SANSKRITI INSTITUTE OF MANAGEMENT &TECHNOLOGY 1st SESSIONAL TEST (SEPTEMBER 2013) BRANCH: BBA III SEM

Sub: Marketing Management Time: 2 Hours

Code: BBA N 304 Max. Marks: 30

Attempt all question :( 6x5)

1. What do you mean by market segmentation ? Explain its importance. OR Explain market segmentation.What criterias are used for segmenting a market? 2. What do you mean by targeting ? Discuss the importance of targeting. OR What are the strategies of targeting a market? Explain with examples. . 3. What do you understand by positioning a brand? Explain the steps involved in brand positioning. OR What is meant by repositioning? How a brand can be repositioned? 4. Define marketing mix. What are its element? Explain briefly.

OR Mention and explain the four Psof marketing mix. 5. What is new product?Discuss various stages of new product development. OR What do you understand by product life cycle?Explain its various stages.