COMPANY NAME AND LOGO

by
List of members (alphabetically arranged)
LAST NAME, First Name

A Marketing Plan submitted

In Partial Fulfillment of the Requirements for

ENTREPRENEURSHIP (MGT03)
MAPUA UNIVERSITY
MONTH YEAR
 Section 3. Marketing Plan

BUSINESS MISSION
1 paragraph

SWOT ANALYSIS

Summary of your strengths and weaknesses in 3-5 sentences.

Strengths
1. Type it in bold. Add a short description.
2.
3.
4.
Ex:5. Unique Flavors. The company offers 3 unique flavors.............,

Weaknesses
1. Type it in bold. Add a short description.
2.
3.
4.
5.

Summary of your opportunities and threats in 3-5 sentences.

Opportunities
1. Type it in bold. Add a short description.
2.
3.
4.
5.

Threats
1. Type it in bold. Add a short description.
2.
3.
4.
5.
Objectives
The following are……
1. to..........;
2. to..........; and
3. to………

Marketing Strategy
A. Target Market Strategy
1. Segmentation
Show the figure and put a simple explanation.
2. Targeting
a. Targeting pattern
b. Targeting strategy
3. Positioning
a. Product (Provide a photo of your product)
b. Place/ Distribution
c. Promotion
d. Price

Implementation

DATE ACTIVITY POINT PERSON BUDGET

(OPTIONAL)