1 Full-page endanient et eatumquo qui quos § Tudellendam ut laborep § Etmi, et ressitius et la exc § Grandandit ium fugit ex
volor re veles es modipsam,
§ Weeribusc § Bneat liat aligent f § Ngerum quiam si cu
D 1.2 1/3-page vertical and horizontal § Grandandit ium fugit ex § Csaciatiores restis des rem § Lfs aliti aut estorepe ve ut ius, quae. Otas nonsedit

§
§
A Header & footer bars The header occupies the top 1/16th of the page

Ngerum quiam si cu
§
§
Aerspe nobis est a
§
§
Reri blandae vele
aut accus molectur? Name
nonsectio inction eicipis dis
combination and the footer the bottom 1/8th. They appear in a aria
horizontal
volum sunt.
gradation
of black and John Bean Red, blending from left edge: 100m 100y 44k,
Eptiscit laturio et oditibus,
D 1.4 Testimonials (full-page or 1/3-page) utas experibus molorehendit
center: 100m 100y, right edge: 100m 100y 38k. venihil itatem ent adia cones
D 1.5 Advertorial (full-page and 1/3-page) aut essumquo ipicit assequi

delenimin rescid maio of-
LITERATURE
B Secondary headline Content should not be redundant to the headline

 de et haribus, sus, coribust,
and should focus on what sets the product apart from itsincompetitors.
Ut ommollatia prem rerio.

D Type: Memphis Extra Bold, 18 point White or John Bean Red.
Et voluptatem autem re
Word count: 22. et perfern atquis cuptatusam
D 2.4 Eight-page product brochures product name

et volorumquia voluptam
D 2.5 National account promotions C Call-out caption Type: Meta Black 10 point; Meta Normal 9 point.
information line
 dolorenest hilluptatur sam

quossim entenihilles natem-
OTHER COMMUNICATIONS IMAGE SUBHEAD
Blucusam inte molor sandebis simaxima Word count: 48. por re porrum est erfererunt
reperiae perates equatiae
D 3.1 Powerpoint presentation qui ab ium et ea ni Pfbsquis exernaturit
C

illorro venimil litias Blucusam inte molor velendi nonet, conserume-
D 3.2 Product labeling sandebis simaxima qui ab ium et ea

ni Pfbsquis exernaturit illorro venimil 
D Feature photo The feature photo occupies the full width of the page
volorro ommo
A ccESS o r I ES
D 3.3 Animation /screen saver litiasum et ea ni Pfbsquis exernaturit
illorro venimil litias Blucusam inte molor between the header bar and the footer. It should present the product
Pfbsquis exernaturit illo
D 3.4 Displays / banners / special events product name
in a dramatic way. Photography should include selective focus on the
information line
D 3.5 Websites most important and functional parts of the product, lit in a way that calls
D 3.6 Videos attention to those parts.
D 3.7 Apparel
D 3.8 Business cards E John Bean metallic logomark The metallic logomark appears in the
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D 3.9 Note pads
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D 3.10 Social media

only the official logomark artwork should be used. Incorporated. John Bean is a trademark of Snap-on

D 3.12 John Bean icon mark Word counts are approximate and based on the sample shown.
A
 
E AWARD
PLACEMENT
FILE DOWNLOAD
JOHN BEAN
B R A N D STA N DA R DS D 2.3.2 L I T E R A T U R E — S I X - P A G E P R O D U C T B R O C H U R E S : P A G E 3

A
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
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ADVERTISING
D 1.0 Format structure C
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D 1.1 Full-page
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
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combination
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
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LITERATURE segment. It should focus on the featured product in use by a shop
FEATURE SUBHEAD FEATURE SUBHEAD
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complexity without compromising quality or accuracy.
The Prism EL alignment system utilizes a highly mobile 
E
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D 3.4 Displays / banners / special events on the lift runway or under the vehicle to provide Photo combinations range from one photo to smaller inset photos,
D 3.5 Websites as shown.
D 3.6 Videos
D 3.7 Apparel Word counts are approximate and based on the sample shown.
D 3.8 Business cards A
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D 3.9 Note pads
D 3.10 Social media
FILE DOWNLOAD
JOHN BEAN
B R A N D STA N DA R DS D 2.3.3 L I T E R A T U R E — S I X - P A G E P R O D U C T B R O C H U R E S : P A G E S 4 & 5

B Graphic Standards
3 4 5

B Secondary headlines Content should not be redundant to the headline
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
D Key Brand Communications Type: Memphis Extra Bold 18 point John Bean Red. Word count: 22. and are not intended to compare the product to the competition’s, but
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D 1.0 Format structure 
C Text Type: Meta Book 12 point. Word count: 100-145. audience. Type: Meta Black 11 point, Meta Normal 9 point. Word count: 115.
D 1.1 Full-page
D 1.2 1/3-page vertical and horizontal 
D Support photos & illustrations Support photographs appear below H John Bean metallic logomark The metallic logomark appears in the footer.
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D 1.3 Full-page plus 1/3-page vertical the text. Only the metallic logomark should be used on advertising, and only the
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D 1.4 Testimonials (full-page or 1/3-page) 
E Caption Memphis Extra Bold 10 point in red; Meta Book 9 point.
D 1.5 Advertorial (full-page and 1/3-page) Word counts are approximate and based on the sample shown.
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
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D 3.5 Websites UsIque nonsequae. Nam ellenes
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JOHN BEAN
B R A N D STA N DA R DS D 2.3.4 L I T E R A T U R E — S I X - P A G E P R O D U C T B R O C H U R E S : B A C K C O V E R

U R E S A
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utas experibus molorehendit
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
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D 3.5 Websites Incorporated. all right reserved. 06/12 SS3285
D 3.6 Videos

F Caption Memphis Extra Bold 10 point in red; Meta Book 9 point.

309 Exchange avenue
conway, ar 72032
J
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6500 millcreek Dr
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Int: 501.505.273 9
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2012 Snap-on Incorporated. John Bean is a trademark of Snap-on Incorporated. all right reserved. 06/12 SS3285
count: 30.
D 3.10 Social media
H QR Code A QR Code, when used, appears in the black sidebar on a light
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D 3.12 John Bean icon mark gray field.
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
within the footer bar in two columns (when necessary). The first column
left aligns with the 1/16 page grid line. Type: Meta Black and Book 8 point.


FILE DOWNLOAD Word counts are approximate and based on the sample shown.
JOHN BEAN
B R A N D STA N DA R DS D 2.4 LITERATURE — EIGHT-PAGE PRODUCT BROCHURES: COVER
platform and guide the content presentation in John Bean eight-page brochures. The format of all brochures directly relates
B Graphic Standards
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
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copy, formatted flush right if appearing in two lines. Type: Memphis
Eptiscit laturio et oditibus,
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in white, all uppercase letters. A white vertical line separates the product
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D 3.1 Powerpoint presentation reperiae perates equatiae actual shop setting, and follow the other guidelines as described in the
velendi nonet, conserume-
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officideste sinti
D 3.10 Social media molorehendit venihil itatem ent mollo to dist, optibus. improvement. Therefore, specifications listed in this
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same horizontal gradation of black and John Bean Red as the header.
D 3.11 Legal disclaimer H
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D 3.12 John Bean icon mark G John Bean metallic logomark The metallic logomark appears in the

G
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AWARD

I
PLACEMENT 
F only the official logomark artwork should be used.


