Talha Alam Khan

IM-045
2019-20

SUPERJUICE CASE STUDY SOLUTION

Question 1:

PROBLEMS:
1. Rapid Social Changes
- Demographic Characters
- Traditional workplace

2. Economic Issue
- Competitors are increasing
- Low market share
- Decreased popularity lowered the sales that resulted the
company's downfall
- SuperJuice wasn't growing since 4 years

3. Corporate Culture:
- Un-adaptive
- Consistent
- Centralized
- High uncertainty avoidance

4. SuperJuice was not learning due to

- Lacking Team- based Structure
- Autocratic leadership
- Rigid rules and procedures
- No innovation
- Lack of participation
 Talha Alam Khan
IM-045
2019-20

Question 2:

Solution:
1. Solution to Social Problems
- Target new market (especially youth)
- Target changing habits of consumer
- Make the workplace more creative and attractive

2. Solution to Economic Problems

- Introduce new products
- Influence the environment by advertisements
- Outmaneuvered in terms of marketing and sales

3. Solution to Corporate culture problems

- promote new ideas
- Motivate employees
- Adaptive culture
- Implement adaptive techniques
 Talha Alam Khan
IM-045
2019-20
Question 3:

• How to make SuperJuice Learning Organization

- Employees Should be empowered
- Promote team-based structure
- Construct teams of employees and assign them projects
- Easy access to Information
- Make information available to all the employees
- Participative strategy
- Employees should be encouraged to participate

Conclusion
Although, SuperJuice, is a successful company but in order to sustain
in the rapidly changing world first of all it should change
organizational culture and diversify the business by introducing new
products that cater the social & economic needs of the consumer.

In short they should make their culture adaptive, decentralize

and give others chances to promote the organization.