Course Plan: Universiti Tunku Abdul Rahman (Utar) Faculty of Accountancy and Management (Fam)

UNIVERSITI TUNKU ABDUL RAHMAN (UTAR)
FACULTY OF ACCOUNTANCY AND MANAGEMENT (FAM)
COURSE PLAN
Course Code &

1. UKMM3013 STRATEGIC MANAGEMENT
Course Title:
Programme of Bachelor of Accounting (Hons)
2.
Study: Bachelor of International Business (Hons)
3. Year of Study: Flexible
Year and
4. 202001
Trimester:
5. Credit Hour: 3 credit hours
Lecturing hours 2 hours lecture per week for the duration of 14 weeks
6. and Tutoring
hours: 1 hour tutorial per week for the duration of 14 weeks
Lecturers:
Dr. Lau Teck Chai (lautc@utar.edu.my)
DBA (Marketing), MBA (Strategic Management), BSc (Finance and Decision Science)
Dr. Law Kian Aun (lawka@utar.edu.my)

PhD (Management), DBA (Business Admin), MBA (Finance), BSc (Finance)
Name (s) of
7.
Academic Staff:
Tutors:
Dr. Lau Teck Chai (lautc@utar.edu.my)
Dr. Mohammad Falahat Nejadmahani (falahat@utar.edu.my)
Pn. Kalaivani Jayaraman (kalaivani@utar.edu.my)
Ms. Lim Yee Wui (limyw@utar.edu.my)
8. Moderator Dr. Teddy Lian Kok Fei

Mode of
9. Lecture and Tutorial
Delivery:
To develop the knowledge and understanding of the concept of strategic management,
Course which cover strategic planning process, environmental analysis, as well as implementation
10.
Objective: and monitoring strategies.
Upon completion of this course, the students should be able to:
CLO 1: Describe the concepts and models of strategic planning in the strategic management
Course Learning process.
11. Outcome CLO 2: Apply the best strategic position for a business by taking into consideration its long-
(CLO): term direction, resources and competitive capabilities.
CLO 3: Explain the need for monitoring and maintaining in a competitive environment.
12. References: Main Reference:
Course Plan of UKMM3013 Strategic Management 1

1. Hitt, M.A., Ireland, R.D. & Hoskisson, R.E. (2017). Strategic Management:
Competitiveness and Globalization, (12th ed), Singapore: Cengage Learning Asia.
Additional References:
1. Barney, J.B. & Clark, D.N. (2007). Resource-based theory: creating and sustaining
competitive advantage, Oxford: Oxford University Press.
2. Carpenter, M.A. & Sanders, W.G. (2009). Strategic management: a dynamic

perspective concepts, (2nd ed), Upper Saddle River, NJ: Prentice Hall.
3. Hill, C.W.L. & Jones, G.R. (2010). Strategic management: an integrated approach, (9th
ed), Mason, OH: South Western / Cengage Learning.
4. Wheelen, T.L. & Hunger, J.D. (2010). Strategic management and business policy:
achieving sustainability, (12th ed), Upper Saddle River, NJ: Pearson / Prentice Hall.
Constructive Alignment Table
No Course PLO Domain & Delivery Assessment Task

Outcomes Taxonomy Method Individual Group Written
(Cos) Level Assign. Assign. Examination
20% 20% 60%
1 CLO1 1 C4 F2F, √ √ √
CL,
SDL
2 CLO2 6 C5 F2F, √ √ √
CL,
SDL,
PBL
3 CLO3 8 A5 F2F, √ √
CL,
SDL
13. Assessment Domain – Affective (A), Cognitive (C), Psychomotor(P); Taxonomy Level – A (Level 1
Methods: – 5), C (Level 1 – 6), P (Level 1 – 5)
F2F: Face to face delivery, AL: Action learning, CL: Collaborative learning, SDL: Self
directed learning, PBL: Problem/Project based learning, TD: Technology-based delivery,
EM: Experiential method, WBL: Work-based learning
Total
No. Method of Assessment
1. Continuous Assessment
40%
a) Individual Assignment 50%
b) Group Assignment – Case Study Analysis 50%
2. Final Examination 60%
GRAND TOTAL 100%

1. Continuous Assessment (40%)
a) Individual Assignment 20% (50 marks)
Student is to select an appropriate Small Medium Enterprises (SME) located in Malaysia

(please refer to Appendix 1 for the definition and criteria of SMEs). They are required to
prepare a report which consists of the analysis of the company based on the following
criteria:
Assessment Marks Allocation

