Advertising and Sales Promotion Plan

I. Introduction
• Reason of advertising & sales promotion plan
• Reason of chosen company by the group
• Include disclaimer that this is only made for
academic requirements only.

FOR CLASS DISCUSSION PURPOSES ONLY

 Advertising and Sales Promotion Plan
II. Company Profile and Products/Services
• History of the company and other important
information about the company.
• Discuss the product/services offered by the company.

FOR CLASS DISCUSSION PURPOSES ONLY

 Advertising and Sales Promotion Plan
III. Situational Analysis
• Discuss the trends industry where your chosen
company is belong.
• Discuss the trends/changing preferences of
consumers of your chosen company.
• Discuss the strength and weaknesses the competitors
of your chosen company.

FOR CLASS DISCUSSION PURPOSES ONLY

 Advertising and Sales Promotion Plan
IV. Target Market Analysis
* Discuss the profile, life style, preferences and other
factors related to target market of your chosen
company.

FOR CLASS DISCUSSION PURPOSES ONLY

 Advertising and Sales Promotion Plan
V. Marketing Communication Objectives:
• Discuss the objectives of making an advertising and
sales promotion plan for your chosen company
• Discuss what to expect after the implementation of
advertising and sales promotion.

FOR CLASS DISCUSSION PURPOSES ONLY

 Advertising and Sales Promotion Plan
VI. IMC Strategies
* Discuss what’s in your mind, the strategies on how to
make your advertising and sales promotion plan be
effective and achieve its objectives.

FOR CLASS DISCUSSION PURPOSES ONLY

 Advertising and Sales Promotion Plan
VII. Marketing Communication Production.
• Make storyboard/script
• Make advertisement (video or print)
• Make a sales promotion poster
• Discuss the channel channels to be use (including the
TV programs, Radio programs, time to advertise.

FOR CLASS DISCUSSION PURPOSES ONLY

 Advertising and Sales Promotion Plan
VIII. Budget Plan
• Enumerate the list of TV or radio programs including
its frequency (number) of exposure, for print ads is
number of times of publication, including the cost of
production (such as model and technical)
• Make an computation of total expenses for the
advertising production including the sales
promotion.
FOR CLASS DISCUSSION PURPOSES ONLY
 Advertising and Sales Promotion Plan
IX. Appendices
• Letter request to the chosen company with signature
of company official as approval.
• Resume of members of the group.
• Other related information related to the making of
advertising and sales promotion plan.

FOR CLASS DISCUSSION PURPOSES ONLY

 DATE PART
Dates of Submission
FOR SUBMISSION File Name Period
Introduction
October 8 1&2 Company Profile and Products Assignment 1 Midterm Period

October 26 3 Situational Analysis Assignment 2 Midterm Period

Target Market Analysis

November 12 4 to 6 Marketing Communication Objectives Assignment 3 Final Period
IMC Strategies

Story Board/Script
November 26 7 to 8 Sales Promotion Plan Assignment 4 Final Period
Media Channel
December 10 Final Final output 1 Final Exam
Advertising & Sales Promotion Plan (PDF)
With Video Ads (Optional)

December 17 Video Those preferred video recorded report Final output 2 Final Exam
Jan 2 to 6, 2023 Live Those preferred live reporting Final output 2 Final Exam
         

FILE NAME FORMAT: Section-Company Name-Assignment 1

Sample: III-AMM-ABC Company-Assignment 1
FOR CLASS DISCUSSION PURPOSES ONLY
 Reminders
1. Margin will be 1 inch in all sides of the paper
2. Double spacing
3. Font style (Arial), size (12)
4. Please use the “title page format” given to you and use same design to
all pages
5. Please include footer message “For Academic Purposes Only”
7. Send soft copy of all assignments in shared Google drive, link will be
given soon.

FOR CLASS DISCUSSION PURPOSES ONLY

 Reminders
8. Mode of Presentation (choose any of the two options)
A. Make a powerpoint and then present it live thru google meet in 15 to
20 minutes. (Q&A will follow right after the presentation)
B. Make a video recorded presentation for 12 to 15 minutes to be
submitted on or before December 17, 2022).
9. Please do not post in social media any output of your Advertising and
Sales Promotion Plan
10. Those will submit Video Recorded Presentation will be exempted
to “live” presentation.

FOR CLASS DISCUSSION PURPOSES ONLY

 Reminders
11. Those who will submit Video Recorded Presentation will be
submitted on or before December 17, 2022
12. Those who will present “live” thru google meet using powerpoint
(in 15 to 20 minutes per group) during our class schedule on Jan 2 to 6,
2023
13. For easy identification please use the prescribed FILE NAME
FORMAT as stated above.
14. Subject for some changes for the betterment of Advertising and
Sales Promotion Plan.
15. Please follow instructions, thanks.

FOR CLASS DISCUSSION PURPOSES ONLY