Project:

INTEGRATED MARKETING COMMUNICATIONS CHECKLIST

General The following checklist is a quick source for you and your team to quickly review your IMC project and
Guidelines assess key areas of importance.
 Review each of the sections and check the box if your team has considered or completed
 Boxes that are left unchecked should be discussed with the team to identify the reason why
and the rational behind that reasoning. □
 Checklist should be a part of the official job folder and project manager should sign off upon
completion.

STRATEGIC DEVELOPMENT AND TEAM SELECTION

Job folder Has the job been officially opened for tracking?
□
Strategic plan For all major projects within IMC a completed strategic marketing plan should be completed including
objectives, components and budget. AVP of Marketing and Communications or designee would
complete this plan with input from the college community, marketing and the team. □

Team Has a team been assigned and have all members been notified?
□
Members Have you considered your team makeup and included the appropriate areas of the college. These
areas could include groups within communications, clients, students, and external resources. □
Review Our team has reviewed the strategic planning document.
□
Creative brief Have we completed a creative brief for the project and is it consistent with the planning document
including key objectives and desired outcomes? □
Timeline A timeline has been completed for this project.
□
Measurement The creative plan is consistent with the measurement approaches identified in the planning document.
□
STRATEGY – COLLEGE AND IMC
Key initiatives Sempre Avante initiatives are a key component of our communications efforts. The team should
consider opportunities for direct integration of these initiatives into the creative plan.
□
Brand Platform Has the brand platform – Greatness meets Goodness, been reviewed against the creative brief?
□
Value: Have we tested creative approach against our value statement? Are we consistent with our Catholic
and Jesuit values? □
Personality: A discussion has taken place about our personality including what key words most appropriately fit.
□
Positioning LeMoyne is positioned as a local, national and global leader solving problems and enhancing the
quality of life for all.
□
Storytelling Have we developed an approach that will tell a compelling story
□

Page two continued

INTEGRATED MARKETING COMMUNICATIONS CHECKLIST

General The following checklist is a quick source for you and your team to quickly review your IMC project and
Guidelines assess key areas of importance.
 Review each of the sections and check the box if your team has considered or completed
 Boxes that are left unchecked should be discussed with the team to identify the reason why
and the rational behind that reasoning. □
 Checklist should be a part of the official job folder and project manager should sign off upon
completion.

CREATIVE
THINK Is the message effective in persuading the reader to THINK the thoughts listed in the creative brief?
□
Look Is the look clean and crisp?
□
Message Is the message simple, persuasive and easy to understand?
□
Language Is the message in “customer language”?
□
Headline Does the headline “grab” the audience through a strong presence?
□
Design Does the appearance of the creative draw in the target audience?
□
Diversity Have we appropriately reflected the diversity of the LeMoyne campus community?
□
Features and Are the key features and benefits prominently displayed?
benefits □
Call to action Is there a strong call to action?
□
Logo Is the college logo properly used?
□
Prominent Is the logo prominent?
□
Color Has the primary and secondary palette been used effectively to promote our brand identity?
□
INTEGRATED COMMUNICATIONS
Strategy Is the creative part of an overall strategy?
□
PR Is there a public relations plan in place?
□
Social media Does the creative work within both a traditional and social media platforms?
□
Key partners Have we notified key stakeholders that this communication may impact or provide an opportunity for
input or collaboration? □
Response Is there a customer response process in place?
□