1 Brief Background of the Company
10 marks
2 Main Product and Competitors
10 marks
3 Porter’s Five Forces of Competitive Model
10 marks
4 SWOT Analysis
10 marks
5 Porter’s Generic Strategy
10 marks
6 Recommendations
10 marks
7 APA Referencing
10 marks
8 Overall Presentation and Structure of Report
10 marks
Total Marks 80 marks
Total Marks for Coursework (50%)
Please refer to Appendix 4 as a guide to APA referencing.
The deadline for the individual assignment is on Week 8 (latest by Friday 6th March 2020).
General but Important Instructions:
 The written assignment should be fully justified, about 5000 words with 1.5 spacing
using Times New Roman font size 12 with 1” margin all around.
 The report should include a cover page as shown in Appendix 2a.
 A copy of the Marking Scheme (Appendix 2b) must be attached immediately after
the cover page of the report.
 The assignment should be bound using tape binding (do not use comb binding) with
two punch hole on the left hand side of the assignment for easy filing. Please do not
use plastic cover sheets when binding your assignment.
 Submit a softcopy of the assignment in a CD.
b) Case Study Analysis 20% (50 marks)
The group assignment is an exercise that requires students to prepare a detailed case study
analysis. Students are required to form a group of FIVE (5) and members must come from
the same tutorial class. Group crossing is NOT allowed. It is the responsibility of the group
leader to register their group’s selected case with their tutor (by week 1). Registration of the
topic will be based on first come first serve basis. Repetition of the same topic in one
tutorial class is not allowed. The cases are taken from the main text Hitt et al (2017). The
following are the approved cases to choose from:

1. Case 2: American Express: Bank 2.0
2. Case 7: Invitrogen (A)
3. Case 8: Keurig: From David to Goliath
4. Case 12: The Movie Exhibition Industry: 2015
5. Case 13: Polaris and Victory: Entering and Growing the Motorcycle Business
6. Case 14: Safaricom: Innovative telecom Solutions to Empower Kenyans
7. Case 19: Tim Hortons Inc
The case study analysis will be assessed based on the following criteria:
Assessment Marks Allocation

1 Strategic Profile and Case Analysis Purpose
5 marks
2 Situation Analysis
- General environmental analysis
- Industry analysis
30 marks
- Competitor analysis
- Internal analysis
3 SWOT Analysis
Identification of environmental opportunities and
20 marks
threats and firm strengths and weaknesses
4 Strategy Formulation
- Strategic alternatives
- Alternative evaluation 20 marks
- Alternative choice
5 Strategic Alternative Implementation

- Action items
20 marks
- Action plan
6 Structure, Layout, Language and References

5 marks
Total Marks 100 marks
Total Marks for Coursework 50 marks
Please refer to Appendix 4 as a guide to APA referencing.

The deadline for the case study is on Week 12 (latest by Friday 3rd April 2020) before 5:00
pm to your tutor.
General but Important Instructions:

 It is essential that students read “Preparing an Effective Case Analysis” found in
the main text (Hitt et al, 2017) before embarking on the case study.
 The written assignment should be fully justified, about 10000 words with 1.5 spacing
using Times New Roman font size 12 with 1” margin all around.
 The report should include a cover page as shown in Appendix 3A.
 All pages in the written report should be numbered except for the cover page and the
Table of Contents.
 A copy of the Marking Scheme (Appendix 3B) must be attached immediately after
the cover page of the report.
 Submit a soft copy of the assignment in a CD.

Binding Instructions:
The assignment should be bound using tape binding (do not use comb binding) with two
punch hole on the left hand side of the assignment for easy filing. Please do not use plastic
cover sheets when binding your assignment.
Late Submission Penalty Clause

Deadline for submission of assessment item(s) is to be strictly adhered to. No extension of
time will be allowed except in extenuating circumstances, e.g. medical reasons. Students
who wish to apply for extension of time for submission of assessment item(s) after the due
date shall put in writing the request together with validated documentary evidence to
support the application to his/her class tutor. The lead lecturer may consider and grant such
extension of due date for the assessment item(s) based on the tutor's recommendation.
Any assessment item required by the Coursework Assessment which is submitted after the
due date, without an approved extension, will be penalized. A penalty of 10% reduction of
the maximum mark applicable to the assessment item(s) will be levied for each day of late
submission. Weekends and Public Holidays are counted as one (1) day late. Assessment
item(s) submitted more than seven (7) days after the due date will be awarded with zero (0)
marks.
2. FINAL EXAMINATION (60%)
The final assessment for this subject will be based on a three (3) hours written examination.
The examination paper will consist of TWO sections:
Section A (40 marks) – One case study (compulsory)

Section B (60 marks) – Three essay questions in which students are required to answer any
two.
14. Remark:
ACADEMIC REGULATIONS
Attendance
Attendance at all lectures and tutorials is compulsory. Students must give reasons for their
absence by providing the supporting documentary evidence(s) (e.g. medical certificate,
letter from parents/guardians & etc.) and apply for leave of absence from the respective
Head of Department. Poor attendance without any approved leave of absence may prompt
the Faculty to take disciplinary action, which may include student being barred from sitting
for the final examination.
Plagiarism
Plagiarism is defined as the submission or presentation of work, in any form, which is not
one's own, without acknowledgment of the sources. If a student obtains information or ideas
from an outside source, that source must be acknowledged. Another rule to follow is that
any direct quotation must be placed in quotation marks and the source immediately cited.
Plagiarism is also defined as copy of all or part of the work of another student(s) of current
or previous batch of this University or another higher learning institution.
The University's degree and other academic awards are given in recognition of the
candidate's personal achievement. Plagiarism is therefore considered as an act of academic
fraudulence and an offence against University discipline.

