Tutuna Ine Finals

THE FREEZING POINT
The Freezing Point
A Project Feasibility Study Presented To The
Institute of Business Education
In Partial Fulfillment of the Requirements for the Degree
Bachelor of Science in Business Administration
Major in Business Management
Rizalito L. Fenando
Jay Ar C. Dungca
Jenny Rose F. Pusung
Cyrus Antiza
November 2019
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THE FREEZING POINT
APPROVAL SHEET
This project feasibility study entitled FREEZING POINT prepared and submitted by the
following students: Rizalito L. Fernando, Jay Ar C. Dungca, Jenny Rose F. Pusung,
Cyrus Antiza, in partial fulfillment of the requirements for the Degree Bachelor of
Science in Business Administration Major in Business Management, has been examined
and is recommended for acceptance and oral examination.
DBA/RECE: Rowina Mendoza Twano

Adviser’s Complete Name
Consultant
________________________________________________________________________
PANEL OF ORAL EXAMINERS
Accepted and Approved by:
Panel No. 1
Chairman
Panel No. 2 Panel No. 3

Member Member
APPROVAL
Approved in partial fulfillment of the requirements for the Degree Bachelor of Science in
Business Administration Major in ________.
Leticia D. Flores, PhD Michael B. Lapid, MBE, MAT

Vice President for Academic Affairs President
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ACKNOWLEDGEMENT
The success of the students is not only for their hardwork but on those who
sacrifice their time to teach us and participate to this project.
The freezing company, study the production of veggiesert by help of those in

order to succeed this project. The proponent has learn many important lesson. As a
business management student’s determination and actions is the key to success.
The member also thanks each other for cooperating to achive their goals and
providing ideas that made the project feasibility study successful.
With deepest gratitude and appreciation, the proponents would like to thank the
Almighty God for the strength and knowledge he gave for the accomplishment of this
project. To their loving parents and family who helped them financially and spiritual,
who supported them for the start until the end
The freezing point company is greatful to those people especially to feasibility

study instructor Mr. Fernando B. Canlas and Ms. Rowina Twano, DBA RECE who made
a participation as their adviser for showing the real world of business through this
feasibility study.
To the Municipality of Guagua, Pampanga and San Fernando, Pampanga for

accompanying them and for giving the data that they neede ddout their about for their
study.

DEDICATION
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TABLE OF CONTENTS
Title Page ………………………………………………………………1
Approval Sheet ………………………………………………………2
Acknowledgement ………………………………………………………3
Dedication ………………………………………………………………4
Table of Contents ………………………………………………………5
Executive Summary ………………………………………….………12
CHAPTER I PROJECT BACKGROUND …………………...……….14
Industry Analysis ……………………………..………..14
Description of the Proposed Project …………………....16
Company Name and Logo …………………………….....17
Description of Location and Vicinity Map …………….....18
Corporate Vision, Mission and Objectives …………….....19
CHAPTER II ORGANIZATION AND MANAGEMENT STUDY
Introduction ………………………………………………20
Type of Business Organization ….………………….……..20
Articles of Partnership ……………………..…....…...….20
Organizational Chart ….…………….………....……......24
Job Descriptions and Specifications ……………………..25
Management Policies, System and Procedures ….……..…34
Compensation and Benefits ………………...........36

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Employee Code of Conduct ...…………….……....40
CHAPTER III MARKETING STUDY
Introduction ..…………………………………………43
Target Market Description .. …………………………….43
Demand and Supply Analysis ..………………………....44
Competition Analysis ..……………………………..….45
SWOT Analysis ………………….……………………..46
Survey Analysis ...……………………………………..47
Marketing Plans and Program
Marketing Mix Strategies ………………………...49
Projected Sales .…………………………………………51
Action Plan ……………………………………………...51
CHAPTER IV TECHNICAL STUDY
Introduction ………….…………………………….....52
Description of the Service ……………………….…..…52
Supplies ……………………………………………..…53
Service Process …………………………...………..….54
Operational Procedures …………………………….….62
Plant Lay-out .…………………………..………..…..66
Facility Design …………………………………...…...67
Machinery and Equipment …………………….……...70

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Waste Disposal Methods ..…………………….…….....75
CHAPTER V FINANCIAL STUDY
Project Cost (Initial Capital Requirements) ………….……80
Financial Statements
Projected Statement of Comprehensive Income ..…….83
Projected Statement of Partners Equity ..…………...83
Projected Statement of Financial Position …………...85
Projected Statement of Cash Flow …...……………...86
Financial Ratio ..……………………………………………87
CHAPTERVI SOCIO-ECONOMIC STUDY ………………..……….....99
REFERENCES .………………………………………….....…………...101
APPENDICES ………………………………………….….…………...102
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LIST OF TABLES
TABLE 1 Salaries ……………………………..........................................39
TABLE 2 Types of Violation …………………………………………...40
TABLE 3 Demand Analysis …..………………………………………44
TABLE 4 Supply Analysis ……..………………………………………44
TABLE 5 Demand Supply GAP Analysis ………………………..…...45
TABLE 6 Market Share …………………………………………….......45
TABLE 7 Projected Sales …..……………………………………….…51
TABLE 8 Action Plan ………………………………………………....51
TABLE 9 Janitorial Supplies ………………………………………....53
TABLE 10 Patient Supplies ………………………………...…………54
TABLE 11 Kitchen Supplies ……………………………….…………...53
TABLE 12 Office Supplies ……………………………….…..……....55
TABLE 13 Sanctions for Patients …………………………………...….60
TABLE 14 Breakdown of Monthly Payment ……………………….......60
TABLE 15 Schedule of Employees ...……………………………........63
TABLE 16 Shifting of employees .……………………………….......63
TABLE 17 Medical Equipment ……………………………….……73
TABLE 18 Office Equipment …………………………………..…..73
TABLE 19 Recreational Equipment ………………………………..73
TABLE 20 Furniture and Fixtures ……………………………...…...73

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TABLE 21 Other Equipment …………………...……………..…....74
TABLE 22 Auxiliary Equipment ……………………….………….74
TABLE 23 Vehicle ……………………………..……….…….……...74
TABLE 24 Utilities ………………………………………..……..……75
TABLE 25 Proper Waste Disposal ………………………..……..…...76

