KOLEJ PROFESIONAL MARA

DIPLOMA IN ENGLISH COMMUNICATION

SEMESTER 4

Course : ENGLISH IN MEDIA 2

Course Code : ENG 2333
Session : 1/2021

Learning Support Time: 60 Hours (5 Hours / Week x 12 Weeks)

Summary of Aims : On successful completion of this course, a learner will be able to:

1. present media products for promotion and information purpose (A2, PLO5)
2. compare news articles by applying opinion and bias method (A4, PLO3)
3. illustrate the knowledge of media basics in written form (C3, PLO 1)
4. Demonstrate understanding of fundamental media knowledge by answering final
examination questions (C3, PLO 1)

SCHEME OF WORK:

WEEK TOPIC OUTCOME ASSESSMENT

1.0 DIGITAL MEDIA
3.1 Online web
3.2 Blog
1-2
3.3 Instagram,facebook,twitter
3.4 The use of #
3.5 Copy writing

2.0 MAGAZINES
2.1 The differences and similarities
of articles and features ASSESSMENT 1:
2.2 How to decide layout, titles and Test 1 (15%)
3-4 subheadings (OUT): Week 3
2.3 The language features of (IN): Week 3
magazine/feature article
2.4 Writing a short feature article

3.0 LETTERS TO EDITOR

3.1 What & why?
3.2 The format
3.3 Express agreement & ASSESSMENT 2:
Disagreement Article analysis
5-6
3.4 Express opinions & views in (15%)
writing letters to editor (OUT): Week 5
(IN): Week 6
 4.0 ADVERTISEMENT
4.1 The definition of advertisement
4.2 Types of advertisement
4.3 The functions of advertisement
4.4 The basic principles of
7-8
advertising
4.5 The language of advertisement
4.6 The specific techniques to
convince consumers

5.0 PUBLIC RELATIONS

5.1 Definition of Public Relations
ASSESSMENT 3:
5.2 Public and Media Relations
Advert (15%)
9-10 5.3 Public Relations writing
(OUT): Week 7
5.3.1 Brochure
(IN): Week 8
5.3.2 Newsletter
5.3.3 Press release

6.0 ETHICS IN MEDIA

6.1 Media Ethics
6.1.1 Ethics of journalism ASSESSMENT 4:
6.2 Digital media ethics Press conference/
6.2.1 Questions of Digital media PSA/TV/Radio
Ethics announcement
11-12 6.2.2 Ethics of images (20%) (OUT):
6.3 Media Bias Week 9
6.3.1 Fact, opinion & bias (IN): Week 12
6.3.2 Types of bias
6.3.3 How to detect bias in media

13
REVISION WEEK

ASSESSMENT DETAILS

Assessment Type Week Duration Percentage Topic(s) Covered

1. Test 1 4 1 hour 10% Topic 1 & 2

 2. Assignment 1 4-7 3 weeks 20% Travelogue

3. Assignment 2 7-9 2 weeks 10% Newsletter

4. Assignment 3 10 - 12 2 weeks 20% Opinion and Bias

5. Final Examination 15 2 hours 30 minutes 40% Topic 3,5 & 6

ASSESSOR(S)

No. Name Contact No. Email Address

1. Mr Mohd Rafiq Bin Abdul Rahim 012–4851473 rafiq@mara.gov.my

2. Ms. Farrah Nur Wahida Bt Mohd Nasir 019-9144199 farrah.nurwahida@mara.gov

REFERENCES:

Alif Ibrahim & Siti Rahayu. (2017). English in Media 2. Kuantan: Kolej Profesional MARA Indera Mahkota.
Branston, G & Stanford,R. (2010). The Media Student’s Book. United Kingdom: Routledge.
Stanley J.B. (2019). Media Literacy and Culture (11th Ed): New York.

VERIFICATION:
Prepared by: Mohd Rafiq Bin Abdul Rahim Date: 1 February 2021
Verified by:
Course Leader Internal Verifier Head of Department
Signatur Signatur Signature
e e

Name Mohd Rafiq Bin Abdul Name Farrah Nur Wahida bt Name Zariah Binti Hj
Rahim Mohd Nasir Ibrahim
Date Date Date