Intellectual Property
Copyright must be seriously protected. The University takes a strong stand against any
illegal photocopying of textbooks and any other materials by students. Students are
forewarned of the consequences and the penalty that may be meted out if they are "caught in
the act".
Mode of Referencing
Students are advised to incorporate proper academic modes of referencing. The normally
acceptable mode of academic referencing is the American Psychological Association (APA)
system; please refer to the attached APA referencing system document for detailed usage.
Fieldwork Clause (where applicable)

Students are reminded of the importance to consider their personal safety when conducting
research in the field. You will be exposing yourself in new situations and meeting with
people who are unknown to you. It is important that you are aware of potential dangers and
take the necessary safety steps. You have to be extra careful and cautious if you are going to
interview or conduct survey with small, unknown organizations or individuals 'on site'.
You should ensure you have the full details (full name, job title, organization name, address
and telephone numbers) of anyone or organization you intend to conduct the field research.
You should establish the credibility of these respondents before your groups visit them. The
field research should be made in groups not alone. Leave word with your fellow classmates
on your field visit (details of place, contact numbers, person you are interviewing or
conducting survey with, expected time of return, etc). The field work should be at office
hours.

Teaching Plan
Lecture, Tutorial & Continuous Assessment Plan

Week/Date Lecture Topic Course Learning Tutorial Assignment Reference
Outcomes Topic/Continuous
Assessment
1 Topic 1: Strategic CLO 1: Describe the Tutorial 1 Individual Hitt et al

Management and concepts and models of (Topic 1) Assignment (Chapter 1)
(13 Jan 2020 Competitiveness strategic planning in the Introduction and Given: Week 1
–  The competitive strategic management briefing on Due date: Week 8,
19 Jan 2020) landscape process. coursework Friday, 6th Mar
 The I/O Model 2020, before 5pm.
 The Resource Based 3 essay questions
Model Group Assignment
 Vision and mission Given: Week 1
 Stakeholders Due date: Week 12,
 Strategic leaders Friday, 3rd Apr
 Strategic management 2020, before 5pm.
process
2 Topic 2: The External CLO 1: Describe the Tutorial 2 Hitt et al

Environment: concepts and models of (Topic 2) (Chapter 2)
(20 Jan 2020 Opportunities, Threats, strategic planning in the
– Competition and strategic management 1 essay question
26 Jan 2020) Competitor Analysis process. and 2 case study
 The general, industry questions
and competitor
environments
 External environmental
analysis
 Segment of the general
environment
 Industry environment
analysis
 Interpreting industry
analyses
 Strategic groups
 Competitor analysis
3 Chinese New Year Break
(27 Jan 2020

–
2 Feb 2020)

Assessment
4 Topic 3: The Internal CLO 1: Describe the Tutorial 3 Hitt et al

Environment: Resources, concepts and models of (Topic 3) (Chapter 3)
(3 Feb 2020 Capabilities, Competencies strategic planning in the
– and Competitive strategic management 4 case study
9 Feb 2020) Advantages process. questions
 Analyzing the internal
organization
 Resources, capabilities
and core competencies
 Building core
competencies
 Outsourcing
 Competencies,
strengths, weaknesses
and strategic decisions
5 Topic 4: Business-Level CLO 1: Describe the Tutorial 4 Hitt et al

Strategy concepts and models of (Topic 4) (Chapter 4)
(10 Feb 2020  Customers: The strategic planning in the
– relationship with strategic management 4 case study
16 Feb 2020) business level strategies process. questions
 The purpose of business CLO 2: Apply the best
level strategy strategic position for a
 Types of business level business by taking into
strategies consideration its long-term
direction, resources and
competitive capabilities.
6 Topic 5: Competitive CLO 1: Describe the Tutorial 5 Hitt et al

Rivalry and Dynamics concepts and models of (Topic 5) (Chapter 5)
(17 Feb 2020  Model of competitive strategic planning in the
– rivalry strategic management 3 case study
23 Feb 2020)  Competitor analysis process. questions
 Drivers of competitive CLO 2: Apply the best
actions and responses strategic position for a
 Competitive rivalry business by taking into
 Likelihood of attack consideration its long-term
 Likelihood of response direction, resources and
 Competitive dynamics competitive capabilities.
7 Topic 6: Corporate-Level CLO 1: Describe the Tutorial 6 Hitt et al

Strategy concepts and models of (Topic 6) (Chapter 6)
(24 Feb 2020  Levels of diversification strategic planning in the
–  Reasons for strategic management 3 case study
1 Mar 2020) diversification process. questions
 Value-creating CLO 2: Apply the best
diversification strategic position for a
 Unrelated business by taking into
diversification consideration its long-term
 Value neutral direction, resources and
diversification competitive capabilities.

Assessment
 Value reducing
diversification
8 Topic 7: Strategic CLO 1: Describe the Tutorial 7 INDIVIDUAL Hitt et al

Acquisition and concepts and models of (Topic 7) ASSIGNMENT DUE (Chapter 7)
(2 Mar 2020 Restructuring strategic planning in the
–  Merger and acquisition strategic management 3 case study FRIDAY, 6TH
8 Mar 2020) strategies process. questions MARCH 2020
 Reasons for acquisitions CLO 2: Apply the best BEFORE 5:00 PM
 Problems in achieving strategic position for a
acquisition success business by taking into
 Effective acquisitions consideration its long-term
 Restructuring direction, resources and
9 Topic 8: Global Strategy CLO 1: Describe the Tutorial 8 Hitt et al