FILE DOWNLOAD
JOHN BEAN
B R A N D STA N DA R DS D 2.4.1 L I T E R A T U R E — E I G H T - P A G E P R O D U C T B R O C H U R E S : P A G E S 2 & 3
 F Secondary headline Content should not be redundant to the headline

and the footer the bottom 1/8th. They appear in a horizontal gradation and should focus on what sets the product apart from its competitors.
B Graphic Standards of black and John Bean Red, blending from left edge: 100m 100y 44k, Type: Memphis Extra Bold, 18 point. White or John Bean Red. Word count: 22.
G Feature photo The feature photo occupies the full width of the page

C Brand Visual Platform B Headline Aligns flush left with the 1/16th format grid line. The product
 between the header bar and the footer. It should present the product
name is featured in John Bean Red. Type: Memphis Extra Bold 27 point. in a dramatic way. Photography should include selective focus on the
D Key Brand Communications most important and functional parts of the product, lit in a way that calls
C Feature photo A feature photo of the product in use appears on the
 attention to those parts.
ADVERTISING
left-hand page, occupying 7/16ths of the format grid, directly below the
header bar. H Call-out caption Type: Meta Black 10 point; Meta Normal 9 point.

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D Features A bar in the gradation of black and red creates the space to list
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product features. Type: Meta Black uppercase and Meta Normal, 10 point. 
I John Bean metallic logomark The metallic logomark appears in the
Word count: 95. footer. Only the metallic logomark should be used on advertising, and only
the official logomark artwork should be used.

E Support photos Photographs appear below the features segment. Photo
LITERATURE combinations range from one photo to smaller inset photos, as shown. Word counts are approximate and based on the sample shown.
A
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The John Bean Prism EL alignment system with while making the proper adjustments. Using wireless
imaging technology offers high mobility and less
complexity without compromising quality or accuracy. 
E sensor pods to provide alignment readings allows
The Prism EL alignment system utilizes a highly mobile
computer which can be taken to the vehicle, placed
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H
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FILE DOWNLOAD I
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
A
JOHN BEAN
 F Tie breaker benefits Tie breaker benefits appear in the call-out column,

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B Graphic Standards of black and John Bean Red, blending from left edge: 100m 100y 44k, to highlight product benefits that are unique and beneficial to the target
center: 100m 100y, right edge: 100m 100y 38k. audience. Type: Meta Black 11 point, Meta Normal 9 point. Word count: 115.
C Brand Visual Platform G John Bean metallic logomark The metallic logomark appears in the footer.

B Secondary headlines Content should not be redundant to the headline 
and should focus on what sets the product apart from its competitors. Only the metallic logomark should be used on advertising, and only the
D Key Brand Communications Type: Memphis Extra Bold 18 point. John Bean red. Word count: 22. official logomark artwork should be used.
ADVERTISING
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D 1.1 Full-page
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D Support photos & illustration Support images appear below the text.
combination
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LITERATURE
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FILE DOWNLOAD
JOHN BEAN
 
C Support photos/illustrations Photos or illustrations may be added to the
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B Graphic Standards of black and John Bean Red, blending from left edge: 100m 100y 44k, They may appear as either square finish or block-out images.
C Brand Visual Platform 

D Text Type: Meta Book 8 point. Word count: 120 combined.

B Tie breaker benefits Tie breaker benefits appear in the call-out column,
and are not intended to compare the product to the competition’s, but E John Bean metallic logomark The metallic logomark appears in the footer.

D Key Brand Communications to highlight product benefits that are unique and beneficial to the target Only the metallic logomark should be used on advertising, and only the
audience. Type: Meta Black 11 point, Meta Normal 9 point. Word count: official logomark artwork should be used.
ADVERTISING
120 words left page, 205 words right page.
D 1.1 Full-page
combination
LITERATURE

A
D 2.3 Six-page product brochures USER-FRIEnDLy InTERFAcE TIA poRIS MoqUE MoDIE
D 2.4 Eight-page product brochures Use available step-bystep instructions

as a guide for completing even the
aNatia poris mod que modis ratibus
nosam dellat essimus quist dolorento
B
 B

most complex tasks consistently dolest, vendam, sunderc iendige
D 2.5 National account promotions MAnUFAcTURER SpEcS

ndaectem ex et lic totatemo quam
utassit ullorrupta por sunt, aut fuga.
Ceperio nsecte solore nis dit, sunt

Handle virtually any vehicle that
OTHER COMMUNICATIONS comes in the shop dolupta epudios qui que moloria con
pro ipictoriat aut pre
D 3.1 Powerpoint presentation cUSToMER REcoRDS

Review and discuss vehicle service TIA poRIS MoqUE MoDIE
D 3.2 Product labeling history through accessing and
updating customer records
Use available step-bystep instructions

BATTERy noITFIcATIon dolest, vendam, sunderc iendige
ndaectem ex et lic totatemo quam
C

Alerts notify the technician when
D 3.4 Displays / banners / special events the pod’s battery reaches level
dolupta epudios qui que moloria con
D 3.5 Websites RIDE HEIGHT MEASUREMEnT
pro ipictoriat aut prerum veni tem
velecum fugit lab
D 3.6 Videos Measure ride height and obtain

proper alignment specs for those
vechicles requiring it
D 3.7 Apparel EZ-ToE*
TIA poRIS MoqUE MoDIE
D 3.8 Business cards Turn the front wheel adjustment
points without losing contact with the
dolest, vendam, sunderc iendige
D 3.9 Note pads aligner console ndaectem ex et lic totatemo quam

D 3.10 Social media 3D IMAGES dolupta epudios qui que moloria con
pro ipictoriat aut pre
View detailed, threedimensional
D 3.11 Legal disclaimer depictions of needed adjustments
and identify the right tools
TIA poRIS MoqUE MoDIE
to complete even the most
D 3.12 John Bean icon mark complex tasks. Use available step-bystep instructions
cUSToMER REpoRTS dolest, vendam, sunderc iendige
Enhance customer satisfaction with ab invenihicab ium colendit preni offici a solorrori ut endanient ab invenihicab ium colendit preni offici a solorrori ut endanient ndaectem ex et lic totatemo quam
personilized reports showing readings utassit ullorrupta por sunt, aut fuga.
before and after service
et eatumquo qui quos essitiae pratio. Imin eatem audam qui et eatumquo qui quos essitiae pratio. Imin eatem audam qui Ceperio nsecte solore nis dit, sunt

D
cullecuolendit preni offici a solorrori ut endanient et eatumquo qui
quos essitiae pratio. Imin eatem audam qui cullecuolendit preni

D
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
A 
E
FILE DOWNLOAD
JOHN BEAN
B R A N D STA N DA R DS D 2.4.4 L I T E R A T U R E — E I G H T - P A G E P R O D U C T B R O C H U R E S : B A C K C O V E R

URE S A
BEaT
P RODUC T F & S P E C IF IC aT IONS   and the footer the bottom 1/8th. They appear in a horizontal gradation
p R o D U c T n A M E S p E c I F I c AT I o n S SUBHEAD TITLE
Mearibu Mearibu Mearibu Mearibu Etmi, et ressitius et la exc

