Guidelines for FINAL RESEARCH PROJECT

2023
Important Dates

TOPIC
1. Topic for the study is to be finalized with confirmation of your Research Guide.
2. The topic should pertain to empirical study being considered for the specialized area of
your BBA program (i.e. Banking and finance, HR, Finance , Logistics and Marketing
etc.)

RESEARCH PROJECT FORMAT

a. Introduction, 200-250 words
b. Literature Review, 500 words citing at least 10 research studies.
c. Research Methodology (it has to exhaustive citing all relevant details)
d. Research Objectives and Hypos
e. Rationale, Significance and Scope of Study
f. Tentative Chapter Plan
g. References
Detailed format is discussed in later pages.

DESK WORK, FIELD STUDY & ANALYSIS

1. After approval of Synopsis by Research Guide a student is required to commence
exhaustive study and references.
2. At each stage the student is to meet research guide for finalization of Study Variables,
Preparation of Questionnaire and Conduct of Field Study.
3. Student should get this concluded well in time and should get is verified by Research
Guide before going in for binding.

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THE FINAL REPORT
1. Each student will make two copies of project report (one spiral binding & another one
hard bind) in the recommended format. First copy is to be submitted to the faculty guide
individually.

2. All the students are required to follow the following instruction.

a. There should not be any deviation from requirement of reproducing the cover page
of the report from the format prescribed below.

b. The cover page must be hard bound in Grey (Banking and finance), Black Color
(Finance Stream), Green (HR Stream), Maroon (Marketing Stream) and Blue
(Logistics Stream) with golden embossing of the literature as stated below.

c. The size of the report would depend on the project undertaken. However it must be
100 typed pages (1.5 spaces) on A4 size paper. All the students are required to use
the uniform font and format (except in heading and subheadings) through out the
text of the report. For example, if anybody uses “Times new roman” of font size 12
in the text, then he/she will be using the same through out the report.

d. If any material in the report is picked up from any source and the source name is
not referred in the bibliography section then it will be treated as a case of plagiarism
/cheating.

e. In case of any verbatim or narratives enclose them in quotes.

f. Typing Instructions:
• Margins Top =1inch, Left = 1.5 inch, Right = 1 inch, Bottom=1 inch.
• Types:
o Title- 16, Caps and Upper Case, Bold, Centered, 3 lines space.
o First Level Heading-14, Caps and Upper Case, Bold, Centered, 2 lines space.
o Second Level Heading-14, Caps and Lower Case, Bold, Left, 2 lines space.
o Third Level Heading-14, Caps and Lower Case, Bold, Same line.
o Between words: 1 space
o After a colon or semi colon: 2 spaces
o After a comma: 1 space
o After a full stop: 2 spaces

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Prescribed Cover Page

Final Research Project

Project Heading
Sub heading

Submitted in partial fulfillment of BBA program

2019-22

Research Guide Submitted by

Name Name
Designation Roll Number

g. The project report must accompany certificate from Research Guide authenticating
the originality of the work done in the prescribed format, as indicated below.

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 CERTIFICATE

This is to certify that the project work done on “--------Title----“ Submitted to

School of Management, Graphic Era Hill University, Dehradun by --------Name of
the student----- in partial fulfillment of the requirement for the award of Bachelor
of Business Management, is a bonafide work carried out by him/her under my
supervision and guidance. This work has not been submitted anywhere else for any
other degree/diploma. The original work was carried during --------to -----

Date: Name of the guide

5. REPORT STRUCTURE:

• Cover page
• Certificate from Research Guide along with declaration of student.
• Acknowledgement (Give your sincere thanks to the Research Guide, and also
extend your acknowledgements to other faculty members for their help and support.
Refer to any Project Report in the library)
• Table of contents (Mention the chapter number and name with page numbers)
• List of tables (if any)
• List of graphs (if any)
• Chapters
• Executive Summary (A summarized document of your entire project) (1 Page)

Chapter I Introduction to Topic (Up to 5 Pages)

Chapter II Industry and Company Profile: This section for the report would mean writing
about the ways in which the organizational realities are similar or different from theory.
The management theory dealt with in the report must be written in detail. (10-15 Pages)

❖ The Background (industry)

❖ The Promoters (companies of the industry)
❖ Its Vision and Mission.
❖ Organizational Structure.
❖ The Company and its Product line
❖ Features of the Product
❖ Marketing strategies
❖ Competitors
❖ Government Policies
❖ Taxation aspects
❖ HR Policies

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 ❖ Major problems
❖ Achievements
❖ Share Market position
❖ National and International Image
❖ Future Prospects
❖ Conclusion

Chapter III Literature Review (5-10 Pages)

Chapter IV Research Methodology (5 Pages)

a. Problem definition
b. Approach to the problem
c. Type of research design
d. Sources of data collection:
*Secondary sources
*Primary sources
e. Sampling techniques

Chapter V Data Analysis and Findings (Up to 20 Pages)

Chapter VI Conclusions (Your Exhaustive Leanings… (10-20 Pages)

Chapter VII Recommendations (Up to 5 Pages)

• Bibliography (According to Reference Work)

• Appendix/ Annexure (According to Reference Work)

If the student uses any table/graph/ Figure, then it is to be numbered and source of
information from which it is collected, is to be mentioned under each.

HOW TO WRITE BIBLIOGRAPHY

Books

Author (S) e.g. If Author name is Stephen Robbins, then it will be written as Robbins
Stephen.

Author, Year of publication, Title, Edition, Publisher, Number of pages referred from “---
----to-----“

Example- Yin, R.K. (1994) Case Study Research: Design and Methods. (2nd ed.). Thousand
Oaks CA: Sage.

Magazine & Journals/ Newspaper

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Author (S), Year of publication, Title of Article, Name of Journal, Volume Number, Page
number

Example- Bucklin L. and Sengupta S. (1993), Organizing Successful co-marketing

alliances, Journal of Marketing, Volume 54, 37-55.

Internet: (mention the entire link)

Example- http://weblogs.jupiterresearch.com/analysts/laszlo/archives.html accessed on

“Date”.

WHAT GOES INTO AN ANNEXURE

• Supplementary & Secondary Reference
• Long Tables
• Questionnaires & Letters
• Schedules or forms used in collecting data
• Industry Printout

Maximum Marks for Final Research Project is 100

1. Research Report = 35 Marks
2. Research Guide Feedback = 35 Marks
3. Report Presentation = 30 Marks

ALL THE STUDENTS ARE REQUIRED TO FOLLOW THE ABOVE STATED

GUIDELINES AND ARE REQUIRED TO WRITE THE PROJECT REPORT IN
THEIR OWN LANGUAGE.

ATTACHING DOWNLOAD INFORMATION/ MATERIALS IN THE CONTENT &

ANNEXURE IS STRICTLY PROHIBITED

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