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LIST OF FIGURES
FIGURE 1 Company Logo ……………………………………………….17
FIGURE 2 Vicinity Map ...………………………………………….....18
FIGURE 3 Organizational Chart ...…………………………………......24
FIGURE 4 Survey Question 1 ..……..…………………………..…......47
FIGURE 5 Survey Question 2 ..……..…………………………….......47
FIGURE 6 Survey Question 3 …........………………………….…...48
FIGURE 7 Survey Question 4 ……...…………………………..……..48
FIGURE 8 Survey Question 5 ……...………………………….….......49
FIGURE 9 Channel of Distribution ……...…………………………....50
FIGURE 10 Service Flow Chart …………………………………….…...58
FIGURE 11 Plant Layout ……………………………………………......66
FIGURE 12 Facility Design ………………………………………….......67

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LIST OF APPENDICES
FIGURE 1 Application Form ………………………………………..102
FIGURE 2 Agreement Form …………………………………..…....103
FIGURE 3 Contract of Lease ………………………………………..106
FIGURE 4 Survey Questionnaire ……………………………………..…109
FIGURE 5 Promotional Material …………………………….…….……110.
FIGURE 6 Uniforms …………………………………….………….111
FIGURE 7 Legal Requirements ………………………………………….113
The company will be named Core Reborn Rehabilitation Center Co. which simply
implies change of heart. The business will be located at Barangay Laucpao in Lubao,
Pampanga. It is a place far from civilization which is one of the most important aspects of
building a rehabilitation center. The rehabilitation center will have a highly competent
medical staff and employees. The facility will have 24/7 CCTV cameras and will also
have a farming space where patients can do nature work to understand more about the
environment.
Project Background
Rehabilitation is most efficient and long-term scientific solution in treating cases
of addiction. The company will utilize methods that help victims of addiction effectively
turn away from their addiction. This will be done in a way that the patients feel
comfortable during the process and be encouraged to rejoin society without the fear of
being discriminated against in regards to their former addiction.

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Management Study
The firm business type will be a General Partnership; the four partners will share
equally in the profit and losses of the business. They will be required to invest Php
6,500,000 each as the initial capital of the company. Competent workers will be hired to
occupy the positions needed based on the job description and their qualifications. Failure
to comply with the firm’s policies will result in an equivalent sanction based on the rules
and regulations of the company.
Marketing Study
The firm will offer rehabilitation services around Pampanga and will also allow
other provinces to avail the service, age 18 and above. The demand will be based on the
survey conducted in Pampanga. The quality and standard of service will be the primary
way of the firm to market the Rehabilitation Center. Other marketing efforts will be to
increase customer awareness regarding the service offered by the means of social media
and fliers that will be posted in PNP Station, municipalities and PDEA bulletin board.
Technical study
The firm will operate daily. The medical team will conduct specific steps
according to the type of addiction. Core reborn will cater 152 patients in the first year of
operation. The rehabilitation center is far from civilization for the security and privacy of
the patient. It is on 3 hectares of land. Core Reborn Rehabilitation aims to be an
environment friendly center by improving proper waste segregation in its operation.

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Financial Study
Contributions by each partner will be the source of company’s financial
requirement to operate. The financial statements are reflected using financial
assumptions. Shown here are the projected financial position, financial performance, cash
flow and partner’s equity. The supplementing notes indicate the financial ratios that will
be relevant in making decisions.
Socio-Economic Study
Socio-economic refers to a wide range of interrelated and diverse aspects and
variables relating to a combination of social and economic factors. The primary concern
of every business is to maximize profit. Core Rehabilitation Center Co. also aims to
increase profits each year. Aside from that keeping a harmonious relationship with the
government, community and potential patients/clients is also one of the main concerns of
the firm. The company will assure that employees receive what is entitled to them.
Conclusion
The study shows that if the proposed project were to be a reality, it can help resolve the
problem of the need of a rehabilitation center in Pampanga. This study is feasible because
it shows a big demand for the project and high profitability.