Ht earibusuntiam fuga liat aSolorehentum esequia

200 Rtiam 200 Rtiam 200 Rtiam 200 Rtiam
Catisi qui nos cus e quo eaquatus doluptas dit


300 Catisi nos 300 Catisi nos 300 Catisi nos 300 Catisi nos
C
 
D
Pot ius, quaesci 400 Ngerum 400 Ngerum 400 Ngerum 400 Ngerum
Tudellendam ut laborep 500 Pot 500 Pot 500 Pot 500 Pot
ut ius, quae. Otas nonsedit uppercase white type in the header bar, flush left with the 1/16th page
Weeribusc 600 Pbqua 600 Pbqua 600 Pbqua 600 Pbqua
Grandandit ium fugit ex 700 Tudellm 700 Tudellm 700 Tudellm 700 Tudellm nonsectio inction eicipis dis grid line. Type: Memphis Extra Bold 18 point.
aria volum sunt.
ADVERTISING Eptiscit laturio et oditibus,

utas experibus molorehendit C Specifications table A list of product specifications appears in the top

D 1.0 Format structure venihil itatem ent adia cones
aut essumquo ipicit assequi portion of the page in a table format. The table should left align with
D 1.1 Full-page delenimin rescid maio of-
ficim usapicid ut aribus eium the 1/16th grid line. Gradated black lines that fade to white at the left
D 1.2 1/3-page vertical and horizontal de et haribus, sus, coribust,
intet mollo to dist, optibus. margin separate line items. Light gray background shading separates
D 1.3 Full-page plus 1/3-page vertical E
combination
 Ut ommollatia in prem rerio.
Et voluptatem autem re
alternating columns. Type: Meta Black uppercase in red; Meta Bold Italic,
omnitate parcitatus everum, Meta Bold and Meta Normal 8 point.
D 1.4 Testimonials (full-page or 1/3-page) et perfern atquis cuptatusam
D 1.5 Advertorial (full-page and 1/3-page) D Additional information Additional copy appears in a black sidebar
et volorumquia voluptam 
LITERATURE dolorenest hilluptatur sam
occupying the right 2/8ths of the page grid. Type: Meta Black and
F PRODUCT NaME
information line
PRODUCT NaME
information line
Normal 8 point. Word count: 138.
D 2.2 Four-page product brochures velendi nonet, conserume-
D 2.3 Six-page product brochures A ccESS o R I ES
volorro ommo
E Product photos Product photos appear prominently in the center of the

D 2.4 Eight-page product brochures page on a gradated background of light gray that fades to white at the left
D 2.5 National account promotions margin. Gradated black lines that fade to white at the left margin border
G

H the top and bottom of the gray field.
D 3.1 Powerpoint presentation Sqed vdsss
dvcassa rsp
D 3.2 Product labeling Etmi, et ressitius et la exc nonsedit aut accus molectur? adia cones aut essumquo ipicit
fdhdanobi

F Captions Memphis Extra Bold 10 point in red; Meta Book 9 point.
D 3.3 Animation /screen saver liat aSolorehentum esequia quo
G Accessories Photos of accessories with descriptive text. Type: Header

laturio et oditibus, utas experibus de et haribus, sus, coribust, intet
D 3.4 Displays / banners / special events reiecta quaturerrum volor re veles
es modipsam, ut ius, quae. Otas molorehendit venihil itatem ent mollo to dist, optibus.

I

D 3.5 Websites Incorporated. all right reserved. 06/12 SS3285
Meta Black 8 point uppercase in red; text Meta Normal 8 point. Word
D 3.6 Videos count: 30.
309 Exchange avenue
J
6500 millcreek Dr

A K

conway, ar 72032
800.362.4618
Int: 501.505.273 9
 mississauga oN L5N 2W6
800.362.4608
www.johnbean.ca
H QR Code A QR Code, when used, appears in the black sidebar on a light

gray field.
2012 Snap-on Incorporated. John Bean is a trademark of Snap-on Incorporated. all right reserved. 06/12 SS3285
D 3.10 Social media

D 3.11 Legal disclaimer 
I Legal type Meta Book 5 point.
J Contact information Contact information should appear in white type

within the footer bar in two columns (when necessary). The first column
left aligns with the 1/16 page grid line. Type: Meta Black and Book 8 point.


FILE DOWNLOAD
JOHN BEAN
B R A N D STA N DA R DS D 2.5 LITERATURE — NATIONAL ACCOUNT PROMOTIONS
A Brand Messaging Platform A Header bar The header bar appears at the top of brochure, 1/8th the

& WHEEL BALANCERS
CHANGERS
JOHN BEAN TIRE B
 
A height of the brochure format and 1/32nd down from the top edge. It
B Graphic Standards JOHN BEAN TIRE CHANGERS T900 appears in a horizontal gradation of black and John Bean Red, blending
John Bean Tire Changers can handle a wide range of wheels available
today, enhancing your shop’s productivity. They feature mechanical locking


Max Tire Diameter:
Outer Wheel Capacity:
39”
10”-20”
from left edge: 100m 100y 44k, center: 100m 100y, right edge: 100m
of the mount /demount head position, providing maximum cosmetic safety  Inner Wheel Capacity: 12”-22” 100y 38k.
C Brand Visual Platform for expensive wheels. The swing arm can be moved allowing for easy  Max Wheel Width: 12”
installation and removal of the wheel.
E
 B Product types Names of the type of products appears in white within

C

No-wheel-contact demount head eliminates scratched
finishes for increased customer satisfaction
EHP SY STE M II

Max Tire Diameter: 40”
 Optional Safety Restraint Arm protects operatorcase
in of

 Outer Wheel Capacity: 10”-20” the header bar at the top of the page. Type: Memphis Extra Bold, upper
tire explosion (EHP Only)  Inner Wheel Capacity:
 Max Wheel Width:
12”-22”
12”
case.
Tire pressure limiter valve to protect from over-inflation


ADVERTISING
 EAA0332G83A - Optional +6” Jaw Adapters - Increase
outside wheel capacity to 30” (EHP Only) $xxx.xx
EAA0329G33B - Optional Pneumatic Bead Assist for

D EHP SY STE M II-E
 Max Tire Diameter: 40”
C Product name and description The product name appears in Meta Black

D 1.1 Full-page

servicing stiff wall and/or low-profile tires  Outer Wheel Capacity: 10”-24” 12.5 point, upper case, John Bean Red. Product description, features and
EEWH512BE
 Inner Wheel Capacity: 12”-24”
(EHP Only) $x,xxx.xx John Bean EHP
System II-E  Max Wheel Width: 12” pricing details appear in Meta Book 10 point. Prices are Meta Bold 10
D 1.3 Full-page plus 1/3-page vertical  T900 EEWHUS538A $x,xxx. xx
EHP SY STE M III
point in John Bean Red.
 EHP System II EEWH512BU $x,xxx. xx
combination  EHP System II-E EEWH512BE $x,xxx. xx  Max Tire Diameter: 50”

 EHP System III EEWH513B $x,xxx.xx 

Outer Wheel Capacity:
Inner Wheel Capacity:
10”-24”
12”-26”

D Product photos The product photos appear as block out images free
 Max Wheel Width: 15” of all backgrounds. They should be placed so they overlap both the
D 1.5 Advertorial (full-page and 1/3-page) JOHN BEAN WHEEL BALANCERS
white product description area and the black sidebar, bridging the two
John Bean Wheel Balancers provide the ideal combination of performance B9100
LITERATURE and value and will give your shop valuable tools to help you boost profits.  Max Wheel Weight: 143 lbs sections of copy.
Max Tire Diameter: 40”

 Semi-automatic parameter entry for distance diameter,
 Max Wheel Width: 20”
and widthmeasurements (VPI System III, manual entry

on of width VPI System II, manual entry of all on B9100)
Auto Stop capabilities for accurate placement
 Max Wheel Diameter: 22”

E Model specifications Individual model specifications are listed in a
D 2.3 Six-page product brochures of tape weights (VPI System III) VPI SY STE M II solid black sidebar that occupies the right 3/8ths of the page between
ALU-S mode (VPI System II & III only)

 Stop-at-Top capabilities


Max Wheel Weight:
Max Tire Diameter:
133 lbs
44”
the header and footer bars. Type: Model Names in Meta Black 10 point,
EEWB503D

 Wheel match mounting John BeanVPI System II  Max Wheel Width:
 Max Wheel Diameter:
21”
30”
John Bean Red; Specifications in Meta Book 10 point, white.
OTHER COMMUNICATIONS  B9100 EEWBUS544A $x,xxx.xx
F Legal type Meta Book 5 point.


