1

(Insert logo)

Brand Name

Insert Product Tagline

Business Plan Project presented by Senior High School

Students of Pamantasan ng Cabuyao (UC)

MEMBERS:
2

TABLE OF CONTENTS

I. CHAPTER 1: BUSINESS DESCRIPTION……………………………… 4

A. Vision and Mission Statement.…………………………………………… 4

B. Business Overview or Business Concept………………………………… 4
C. Products and Services……………………………………………………… 5
**Logo and its Description...................................................................... 5

II. CHAPTER 2: MARKET SEGMENTATION……………………………….. 6

A. Market Characteristics………………………………………………………. 6
B. Target Customer Profile…………………………………………………….. 6
Demographic Profile
Geographic Profile
Psychographic Profile

III. CHAPTER 3: COMPETITOR ASSESSMENT....................................... 10

** Competitor’s Description .................................................................. 10
A. SWOT analysis over your direct competitor. ......................................... 11
B. SWOT analysis over your internal and external environment................. 14

IV. CHAPTER 4: MARKETING PLAN.......................................................... 17

A. Production and Services......................................................................... 17

B. Packaging............................................................................................... 18
C. Pricing..................................................................................................... 18
D. Distribution.............................................................................................. 19
Place
Positioning
E. Promotion............................................................................................... 20
Advertisement:
Print Advertisement: Brochure; Flyers
Internet Advertisements: Web Design
Social Media MarketinG
Content Marketing
Sales Promotion:
Direct Marketing:

V. CHAPTER 5: OPERATING PLAN......................................................... 25

A. Ownership and Management................................................................. 25

Organizational Structure
Hiring and Disciplinary Procedure
3

Work Policies
Form of Ownership

B. Resources and Production..................................................................... 24

Resources:
Capitalization
Manpower
Raw Materials
Supplier
Physical Store
Production Process

C. Legal Issues............................................................................................ 36
(All legal permits & contracts)

VI. CHAPTER 6: FINANCIAL PLAN............................................................ 50

A. Pro forma Balance Sheet

B. Pro forma Income Statement

VII. CHAPTER 7: EXECUTIVE SUMMARY.................................................. 53

4

CHAPTER 1: BUSINESS DESCRIPTION

A. Vision and Mission Statement

Mission:

(Insert the mission of your enterprise or business. A mission statement defines the
organization's business, its objectives, and how it will reach these objectives. Write
1-3 sentences only)

Vision:
(insert the Vision of your enterprise or business. A vision statement details where the
organization aspires to go. Write 1-3 sentences only)

B. Business Overview.
(insert the business overview. It is a component of a business plan that provides a
general explanation of your company, service, offerings and product. You may also
discuss your objectives in this type of business. By reading this section, the audience
learns about these details. Write atleast 1-3 paragraphs.)

C. Products and Services.

(Insert the product description and the services you will offer to your customers.
Write atleast 2-3 paragraphs.)

(You may showcase a product picture, and possible materials.)

(Insert your logo, provide a description.)

5

CHAPTER II: MARKET ANALYSIS

A. Market Characteristics.

(insert your market characteristics. Write atleast one paragraph introducing your
business and what kind of customers will it attract. In the second paragraph you may
write where is your possible location or place.)

(picture of map/location)

B. Target Customer Profile – Market Segmentation.

Demographic Segmentation:

Age: Write atleast 2-3 sentences explaining your prospect customer’s age)

Gender: (Write atleast 2-3 sentences explaining your prospect customer’s gender)

Income Level: (Write atleast 2-3 sentences explaining your prospect customer’s
income level )

Education: (Write atleast 2-3 sentences explaining your prospect customer’s

education level)

Religion: (Write atleast 2-3 sentences explaining your prospect customer’s religion)

Socio-economic status: (Write atleast 2-3 sentences explaining your prospect socio
economic)

Family life cycle: (Write atleast 2-3 sentences explaining your prospect customer’s
family size)

Geographic Segmentation:
6

Location: (Write atleast 2-3 sentences explaining your prospect customer’s location)

Language: (Write atleast 2-3 sentences explaining your prospect customer’s

language)

Population Density: Write atleast 2-3 sentences explaining your prospect customer’s
population)

Climate/Season: (Write atleast 2-3 sentences explaining your prospect customer’s

climate)

Cultural Preferences: (Write atleast 2-3 sentences explaining your prospect

customer’s cultural preferences)

Business Hours: (Write atleast 2-3 sentences explaining your business hours )

Psychographic Segmentation:

Personality: Write atleast 2-3 sentences explaining your prospect customer’s

personality)

Hobbies: Write atleast 2-3 sentences explaining your prospect customer’s hobbies)

Socio Economic Status: Write atleast 2-3 sentences explaining your prospect
customer’s socio economic status)

Lifestyle: Write atleast 2-3 sentences explaining your prospect customer’s lifestyle)

Attitude: Write atleast 2-3 sentences explaining your prospect customer’s attitude)
7

CHAPTER III: COMPETITOR ASSESMENT

(Insert atleast 1 paragprah. Find a business or enterprise that has a “similar” product
or industry that might be your rival in terms of your business. Write atleast one
paragraph describing their business such as the name of their business or company,
products, their location, and other characteristics that you notice. You may provide a
picture of their business or business page.)

Ex. Delight. This business is …

A. SWOT analysis over your direct competitor

1. Strengths

2. Weaknesses

3. Opportunities
8

4. Threats.

SWOT analysis over your internal and external environment.

1. Strengths

(write the strengths of your / group business)

2. Weaknesses.

(write the weaknesses of your business)

3. Opportunities.

(write the opportunities of your business)

9

4. Threats.

(write the threats of your business)