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CHAPTER 1
PROJECT BACKGROUND
Historical Background
Philippines is a tropical island that has high temperature. It has only two
seasons: the dry and wet season. The hottest season in the country falls in April and
May which is the best time to go to the beach, trek or even refresh the body from
feeling hot because of the climate and humidity.
To replenish oneself from the hot temperature that we encounter because of
the climate’s hot humidity, people created different ways to get rid or lessen it. The
advent of air-condition units, refrigerators and other cold-creating equipment made
help in averting the hot feeling that people experienced because of hot temperature .
The invention of refrigerator set out the invention of ice cream.
Ice cream is a sweetened frozen food typically eaten as a snack or dessert. It may
be made from daily milk or cream and is flavored with a sweetener, either sugar or an
alternative, and any flavoring, such a cocoa or vanilla. Colorings are usually added, in
addition to stabilizers. The mixture is stirred to incorporate air spaces and cooled below
freezing point to prevent detectable ice crystals from forming. The result is smooth,
semi-solid foam that is solid at very low temperature. It becomes malleable as its
temperature increases.
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In the Philippines, ice cream is fondly known as sorbetes. Sorbetes is the old-
style variant of ice cream made in the Philippines. Ice cream or Sorbetes was introduced
in the Philippines during the American occupation when refrigerators and other cooling
devices
were introduced. While American ice cream was made with cow’s milk, using the
carabao’s milk, a kind of water buffalo, resulted in a cheaper product which became
known sorbetes. Both kinds of milk are widely used today. Coconut milk and cassava
flour are two other ingredients used that make sorbet distinct from ice cream made in
other countries. Flavors are also varied from the usual natural fruits such as mango,
avocado, melon, jackfruit, coconut and strawberry to flavors imitating commercial ice
cream such as chocolate, cookies and cream, cheese, mocha, ube etc. The ingredients
are mostly rich in calories and sugar that can cause health problems such as diabetes.
Diabetes is one of the causes of Filipinos death.
Because of the health issues, like diabetes, a lot of ice cream manufacturers
started to create different variations of ice cream like sugar-free ice creams. Additions of
natural ingredients like fruits and vegetables were also one of today’s ice cream
evolution.
The proponents of this study are not just after of having profits but also being
sensitive to the health of the consumers and other target clienteles and because of this,
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they introduced the Squash Ice Cream that is made out of ice cream basic ingredients
with the addition of squash – a vegetable that is high in vitamin A that will help to
prevent eye ailments
Industry Analysis
Ice Cream Industry has continuously growing and increasing its Market Segment
in a year and the competition are being stiff especially during hot summer’s day. That’s
why there’s a lot of new entrants Ice Cream manufacturer because of the increasing
demand. But to make a brand that will stand out and be recognized the proponent
introduced Veggiesert that fits in the Lifestyle of every health conscious consumer.
Shifting consumer tastes have hampered the performance of the Ice Cream
Production industry over the years. In response to growing preference for healthier food
,the proponent introduce new brand of existing frozen dessert lines with higher quality.
The proponents also experimented with new flavor combinations and offer single
serving varieties that appeal to a wider range of health conscious consumers.
P.E.S.T ANALYSIS
Political
One of the struggles in each and every Filipinos nowadays is their health
conditions. Patronizing sweets and desserts may give enjoyment but it may also cause
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high sugar level and high calorie level that may result to diabetes and obesity. In this
case, The Freezing Point is now engaging into a healthy, safe and affordable product
that is made mostly with natural vegetables ingredients like squash, cucumber and
bitter gourd and also taking considerations of the regulations that the national like the
recently Tax Reform for Acceleration and Inclusion or the TRAIN Law that covered
sweetened products to emphasize that the tax covers both sugar and non-sugar
sweetened products and local government that have set criterion regarding in food and
health standards.
Economical
On the economic side , Freezing Point is trying its best to have a new flavor of ice
cream that will give an additional or a new twist to what common taste of ice creams
that potential clients may have . And because” Freezing Points”uses natural ingredients
it aims to patronize the local production to help local producers. The business may also
give employment to those competent job seekers. The currency of the Philippines is not
affecting the rate of change because of all the raw materials used in the products are
made locally.
Nowadays Filipinos are affected because of the Train Law that the Government
implemented. Not only those who have a business but all the people of the Philippines.
during our time before the inflation rate of then economy is at the lower price of all the
things that you can buy like food, clothes, and gasoline and many more. But somehow in
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this day, the inflation rate increase the price of all commodity real has a big impact that
can affect the life of the Filipino people especially those who are very poor that can
even buy rice for them.
Social
Freezing Point also considers that socio and cultural diversity of each and every
client. Because of its twists like adding vegetable and using natural ingredients may give
a new bumping and uncommon flavor to the community, therefore, the business aims
to connect and let the community to adopt its new innovation in the ice cream industry
by giving free taste for each product and having a well and comprehensive information
regarding its product. Also, adopting to the health awareness and consciousness of the
buying public is a very important thing to consider, making connected with people that
patronizes the product and engaging onto their interests and wants can make the
business socially connected and socially involved that will eventually lead to success.
Technological
Technology is a fast changing and improving factor that we face in every single
day. Continuous innovation is a must in a business; research and development is
important for it will help the business to cope with what is new and what is trending.
Improving the quality of the product by using automated equipment that lessen food
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contamination is also a big thing to consider. The usage of technologies is to maintain
the quality of the products, this are the machineries that will use it: conveyors,
automated mixer and automated freezer storage.
DESCRIPTION OF THE PROPOSE PROJECT
Freezing Point is that offers healthy, delicious, and affordable ice cream
products. It uses natural ingredients for the clients to still enjoy their favorite cold
dessert but taking consideration of their health. The business envisions to become the
premiere ice cream maker in the locale that gives the home grown tastes of ice cream
with a new twist and that is considering the health of each and every client.
Company Name and Logo
FREEZING
The Freezing PointPOINT
Freezing Point company is a small business organization that focuses on
innovating product using vegetables as the main ingredients
The company logo is composed of one shape it is “rectangular” the most
common shape encountered and has a right angles that represents order and symbolize
as peacefulness, solidity, security and equality. The color green stands for vegetables
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and the white background for the cleanliness of the product and the color yellow is
stands for our main ice cream flavor which is ‘squash”. The word Freezing point is
represents the temperature at which liquid becomes a solid like the main of proposed
product.
Product Name and Logo
VEGGIESERT
ICECREAM
Veggiesert Ice Cream is a product name and the product logo is consists of three (3)
colors “orange” for the “squash”,”dirty white” for the “cucumber” and “green” for the
“bitter gourd” that represents the three (3) vegetable flavors.
Corporate Vision, Mission and Objectives
Vision
The Freezing Point will become the premiere healthy, nutritious ice cream maker
in Pampanga, by the year of 2024.

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Mission
The Freezing Point aims to supply our customers with healthy, nutritious and
affordable ice cream made from natural vegetable ingredients. The business also
pursues the local farmers by patronizing their local produce vegetables, thereby
increasing their local income. And lastly, giving employment to competent and effective
jobseekers is also one of the business’ purpose.
Objectives
Marketing Objectives
The Freezing point aspires to achieve growth revenue of 6% per year of the next
3 years by continuously innovating the product by offering new flavors in the market.
The business also aspires to obtain a 6% market shares in the ice cream industry. It also
aims to keep the health, favorable taste and affordability of the product for the clients
or consumers.
Product / Operational Objectives
The Freezing point aims to improve staffing by having strategic goals such as
improved recruiting, retention and labor cost management --- improve scheduling to
avoid overtime. Another is Improved Production, it includes our factory and service
area. We increase output, decreasing costs and raising quality to improve sales,
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strengthen our products and services and decrease returns and wastage of
products and other materials.
We also aims to purchase equipment and conduct workers training in the near
future that will help the company to increase its productivity.
Financial Objectives
Having an excellent financial objective is a must thing in a company, The Freezing
Point aims to focus on achieving acceptable profitability to pursuit its vision and mission,
long term health and ultimate survival. We also commit to outcomes such as good cash
flow, creditworthiness, earning growth, an acceptable return on investment,. Growth in
revenues, growth in earnings, Wider profit margins, Attractive Economic Value added
Performance, Attractive and Sustainable Increase in Market Value added and a more
diversified revenue base are also things that we consider.

