MARKETING OF MALTED HEALTH DRINK

SUMMER INTERNSHIP-2020
THE STUDY
Title : Marketing of Amul Pro in Patna district
Business Dilemma :
How to increase the consumption of Amul Pro in Patna?
Objective of the study:
To understand the factors influencing the consumption of
Amul Pro in Patna
To suggest measures to increase the consumption of Amul Pro
in Patna
RESEARCH PLAN
DATA SOURCES:
Primary Sources
Secondary
RESEARCH APPROACH
Observation
Experimentation
Survey
RESEARCH INSTRUMENTS
Questionnaires
Qualitative measures
SAMPLING PLAN
Sampling unit
Sampling procedure
CONTACT METHODS
Telephonic interview
Email survey
Other online survey techniques