 Identifying international concepts and models of (Topic 8) (Chapter 8)
(9 Mar 2020 opportunities strategic planning in the
–  International strategies strategic management 3 case study
15 Mar 2020)  Environmental trends process. questions
 Choice of international CLO 2: Apply the best
entry mode strategic position for a
 Strategic competitive business by taking into
outcomes consideration its long-term
 Risks in an international direction, resources and
environment competitive capabilities.
10 Topic 9: Cooperative CLO 1: Describe the Tutorial 9 Hitt et al

Implications for Strategy concepts and models of (Topic 9) (Chapter 9)
(16 Mar 2020  Strategic alliances strategic planning in the
–  Business-level strategic management 3 case study
22 Mar 2020) cooperative strategy process. questions
 Corporate-level CLO 2: Apply the best
cooperative strategy strategic position for a
 International business by taking into
cooperative strategy consideration its long-term
 Network cooperative direction, resources and
strategy competitive capabilities.
 Competitive risks
 Managing cooperative
strategies
11 Topic 10: Corporate CLO 2: Apply the best Tutorial 10 Hitt et al

Governance and Ethics strategic position for a (Topic 10) (Chapter 10)
(23 Mar 2020  Separation of ownership business by taking into
– and managerial control consideration its long-term 3 essay questions
29 Mar 2020)  Ownership direction, resources and
concentration competitive capabilities.
 Board of directors CLO 3: Explain the need
 Market for corporate for monitoring and
control maintaining in a

Assessment
 International corporate competitive environment.
governance
 Governance mechanism
and ethical behavior
12 Topic 11: Structure and CLO 2: Apply the best Tutorial 11 GROUP Hitt et al
Controls with strategic position for a (Topic 11 & 12) ASSIGNMENT DUE (Chapter 11)
(30 Mar 2020 Organizations business by taking into
–  Organizational structure consideration its long-term 4 essay questions FRIDAY, 3RD
5 Apr 2020) and controls direction, resources and APRIL 2020
 Relationships between competitive capabilities. BEFORE 5:00 PM
strategy and structure CLO 3: Explain the need
 Evolutionary patterns of for monitoring and
strategy and maintaining in a
organizational structure competitive environment.
 Implementing business-
level cooperative
strategies
 Implementing
corporate-level
cooperative strategies
 Implementing
International
cooperative strategies
13 Topic 12: Leadership CLO 2: Apply the best Tutorial 12 Hitt et al

Implications for Strategy strategic position for a Past semester case (Chapter 12)
(6 Apr 2020  Strategic leadership and business by taking into study questions.
– style consideration its long-term
12 Apr 2020)  The role of top-level direction, resources and
management competitive capabilities.
 Managerial succession CLO 3: Explain the need
 Key strategic leadership for monitoring and
actions maintaining in a
competitive environment.
14 Revision CLO 1: Describe the Tutorial 13

Revision on topics concepts and models of Past semester case
(13 Apr 2020 strategic planning in the study questions.
– strategic management
19 Apr 2020) process.
CLO 2: Apply the best
strategic position for a
business by taking into
consideration its long-term
direction, resources and
CLO 3: Explain the need
for monitoring and
maintaining in a
competitive environment.

Assessment
This Course Plan is:
Prepared by: Moderated by: Approved by:
______________________________ ____________________________ ___________________________________

(Dr. Lau Teck Chai) (Dr. Teddy Lian Kok Fei) (Dr Yeong Wai Mun)
Lead Lecturer Moderator Head (Department of International Business)
Date: Date: Date:
Notes: The information provided in this Course Plan is subject to change by the Lecturers. Students shall be notified in advance
of any changes via WBLE.

APPENDIX 1
The definition (as of 2013) of SME covers all sectors, namely services, manufacturing, agriculture, construction and
mining & quarrying and is sub-divided into three categories, namely micro, small and medium.
Under this definition, all SMEs must be entities registered with Suruhanjaya Syarikat Malaysia (SSM) or other
equivalent bodies. It however, excludes entities that are public-listed on the main board and subsidiaries of:
 Publicly-listed companies on the main board;
 Multinational corporations (MNCs);
 Government-linked companies (GLCs);
 Syarikat Menteri Kewangan Diperbadankan (MKDs); and
 State-owned enterprises.

APPENDIX 2A
(Cover Page)
Universiti
Faculty Tunku Abdul
of Accountancy Rahman
and Management
(Academic Year 2019/2020)
JANUARY 2020 TRIMESTER
INDIVIDUAL ASSIGNMENT COVER SHEET

Course Details
Course Code & Title : UKMM3013 Strategic Management
Programme of Study :
Tutorial Group :
Lecturer / Tutor :
Assignment Details
Company :
Due Date : Week 8 - Friday, 6th March 2020
Student Details
1. Student name and ID :
Assignment Overall Marks : _______________ Marks.
Signature of examiner :
Name of examiner :
Date :

APPENDIX 2B
(Marking Scheme)
Assessment Criteria Absent Poor Average Good Excellent Marks