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Vicinity Map
DHVTSU
Betis
Elem. & High School
Betis
Covered
Court
St.James
Parish
The
Freezing
Point
GRBank
San Nicolas
San Juan Nepo
San Juan Bautista
Guagua
Town
Plaza
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CHAPTER II
ORGANIZATIONAL AND MANAGEMENT STUDY
Introduction
The chapter cover the type of organizational structure, form of business
organization, job description and job specification, compensation, management policies
and system and code of conduct which applies to sole proprietorship.
Type of Business Organization
The form of business organization that The Freezing Point Company will engage
is General Partnership. This type of organization will teach the owner to be responsible
for the business.
Partnership is a simple organization that can have capital available and better
management. It must be registered to the securities and Exchange Commission
(SEC).The business is operated by several people making it easier for the owners to
contribute money, property, and industry. Every partner may contribute on what they
can offer to the business. Partnership is less hassle than corporation because it requires
less capital and fewer government requirements. It is subject to a tax rate of 30%
taxable income which gives the partners more interest to the business and taxes to
greater or better credit standings.

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Form of Business Organization is General Partnership
Partnership with two or more person .Liable for any debts or judgement taken
by the business. Each partnership has an equal right to participate in the management
and control of the business. General partnership is no limited liability it means all the
partners assets can be taken in lawsuit and to settle debts they should become
insolvent. The partnership have the option to resolve the disagreements by majority
rule of voting.
Advantage of General Partnership
 Easy to create
 Simple and inexpensive
 There is an increased ability to raise funds when there is more than one owner
 Wider pool of knowledge, skills and contacts.
 Improved management with more than one owner.
Disadvantage of General Partnership
 Easy to dissolve
 All partners are personally liable for business debts and liabilities
 A partner cannot transfer interest in the business without the unanimous
consent of the partners.

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 Partnerships can potentially be unstable because of the danger of dissolution if
one partner wants to withdrawal from the business or dies.
ARTICLES OF PARTNERSHIP
Know all men by these presents;
That we, the undersigned of legal age, citizen of the Philippines have
this day voluntarily binds ourselves for the purpose of forming General
Partnership.Effective as of this day under the terms and conditions herein after set forth
and subject to the requirements of existing laws of the Republic of the Philippines.
I.
That the name of partnership shall be” Freezing Point”and shall
operate and transact business under the firm name.
II.
That the purpose of this partnership formed as follows:
 To be engaged in manufacturing business.
 To give the market a distinct taste for their food.
III.
That the principal office of this partnership shall be at San Nicolas
Betis,Guagua,Pampanga.
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IV.
That this partnership shall have a term of 50 years from and after the original
recording of its Article of Partership by the Securities and Exchange Commission.
V.
That the names,nationalities and complete residence addresses of the
partners are as follows:
NAMES ADDRESS NATIONALITIES

st
Rizalito L. Fernando San Roque Dau 1 Filipino
,Lubao,Pampanga
Jenny Rose F. Pusung Sto. Filipino
Thomas,Lubao,Pampanga
Jay Ar C. Dungca Sta. Cruz,Lubao,Pampanga Filipino
Cyrus M. Antiza San Miguel, Filipino
Betis,Guagua,Pampanga
VI.
That the capital of this Partnership shall be the amount of Three
Million Pesos (2,000,000.00),Philippine Currency ,contributed in cash by the partners,as
follows:
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NAMES AMOUNT CONTRIBUTED PROFIT or LOSSES RATIO

Rizalito L. Fernando P 500,000 25%
Jenny Rose F. Pusung P 500,000 25%
Jhay-Ar C. Dungca P 500,000 25%
Cyrus M. Antiza P 500,000 25%
That no transfer of interest which will reduce the ownership of Filipino citizens to
less than the required percentage of capital as provided by existing laws shall be
allowed or permitted to be recorded in the proper books of the partnership.
VII
That the profits and losses of this partnership shall be divided and distributed
proportionately on the ratio of the capital contribution of each partner.
VIII
That this partnership shall be under Jhay-Ar C. Dungca,as General Manager,who
shall be in charge of the management of the affairs of the company.He shall have the
power to use the partnership name and in otherwise performing such acts as are
necessary and expedient in the management of the firm and to carry out its lawful
purposes.
IX
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That the partners undertake to change the name of this partnership,as herein
provided or as amended there after,immediately upon receipt of notice or directive
from the Securities and Exchange Commission that another corporation,partnership or
person has acquired a prior right to the use of that name or that the name has been
declared as misleading,deceptive,confusingly similar to a registered name,or contrary to
public morals,good customs or public policy.

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IN WITNESS WHEREOF,we have hareunto affixed our signatures this _______day of
________,20____,at _______.
__________________________ __________________________
Rizalito L. Fernando Jenny Rose F. Pusung
__________________________ ___________________________
Jay-Ar C. Dungca Cyrus M. Antiza
SIGNED IN THE PRESENCE OF:
______________________ __________________________
Annita Pusung Romeo Fernando

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ACKNOWLEDGEMENT
REPUBLIC OF THE PHILIPPINES)
_____________________________) S.S.
BEFORE ME,a Notary Public,for and in _______________,this____day of _______,
20____,personally appeared the following persons:
NAME VALID ID NO. DATE & PLACE ISSUED
Rizalito L. Fernando ________________ _______________________
Jenny Rose F. Pusung _________________ ________________________
Jay-Ar C. Dungca _________________ ________________________
Known to me and to me known to be the same persons who executed the foregoing
Articles of Partnership constituting of pages,including this page where the
acknowledgement is written, and they acknowledged to me that the same is their free
and voluntary act and deed.
WITNESS MY HAND AND SEAL on the date and place above written.
NOTARY PUBLIC
Doc. No. _______;
Page No. _______;
Book No. _______;
Series of 20 _____.
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Organizational Chart
Freezing Point owner
------------------- Accountant
Production Operation
Production Marketing
supervisor sales/ cashier
Productio
n Driver/
maintenance
Productio
n
The structure chosen above is a Line Type Structure which is the simplest form
of organizational structure in which the of authority flows vertically from top most
executive to the lowest subordinate throughout the organization. It has a direct
authority over the respective subordinate through the chain of command.