VPI System II
VPI System III (Quick Nut)
EEWB503D
EEWB502D
$x,xxx.xx
$x,xxx.xx
VPI SY STE M III
 Max Wheel Weight: 154 lbs

 VPI System III (Power Clamp) EEWB502PaD $x,xxx.xx  Max Tire Diameter: 44”
D 3.2 Product labeling Truck and automobile cone set (00110612000 & EAK0221J31A) will be offered as
 Max Wheel Width: 21” G Footer bar The footer occupies the bottom 1/8th of the format and

 Max Wheel Diameter: 30”
D 3.3 Animation /screen saver “free goods” when dealer makes a purchase of any Wheel Balancer and Tire Changer
on the same order. (Offer excludes B9100 wheel balancer and T900 tire changer) appears in the same horizontal gradation of black and John Bean red
D 3.4 Displays / banners / special events VALUED AT as the header. The footer contains the John Bean logomark on the right
D 3.5 Websites $XXX 
F
© 2012 Snap-on Incorporated. John Bean is a trademark of Snap-on
Incorporated. All rights reserved.
http://www.johnbean.com
side, national account logo on the left side and contact information in
D 3.6 Videos between the two.
D 3.7 Apparel
H
Other products also available.
For more information,
call 877.482.4866 and press 3# 
G 
I 
H National account logo A color logomark of the national account appears
in the left end of the footer bar, left aligned with the 1/16 page grid line.
D 3.9 Note pads
D 3.10 Social media
D 3.11 Legal disclaimer 
I John Bean metallic logomark The metallic logomark appears in the
D 3.12 John Bean icon mark footer. Only the metallic logomark should be used on advertising, and
FILE DOWNLOAD
JOHN BEAN
B R A N D STA N DA R DS D 3.1 POWERPOINT PRESENTATION
A Brand Messaging Platform A John Bean Powerpoint template has been created to maintain a consistent application of the various elements of the
John Bean visual platform and guide the presentation content. The template contains title and background master slides
B Graphic Standards
with editable text according to the specifications shown below.
A Title Memphis Extra Bold, 42 point with PowerPoint shadow:
 B Subtitle Meta Bold, 16 point.

D Key Brand Communications C Headline Memphis Extra Bold, 22 point John Bean Red.

ADVERTISING D Subhead Memphis Extra Bold, 14 point.

D 1.1 Full-page E Copy Meta Medium, 12 point. Square bullets in red.

combination
LITERATURE
D 2.4 Eight-page product brochures 
A
D 3.5 Websites Subtitle B

D 3.6 Videos
D 3.7 Apparel
D 3.9 Note pads
D 3.10 Social media
C

D 3.12 John Bean icon mark C


D 
D
E
 E

FILE DOWNLOAD
JOHN BEAN
B R A N D STA N DA R DS D 3.2 PRODUCT LABELING
A Brand Messaging Platform Application of the John Bean logomark to equipment needs to take into account the wide variety of available space on a given
piece of equipment. However, as with other communications components, maximum impact is required, along with consistency
B Graphic Standards
with the elements of the John Bean visual platform.
Though the horizontal placement of the John Bean logo is preferred, the logomark may be placed vertically in an available and
D Key Brand Communications prominent space on equipment, such as vehicle lifts. The following usage guidelines should be maintained
ADVERTISING on equipment:
D 1.1 Full-page
D 1.2 1/3-page vertical and horizontal b The John Bean logomark four-color metallic version is to be used on equipment labeling.
combination b The John Bean logomark should appear as either the molded 3D logomark or decal art on all Snap‑on
manufactured equipment. The molded 3D logomark is applied to premium John Bean products and the
LITERATURE decal art logomark is applied to other John Bean products.
D 2.2 Four-page product brochures b On Snap‑on manufactured John Bean products, the John Bean logomark may appear on the red
D 2.3 Six-page product brochures background of the equipment.
D 2.5 National account promotions b The John Bean logomark should be sized to appear not greater than one-half the vertical height or
OTHER COMMUNICATIONS horizontal width of the section of equipment that it is applied to, whichever is less. However, exceptions
D 3.2 Product labeling will occur. The intention is for the John Bean logomark to be as prominent as possible, without appearing
D 3.3 Animation /screen saver too large and overpowering.
D 3.5 Websites b Even though the John Bean logomark four color metallic version is not seen with the Snap‑on metallic
D 3.6 Videos
D 3.7 Apparel logomark on communications, this juxtaposition may occur on equipment.
D 3.9 Note pads b If the John Bean logomark is placed on OEM products, the John Bean logomark 3D metallic version is
D 3.10 Social media placed on a black field in the shape of a radius corner rectangle.
D 3.12 John Bean icon mark b The John Bean logomark is never placed on an angle on equipment.
b A product name or number may never appear larger than 1/2 the height or the John Bean logomark on
equipment.
The following page shows examples of the John Bean logomark on both Snap‑on manufactured and OEM equipment, according
to the above guidelines.
FILE DOWNLOAD
JOHN BEAN
B R A N D STA N DA R DS D 3.2.1 P R O D U C T L A B E L I N G continued
A Brand Messaging Platform Examples show the John Bean logomark should appear on both Snap‑on manufactured and OEM equipment.
B Graphic Standards

ADVERTISING
D 1.1 Full-page
combination
LITERATURE
D 3.5 Websites
D 3.6 Videos
D 3.7 Apparel
D 3.9 Note pads
D 3.10 Social media
FILE DOWNLOAD
JOHN BEAN
B R A N D STA N DA R DS D 3.3 ANIMATION / SCREEN SAVER
A Brand Messaging Platform The following examples show the John Bean logomark as part of an animation or screen saver.
B Graphic Standards

ADVERTISING
D 1.1 Full-page
combination
LITERATURE
D 3.5 Websites
D 3.6 Videos
D 3.7 Apparel
D 3.9 Note pads
D 3.10 Social media
FILE DOWNLOAD
JOHN BEAN
B R A N D STA N DA R DS D 3.4 DISPLAYS / BANNERS / SPECIAL EVENTS
A Brand Messaging Platform The following examples show the John Bean logomark used on displays and banners in combination with
imagery and other graphics that are consistent with the John Bean visual platform.
B Graphic Standards

