Guidelines for the TYBBA (Marketing Specialisation) Project 2019-2020

Checklist for the Project -

1) Title Page
2) Cover Page
3) Completion Certificate
4) Acknowledgements
5) Declaration
6) Index
7) Abstract
8) Objectives of the study
9) Need/ Relevance of the Study
10) Literature Review
11) Research Methodology
12) The Body of the Project
13) Data Analysis & Interpretation
14) Concluding Remarks
15) Suggestions (if any)
16) Bibliography/ webliography
17) Annexure (if any)

Guidelines for the Layout

• Title Page
- Detailed Title of the Research Project
- Name of the Research Guide
- Name of the Research Scholar
- Name of College
- Name of University
- Year & Place of Submission
- (Sample Scanned Copy attached)

• Typography/ Font size

- Times new roman
- Heading – Font size 14
- Sub-heading - Font size12
- Spacing- 1.5/ 2
- Each chapter to start on a fresh page
- Only relevant pictures
- Number the pages, graphs/ tables/pictorial representations (mention in the index)

• Word limit

Abstract – 250-400 words

Project - 6000-7000 words

• Conduct of Viva Voce & Marks Allocation
- Conference call- Research Scholar, Internal Examiner & External Examiner
- Project 50 marks & Viva 50 marks
- Students need to individually pass in both Project and Viva.
- The passing marks 20 out of 50(Project) and 20 out of 50 (Viva)
- The decision of the examiners will be final and binding on the Research Scholar(student)

• Important Dates:
- Project Submission through e-mail in PDF format: Last Date April 23, 2020
- Submit to: Dr. Shilpi A. Lokre, email address: lokreshilpi @yahoo.co.in
- Abstract submission through e-mail in PDF format : lokreshilpi@yahoo.co.in
- Submit to: Dr.Veena Tarkunde, email address : veenatarkunde@gmail.com Last Date
April 23,2020
- VIVA VOCE to be conducted on conference call on 27, 28, 29 of April 2020.
- The VIVA VOCE schedule will be sent shortly.