0-2 3-4 5-6 7-8 9-10 Given
1 Introduction and Failed to provide The information The information The information Meets and exceeds
Company Background adequate information provided on the provided on the provided on the “Good” criteria with
on the company company background company background company background rich explanation,
background is somewhat adequate is adequate is relevant and examples and
adequate application of content
ideas
2 Main Product and Majority of Content is Content shows very Content is mostly Content is accurate, Meets and exceeds
Competitors missing, incomplete basic understanding, accurate and shows a through and shows “Good” criteria with
and/or extremely and includes several basic understanding clear understanding rich explanation,
inaccurate inaccuracies of key ideas through appropriate examples and
explanation and application of content
examples ideas
3 Porter’s Five Forces of Majority of Content is Content shows very Content is mostly Content is accurate, Meets and exceeds
Competitive Model missing, incomplete basic understanding, accurate and shows a through and shows “Good” criteria with
examples ideas
4 SWOT Analysis Majority of Content is Content shows very Content is mostly Content is accurate, Meets and exceeds
missing, incomplete basic understanding, accurate and shows a through and shows “Good” criteria with
examples ideas
5 Porter’s Generic Strategy Failed to provide Part of the suggested Most of the suggested The suggested Meets and exceeds
relevant and strategy and strategy and strategy and “Good” criteria with
appropriate strategy. justifications are justifications are justifications are excellent strategic
relevant and relevant and relevant and formulation and
appropriate. appropriate appropriate. justifications.
6 Recommendations Failed to provide Part of the Most of the The recommendations Meets and exceeds
 Relevant and relevant and recommendations are recommendations are are relevant and “Good” criteria with
appropriate appropriate relevant and relevant and appropriate excellent
recommendations recommendations appropriate appropriate recommendations
7 Referencing Failed to adopt Part of the APA Most of the APA The APA referencing Meets and exceeds
 Accurate APA accurate and referencing and referencing and and citation is “Good” criteria
referencing appropriate APA citation is accurate citation is accurate accurate and
 Appropriate citation referencing and and appropriate. and appropriate appropriate
citation
8 Overall Presentation and Majority of the Part of the report Most of the report The report Meets and exceeds
Structure of Report presentation and presentation structure presentation structure presentation structure “Good” criteria with
 Logical structure of structure of report is shows coherent and shows coherent and is coherent and each rich explanation,
report literary not coherent and each some sentences flow most of the sentences sentence flows examples and
accuracy sentence flows sensibly flow sensibly sensibly and at application of content
 Quality of general insensibly appropriate length ideas
presentation
 Proper length
Total = 80 Marks
Convert to 50%
APPENDIX 3A

(Cover Page)
Universiti
Faculty Tunku Abdul
of Accountancy Rahman
and Management
(Academic Year 2019/2020)
JANUARY 2020 TRIMESTER
GROUP ASSIGNMENT COVER SHEET

Course Details
Course Code & Title : UKMM3013 Strategic Management
Programme of Study :
Tutorial Group :
Lecturer / Tutor :
Assignment Details
Case :
Due Date : Week 12 - Friday, 3rd April 2020
Students’ Details
Assignment Overall Marks : _______________ Marks.
Signature of examiner :
Name of examiner :
Date :

APPENDIX 3B
(Marking Scheme)
Assessment Criteria Absent Poor Average Good Excellent Marks
0-2 3-4 5-6 7-8 9-10 Given
1 Strategic Profile & Case Failed to provide The information The information The information Meets and exceeds
Analysis Purpose adequate information provided on the provided on the provided on the “Good” criteria with
on the company’s company’s profile and company’s profile and company’s profile and rich explanation,
profile and case case purpose are case purpose are case purpose are examples and
purpose somewhat adequate adequate relevant and adequate application of content
ideas
2 Situation Analysis Majority of Content is Content shows very Content is mostly Content is accurate, Meets and exceeds
 General missing, incomplete basic understanding, accurate and shows a through and shows “Good” criteria with
environmental and/or extremely and includes several basic understanding clear understanding rich explanation,
analysis inaccurate inaccuracies of key ideas through appropriate examples and
examples ideas
 Industry analysis missing, incomplete basic understanding, accurate and shows a through and shows “Good” criteria with
examples ideas
 Competitors missing, incomplete basic understanding, accurate and shows a through and shows “Good” criteria with
analysis and/or extremely and includes several basic understanding clear understanding rich explanation,
examples ideas
 Internal analysis missing, incomplete basic understanding, accurate and shows a through and shows “Good” criteria with
examples ideas
6 SWOT Analysis Majority of Content is Content shows very Content is mostly Content is accurate, Meets and exceeds
missing, incomplete basic understanding, accurate and shows a through and shows “Good” criteria with
examples ideas
7 Strategy Formulation Failed to provide Part of the formulation Most of the The formulation and Meets and exceeds
 Strategic relevant and and evaluation are formulation and evaluation are “Good” criteria with
alternatives appropriate relevant and evaluation are relevant and excellent formulation
 Alternative formulation and appropriate relevant and appropriate and evaluation
evaluation evaluation. appropriate
 Alternative choice
8 Strategic Alternative Failed to provide Part of the Most of the The recommendations Meets and exceeds
Implementation relevant and recommendations are recommendations are are relevant and “Good” criteria with
 Action plan appropriate relevant and relevant and appropriate excellent
recommendations appropriate appropriate recommendations
9 Referencing Failed to adopt Part of the APA Most of the APA The APA referencing Meets and exceeds
 Accurate APA accurate and referencing and referencing and and citation is “Good” criteria
referencing appropriate APA citation is accurate citation is accurate accurate and
 Appropriate citation referencing and and appropriate. and appropriate appropriate
citation
10 Overall Presentation and Majority of the Part of the report Most of the report The report Meets and exceeds
Structure of Report presentation and presentation structure presentation structure presentation structure “Good” criteria with
 Logical structure of structure of report is shows coherent and shows coherent and is coherent and each rich explanation,
report literary not coherent and each some sentences flow most of the sentences sentence flows examples and
accuracy sentence flows sensibly flow sensibly sensibly and at application of content
 Quality of general insensibly appropriate length ideas
presentation
 Proper length
Total = 100 Marks
Convert to 50%
APPENDIX 4