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JOB DESCRIPTION AND JOB SPECIFICATION
Job Description
A job description is a list of the general tasks of functions and responsibilities of a
position. A job description is an internal document that clearly state the essential job
requirements, job duties, job responsibilities, and skills required to perform a specific
role. A more detailed job description will cover how success is measured in the role so it
can be used during performance evaluations.
Job Specification
A job specification is a written statement of educational qualification, specific
qualities, level of experience, physical, emotional, technical and communication skills
required to perform a job, responsibilities involved in a job and the responsibilities of a
particular position.
President/Owner
Job Description
 Can adopt or perform a multi-task ,especially in decision making.
 Primary responsibilities include making major corporate decisions.
 Managing the overall resources of a company .

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 Planning and providing the capital budget of a business.
 Hiring qualified and skilled employed. And reviewing the reports and sales.
Accountant:
Job Description
 Bookkeeping
 Preparing and filing taxes on time
 Analyzing financial records to check for inconsistencies and errors
 Providing a complete audit of your business to make sure your records are up to
date.
 Paying vendors,billing clients,managing post-due accounts,etc.
 Generating profit and loss statements,business reports,and monthly financial
statements
 Do Market analysis
 Balancing bank accounts,recording forms of income and verifying deposits and
other transactions
 Payroll and withholding taxes
Job Specifications
 Must be at least 18-25 years old.
 Accounting Graduate/5 years grad.

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 Must have an experience in accounting.
 Physically and mentally fit.
Production Supervisor
Job Description
 Receiving complaints and resolving problems.
 Organizes stocks and equipment, order supplies and oversees building
maintenance, cleanliness and security.
 Decide on reward and promotion based on performance.
 Implements promotional campaigns.
 Prepare and submits performance reports.
 Reports to the owner.
Job specification
 Must have a degree in Business Administration.
 Must have a supervisory experience.
 Capability of multi-tasking and time management.
Cashier
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Job Descriptions
 Take orders from customers and present them as requested.
 Process bills for the customers and issue them receipts.
 Doing inventories of the product.
 Assisting customers.
 Cash Holder
 Incharge in Cash Disbursement
 Salary Distributor
 Incharge in Utility Payments
Job Specifications
 Must be at least 18-25 years old.
 Can be work under pressure.
 Willing to be trained.
Marketing Sales Staff
Job Description
 Contributes information, ideas, and research to help develop marketing
strategies
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 Helps to detail, design, and implement marketing plans, for the product that is
being offered
 Sets marketing schedules and coordinate with colleagues, sponsors, media
representatives, and other professionals to implement strategies across multiple
channels
 Develops sales strategies and approaches for various products and services,such
as special promotions, sponsored events, etc.
 Anwers questions from clients about product and service benefits
 Maintains excellent relationships with clients through superior customer service
 Track sales data and works to meet quotas or sales team goals
 Analyzes trends, data, demographic, pricing strategies, and other information
that can potentially improve marketing and sales performance
 Create a regular report for managers and executive
 Attends trade shows and travels to meet clients as needed
Job Specifications
 Must be a 4 years college graduate in Business Administration Major in
Marketing Management
 Must have an experience in Marketing
 Physically well-groomed
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THE FREEZING POINT
 Can communicate confidently to different clients
Production Worker
Job Description
 Setting -up workstations with all needed ingredients and cooking equipment.
 Monitoring stocks and placing orders when there are shortages.
 Assure that all materials are fresh and in good quality.
 Organize the repair and routine maintenance of production equipment.
Job Specifications
 Education: College Graduate or Vocational graduate related to HRM/NCII
Cookery TESDA
 Ability to work under pressure and remain composed even during rush hours.
 Excellent physical condition stamina.

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THE FREEZING POINT
Company Employees Daily Wages Monthly Wages
Gen Manager P600 P15,600
Accountant 500
Prodution Supervisor 500 13,000
Marketing Staff/ Cashier 450 11,700
Production worker(1) 400 10,400
Production worker(2) 400 10,400
Driver 400 10,400
Total Salary Expense. Php76,500
Table 1: Salaries
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THE FREEZING POINT
Management Policies, Systems and Procedure
Hiring Process
The Freezing Point will announce an advertisement in social media.The company
shall employ the most competent persons for the job vacancies to ensure the personnel
of the organization is qualified and should be fit for the job. Applicants will submit
resume and will be scheduled for an interview this will be the basis for the initial
selection. After interviewing the qualified applicants, they will be endorsed to the
president for final interview. This is the President responsibility to choose applicant that
will join the team.
The hired applicant should submit the following requirements:
List of Requirements:
1. Barangay Clearance
2. Police Clearance
3. Medical Certificate/Health Certificate
4. Drug Test
5. SSS I.D.
6. Two (2) 2x2 picture
7. Transcript of Records
8. Certifications/Clearance from previous employment
9. TIN(Tax Income Number)

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THE FREEZING POINT
10. Birth Certificate
 Hiring Policies Flow Chart
Job
Posting
Interview
Rejected
Submission of
Requirements
29
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Hired
Orientation
 Policies in HR Area
 All employees must log in and out the daily time record.
 An employee who is absent must submit a Medical Certificate (without
medical certificate,the employee are not allowed to enter the company).
 Any employee should notify the officer concerned three days before
his/her intended leave of absence.
 Policies in Production
 All employees are required to wear proper uniform consisting of no
accessories:
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Polo Shirt for Cashier and Sales Clerk
Front Back
T-shirt for Production worker.