ADVERTISING
D 1.1 Full-page
D 1.2 1/3-page vertical and horizontal WHEEL ALIGNERS | A U D I T S YS T E M S | WHEEL BALANCERS | TIRE CHANGERS | A U T O M OT I V E L I F T S | B R A K E L AT H E S

combination
LITERATURE
PRODUCT
PRODUCT
MODIFIER
D 3.5 Websites LINES
D 3.6 Videos
D 3.7 Apparel
D 3.9 Note pads
D 3.10 Social media
FILE DOWNLOAD
JOHN BEAN
B R A N D STA N DA R DS D 3.5 WEBSITES
A Brand Messaging Platform Consistency of the home page format is important to provide unity between the North American and European online presentation of
John Bean products. The unified home page format specifications are included below, and should help to guide the consistency
B Graphic Standards
of John Bean's online presence.
Consistency of header formatting is required on John Bean websites. This includes the use of the 3D metallic logomark and a selected
D Key Brand Communications equipment photo appearing on John Bean Light Red gradation.
ADVERTISING
D 1.1 Full-page
combination
LITERATURE
D 3.5 Websites
D 3.6 Videos
D 3.7 Apparel
D 3.9 Note pads
D 3.10 Social media
FILE DOWNLOAD
JOHN BEAN
B R A N D STA N DA R DS D 3.6 VIDEOS
A Brand Messaging Platform Use consistent John Bean video bookends with consistent titling typography in Memphis Extra Bold.
B Graphic Standards
LOGO START W/SAFETY STATEMENT ALTERNATE LOGO START W/SAFETY STATEMENT

ADVERTISING
INTEGRITY INTEGRITY
C
D 1.1 Full-page

A TEST DRIVE 
TEST DRIVE
combination
B

Safety Statement: Isti quiati volora que molendest unti occabor rempore pudita dem et peles simet apient. Alibea incidendam sim reperferate pos renimin pro tem nostio blatemo lupture nimi, omni te volendel

ma nulparum ab ipiti blabore ceperib ernatecti cus ex everum, officiundi quam fugit, optatur epelestem la con non eum sam eos conse moluptaque volorit arci occaeped ut ipsae por emolorem ut aut aut everisc
iaepelitas mostis expem, sum sant. Uptaeribus am quam lata volume voluptam, to omnis que non odis et a con non eum sam eos conse moluptaque volorit arci occaeped vero dis velit cor anis accuscipsape nim.

LITERATURE MAIN TITLE

D 2.3 Six-page product brochures A John Bean metallic logomark Only official John Bean metallic logomark

D 2.4 Eight-page product brochures artwork should be used.
D 2.5 National account promotions B Safety statement Type: Meta Bold and Book.

D 3.1 Powerpoint presentation C Alternate logo

D 3.2 Product labeling 
D LINE
MAIN TITLE

D Main title Type: Memphis Extra Bold.
E Subtitle Type: Memphis Black. A vertical white line separates the main
D 3.5 Websites title and subtitle.
D 3.6 Videos
D 3.7 Apparel
D 3.9 Note pads MAIN TITLE W/SUBTITLE
D 3.10 Social media

MAIN TITLE LINE Subtitle text line E


FILE DOWNLOAD
JOHN BEAN
B R A N D STA N DA R DS D 3.6.1 V I D E O S continued
A Brand Messaging Platform Use consistent John Bean video bookend elements with consistent titling typography in Memphis Extra Bold.
Use of red blocks for text call outs and titling on video imagery.
B Graphic Standards
LOWER 3RD TEXT
C Brand Visual Platform A Simple call out Type: Header Memphis Extra Bold; Text Meta Bold.

B Call out list Type: Header Memphis Extra Bold; List Meta Bold.

D Key Brand Communications A vertical white line separates the call out letter from the text.
ADVERTISING C John Bean URL Type: Meta Black


D 1.1 Full-page 
D Legal type Type: Meta Bold and Book.
combination TITLE LINE

Text description line 
A
LITERATURE
RIGHT COLUMN

D 2.5 National account promotions TITLE LINE
F
OTHER COMMUNICATIONS B A ] Ovitate nat qui
A
D 3.1 Powerpoint presentation B ] Moluptaquam verum
B

C
D 3.2 Product labeling C ] Peum di illaboria si
D ] Rditatur, con cus

D 3.3 Animation /screen saver E
E ] Yexplaut voluptatio
D 3.4 Displays / banners / special events F ] Aperi omnissu
D 3.5 Websites mquassimint ea
D
D 3.6 Videos
D 3.7 Apparel
D 3.9 Note pads
D 3.10 Social media
joh n bean .com

C


D
©2012 Snap-on Incorporated. All rights reserved.
Ut molupta temque parumque proreiunt aut etur, nus. Udam core dolorro blanihi ctatiunt delit doluptium quae nam, accus quam iust essimagnam dolore natium lit qui blaborrores moluptat late mos aut aut aut
arumquodi te conectistias aut re volendipsume dest is ut archill andustio volupiendant lamustrum voluptur. Udam core dolorro blanihi ctatiunt delit doluptium quae nam, accus quam iust essimagnam dolore natium lit.
FILE DOWNLOAD
JOHN BEAN
B R A N D STA N DA R DS D 3.7 SA L ES A N D P R O M OT I O N A L A P PA R E L — T-S H I RTS
B Graphic Standards

ADVERTISING
D 1.1 Full-page
combination
LITERATURE
D 3.3 Animation /screen saver T-shirt variations
D 3.5 Websites
D 3.6 Videos
D 3.7 Apparel
D 3.9 Note pads
D 3.10 Social media
FILE DOWNLOAD
JOHN BEAN
B R A N D STA N DA R DS D 3.7.1 S A L E S A N D P R O M O T I O N A L A P P A R E L — L O N G - S L E E V E S H I R T S
B Graphic Standards

ADVERTISING
D 1.1 Full-page
combination
LITERATURE
D 3.3 Animation /screen saver Long-sleeve shirt variations
D 3.5 Websites
D 3.6 Videos
D 3.7 Apparel
D 3.9 Note pads
D 3.10 Social media
FILE DOWNLOAD
JOHN BEAN
B R A N D STA N DA R DS D 3.7.2 S A L E S A N D P R O M O T I O N A L A P P A R E L — S H O R T - S L E E V E P O L O S
B Graphic Standards

ADVERTISING
D 1.1 Full-page
combination
LITERATURE
D 3.3 Animation /screen saver Short-sleeve polo shirt variations
D 3.5 Websites
D 3.6 Videos
D 3.7 Apparel
D 3.9 Note pads
D 3.10 Social media
FILE DOWNLOAD
JOHN BEAN
B R A N D STA N DA R DS D 3.7.3 T R A D E S H O W A P P A R E L — S N A P - O N P R O D U C T L I N E S H I R T S
A Brand Messaging Platform When multiple Snap-on equipment products are featured or displayed at events, these shirts include the
dual branding of Snap-on and John Bean.
B Graphic Standards
Wrench S on right side
C Brand Visual Platform John Bean logomark below service equipment on left
Nothing on the back
ADVERTISING
D 1.1 Full-page
combination
LITERATURE
D 3.5 Websites
D 3.6 Videos
D 3.7 Apparel
D 3.9 Note pads
D 3.10 Social media
FILE DOWNLOAD
JOHN BEAN
B R A N D STA N DA R DS D 3.7.4 T R A D E S H O W A P P A R E L — B U S I N E S S S U I T S
B Graphic Standards
SERVICE
C Brand Visual Platform EQUIPMENT
ADVERTISING
D 1.1 Full-page Employee Badgename
D 1.2 1/3-page vertical and horizontal SERVICE
EQUIPMENT
SERVICE
EQUIPMENT
SERVICE
EQUIPMENT
SERVICE
EQUIPMENT
D 1.3 Full-page plus 1/3-page vertical Employee Badgename Employee Badgename Employee Badgename Employee Badgename
combination
LITERATURE
D 3.5 Websites
D 3.6 Videos
D 3.7 Apparel
D 3.9 Note pads
D 3.10 Social media
FILE DOWNLOAD
S E R V I C ES E R V I C E
E Q U I P M EE Q
NUT IPMENT
JOHN BEAN
B R A N D STA N DA R DS D 3.7.5 S A L E S A N D P R O M O T I O N A L A P P A R E L — H E A D W E A R
B Graphic Standards

