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  • Questionnaire For Marketing Team

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    raziasultanaaa
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    The student is conducting a project on strategies to increase occupancy rates at luxury hotels in Bahrain as part of their MBA program. They are surveying the Gulf Gate Hotel to gather information about its history and growth, room and service offerings, booking options, customer segmentation, current marketing strategies and social media use, major competitors, future growth strategies, and customer dissatisfaction handling. The questionnaire aims to contribute to understanding how to effectively measure the impact of strategies on occupancy rates.

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    Questionnaire for Marketing Team

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    The student is conducting a project on strategies to increase occupancy rates at luxury hotels in Bahrain as part of their MBA program. They are surveying the Gulf Gate Hotel to gather information about its history and growth, room and service offerings, booking options, customer segmentation, current marketing strategies and social media use, major competitors, future growth strategies, and customer dissatisfaction handling. The questionnaire aims to contribute to understanding how to effectively measure the impact of strategies on occupancy rates.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
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    5 views1 page

    Questionnaire For Marketing Team

    Uploaded by

    raziasultanaaa
    The student is conducting a project on strategies to increase occupancy rates at luxury hotels in Bahrain as part of their MBA program. They are surveying the Gulf Gate Hotel to gather information about its history and growth, room and service offerings, booking options, customer segmentation, current marketing strategies and social media use, major competitors, future growth strategies, and customer dissatisfaction handling. The questionnaire aims to contribute to understanding how to effectively measure the impact of strategies on occupancy rates.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    Dear respondent, I, the student of Sikkim Manipal University, distance learning at Global Institute Centre, Kingdom of Bahrain, am currently

    pursuing my 4th semester MBA (Masters of Business Administration). As a part of our academic requirement, I am conducting a project on Strategies for Increasing the Occupancy Rate of a Luxury Hotel in Bahrain and To Measure Its Effectiveness. Please fill in this questionnaire that will be of great contribution to our study. Your responses will be confidential and be used only for the present academic purpose.

    1. Can you give a brief overview of the history and growth of Gulf Gate Hotel?

    2. What kind of Rooms and Services do you offer to your customers? 3. How many portals are available for the customers to enquire about and make bookings with the hotel?

    4. What is your basis of segmenting and targeting your customers?

    5. What are your current marketing strategies and USPs and what social media do you use to create awareness amongst customers ?

    6. Who would you consider your major competitor(s)?

    7. What might be your future strategies to ensure the growth of the Hotel?

    8. How do your team and staff at the Hotel address the issue of customer dissatisfaction?

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