TAPAS

Aayushi Sinha – 120001

Alok Raj – 120006
Ayush Kumar – 120016
Jyotsana Sinha – 120017
Nilanshu Gaurav – 120027
Vishal Kumar Adarsh – 120058
What Is Flavour Milk
Flavored milk is a sweetened dairy drink made with milk, sugar, food colorings and artificial
or natural flavorings. Flavored milk is often pasteurized using ultra-high-temperature (UHT)
treatment, which gives it a longer shelf-life than plain milk. Pre-mixed flavored milk is sold
in the refrigerated dairy case alongside other milk products.

Demand
Globally, flavoured milk consumption is expected to witness steady growth between 2018
and 2024. An increased interest in nutritious and healthy food along with changing eating
habits is strengthening the global demand of flavoured milk. Now consumers are unwilling to
compromise on taste, health or convenience, flavoured milk is proving to be a popular
alternative. As a result, these drinks have traditionally been targeted at children and are
included in school meal plans in several countries, for example in the US and India.

Product Name
‘Rose hi’ – Rose roj shi h

Flavour –Rose

Concept Overview

1. What is product called?

“Rose hi” is the rose flavoured milk with great taste and the goodness of rose.

2. What does product do?

 It has great taste and also a heathy drink

 It contains anti oxidants
 It is anti-aging
 It soothes digestion
 Relieve headaches
 Enhances Mood
3. How will the product benefit my customers?

“Rose hi” is good tasty flavoured milk which also contains the values of rose. Consumer will lead
more happy and healthy life style with “Rose hi” because its great taste and health benefits.
Purpose
The purpose of launching the flavored milk is to give people a great tasting milk and also a
drink to refreshment.We want to provide a good quality RTD and tasteful milk to the people
so that they get refresh and healthy easily.

Key Features:

 Excellent in taste
 Give freshness
 Beneficial for bones
 Provides vitamins and calcium
 Milk Proteins

MARKETING MIX (4 P’S)

1. Product : Size of Product – 200 ML ; Color – Baby Pink

2. Price – N.A.
3. Place – We have decided to place the product in urban area. We have also decided to
place the product in the canteens of all the famous schools, colleges and work place
canteen.
4. Promotion - Effective promotion is vital for product's success. We have planned a
very wide promotion strategy that covers almost every part of the society. We have
decided to promote our product with the use of electronic media , print media and the
most important focus will be on social media and web series.

Target Segment

We will target the following customers:

1. Kids
2. Young Boys and Girls
3. Students of College and Universities
4. Young Working class
5 Product Levels

 Core Benefit-
 Baic Product-Definition
1. Pasteurized Milk
2. Rose Petals
3. Taste Enhancer
 Expected product- Def,e.g from ppt
 Augmented Product-Def, e.g. frm ppt

 Potential Product-Def frombook

Differentiation(Refer Book)
• FORM
• FEATURES
• PERFORMANCE QUALITY -
• CONFORMANCE QUALITY -
• DURABILITY
• RELIABILITY
• REPAIRABILITY
• STYLE
DESIGN(refer book)