ADVERTISING
D 1.1 Full-page
combination
LITERATURE
D 3.5 Websites
D 3.6 Videos
D 3.7 Apparel
D 3.9 Note pads
D 3.10 Social media
FILE DOWNLOAD
JOHN BEAN
B R A N D STA N DA R DS D 3.8 BUSINESS CARDS
A Brand Messaging Platform Business card consistency is an important component of the unified presentation and perception of John Bean worldwide.
B Graphic Standards

ADVERTISING
D 1.1 Full-page
combination
Henning Böttjer
D 1.5 Advertorial (full-page and 1/3-page) Vertriebsdirektor Deutschland / Sales Director Germany
LITERATURE
D 2.1 Two-page product sell sheet Snap-on Equipment GmbH
D 2.2 Four-page product brochures Konrad-Zuse-Straße 1, 84579 Unterneukirchen
TM
tel +49 8634 622-152 mobil +49 173 3482867

D 2.4 Eight-page product brochures fax +49 4792 310389
D 2.5 National account promotions e-mail henning.boettjer@snapon.com
OTHER COMMUNICATIONS www.snapon-equipment.de
D 3.5 Websites
D 3.6 Videos
D 3.7 Apparel
D 3.9 Note pads
D 3.10 Social media
FILE DOWNLOAD
JOHN BEAN
B R A N D STA N DA R DS D 3.9 NOTE PADS
A Brand Messaging Platform No matter the size of specific note pads, a consistent header and footer treatment guides the consistent presentation of the
John Bean brand. The header is one-eighth the vertical height of the note paper, and uses the 3D metallic logomark on
B Graphic Standards
John Bean Red, as shown. The footer appears in one line of typography. Type: Meta LF, Meta Bold LF.

ADVERTISING
D 1.1 Full-page
combination
LITERATURE
D 3.5 Websites
D 3.6 Videos
D 3.7 Apparel
D 3.9 Note pads
D 3.10 Social media
John Bean ¡ 501-450-1500 ¡ johnbean.com John Bean Canada ¡ 800.362.4608 ¡ johnbean.ca Snap-on Equipment s.r.l. ¡ 800.362.4608 ¡ Int: 501.505.273 9 ¡ johnbean-europe.com
FILE DOWNLOAD
JOHN BEAN
B R A N D STA N DA R DS D 3.10 S O C I A L M E D I A — H O M E P A G E S
A Brand Messaging Platform Similar to the treatment on John Bean websites, consistency of header format is required on John Bean social media pages.
This includes the use of the 3D metallic logomark and a selected equipment photo appearing on John Bean Red gradation.
B Graphic Standards

ADVERTISING
D 1.1 Full-page
combination
LITERATURE
D 2.4 Eight-page product brochures John Bean
D 3.1 Powerpoint presentation USA and John Bean Canada

D 3.5 Websites
D 3.6 Videos
D 3.7 Apparel Facebook Example
D 3.9 Note pads
D 3.10 Social media
FILE DOWNLOAD
LinkedIn Example
§ Ngerum quiam si cu § Vctem voluptae rerfero de § Etmi, et ressitius et la exc
§ Reri blandae vele § Mnon re la pores magni § Csaciatiores restis des rem Subhead Title
§ Vctem voluptae rerfero de § Etmi, et ressitius et la exc § Aerspe nobis est a § Lfs aliti aut estorepe ve
§ Mnon re la pores magni § Csaciatiores restis des rem § Catisi qui nos cus e
JOHN BEAN § Etmi, et ressitius et la exc § Aerspe nobis est a § Pot ius, quaesci
§ Bneat liat aligent f § Ht earibus, untiam fuga § Tudellendam ut laborep § Nnditi cus essum, quae
B R A N D STA N DA R DS D 3.11 L E G A L D I S C L A I M E R & B O I L E§ RCatisi
P L qui
A Tnos
E cus—e N O R T H A M E§RWeeribusc
ICA
§ Csaciatiores restis des rem § Mnon re la pores magni
§ Ht earibus, untiam fuga § Tudellendam ut laborep § Ngerum quiam si cu
A Brand Messaging Platform Literature developed and produced in North America should be consistent in both the required legal language and the
format of address information, as shown. § Csaciatiores des rem
B Graphic Standards
C Brand Visual Platform Legal disclaimer:

P R O D U C TJOHN
N A MBEAN,
E S P E CBLACKHAWK
I F I C AT I O N S L.C. and KANSAS JACK are trademarks, registered in the United States and other
countries, of Snap-on Incorporated. § Catisi qui nos cus e

Mearibu Mearibu Mearibu Mearibu
D Key Brand Communications § Pot ius, quaesci
Ht earibusuntiam fuga 200 Rtiam 200 Rtiam 200 Rtiam 200 Rtiam
ADVERTISING John Bean is committed
Catisi qui nos cus e to product innovation andnos
300 Catisi improvement.
300 CatisiTherefore,
nos specifications
300 Catisi nos listed in this
300 Catisi nos brochure may
D 1.0 Format structure Pot ius, quaesci
change without 400 Ngerum
notice. © 2014 Snap-on Incorporated. John400 Ngerum
Bean 400 Ngerum
is a trademark 400 Ngerum
of Snap-on Incorporated. All rightSubhead
reserved.
D 1.1 Full-page Title
D 1.2 1/3-page vertical and horizontal 03/14 SS3285 § Lfs aliti aut estorepe ve
D 1.3 Full-page plus 1/3-page vertical Weeribusc 600 Pbqua 600 Pbqua 600 Pbqua 600 Pbqua
combination Grandandit ium fugit ex 700 Tudellm 700 Tudellm 700 Tudellm 700 Tudellm
PRODUCT FEATURES & SPECIFICATIONS
Legal disclaimer: Type: Meta Book LF, 5 point. § Vctem voluptae rerfero de
D 1.4 Testimonials (full-page or 1/3-page) F E AT U R E S S P E C I F I C AT I O N S

§ Pot ius, quaesci § Grandandit ium fugit ex

§ Aerspe nobis est a Subhead Title
§ Pot ius, quaesci § Grandandit ium fugit ex § Reri blandae vele
§ Tudellendam ut laborep § Ngerum quiam si cu § Vctem voluptae rerfero de
LITERATURE

§ Weeribusc § Lfs aliti aut estorepe ve § Nnditi cus essum, quae
Address/contact information: Type:

U R EMeta Book
E N T SLF, 8 point.
§ Ngerum quiam si cu § Vctem voluptae rerfero de § Etmi, et ressitius et la exc § Catisi qui nos cus e
D 2.1 Two-page product sell sheet ACCESSO R I E S O R F E AT ELEM §