A Simple Guide to APA Referencing
APA REFERENCING
The referencing format for all student assignments and research reports is adapted from the American Psychological Association
(APA) style. The following items show how various sources of information are referenced in the assignments or research reports.
1. Journal article with volume and issue numbers. Italicize the journal title and volume number.
Boyle, B. A. (1997). A multi-dimensional perspective on salesperson commitment. Journal of Business& Industrial

Marketing, 12(6), 354-367.
Mowday, R. T., Steers, R. M., & Porter, L. W. (1979). The measurement of organizational commitment. Journal of
Vocational Behavior, 14, 224-227.
2. Book, two authors.
Toller, M., & Fielding, J. (1998). Global business for smaller companies. Rocklin, CA: Prima Publishing.
3. Book, one author.
Sekaran, U. (2003). Research methods for business: A skill building approach (4th ed.). New York: John Wiley & Sons,
Inc.
4. Brochure with corporate author.
BestTemp Staffing Services. (1997). An employer’s guide to staffing services (2nd ed.) [Brochure]. Denver: Author.
Note: when the author and publisher are identical, use the word “Author” as the name of the publisher.
5. Brochure with a writer.
Lawrence, K. S. (1993). Guidelines for reporting and writing about people with disabilities (4th ed.) [Brochure]. New
York: Research and Training Center on Independent Living.
6. Newspaper article, one author.
Standish, E. (1999, January 19). Global market crushes OPEC’s delicate balance of interest. Wall Street Journal, pp. A1,
A3.
7. Newspaper article, no author:
Buying Asian supplies on the net. (1997, February 12). Los Angeles Times, pp. D3-D4.
8. Company annual report:
Mutual Bank. (1998). Annual report. Kajang, Selangor.
9. Magazine article:
Posner, M. I. (1993, October 29). Seeing the mind. Science, 262, 673-674.
10. Book, component part (Chapter in an edited book):

Kuntz, S. (1998). Moving beyond benefits. In Randolph Jacobson (Ed.), Our changing workforce (pp. 213-227). New
York: Citadel Press.

11. Edited book:
Pennathur, A., Leong, F. T., & Schuster, K. (Eds). (1998). Style and substance of thinking. New York: Publishers
Paradise.
12. Book, no author or editor:
Merriam-Webster’s collegiate dictionary (10th ed.). (1993). Springfiield, MA; Merriam-Webster.
13. Dissertation or thesis:
Morales, G. H. (1998). The economic pressures on industrialized nations in a global economy. (Doctoral dissertation,
University of San Diego, 1998). Dissertation Abstracts International, 52, 5436C-5437C.
Kiren, R. S. (1997). Medical advances and quality of life. Unpublished doctoral dissertation, Omaha State University.
Almeida, D. M. (1990). Fathers’ participation in family work: Consequences for fathers’ stress and father-child
relations. Unpublished master’s thesis, University of Victoria, Victoria, British Columbia, Canada.
14. Unpublished paper presented at a meeting or conference:
Myers, C. (1998, August). HMOs in today’s environment. Paper presented at the Conference on Medical Insurance
Solutions, Chicago, IL.
15. Proceedings published regularly:
Cynx, J., & Williams, H. (1992). Hemispheric differences in avian song discrimination. Proceedings of the National
Academy of Science, 89, 1372-1375.
16. Unpublished manuscript:
Pringle, P. S. (1991). Training and development in the ‘90s. Unpublished manuscript, Southern Illinois University,
Diamondale, IL.
17. Article from a printed magazine, reproduced online:
Norwalk, P. (1999, July 17). Training managers to help employees accept change. Business Line. Retrieved June 17, 2001,
from: http://www.busline.com/ news
Note: Do not end a path statement with a period, because any stray punctuation in a path will hinder retrieval.
18. Article from an online magazine, no author listed:
Housing market fueled by rising consumer confidence, low rates. (2003, June 12). Builder Online. Retrieved August 11,
2004, from http://www.builder online.com/pages/builderonline/Story.nsp?
story_id=39428052&ID=builderonline&scategory=Computers&type=news
19. Article from an online newspaper:
Zaino, J. S. (2003, June 12). Learning a little discipline. Chronicle of Higher Education. Retrieved September 10, 2003,
from http://chronicle.com/jobs/ 2003/06/2003061201c.htm
20. Article from a printed journal, reproduced online:

