OUR LADY OF FATIMA UNIVERSITY – VALENZUELA CAMPUS

SENIOR HIGH SCHOOL DEPARTMENT

ACCOUNTANCY, BUSINESS AND MANAGEMENT (ABM)

MARKETING STRATEGIES OF BONCHON

I. INTRODUCTION

Manila Grand hotel is the oldest premiere hotel in the Philippines this hotel built

in 1909 own by Emilio Yap. This hotel located at Rizal Park; the hotel has a 570 room

(current). The hotel is elegance it's serves the people world-class service they maintain

the cleanliness of the hotel and the safetineness of the guest they provide the best

services. Over the years manila grand hotel had a renovation to satisfy their guest. hotel

continuously provides the good services so that the guests have a great experience.

II. BACKGROUND OF THE STUDY

III. SIGNIFICANCE OF THE STUDY

Our study is significant to hotel because as we all know it is related to our taken

topic course and to our chosen topic. And it will help the hotel to promote the good

services and facilities they give to their customers and clients.

A. Background
 OUR LADY OF FATIMA UNIVERSITY – VALENZUELA CAMPUS
SENIOR HIGH SCHOOL DEPARTMENT
ACCOUNTANCY, BUSINESS AND MANAGEMENT (ABM)

1. What type of business are you in and what needs does this business meet in the

market place?

2. What products do you provide?

3. What are the business objectives over the years?

B. Market

1. What is the market size with respect to geography and industry?

2. What are the key industry trends that are fueling the success of your business?

3. Is the business market affected by business cycles and seasons? If so, please

describe how it is affected.

C. Target Audience

1. What market segments are targeted?

2. What are the members' demographics and psychographics?

D. Competition

1. What categories of competition threatens the success of this business?

2. Which companies pose the greatest threats?

3. How do you differentiate yourselves to combat market competition?

E. Offering

1. Based on the market need, what features and benefits does your company provide?

2. Which features differentiate you from competitors?

 OUR LADY OF FATIMA UNIVERSITY – VALENZUELA CAMPUS
SENIOR HIGH SCHOOL DEPARTMENT
ACCOUNTANCY, BUSINESS AND MANAGEMENT (ABM)

3. Is customer support available?

F. Messages

1. What is the most important message that you communicate to all of your target

audience?

2. What kind of personality and tone do you portray in your communications?

G. Marketing Promotion Process

1. What type of advertisement do you do in this company?

2. Do you use social media platforms to promote your company products and offerings?

3. Do you pay commission to people who refer your business products?

February 6, 2020

( )

Manila Grand Hotel

To whom it may concern:

Good day!
 OUR LADY OF FATIMA UNIVERSITY – VALENZUELA CAMPUS
SENIOR HIGH SCHOOL DEPARTMENT
ACCOUNTANCY, BUSINESS AND MANAGEMENT (ABM)

We, Senior High School Learners from Our Lady of Fatima University –

Valenzuela Campus of section MGT-6, is currently doing a market research entitled

“EFFECTIVE MARKETING STRATEGIES OF BONCHON.”

In connection with this, we would like to request a few minutes of your time for an

informational interview. We aspire to get an understanding how your operations are

specifically crafted for your target market. We are very interested in pursuing a career in

Restaurant Management and would love to speak with you. We hope to schedule an

interview with you sometime from February 10 to 22, 2020 or on your earliest

convenience.

If you have any further questions you may contact our group representative

Beejay Arro at 09650412364.

Thank you for your consideration and we look forward to hearing from you, and

hope to meet you soon.

Respectfully Yours,

Beejay Arro
 OUR LADY OF FATIMA UNIVERSITY – VALENZUELA CAMPUS
SENIOR HIGH SCHOOL DEPARTMENT
ACCOUNTANCY, BUSINESS AND MANAGEMENT (ABM)

ALEKSIE P. VELEZ

Researcher, Group Representative

Research Project Adviser