§
Reri blandae vele
§
§
§
§
Aerspe nobis est a
Subhead Title
§
§
§
§
§
§
§ Etmi, et ressitius et la exc § Aerspe nobis est a § Pot ius, quaesci
§ Csaciatiores restis des rem § Catisi qui nos cus e § Weeribusc § Mnon re la pores magni

D 2.3 Six-page product brochures § Catisi qui nos cus e § Weeribusc § Lfs aliti aut estorepe ve § Bneat liat aligent f
D 2.4 Eight-page product brochures P R O D U C T N A M E S P E C I F I C AT I O N S

§ Pot ius, quaesci
§ Grestis des rem

Catisi qui nos cus e 300 Catisi nos 300 Catisi nos 300 Catisi nos 300 Catisi nos
Subhead Title
Grandandit ium fugit ex 700 Tudellm 700 Tudellm 700 Tudellm 700 Tudellm

A C C E S S O R I E S O R F E AT U R E E L E M E N T S
§ Grestis des rem

D 3.3 Animation /screen saver Etmi, et ressitius et la excalore- nonsedit aut accus molectur? adia cones aut essumquo ipicit
Sqed vdsss
dvcassa rsp
fdhdanobi Legal disclaimer
hentum esequia quo eaquatus Name nonsectio inction eicipis assequi delenimin rescid maio
D 3.4 Displays / banners / special events doluptas dit moles reiecta

quaturerrum volor re veles es
modipsam, ut ius, quae. Otas
Sqed vdsss
D 3.5 Websites dvcassa rsp
Etmi, et ressitius et la excalore- nonsedit aut accus molectur? adia cones aut essumquo ipicit
fdhdanobi
John Bean USA John Bean Canada
D 3.6 Videos hentum esequia quo eaquatus Name nonsectio inction eicipis
309 Exchange Avenue

Conway, AR 72032
800.362.4618
Int: 501.505.273 9
6500 Millcreek Dr
800.362.4608
www.johnbean.ca
D 3.7 Apparel
www.johnbean.com
Hofmann is committed to product innovation and improvement. Therefore, specifications listed in this brochure may change without notice. © 2012 Snap-on Incorporated. Hofmann is a trademark of Snap-on Incorporated. All right reserved. 06/12 SS3285
doluptas dit moles reiecta dis aria volum sunt. Eptiscit officim usapicid ut aribus eium
D 3.8 Business cards quaturerrum volor re veles es laturio et oditibus, utas experibus de et haribus, sus, coribust, intet John Bean is committed to product innovation and
D 3.9 Note pads modipsam, ut ius, quae. Otas molorehendit venihil itatem ent mollo to dist, optibus. improvement. Therefore, specifications listed in this

309 Exchange Avenue 6500 Millcreek Dr
Conway, AR 72032 Mississauga ON L5N 2W6
800.362.4618 800.362.4608
www.johnbean.com
Hofmann is committed to product innovation and improvement. Therefore, specifications listed in this brochure may change without notice. ©
2012 Snap-on Incorporated. Hofmann is a trademark of Snap-on Incorporated. All right reserved. 06/12 SS3285
Address
FILE DOWNLOAD information
§ Ngerum quiam si cu § Vctem voluptae rerfero de § Etmi, et ressitius et la exc
§ Reri blandae vele § Mnon re la pores magni § Csaciatiores restis des rem Subhead Title
§ Vctem voluptae rerfero de § Etmi, et ressitius et la exc § Aerspe nobis est a § Lfs aliti aut estorepe ve
§ Mnon re la pores magni § Csaciatiores restis des rem § Catisi qui nos cus e
JOHN BEAN § Etmi, et ressitius et la exc § Aerspe nobis est a § Pot ius, quaesci
B R A N D STA N DA R DS D 3.11.1 L E G A L D I S C L A I M E R & B O I L E§ RCatisi
P L qui
A Tnos
E cus—e A 4
§ Csaciatiores restis des rem § Weeribusc § Mnon re la pores magni
A Brand Messaging Platform Literature developed and produced outside North America should be consistent in both the required legal language and the
format of address information, as shown. § Csaciatiores des rem
B Graphic Standards
C Brand Visual Platform Legal disclaimer:

P R O D U C TJOHN
N A MBEAN,
E S P E CBLACKHAWK
I F I C AT I O N S L.C. and KANSAS JACK are trademarks, registered in the United States and other
countries, of Snap-on Incorporated. § Catisi qui nos cus e

D Key Brand Communications § Pot ius, quaesci
ADVERTISING John Bean is committed
Catisi qui nos cus e to product innovation andnos
300 Catisi improvement.
300 CatisiTherefore,
nos specifications
300 Catisi nos listed in this
300 Catisi nos brochure may
D 1.0 Format structure Pot ius, quaesci
change without 400 Ngerum
notice. © 2014 Snap-on Incorporated. John400 Ngerum
Bean 400 Ngerum
is a trademark 400 Ngerum
of Snap-on Incorporated. All rightSubhead
reserved.
D 1.1 Full-page Title
D 1.2 1/3-page vertical and horizontal 03/14 SS3285 § Lfs aliti aut estorepe ve
D 1.3 Full-page plus 1/3-page vertical Weeribusc 600 Pbqua 600 Pbqua 600 Pbqua 600 Pbqua
combination Grandandit ium fugit ex 700 Tudellm 700 Tudellm 700 Tudellm 700 Tudellm
PRODUCT FEATURES & SPECIFICATIONS
Legal disclaimer: Type: Meta Book LF, 5 point. § Vctem voluptae rerfero de
D 1.4 Testimonials (full-page or 1/3-page) F E AT U R E S S P E C I F I C AT I O N S

§ Pot ius, quaesci § Grandandit ium fugit ex

§ Aerspe nobis est a Subhead Title
§ Pot ius, quaesci § Grandandit ium fugit ex § Reri blandae vele
§ Tudellendam ut laborep § Ngerum quiam si cu § Vctem voluptae rerfero de
LITERATURE

§ Weeribusc § Lfs aliti aut estorepe ve § Nnditi cus essum, quae
Address/contact information: Type:

U R EMeta Book
E N T SLF, 8 point.
§ Ngerum quiam si cu § Vctem voluptae rerfero de § Etmi, et ressitius et la exc § Catisi qui nos cus e
D 2.1 Two-page product sell sheet ACCESSO R I E S O R F E AT ELEM §

§
Reri blandae vele
§
§
§
§
Aerspe nobis est a
Subhead Title
§
§
§
§
§
§
§ Etmi, et ressitius et la exc § Aerspe nobis est a § Pot ius, quaesci
§ Csaciatiores restis des rem § Catisi qui nos cus e § Weeribusc § Mnon re la pores magni

D 2.3 Six-page product brochures § Catisi qui nos cus e § Weeribusc § Lfs aliti aut estorepe ve § Bneat liat aligent f
D 2.4 Eight-page product brochures P R O D U C T N A M E S P E C I F I C AT I O N S

§ Pot ius, quaesci
§ Grestis des rem

Catisi qui nos cus e 300 Catisi nos 300 Catisi nos 300 Catisi nos 300 Catisi nos
Subhead Title
Grandandit ium fugit ex 700 Tudellm 700 Tudellm 700 Tudellm 700 Tudellm