Many articles online are the exact duplicates of their print versions. If the electronic form is identical to the printed version,
add within brackets “Electronic version.” This allows you to omit the URL.
Bowler, D. M., & Thommen, E. (2000). Attribution of mechanical and social causality to animated displays by children
with autism [Electronic version]. Autism, 4, 147-171.
Add the URL and date of access if page numbers are not indicated. For example:
Chatterjee, S. R., & Pearson C. A. L. (2002). Trust and managerial transition: Evidence from three small Asian
economies, 9(4). Retrieved August 30, 2003, from http://proquest.umi.com/pqdweb?did=292172661&sid=1&Fmt
=4&clientld=63520&RQT=309&VName=PQD
21. Information or article from an Web site:
Heathfield, S. M. (2005). Leadership and sponsorship in action. Retrieved June 23, 2004, from
http://humanresources.about.com/cs/managementissues/ a/walktalk_p.htm
Lowe, G. S., & Schellenberg, G. (2005). Employees’ basic value proposition: Strong HR strategies must address work
values. Retrieved March 5, 2005, from http://www.hr.monster.com/hrreporter/hrstrategies/
22. Information or article from an Web site with no author:
The state of employee satisfaction. (2004, January). Retrieved July 25, 2004, from
http://www.insightpulse.com/articles.cfm
Customer service culture and attitudes towards CRM in Europe. (2005, January). Retrieved May 15, 2005, from
http://www.crmguru.com/offers/papers/ salesforce_emeareport.pdf
23. Online information or article from an Web site with no author and no copyright or publication date:
Employee satisfaction survey items – Sample job satisfaction survey questions (n.d.). Retrieved February 17, 2005, from
http://employee-satisfaction. com/sample-survey-items.asp
Notes:
(a) The APA style recommends listing only those works actually cited in the text, so you would not include works for
background or for further reading in the references.
(b) DO NOT number the entries in the Reference section. All entries must be made in alphabetical order.
(c) References by the same author (or by the same two or more authors in the same order) with the same publication year are
arranged alphabetically by the title (excluding A or The) that follows the date. Lowercase letters—a, b, c, and so on—are
placed immediately after the year, within the parentheses.
Examples of Reference Entry:
Kaufman, J. R. (2001a). Control of …
Kaufman, J. R. (2001b). The roles of …
(d) For Malay names:

i. Enter a Malay name under the first element of his/her name unless it is known that he/she treats another element of
his/her name as a surname. In that case, enter under the surname. For example, Sopiee is the surname and Norda is the
given name,
Sopiee, N.
ii. If an abbreviation is used for a word denoting filial relationship, i.e., b. for bin, bt. for binti, follow the referencing style
as above. For example, to reference Ali bin Adbullah and Nawah binti Ahamd,
Adbullah, A. Ahamd, N.
iii. If a name does not have the word denoting filial relationship and you do not know which one is the surname, enter the
name as found. For example,
Ismail Hussien
iv. Ignore the given title of honor, rank, or position. For example, to reference Haji Abdul Majid and Dato’ Sopiee Norda,
Abdul Majid (If you don’t know which one is the surname.)
Sopiee, N. (If Sopiee is the surname.)
v. If the title of honor, rank, or position is hereditary, enter by the title fist and follow by the names found. For example,
Ungku, Syed, Nik, and Wan.
Ungku Abdul Aziz Enter as Ungku Abdul Aziz if there is no surname or if you don’t know which one
is the surname.
Syed Hassan Ali Enter as Ali, S. H. if Ali is the surname.
Nik Safiah Nik Karim Enter as Nik Karim, N. S. if Nik Karim is the surname.
Wan Ahmad Abdullah Enter as Abdullah, W. A, if Abdullah is the surname.
(e) For Chinese names,
i. Enter the surname first. For example, Wong Mei Mei,
Wong, M. M.
ii. If a name contains both Chinese and non-Chinese given names, enter the initial of non-Chinese given name before
that of the Chinese given name. For example, Johnny Chin Kai Wai and Thomas Lee Ah Beng,
Chin, J. K. W.
Lee, T. A. B.
(f) For Indian names,
i. If the name appears as Subramaniam Periasamy and Periasamy is the surname or family, enter as follows:
Periasamy, S.
ii. If the name appears as Subramaniam P., enter the same as follows:
Subramaniam P.
iii. If the name appears as S. Periasamy, enter the same as follows:
S. Periasamy

CITATION IN THE TEXT
1. Personal communications such as interviews, telephone conversations, e-mails, group discussion, messages from bulletin
boards (electronic or white board), letters, and memos would not be listed in the reference list at all. Such citations would
appear in the text only. Provide the date of the personal communication as exact as possible. For example:
Increasing the role of cable companies in the industry is high on the list of the company, Day Cable and
Communications (Georgia Stainer, personal communication, March 2, 1999).
2. When a work has more than two authors, cite all authors the first time the reference occurs in the text. In subsequent
citations, include only the surname of the first author followed by “et al.” (insert a period after “al”) and the year. For
example,
First citation in the text:
Williams, Smith, Bradner, and Rosen (2000) found that …
Subsequent citations in the text:
According to Williams et al. (2000) …
3. For any work with no author name (such as online article, newspaper, or magazine article, or a chapter), cite it in the text
with the first two or three words from the title and the year of publication. Use double quotation marks around the title and
capitalize the first letter of each word. For example,
… (“Buying Asian Supplies,” 1997)
4. For works with corporate authors, the names of the corporate authors are usually spelled out each time they appear in a
text citation. However, some corporate author names can be spelled out in full when it is first cited and then abbreviated
thereafter. For example,
Cited in full for all citations in the text:
… (University of Michigan, 2003)
First citation in the text:
… (National Institute of Mental Health [NIMH], 2001)
Subsequent text citation:
… (NIMH, 2001)
5. To cite a specific part of a source as a direct quotation, indicate the page number of the source and abbreviate the word
page (p.), in addition to the author’s name and year. For example,
“……” (Cheek & Burn, 2004, p. 332)
6. To cite two or more works within the same parentheses,

i. If the works are of the same authors in the same order, arrange them by the year of publication.
ii. If the works are of different authors, arrange them in alphabetical order and separate them by semicolons. For example:
… (Edeline and Wrangler, 1995, 1998)