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Front Back
Double pay is only on Regular Holidays Only

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Regular Holidays Date
New Year’s Day January 01
Maundy Thursday Movable Date
Good Friday Movable Date
Araw ng Kagitingan April 9
Labor Day May 1
Independence Day June 12
Feast of Ramadan Movable Date
End of Ramadan
National Heroes Day Last Monday of August
Bonifacio Day November 30
Christmas Day December 25
Rizal Day December 30
Table 2:List of Legal Holiday
Special Holidays:
Chinese New Year February 05
EDSA People Power Revoluion Anniversary February 25
Black Saturday April 20
Ninoy Aquino Day August 21

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All Saint’s Day November 01
All Soul’s Day November 02
Feast of the Immaculate Conception of December 08
Mary
Christmas Eve December 24
Last Day of the Year/New Year’s Eve December 31
Table3:List of Special Holidays
Local Holidays:
Pampanga Day December 11
Lubao Day May 05
Table 4:List of Local Holidays
Employee Benefits
A fringe benefit is an employee benefit that is given by the company in addition
to one’s wage or salary.These fringe benefits are given to the employees so that all of
employees will be motivated to work efficiently for the success of the business.
1.All mandate and benefits provided by law will be given by the company such as
SSS, Philhealth, and PAGIBIG.
2.All employees who have rendered service at least three months from December of
the current year are qualified to receive a 13th month pay.

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THE FREEZING POINT
3.The company will provide employees a 5 day leave of absences in sickness leave,and
vacation leave,7 leave of absences in paternal leave,60 leave of absences in normal
delivery and 78 leave of absences in caesarean delivery in maternal leave.
Employee Code of Conduct
The business will follow strict procedures and guidelines regarding code of
conduct. Behavioral and work related incidents will be dealt with accordingly. The
framework will be short and simple as corrective action will be imposed accordingly
based on the gravity of offense. The proponents have drawn the matrix as a structure to
have an organized framework on sactions
Here are as follows
Description
Of Sanction of Frequency
Offenses/violation
1st 2nd 3rd 4rth 5th 5
t
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THE FREEZING POINT
Absence of
Three(3)
Consecutive Written 7 days 30 days Terminatio
suspension suspensio n
Days without warning
n
notifying the
immediate head.
Not wearing Verbal Written 3 days 7 days 30 days
proper uniform warning warning suspensio suspension suspension

T
n
Habitual Verbal Written 3 days 7 days 30 days
tardiness warning warning suspensio suspension suspension

T
n
Leaving work Written 3 days 7 days 30 days
station without warning suspension suspensio suspension

Terminatio
authorization n
n
Unauthorized
possession of
Terminati-
firearms and
On
other deadly
weapon
Improper
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maintenance of Written 3 days 7 days 30 days Terminatio
equipment and warning suspension suspensio suspension n
utensils n
Absent without
official leave
3 days 7 days 30 days Terminatio
(AWOL) suspension suspension suspensio n
Creating or
contributing to
Verbal Written 3 days 7 days 30 days T
unsanitary
Warning warning suspension
condition,violatio
Of common
health
And sanitation
rules
Sexual Terminatio
Harassment n
Work Terminatio
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THE FREEZING POINT
violence/Grave n
threaths
Insubordination Verbal Written 3 days 7 days 30 days T
warning warning suspension
Instigating a fight 15 days terminatio
suspension n
Abandonment of Terminatio
work n
Unruly behavior Verbal 3 days 7 days 15 days 30 days
warning suspension suspensio suspension suspension

T
n
Gross and Verbal Written 7 days 15 days Terminatio
habitual warning warning suspensio suspension n
negligence n
Table 3:Employee Code of Conduct
Appropriate Conduct and Behavior
 Regular attendance of work is a must

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THE FREEZING POINT
 Respect towards co-workers,customers or any other person who are engaged
with the business.
 Competitiveness in the work performance
 No employee to employee relationship
 Employee should avoid any kind of unwanted behavior that may result to
unfavorable work activity,physical distress and loss of dignity among suppliers
and customers.
Inappropriate Conduct and Behavior
 Using obscene and abusive language.
 Spreading malicious gossip or rumor.
 Harassing,threatening,intimidating,and coercing any person inside the workplace
at any time.
 Illegal possession of fire arms,deadly weapons that will be harmful to the
employer,employee or to the business.
 Unauthorized absence from work without reporting in the office.
 Any form of inappropriate conduct should be subject to disciplinary action or
termination if necessary.
Code of Conduct
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THE FREEZING POINT
Attendance
Every employee must use the daily time record by using time in and time out
provided by the company for the attendance and time keeping.
Tardiness
It is every employee’s responsibility to report for work on time. An employee
who arrives after the established work time shall be considered late for work.
Tardiness may be excused
It is considered excuse if the reason are acceptable:
 Calamities(Typhoons, earthquake and other catastrophe)
 Vehicular accident involving the employee
 Emergency cases(the details if which must be specified) An employee whose
tardiness is excuse shall not be sanctioned. However, an employee who
committed tardiness issue shall be under observation and after he/she will be
suspended for 7 days.

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THE FREEZING POINT
Unruly Behavior
An employee who is being disobedient or disorderly according to their act will be
subject for punishment. Employee who are threatening, harassing or disrespecting
his/her co-workers would be dealt with, particularly if the threat involves any type of
hate speech and violence.
Instigating a Fight
Fighting with co-workers on the job is considered as misconduct if the employee
has provoked an attack or aggressiveness, regardless of provocation. Thus, if the
employee was discharged for fighting on the job and the employee either provoked or
initiated the fight, the discharge is for misconduct.
Abandonment of work
An employee who does not report to work when expected or called in to report
his/her absence for five consecutive days or more may be considered to have
abandoned to his/her position.
Insubordination
This will occur when an employee willfull disobeys or disregards a superior’s
legitimate directive. Abusive language by employees toward supervisors and other can
also be considered insubordination.

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Gross and Habitual Negligence
Gross negligence of duty due to failure to follow standard operating procedure,
failing to report to the Supervisor or any violations committed by other employee is
under serious violations.
Late Arrival
Employees (administrative) are required to sign up their attendance by 8:00 am,
and (production) should enter the company by 5:00 am. However there will be a grace
period of 10 minutes. In case an employee is late due to any reasons, he/she must
contact Supervisor immediately. Continously arriving late without a valid excuse will be
dealt with accordingly.