A C C E S S O R I E S O R F E AT U R E E L E M E N T S
§ Grestis des rem

D 3.3 Animation /screen saver Etmi, et ressitius et la excalore- nonsedit aut accus molectur? adia cones aut essumquo ipicit
Sqed vdsss
dvcassa rsp
fdhdanobi Legal disclaimer
hentum esequia quo eaquatus Name nonsectio inction eicipis assequi delenimin rescid maio
D 3.4 Displays / banners / special events doluptas dit moles reiecta

quaturerrum volor re veles es
modipsam, ut ius, quae. Otas
Sqed vdsss
D 3.5 Websites dvcassa rsp
Etmi, et ressitius et la excalore- nonsedit aut accus molectur? adia cones aut essumquo ipicit
fdhdanobi
D 3.6 Videos hentum esequia quo eaquatus Name nonsectio inction eicipis
309 Exchange Avenue

Conway, AR 72032
800.362.4618
Int: 501.505.273 9
6500 Millcreek Dr
800.362.4608
www.johnbean.ca
D 3.7 Apparel
www.johnbean.com
Hofmann is committed to product innovation and improvement. Therefore, specifications listed in this brochure may change without notice. © 2012 Snap-on Incorporated. Hofmann is a trademark of Snap-on Incorporated. All right reserved. 06/12 SS3285
doluptas dit moles reiecta dis aria volum sunt. Eptiscit officim usapicid ut aribus eium
D 3.8 Business cards quaturerrum volor re veles es laturio et oditibus, utas experibus de et haribus, sus, coribust, intet John Bean is committed to product innovation and
D 3.9 Note pads modipsam, ut ius, quae. Otas molorehendit venihil itatem ent mollo to dist, optibus. improvement. Therefore, specifications listed in this

309 Exchange Avenue 6500 Millcreek Dr
Conway, AR 72032 Mississauga ON L5N 2W6
800.362.4618 800.362.4608
www.johnbean.com
Hofmann is committed to product innovation and improvement. Therefore, specifications listed in this brochure may change without notice. ©
2012 Snap-on Incorporated. Hofmann is a trademark of Snap-on Incorporated. All right reserved. 06/12 SS3285
Address
FILE DOWNLOAD information
JOHN BEAN
B R A N D STA N DA R DS D 3.12 J O H N B E A N I C O N M A R K
A Brand Messaging Platform The following examples show the John Bean icon mark. This graphic is to be used on a very limited basis and only
in instances where the standard John Bean logo would not be appropriate to use. Examples of usage are program
B Graphic Standards
and app icons, pins, headwear and other small applications. Not to be used larger than 1 inch.

ADVERTISING
D 1.1 Full-page
combination
LITERATURE
D 3.5 Websites
D 3.6 Videos
D 3.7 Apparel
D 3.9 Note pads
D 3.10 Social media
FILE DOWNLOAD

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BRAND STANDARDS GUIDE

CO N T E N TS A Brand Messaging Platform C 1.15 Typography

A Brand Messaging Platform

innovation in every wheel service product they bring to market.

John Bean understands that shop owners and managers need

productivity solutions that are reliable and offer the most

advanced features and productivity enhancements available.

The John Bean Brand is characterized by:

ACCURACY John Bean is a world leader in wheel alignment systems.

Mission Product lines

To shop customers, John Bean provides:

A Brand Messaging Platform Style

D Key Brand Communications

C Brand Visual Platform

D Key Brand Communications

A Brand Messaging Platform Reflecting the heritage of Snap‑on

C Brand Visual Platform

D Key Brand Communications

C Brand Visual Platform

D Key Brand Communications

A Brand Messaging Platform Maintaining visibility and impact

C Brand Visual Platform

D Key Brand Communications

Product brand level

The brand usage hierarchy is illustrated on the following page.

A Brand Messaging Platform Brand usage hierarchy

C Brand Visual Platform

D Key Brand Communications

Brand usage hierarchy example

C Brand Visual Platform

D Key Brand Communications

CHECK POINTS INCLUDE:

A maximum size is recommended for

JOHN BEAN’S INTEGRITY SYSTEM PROVIDES ACCURATE ALIGNMENT

John Bean logomark usage on literature, INTEGRIT Y : 15°

advertising and apparel. In order to

Contact lorum iplor sit amesum golor

maintain a level of professionalism

without using overstatement to

C Brand Visual Platform

Don’t place the

C Brand Visual Platform

D Key Brand Communications

D Key Brand Communications aligned text in communications and advertising.

Memphis Extra Bold

Meta Book Meta Bold

Meta Book LF Meta Black

C Brand Visual Platform

D Key Brand Communications

C Brand Visual Platform

D Key Brand Communications

Black CMYK 0/0/0/100 RGB 0/0/0

Gray PANTONE Cool Gray 11 CMYK 0/0/0/70 RGB 113/112/116

White CMYK 0/0/0/0 RGB 255/255/255

A Brand Messaging Platform Critical communications elements

D Key Brand Communications

D Key Brand Communications

A Brand Messaging Platform Unity of format helps to build the brand

Templates are available for download.

C Brand Visual Platform Letter size A4 size

D Key Brand Communications

FEATURE LIST SUBHEAD

FEATURE LIST SUBHEAD

CO N T E N TS A Brand Messaging Platform C 1.15 Typography

A Brand Messaging Platform Reflecting the heritage of Snap‑on

A Brand Messaging Platform Maintaining visibility and impact

A Brand Messaging Platform Brand usage hierarchy

A Brand Messaging Platform Critical communications elements

A Brand Messaging Platform Unity of format helps to build the brand

C Brand Visual Platform Letter size A4 size

A Brand Messaging Platform Less copy = more product focus

A Brand Messaging Platform Realistic shop settings

C Brand Visual Platform Product selection

A Brand Messaging Platform Product knowledge

 Example of NOT USABLE

 Example of NOT USABLE

C Brand Visual Platform Megapixel vs quality

D Key Brand Communications  Example of a NOT

C Brand Visual Platform Standard image compression options

A Brand Messaging Platform Color helps build the brand platform

C Brand Visual Platform Snap-on Equipment products

D 3.4 Displays / banners / special events 

D 3.7 Apparel § tire tread depth

E Benefit list A benefit list is an optional area and component for

K John Bean metallic logomark The metallic logomark appears in the

A Brand Messaging Platform I I

D Key Brand Communications

A Brand Messaging Platform

D 3.7 Apparel Aciam quibus eos aut labor

D 2.1 Two-page product sell sheet

D 2.5 National account promotions EA DOLORIO.

D 3.1 Powerpoint presentation

D 3.2 Product labeling liquam, que liatiorest et qui dicatem

F Features A complete list of product features appears in the top portion

A Brand Messaging Platform H 

D 2.5 National account promotions

B Headline "Product features & specifications" headline appears in all

D 1.4 Testimonials (full-page or 1/3-page) § Catisi qui nos cus e

D 3.4 Displays / banners / special events reiecta quaturerrum volor re veles

D 3.8 Business cards Conway, AR 72032

J John Bean metallic logomark The metallic logomark appears in the

D Key Brand Communications Front page

D 3.8 Business cards

A Brand Messaging Platform Back page

B Graphic Standards Specific details that differentiate the print-friendly format:

D 1.3 Full-page plus 1/3-page vertical

D 1.5 Advertorial (full-page and 1/3-page) P R O D U C T N A M E S P E C I F I C AT I O N S

D 2.2 Four-page product brochures Pot ius, quaesci