TITLE:

BUSINESS PLAN

(Insert a clean and attractive picture of the project)

Proposed by:
Matricule number:
Department:
Faculty:
Academic year:

1
 Academic Programme

Motivation in taking the programme

1.
2.
3.

Expectations after taking the programme

1.
2.
3.

The problem

My innovative solution

i
Table of Contents
LIST OF TABLES..........................................................................................................................iv
LIST OF FIGURES.........................................................................................................................v
EXECUTIVE SUMMARY.............................................................................................................1
I. INTRODUCTION...................................................................................................................2
1.1 Objectives..........................................................................................................................2
1.2 keys to success..................................................................................................................2
II. COMPANY STRUCTURE.....................................................................................................3
2.1 Company History...................................................................................................................3
2.2 Company Ownership..............................................................................................................3
III. GOODS AND SERVICES...................................................................................................4
IV. MARKET ANALYSIS SUMMARY...................................................................................5
4.1 Market Segmentation........................................................................................................5
4.2 Target Market Segment Strategy......................................................................................6
4.3 Vegetable Sector Analysis................................................................................................6
4.3.1 Competition and Buying Patterns...................................................................................7
4.3.2 SWOT Analysis of the Market.......................................................................................7
V. STRATEGY AND IMPLEMENTATION PLAN...................................................................8
5.1 Competitive Edge..............................................................................................................8
5.2 Marketing Strategy............................................................................................................8
5.3 Sales Strategy....................................................................................................................8
5.3.1 Sales Forecasts...........................................................................................................9
VI. MANAGEMENT SUMMARY..........................................................................................10
6.1 Human Resource Plan.....................................................................................................10
VII. FINANCIAL PLAN...........................................................................................................11
7.1 Projected Profit and Loss................................................................................................11
7.2 Projected Cash Flow.......................................................................................................12
7.5 Projected Balance Sheet.......................................................................................................13
APPENDIX....................................................................................................................................14
Appendix 1.................................................................................................................................14
Appendix 2.................................................................................................................................14
Appendix 3.................................................................................................................................14

ii
iii
LIST OF TABLES
Table: Goods and Services of the company and their characteristics.............................................4
Table: Market analysis (for 2 previous years and 2 future years)...................................................5
Table: channel of distribution % of FCFA Sales.............................................................................6
Table: List of Annual sales..............................................................................................................7
Table: Sales forecast (in thousands of FCFA).................................................................................9
Table: projected profit and loss (in thousands of FCFA)..............................................................11
Table: projected cash flows (in thousands of FCFA)....................................................................12
Table: Projected Balance Sheet (In Thousands of FCFA).............................................................13

iv
LIST OF FIGURES

v
EXECUTIVE SUMMARY

Keys to success
prod
1.
2.
3.

Products
1.
2.
3.
4.
Market
1.
2.
3.
4.
Management team
1.
2.
3.
4.
1
 I. INTRODUCTION

Insert an introduction

I.1 Objectives

1.
2.
3.

I.2 keys to success

1.
2.
3.

2
 II. COMPANY STRUCTURE
Insert an introduction
2.1 Company History

You can insert pictures of the company and activities here

2.2 Company Ownership

3
 III. GOODS AND SERVICES
Insert Introduction
Table: Goods and Services of the company and their characteristics
S/N Goods/Services Characteristics

You can insert some expressive pictures of your goods and services here

4
 IV. You MARKET ANALYSIS SUMMARY
Insert introduction
IV.1 Market Segmentation
Describe the main customers of the companies
1.
2.
3.
4.

Financial plan

Present:
Fixed assets:
Sales forecast:
Seeking funds:
Other funds raising options:

The following table shows details of market analysis

Table: Market analysis (for 2 previous years and 2 future years)
Customer 2019 2020 2021 2022 2023

Total

5
 IV.2 Target Market Segment Strategy

IV.3 Vegetable Sector Analysis

Cameroon Market

Table: channel of distribution % of FCFA Sales

Durect delivery and in person training 70%

Online and distance education 80%
Partnerships and collaboration 60%
Educational institutions and youth groups 75%
Public relations and community outreach 70%

6
Table: List of Annual sales

S/N Products Sales in FCFA

1 Educational materials such as textbooks 100,000
2 Training tools 50,000
3 Promotional merchandise 40,000
4 Conflict resolution tooklist 60,000
5 Educational video And audios 30,000
6 Brochures and flyers 50,000
7 Évaluation tools 45000

4.3.1 Competition and Buying Patterns

Competitors
1.
2.
3.
4.

