UNIVERSITY OF MAKATI

College of Business and Financial Science

BSBA major in Marketing Management

Name of the Company

____________________________

ADVERTISING & SALES PROMOTION PLAN

Presented to
The Faculty of the Marketing Management
UNIVERSITY OF MAKATI

____________________________

In Partial Fulfillment
of the Requirements for the Degree
BSBA Major in Marketing Management

____________________________

By

Name of Student
Name of Student
Name of Student
Name of Student
Name of Student

Year & Section

January 2023

“FOR ACADEMIC PURPOSES ONLY”

 UNIVERSITY OF MAKATI
College of Business and Financial Science
BSBA major in Marketing Management

TABLE OF CONTENTS

Acknowledgment

Approval Sheet

I Introduction ………………………………………………………

II Company Profile and Product …………………………………………………..

III Situational Analysis ………………………………………………………………

Industry Analysis …………………………………………………………………

Market Analysis ………………………………………………………………….

Competitors Analysis ……………………………………………………………

IV Target Market Analysis …………………………………………………………

V Marketing Communication Objectives ……………………………………….

VI IMC Strategies ………………………………………………………………….

VII Marketing Communication Production ……………………………………….

Story Board and/or Script ……………………………………………………..

Advertising Production …………………………………………………………

Sales Promotion Production ……………………………………………………

Media Channels …………………………………………………………………

VIII Budget Plan ……………………………………………………………………...

IX Appendices

“FOR ACADEMIC PURPOSES ONLY”

 UNIVERSITY OF MAKATI
College of Business and Financial Science
BSBA major in Marketing Management

REMINDERS
DATES OF SUBMISSION
DATE PART FOR SUBMISSION File Name Period
Introduction Midterm
October 8 1&2 Assignment 1
Company Profile and Products Period
Midterm
October 26 3 Situational Analysis Assignment 2
Period
Target Market Analysis
November 12 4 to 6 Marketing Communication Objectives Assignment 3 Final Period
IMC Strategies
Story Board/Script
November 26 7 to 8 Sales Promotion Plan Assignment 4 Final Period
Media Channel
December 10 Final Advertising & Sales Promotion Plan (PDF) Final output 1 Final Exam
With Video Ads (Optional)
December 17 Video Those preferred video recorded report Final output 2 Final Exam
Jan 2 to 6 Live Those preferred live reporting Final output 2 Final Exam

FILE NAME FORMAT: Section-Company Name-Assignment 1

Sample: III-AMM-ABC Company-Assignment 1

1. Margin will be 1 inch in all sides of the paper

2. Double spacing
3. Font style (Arial), size (12)
4. Please use the “title page format” given to you and use same design to all pages
5. Please include footer message “For Academic Purposes Only”
7. Send soft copy of all assignments in shared Google drive, link will be given soon.
8. Mode of Presentation (choose any of the two options)
A. Make a powerpoint and then present it live thru google meet in 15 to 20 minutes. (Q&A will
follow right after the presentation)
B. Make a video recorded presentation for 12 to 15 minutes to be submitted on or before December
17, 2022).
9. Please do not post in social media any output of your Advertising and Sales Promotion Plan
10. Those will submit Video Recorded Presentation will be exempted to “live” presentation.
11. Those who will submit Video Recorded Presentation will be submitted on or before December
17, 2022
12. Those who will present “live” thru google meet using powerpoint (in 15 to 20 minutes per group)
during our class schedule on Jan 2 to 6, 2023
13. For easy identification please use the prescribed FILE NAME FORMAT as stated above.
14. Subject for some changes for the betterment of Advertising and Sales Promotion Plan.
15. Please follow instructions, thanks.

“FOR ACADEMIC PURPOSES ONLY”