… (Balda, 1999; Kamar, 1996; Pepper & Jones, 2000)
7. For citation of a work discussed in a secondary source, you would give the secondary source in the reference list, and give
a citation for the secondary source in the text. For example, if McClelland’s work is cited in Coltheart’s study and you did
not read the work by McClelland, list the Coltheart’s reference in the References. In the text, use such citation as:
McClelland’s study (as cited in Coltheart, 1993) suggests that …
Note: Refer to the official web site of APA for more information.
http://www.apastyle.org
Language Explained:
CITING means formally recognizing, within your text, the resources from which you have obtained information.
BIBIOGRAPHY is the list of sources you have used.
REFERENCE is the detailed description of the item from which you have obtained your information and cited in the text.

Course Plan: Universiti Tunku Abdul Rahman (Utar) Faculty of Accountancy and Management (Fam)

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Course Plan: Universiti Tunku Abdul Rahman (Utar) Faculty of Accountancy and Management (Fam)

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UNIVERSITI TUNKU ABDUL RAHMAN (UTAR)

FACULTY OF ACCOUNTANCY AND MANAGEMENT (FAM)

Course Code &

Dr. Law Kian Aun (lawka@utar.edu.my)

8. Moderator Dr. Teddy Lian Kok Fei

Upon completion of this course, the students should be able to:

12. References: Main Reference:

Course Plan of UKMM3013 Strategic Management 1

2. Carpenter, M.A. & Sanders, W.G. (2009). Strategic management: a dynamic

Constructive Alignment Table

No Course PLO Domain & Delivery Assessment Task

2. Final Examination 60%

GRAND TOTAL 100%

Course Plan of UKMM3013 Strategic Management 2

Student is to select an appropriate Small Medium Enterprises (SME) located in Malaysia

Assessment Marks Allocation

b) Case Study Analysis 20% (50 marks)

Course Plan of UKMM3013 Strategic Management 3

Assessment Marks Allocation

5 Strategic Alternative Implementation

6 Structure, Layout, Language and References

Please refer to Appendix 4 as a guide to APA referencing.

General but Important Instructions:

Course Plan of UKMM3013 Strategic Management 4

Late Submission Penalty Clause

2. FINAL EXAMINATION (60%)

Section A (40 marks) – One case study (compulsory)

Course Plan of UKMM3013 Strategic Management 5

Fieldwork Clause (where applicable)

Course Plan of UKMM3013 Strategic Management 6

Lecture, Tutorial & Continuous Assessment Plan

1 Topic 1: Strategic CLO 1: Describe the Tutorial 1 Individual Hitt et al

2 Topic 2: The External CLO 1: Describe the Tutorial 2 Hitt et al

3 Chinese New Year Break

(27 Jan 2020

Course Plan of UKMM3013 Strategic Management 7

4 Topic 3: The Internal CLO 1: Describe the Tutorial 3 Hitt et al

5 Topic 4: Business-Level CLO 1: Describe the Tutorial 4 Hitt et al

6 Topic 5: Competitive CLO 1: Describe the Tutorial 5 Hitt et al

7 Topic 6: Corporate-Level CLO 1: Describe the Tutorial 6 Hitt et al

Course Plan of UKMM3013 Strategic Management 8

8 Topic 7: Strategic CLO 1: Describe the Tutorial 7 INDIVIDUAL Hitt et al

9 Topic 8: Global Strategy CLO 1: Describe the Tutorial 8 Hitt et al

10 Topic 9: Cooperative CLO 1: Describe the Tutorial 9 Hitt et al

11 Topic 10: Corporate CLO 2: Apply the best Tutorial 10 Hitt et al

Course Plan of UKMM3013 Strategic Management 9

13 Topic 12: Leadership CLO 2: Apply the best Tutorial 12 Hitt et al

14 Revision CLO 1: Describe the Tutorial 13

Course Plan of UKMM3013 Strategic Management 10

This Course Plan is:

Prepared by: Moderated by: Approved by:

______________________________ ____________________________ ___________________________________

Date: Date: Date:

Course Plan of UKMM3013 Strategic Management 11

Course Plan of UKMM3013 Strategic Management 12

(Academic Year 2019/2020)

JANUARY 2020 TRIMESTER

INDIVIDUAL ASSIGNMENT COVER SHEET

Course Code & Title : UKMM3013 Strategic Management

Due Date : Week 8 - Friday, 6th March 2020

1. Student name and ID :

Assignment Overall Marks : _______________ Marks.

Course Plan of UKMM3013 Strategic Management 13

_____