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Adapted from: Dave McClure, “Startup Metrics for Pirates”:

https://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-version
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Quick and Frequent Product Testing and Assessment

Mark Pincus, CEO and Founder of gaming company Zynga, encourages
fast and frequent new ideas for video game development. But rather than
putting forth tremendous resources to build out each idea, the company
first tests its viability with a round of "ghetto testing" – five words that will
be used to market the game, posted to the website live for five minutes. If
sufficient audience interest is measured, then a one-week rollout of the
https://ecorner.stanford.edu/in-brief/quick-and-
frequent-product-testing-and-assessment/
first version of the game is revealed to just one percent of the Zynga
audience for play and feedback, almost always with some modicum of
"golden mechanics" – or viral, retentive quality – built in. If these early
efforts prove successful, the game grows more robust with each
successive build. Pincus reports that the company is always testing
several hundred products simultaneously, and that measuring this
success has never been easier or more affordable.
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Customer Lifecycle/Conversion Behavior

SEO = Search Engine Optimization
SEM = Search Engine Marketing
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RSS = RSS (Rich Site

Summary;

Account
signup
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Types of metrics and measurement

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Quantitative and comparative measurement

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Quantitative and comparative measurement

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Customer Lifecycle/Conversion Behavior

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Customer Lifecycle/Conversion Behavior

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Customer Lifecycle/Conversion Behavior

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Customer Lifecycle/Conversion Behavior

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Customer Lifecycle/Conversion Behavior

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Marketing
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Product
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Founder/CEO