Scribd Logo
Upload

Welcome to Scribd!

  • Arcpp Report Format

    Uploaded by

    Vaibhav Jain
    6 views1 page
    This document outlines the standard format for an ARCPP project or report, including the order and typical sections. The report includes a cover page, student declaration, acknowledgements, table of contents, sections on media planning, creative writing, and references. Section B on media planning covers the target profile, objectives, research, strategy, and types of media. Section C addresses creative objectives, strategy, types of appeal, copy style, format, and includes storyboards or sample advertisements.

    Original Description:

    Arcpp report

    Original Title

    arcpp report format

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This document outlines the standard format for an ARCPP project or report, including the order and typical sections. The report includes a cover page, student declaration, acknowledgements, table of contents, sections on media planning, creative writing, and references. Section B on media planning covers the target profile, objectives, research, strategy, and types of media. Section C addresses creative objectives, strategy, types of appeal, copy style, format, and includes storyboards or sample advertisements.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    6 views1 page

    Arcpp Report Format

    Uploaded by

    Vaibhav Jain
    This document outlines the standard format for an ARCPP project or report, including the order and typical sections. The report includes a cover page, student declaration, acknowledgements, table of contents, sections on media planning, creative writing, and references. Section B on media planning covers the target profile, objectives, research, strategy, and types of media. Section C addresses creative objectives, strategy, types of appeal, copy style, format, and includes storyboards or sample advertisements.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    FORMAT OF ARCPP PROJECT/REPORT

    I. COVER PAGE
    II. STUDENT DECLARATION
    III. ACKNOWLEDGEMENT
    IV. TABLE OF CONTENTS
    A. Section A Pg No.
    1.1 Introduction

    1.1.1 Introduction: About the Brand (Campaign)

    1.1.2 Facts & Figures & Infographics/Images

    1.1.3 Previous Data / Reports Referred

    B. Section B Pg No.
    2.1 Media Planning
    2.1.1 Target Profile / Audience
    2.1.2 Media Objective
    2.1.3 Media Research
    2.1.4 Media Strategy
    2.1.5 Media Type
    C. Section C Pg No.
    3.1 Creative Writing

    3.1.1 Creative Objectives

    3.1.2 Creative Strategy

    3.1.3 Types of Appeal

    3.1.4 Copy Style

    3.1.5 Copy Format

    3.1.6 Storyboard / Advertisements (Print Ads/ Posters/


    Video/Audio/ Digital Ads)

    V. REFERENCES Pg. No.

    You might also like