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THE FREEZING POINT
CHAPTER III
MARKETING STUDY
INTRODUCTION
Marketing plays a vital role in the organization because it is the one that is
responsible in promoting a product/service to the consumer that satisfies their
needs and wants. The marketing is considered as one of the most important areas
of a business. It includes the activity and processes for creating, communicating,
delivering and exchanging offerings that have value for clients, partners and society.
In this chapter, the proponents will identify the factors and other areas that must
be considered for the feasibility of the project. Marketing research can help get
accurate and specific information about the clients and competitors. It is essential
to know the customer needs and how to reach them. Typically, market studies will
assess the potential return on the investment.
TARGET MARKET DESCRIPTION
The demand for the product depends on the needs, wants, and buying
intention of the customers. These needs, demands, and intentions varies from
different customer segments. In order to be profitable, it is always advisable to

43
THE FREEZING POINT
segment these customers according to their demographics, psychographics, and
geographic and direct all or most of the marketing efforts to the most profitable
segment.
As the company is on manufacturing (distributor) type of industry,the
proponents decided to primarily target those people near of our target retailers or
dealers in San Fernando and Guagua Pampanga to widely cater those people who
love eating Ice Cream and as their favorite dessert. The proponents decided to
target this market as demands for nutritious dessert.
Target Market Segmentation
Market Segmentation breaks down a larger market into segments.
Segmentation may be based on the demographic, geographic and lifestyle or
behavioral factors. The advantage of doing segmentation helps the business to
focus and serve a specific kind of market and to become more efficient and cost-
effective.
DEMOGRAPHIC SEGMENTATION
The Freezing Point will use demographic segmentation to help the
organization target its consumers more accurately. The Proponents will segment
the market according to age and income level. With this, The Freezing Point can
categorize the needs of consumers.

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THE FREEZING POINT
Segmentation by Age 10 to 50 years old
Segmentation by Income Level P100,000.00 Gross Annual Income
Table 6
 Geographic Factor
The production area and office of the business is located at San Nicolas Betis,
Guagua, Pampanga. The location is accessible and nearby to our retailers that
will help to less the cost of transportation in distributing our product.
 Lifestyle or Behavioral Factor
Eating Ice Cream is one of the favorite of many Filipinos that is seen in our
culture. Also, most of the people wants a good life by eating nutritious foods
like what this product says that it’s a vegetable made considering those
aspect of Filipino for being a Health-conscious.
Psychographic Type Relevance/

Factor Implications for a
marketer
Personality Consumer Willing to try  Assess a consumer’s

traits Innovativeness out new willingness to try a
product/ service different kind of ice
offerings cream
and/ or brands  Analyze the degree

of receptivity of
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THE FREEZING POINT
segment(s).
Activities How one’s spend Companies and

his/ her time organizations can use
lifestyle insights to
identify and profile
Lifestyle
Interests A person’s consumer segments
priorities and and develop targeted
preferences
products and
marketing strategies.
Opinions One’s feelings
towards
different events
in life
46
THE FREEZING POINT
DEMAND AND SUPPLY ANALYSIS.

47
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Historical Demand of Ice Cream in Guagua for (Cup)

Year 2015 2016 2017 2018 2019
Target no. of 93,797 95,438 97,108 98,807 100,536

footcount.
% who buys 53.12% 53.12% 53.12% 53.12% 53.12%

ice cream
% willing to
buy 65% 65% 65% 65% 65%
veggiesert
Projected
target 32,386 32,953 33,529 34,116 34,713
market
Mcr 2 2 2 2 2
Per year 12 12 12 12 12
Table 1.
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Projected Demand for Ice Cream in Guagua (Cup)
Previous Projeced
Project Year Increase Demand Of
Years Demand Per Year Veggiesert
2020 833,112 11,170 844,282
2021 844,282 11,170 855,452
2022 855,452 11,170 866,622
2023 866,622 11,170 877,792
Table 2.
Historical Footcount in Guagua,Pampanga.

Historical
No. of Growth No. of
Year Footcounts Rate(1.75) footcount
s.
2015 92,184 1.75 93,797
2016 93,797 1.75 95,438
2017 95,438 1.75 97,108
2018 97,108 1.75 98,807
Table 2.
Projected Footcount in G uagua,Pampanga.

Projected
Year Footcounts Rate(1.75) footcount
s.
2020 100,536 1.75 102,295
2021 102,295 1.75 104,085
2022 104,085 1.75 105,906
2023 105,906 1.75 107,759
Table 3.
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THE FREEZING POINT
Monthly Consumption Rate
No. of No, of
Consump Participan Frequenc MCR
tion Basis ts y
Daily 0 30 0
Weekly 85 4 340
Twice a
month 30 2 30
Once a
month 150 1 150
Total No.
of
Participan
ts 250 520
Monthly
Consump
tion Rate 2
Table 4
Historical of Supplies of Ice Cream in Guagua.3%

growth in Ice Cream.
2015 2016 2017 2018 2019
330,347 340,257 350,465 360,979 371,808
Table 5.
In solving for the Increase per year, subtract 2019(371,808) to
2015(330,347) = 41,461/5 years= 8,292 this will be the increase per year.
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THE FREEZING POINT
Projected Supplies of Ice Cream in

Guagua
Previous Increase Projected
Year Year Per Year Supply
2020 3 71 ,808 8,29 2 380,100
2021 3 80 ,100 8,29 2 388,392
2022 3 88 ,392 8,29 2 396,684
2023 3 96 ,684 8,29 2 404,976
2024 4 04 ,976 8,29 2 413,268
Table 6
Historical Demand and Supply of Ice Cream in

Guagua.(Cup)
%of
Year Demand Supply D-S Gap. consume
rs with
no brand
loyalty
2019 833,112 371,808 461,304 55%
2018 818,784 360,979 457,805 56%
2017 804,696 350,465 454,231 56%
2016 790,872 340,257 450,615 57%
2015 777,264 330,347 446,917 57%
Table 7.
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Projected Demand and Supply of Ice Cream in

