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Green Marketing Project Report PDF
Green Marketing Project Report PDF
1 Acknowledgement 1
2 1.Chapter 1: Introduction 2
3 Brief Description 3
6 Objective of Study 13
7 Research Methodology 14
11 Bibliography 22
12 Annexure 23-24
ACKNOWLEDGEMENT
Page 1
1. CHAPTER 1: INTRODUCTION
Page 2
BRIEF DESCRIPTION
Page 8
5. Cost Or Profit Issues
Reduction of harmful waste may lead to substantial
cost savings. Sometimes, many firms develop
symbiotic relationship whereby the waste generated
by one company is used by another as a cost-
effective raw material.
Page 9
LITERATURE REVIEW
Page 10
Some of the marketing practices which lead to the
failure of green marketing during this period are
(Peattie and Crane 2005):
a.Green spinning -> Taking a reactive stance of
“green”, if accused of malpractice
b.Green Selling -> taking an opportunistic approach
by adding some green claims to existing products
with an intention to boosts profits.
c.Green harvesting -> Becoming enthusiastic about
the environment only when greening would result in
cost savings.
d.Entrepreneur marketing -> Developing innovative
green products without actually considering
consumer needs.
e.Compliance marketing -> Just following the
environmental standards as an opportunity to
promote the company‟s green credentials rather than
actually being involved
3. The evolution of the third stage is just a response
to the anomalies occurring in the second stage.
Page 11
With the implementation of advanced technology,
stricter state enforcement on deceptive claims, govt.
regulations and incentives and closer scrutiny from
various environmental organizations and media
many green products have regained confidence in
the 2000‟s (Gurau and Ranchhod, 2005; Ottoman,
2007). With green and sustainable development as
the theme of 21st century development, two trends
have been predicted as inevitable in the near future
of green marketing. They are:
a)First the concept of an eco friendly approach of
doing business will be pushed into
mainstream(Hanas 2007)
b)Second, corporations from developed countries will
initiate international green marketing in order to
expand their market, increase their sales and take
advantage of the positive image of their green brands
established in their domestic markets (Gura˘u and
Ranchhod, 2005; Johri and Sahasakmontri, 1998;
Pugh and Fletcher, 2002).
Page 12
OBJECTIVE OF STUDY
Page 14
2. CHAPTER 2:
NATIONAL AND INTERNATIONAL SCENARIO
Page 16
3. CHAPTER 3:
PRESENTATION, ANALYSIS AND FINDINGS
Page 18
• The company has been promoting 3R since its
inception. As a result the company has not only
been able to recycle 100% of treated waste water but
also reduced fresh water consumption. The company
has implemented rain water harvesting to recharge
the aquifers. Also, recyclable packing for bought out
components is being actively promoted.
• The company has been facilitating implementation
of Environment Management System (EMS) at its
suppliers' end. Regular training programs are
conducted for all the suppliers on EMS. Surveys are
conducted to assess the vendors who need more
guidance. The systems and the environmental
performance of suppliers are audited.
• The green co-efficient of this system is much better
than the conventional system.
Page 19
4.CHAPTER 4:
CONCLUSION AND RECOMMENDATION
Page 21
BIBLIOGRAPHY
Page 22
ANNEXURE
Choose Your Gender Male Female
Graduate Yes No
Rate the parameters on the magnitude on which it affects your green purchasing
behavior
Page 23
I am not concerned about my green purchasing behavior
Page 24