4.3.2 SWOT Analysis of the Market

S/N Elements Characteristics

1 Strength

2 Weaknesses

3 Opportunities

4 Threads

7
 V. STRATEGY AND IMPLEMENTATION PLAN
Insert introduction

V.1 Competitive Edge

Outline at least 03 of competitive advantages

1.
2.
3.

V.2 Marketing Strategy

Outline at least 03 of marketing strategies

1.
2.
3.

V.3 Sales Strategy

Outline at least 03 of sales strategies

1.
2.
3.
8
 V.3.1 Sales Forecasts
Outline at least 03 forecast of the most important products
1.
2.
3.

Table: Sales forecast (in thousands of FCFA)

2022 2023 2024

Sales in Thousands of FCFA 50000
Wholesalers (these are used for illustration) 40000
Processors 20000
Other farmers 40000
Total sales 15000
Contract sales 25000
Direct sales 60000
Farm gate sales
Market sales 70000
Sale points 170,0005

9
VI. MANAGEMENT SUMMARY
Insert an introduction
VI.1 Human Resource Plan

S/N Titles Names Responsibilities

1

10
 VII. FINANCIAL PLAN
The following section will outline important financial information
VII.1 Projected Profit and Loss
The following table shows the Projected Profit and Loss
Table: projected profit and loss (in thousands of FCFA)

2022 2023 2024

Sales 300,000
Direct cost of sales 100,000
Other costs of goods 50,000
100000
TOTAL COSTS OF SALES

Gross margin 200000

Gross margin% 2000
expenses 30,000
Payroll 100,000
Sales and Marketing and other Expenses 20,000
Depreciation 30,000
Mortgage 40,000
Utilities 20,000
Insurance 200,000
Payroll taxes 100,000
Other 75000
1,836,100
TOTAL OPERATING EXPENSES

Profit before interests 500000

Interest expenses 20000

Net profit

Net profit/sales

11
 VII.2 Projected Cash Flow
The following table displays the projected Cash Flow, including our purchase of new equipment,
and the loan (and principal repayment) related to the farm’s expansion.
Table: projected cash flows (in thousands of FCFA)
2020 2021 2022
CASH RECEIVED

CASH FROM OPERATION

Cash sales
Cash from receivables

SUBTOTAL CASH FROM

OPERATIONS

Additional cash received

New current borrowing
New other liabilities (interest free)
New long term liabilities
Sales of other current assets
Sales of long term assets
New investment received

SUBTOTAL CASH RECEIVEED

EXPENDITURES

Expenditures from operations

Cash spending
Bill payments

SUBTOTAL SPENT ON OPERATIONS

Additional cash spent

Principal repayment of current borrowing
Other liabilities principal repayment
Long-term Liabilities Principal Repayment
Purchase of other current assets
Purchase of long-term assets

SUBTOTAL CASH SPENT

Net cash flow

12
 Cash balance
7.5 Projected Balance Sheet
The projected balance sheet table appears as follows
Table: Projected Balance Sheet (In Thousands of FCFA)
2020 2021 2022
Assets 500,000
Current Assets 200,000
Cash
Account receivables
Other current assets

TOTAL CURRENT ASSETS

Long term Assets

Long term Assets
Accumulated Depreciation

TOTAL LONG TERM ASSETS

TOTAL ASSETS

Liabilities and Capital

Current liabilities
Account payable
Current borrowing
Other current liabilities

SUBTOTAL CURRENT LIABILITIES

Long term Liabilities

TOTAL LIABILITIES

Paid membership
Retained earnings
Earning

TOTAL CAPITAL
TOTAL LIABILITIES AND CAPITAL

13
APPENDIX
Appendix 1
Appendix 2
Appendix 3

14