KEY PERFORMANCE INDICATORS – APRIL 23, 2020

W W E AT A G L A N C E : Q 1 2 0 2 0 H I G H L I G H T S
AVERAGE US PRIMETIME CABLE TV VIEWERSHIP

RAW AND PRIMETIME CABLE TV VIEWERSHIP

-16%
2,659

2,244

-29% -5%
2,659 1,151
2,244 1,017 966
816
1,151 1,017 966
816

2019Q1 2020Q1 2019Q1 2020Q1 2019Q1 2020Q1

Raw USA Network Top 25 Cable Networks

− Television viewership is measured on a Live+SD basis for Q1 2019 and Q1 2020. Top 25 Cable Networks reflect those 25 networks with the highest Total Primetime Average Viewers P2+ in Q1 2019 (excludes Broadcast and Premium
networks). Definition of Average Viewers P2+ is provided on page 9 1
 W W E AT A G L A N C E : Q 1 2 0 2 0 H I G H L I G H T S
AVERAGE US PRIMETIME BROADCAST TV VIEWERSHIP

SMACKDOWN AND PRIMETIME BROADCAST TV VIEWERSHIP

-6%
5,375
+36% 5,053 5,044

3,702

+16%
2,491 5,375
2,147 5,053 5,044
3,702
2,147 2,491

2019Q1 2020Q1 2019Q1 2020Q1 2019Q1 2020Q1

SmackDown FOX Broadcast Top 4 Broadcast Networks

− Television viewership is measured on a Live+SD basis for Q1 2019 and Q1 2020. Top 4 Broadcast Networks reflect ABC, CBS, FOX and NBC Total Primetime Average Viewers P2+ (duration-weighted) in Q1 2019. ABC, CBS and NBC
primetime defined as Mon-Sat 8-11pm, Sun 7-11pm while FOX primetime defined as Mon-Sat 8-10pm, Sun 7-10pm. Note SmackDown aired on USA Network in Q1 2019 and on FOX Broadcast in Q1 2020. Definition of Average Viewers 2
P2+ is provided on page 9
 W W E AT A G L A N C E : Q 1 2 0 2 0 H I G H L I G H T S
MEDIA CONSUMPTION: WWE AVOD CONSUMPTION

AVOD Global Hours Viewed (MM)

1
AVOD Global Views (B)
2
WWE Free Video on Demand Social Media Followers
(in billions) (average, in millions)
351 9.6
333 344 9.0 9.0
324 333 323 8.4 8.5 8.8
300 7.7 7.7
266
243 6.7

19 0.5

2010 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 2010 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1
2018 2019 2020 2018 2019 2020

− AVOD consumption is defined on page 9

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 W W E AT A G L A N C E : Q 1 2 0 2 0 H I G H L I G H T S
SOCIAL MEDIA: WWE REACH

Social Media Followers (MM)

WWE Free Video on Demand1
(in billions) 1,055 1,082
1,019 1,037
981 1,004
923 950
898
311 325 345
271 281 295
206 225 248

201 206 209 215 222 222 224 228 231

491 492 493 495 501 502 502 502 506

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1
2018 2019 2020

Facebook Twitter Other Platforms

− Social media followers are defined on page 9

4
 W W E AT A G L A N C E : Q 1 2 0 2 0 H I G H L I G H T S
WWE NETWORK ENDING SUBSCRIBERS

Total Subscribers – Free & Paid (000s) Total Subscribers – US & Int’l (000s)
1,681 1,787 1,681 1,787
1,643 1,644 45 1,636 1,662 1,563 1,643 1,644 1,636 1,662
1,563
47 1,530 1,530
2
57 46 149 39
64 35 1,459 449 438 463
Social481
Media Followers 1,459
70 440 441 421
(average, in millions) 420 411

1,495 1,181
1,597 1,597 1,466 1,389 1,205 1,196 1,110 1,048
1,624 1,742 1,615 1,528 1,232 1,306 1,221 1,142

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
2018 2019 2020 2018 2019 2020 Int’l US

Total Paid Subscribers – US & Int’l (000s) WrestleMania Total Subscribers (000s)
-6% +5%
1,742
1,624 1,597 1,597 1,615 2,124 2,000 2,098
1,495 1,466 1,528
470 1,389 316 233 476
434 425 430 429 412
412 404 393
1,083 1,808 1,767 1,622
1,172 1,167 1,062 996
1,190 1,272 1,186 1,116
Apr. 9, 2018 Apr. 8, 2019 Apr. 6, 2020
Q1 Q2 Q3 Q4 WrestleMania 34 WrestleMania 35 WrestleMania 36

