BUSINESS CONSULTING PROPOSAL

Cairo, 20th of Jul. 2023

Dear Haya,

I am pleased to present my tailored proposal aimed at assisting the start of your jewelry
business. My primary focus is on creating a detailed plan for your brand's strategy and
marketing landscape in Qatar and the Middle East. These two cornerstones are the
foundation on which we will build a robust business plan, helping your business stand out
and thrive in these dynamic and fast-changing markets.

CONSULTANCY SCOPE
1. Brand Strategy and Guidelines
Our first focus will be on crafting a cohesive brand strategy that aligns with your vision and
resonates with your target audience. We will conduct in-depth market and competitor analysis
to identify your unique selling points and create a brand positioning statement that sets your
jewelry business apart. The brand guidelines will ensure consistent representation and
messaging across all channels and regions.
Package Elements:
1. Brand Essence
2. Brand Identity
3. Brand Positioning
4. Brand Story
5. Brand Voice and Tone
6. Brand Experience Design
7. Brand Messaging and Communication
8. Brand Promotion and Marketing

2. Market Landscape
Understanding the dynamic landscape of the jewelry market is crucial for developing a
successful brand strategy. In this proposal, our market analysis will provide valuable insights
into consumer behavior, regional trends, and competitor strategies, with a primary focus on
Qatar as the starting point for your business.
Package Elements:
1. Macro-Environment Analysis (PESTLE Framework)
2. Market Analysis
3. Target Segment
4. Competitive Forces Model (Porter)
5. Industry Competitive Analysis
6. SWOT Analysis
7. White Space

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DELIVERABLES
• Branding Strategy Document (Word Format)
• Brand Guidelines Document (PowerPoint Format)
• Brand Assets (Logo, Icons, …etc) in SVG and PNG, JPG Formats
• Comprehensive Market Analysis Document (Word Format)

KEY NOTES
• In the brand strategy exercise, certain aspects of the brand identity require graphic design
work, and it is recommended to outsource these tasks on Freelancer.com. I will
collaborate with you to create a detailed brief for these specific parts, ensuring that the
design work aligns perfectly with your vision and goals.

• Reliable sources like government publications, industry reports, and expert analyses will
be used to gather data and information for the market landscape exercise. Each piece of
information will be properly cited for transparency and verification. If more extensive
analysis is needed in specific areas, we will discuss and agree on the best approach, which
may involve additional market research conducted by an agency.

TIME PLAN AND DURATION

The provided preliminary time plan outlines the estimated duration for delivering the first
draft of each deliverable. I am dedicated to ensuring that these drafts meet your expectations,
and I am committed to making any necessary updates or revisions as needed. If there are new
requirements that fall outside the agreed scope of work, we can discuss to determine if
additional charges apply. Transparent communication is vital to our collaboration, and any
extra services will always be mutually agreed upon before proceeding.
• Preparation and Contest Briefs: 6 hours
• Market Landscape: 30 hours
• Brand Strategy: 30 hours

Week 1 Week 2 Week 3

S Section
1 2 3 4 5 1 2 3 4 5 1 2 3 4 5
Preparation
1 Interviews
2 Contests’ Briefs

Contests Launch
3 Brand Name
4 Brand Logo
5 Brand Guidelines

Documents
6 Market Landscape
7 Brand Strategy

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FEES AND PAYMENT
My consulting fee is USD 30 per hour. Kindly note that this fee does not cover the contests,
which will have a separate budget of USD 200. As for payment milestones, we can discuss
and agree on a suitable arrangement for a smooth and satisfactory engagement. Here is the
proposed breakdown:
Milestone 1: Preparation phase delivery - USD 180
Milestone 2: First draft of Market Landscape - USD 500
Milestone 3: Final draft of Market Landscape - USD 400
Milestone 4: First draft of brand strategy, including brand name and logo - USD 500
Milestone 5: Final draft of brand strategy, including brand guidelines - USD 400

Thank you for considering my services and I look forward to discussing the proposal further
and addressing any questions you may have.

Sincerely,

Bassem Youssef
Business and Marketing Consultant

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