2018 2019 2020 Int’l US 2018 2019 2020 Free Paid

− In 2020, WrestleMania was held without a live audience in WWE’s Performance Center located in Orlando, Florida due to public-health concerns about in-person gatherings as a result
of the COVID-19 outbreak 5
− Definitions of subscriber metrics above are provided on page 10
 W W E AT A G L A N C E : Q 1 2 0 2 0 H I G H L I G H T S
WWE NETWORK AVERAGE SUBSCRIBERS

Average Paid Domestic

Average Paid Subscribers (000s)
Subscribers
Social (000s) 2
Media Followers
1,800 (average, in millions)
1,316
1,688 1,664 1,237 1,213
1,558 1,584 1,585 1,136 1,157 1,156
1,511 1,099
1,461 1,419 1,053 1,024

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4

2018 2019 2020 2018 2019 2020

− Definitions of subscriber metrics above are provided on page 10

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 W W E AT A G L A N C E : Q 1 2 0 2 0 H I G H L I G H T S
LIVE EVENT ATTENDANCE

North America (average in 000s) International (average in 000s)

6.3 6.9
5.9 5.8 5.8
5.4 5.7
0.9 1.1 5.0 5.6
4.8 4.5 4.4 4.9
Excluding 4.5
WM 34
4.1
Held one event in 1Q20
6.3 (Super ShowDown in 6.9
5.4 5.8 Saudi Arabia). No int’l
4.8 5.0 4.7 5.0 events held in 1Q19 or 5.7 5.6
4.5 4.4 1Q181 4.9 4.5 4.1
Excluding
WM 35

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
2018 2019 2020 2018 2019 2020

Number of Events Number of Events

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
2018 99 61 86 64 2018 - 29 4 23
2019 90 53 67 50 2019 - 23 7 20
2020 41 2020 1
− WrestleMania took place in the second quarter of 2018, 2019 and 2020. In 2020, WrestleMania was held without a live audience in WWE’s Performance Center located in Orlando, Florida due to
public-health concerns about in-person gatherings as a result of the COVID-19 outbreak 7
1 Given the unique nature of WWE’s events in Saudi Arabia, the Super ShowDown event held in February 2020, and comparable events in prior periods, have been excluded from attendance metrics
APPENDIX
 FOOTNOTES – DEFINITION OF METRICS

1. Average Viewers P2+: An average of the U.S. viewing audience (persons age 2+, as measured by
Nielsen) for each minute of a program or daypart expressed as an absolute number, in thousands.
During Q1 2020 and Q1 2019 , total U.S. television persons included an average of approximately 307
million and 305 million persons, respectively.
2. Top 25 Cable Networks reflect those 25 networks with the highest total primetime Average Viewers
P2+ in Q1 2019 (excludes broadcast and premium networks).
3. Top 4 Broadcast Networks include ABC, CBS, FOX and NBC. Note that total primetime Average Viewers
P2+ are defined as Monday-Saturday 8-11pm, Sunday 7-11pm for ABC, CBS and NBC, and Monday-
Saturday 8-10pm, Sunday 7-10pm for FOX.
4. Media Consumption – AVOD is defined as ad-supported video on demand. Consumption includes
videos viewed on third-party (Facebook, Instagram, Snapchat, TikTok, Twitch, Twitter, YouTube) and
WWE platforms (WWE.com and WWE App). 2018-2019 figures include Facebook, Instagram,
Snapchat, Twitter, YouTube and WWE platforms (Q4 2019 figures include TikTok). 2020 figures include
TikTok and Twitch. Due to potential data re-statements by YouTube, rounding differences may occur.
Third-party consumption figures, including Facebook and YouTube, are based on Google Analytics and
WWE platform consumption figures are based on internal data.
5. Social media followers represent the number of followers for each individual platform - Facebook,
Twitter, etc.- as sourced from each platform; as such, total followers shown have not been adjusted
for duplication among or within platforms and do not represent the number of “unique” followers.

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 FOOTNOTES – DEFINITION OF METRICS

6. Subscriber metrics reflect direct customers of WWE Network and subscribers reported under licensed
partner agreements, which have different economic terms for the network.
7. Total subscribers reflect all active subscribers over the relevant time period. These include WWE
Network customers who have activated a free trial of the network and those who have made
payments.
8. Free trial subscribers refer to WWE Network customers who received a free trial upon activating
network service, and were still within their promotion period as of the date reported. Subscribers are
eligible to receive a free trial upon their initial service activation, or upon reactivation (i.e. following a
period of discontinued service) if they did not previously receive a free trial.
9. Average paid subscribers reflect the sum of the arithmetic daily mean over the relevant period for our
direct-to-consumer subscribers, and the average of the monthly reported subscribers from our license
partners (such reporting is received and recognized on an approximate 30 day lag). Average paid
subscribers may differ substantially from paid subscribers at the end of any period due to the timing
of paid subscriber additions.

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