Guagua.(Cup)
%of
Year Demand Supply D-S Gap. consume
rs with
no brand
loyalty
2020 759,854 380,100 379,754 50%
2021 769,907 388,392 381,515 50%
2022 779,960 396,684 383,276 50%
2023 790,013 404,976 385,037 49%
2024 800,065 413,268 386,979 48%
Table8
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Competitors Market Share.
%of
By By Market
Competitors Cups Month(4) Year(12) Share
Nestle 2200 8800 105,600 28%
Selecta 2,475 9,900 118,800 32%
Magnolia 1733 6,932 83,184 22%
Wiggies 100 400 4,800 1.30%
Creamline 1,238 4,952 59,424 16%
/371,808= 99.30%
Table 9.In order to get the percentage, divide the year to supply(371,808)
Volume Of Production
Volume
D-S Gap %Of of
Market Productio
Historical Share n
2019 461,304 6% 27,678
Table 10.
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Projected Volume Of Production in Guagua.
Total
Previous Volume
Year Increase Of
Projected Volume %Increas in Proposed
Year Of e Productio Productio
Productio n n for
n Veggiese
rt
2020 27,678 6% 1,661 29,339

2021 29,339 6% 1,760 31,099
2022 31,099 6% 1,866 32,965
2023 32,965 6% 1,978 34,943
Table11.
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THE FREEZING POINT
Projected Market Share in Guagua
Projecte Volume Total Market

Year d Supply Of Supply Share
Producti
on
2020 380,100 29,339 409,439 7%
2021 388,392 31,099 419,491 7%
2022 396,684 32,965 429,649 8%
2023 404,976 34,943 439,919 8%
2024 413,268 37,040 450,308 8%
Table 12.
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Table1
Year 2015 2016 2017 2018 2019
Target no. 146,98 149,92 152,918 155,976 159,09

of 0 0 6
footcount
% who 51.12% 51.12% 51.12% 51.12% 51.12%

buys Ice
Cream
% willing 70% 70% 70% 70% 70%

to buy
Veggieser
t
Projected 52,595 53,647 54,720 55,814 56,931

Target
Market
MCR 1.9 1.9 1.9 1.9 1.9
Per year 12 12 12 12 12
Annual 1,199,1 1,223,1 1,247,61 1,272,55 1,298,0

66 52 6 9 27
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Projected Demand for Ice Cream in CSFP(Cup)
Previous Projeced
Project Year Increase Demand Of
Years Demand Per Year Veggiesert
2020 1,298,027 19,772 ###
2021 1,317,799 19,772 ###
2022 1,337,571 19,772 ###
2023 1,357,343 19,772 ###
2024 1,377,115 19,772 ###
Historical Footcount in CSF,Pampanga.

Historical
Year Footcounts Rate(2%) footcount
s.
2015 144,098 2% 146,980
2016 146,980 2% 149,920
2017 149,920 2% 152,918
2018 152,918 2% 155,976
Table 15
Projected Footcount in CSF,Pampanga.

Projected
Year Footcounts Rate(2%) footcount
s.
2020 162,278 2% 165,524
2021 165,524 2% 168,834
2022 168,834 2% 172,211
2023 172,211 2% 175,655
Table 16
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Monthly Consumption Rate
No. of No, of
Consump Participa Frequenc MCR
tion Basis nts y
Daily 0 30 0
Weekly 74 4 296
Twice a
month 34 2 68
Once a
month 162 1 162
Total No.
of
Participan
ts 270 526
Monthly
Consump
tion Rate 1.8
Table 17
Historical of Supplies of Ice Cream in CSFP.3%

growth in Ice Cream.
2015 2016 2017 2018 2019
516,587 532,085 548,048 564,489 581,424
Table 18
In solving for the Increase per year, subtract 2019(581,424) to
2015(516,587) = 64,837/5 years= 12,967 this will be the increase per year.
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Proje cted Supplies of Ice Cre am in CSFP

Previous Increase Proje cted
Year Year Per Year Supply
2020 5 81 ,424 1 2,96 7 594,391
2021 5 94 ,391 1 2,96 7 607,358
2022 6 07 ,358 1 2,96 7 620,325
2023 6 20 ,325 1 2,96 7 633,292
2024 6 33 ,292 1 2,96 7 646,259
Table 19
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Historical Demand and Supply of Ice Cream in CSFP.

(Cup)
%of
Year Demand Supply D-S Gap. consumer
s with no
brand
loyalty
2019 1,298,027 581,424 716,603 55%
2018 1,272,559 564,489 708,070 56%
2017 1,247,616 548,048 699,568 56%
2016 1,223,152 532,085 691,067 56%
2015 1,199,166 516,587 682,579 57%
Table 20
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Projected Demand and Supply in CSFP
%of
Year Demand Supply D-S Gap. consumer
s with no
brand
loyalty
2020 1,317,799 594,391 723,408 55%
2021 1,337,571 607,358 730,213 55%
2022 1,357,343 620,325 737,018 54%
2023 1,377,115 633,292 743,823 54%
2024 1,396,887 646,259 750,628 54%
Table21
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Competitors Market Share in CSFP.
%of
By By Market
Competitors Cups Month(4) Year(12) Share
Nestle 3598 14,392 172,704 30%
Selecta 3,850 15,400 184,800 32%
Magnolia 2695 10,780 129,360 22%
Wiggies 250 1000 12,000 2.00%
Creamline 1,720 6,880 82,560 14%
/581,424 100.00%
Table 22.In order to get the percentage, divide the year to supply(371,808)
Volume Of Production
Volume
D-S Gap %Of of
Market Productio
Historical Share n
2019 716,603 6% 42,996
Table 23.
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Projected Volume Of Production
Total
Previous Volume
Year Increase Of
Projected Volume in Proposed
%Increase
Year Of Productio Productio
Productio n n for
n Veggieser
t
2020 42,996 6% 2,580 45,576

2021 45,576 6% 2,735 48,311
2022 48,311 6% 2,899 51,210
2023 51,210 6% 3,073 54,283
Table24.
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Projected Market Share
Projected Volume Total Market

Year Of
Supply Supply Share
Productio
n
2020 594,391 45,576 639,967 7%
2021 607,358 48,311 655,669 7%
2022 620,325 51,210 671,535 8%
2023 633,292 54,283 687,578 8%
2024 646,259 57,540 703,799 8%
Table 25.
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THE FREEZING POINT
COMPETITION ANALYSIS
The figure below shows the different levels of competitors between the
proposed project and its competitors. The proponent company is the level 1.
Because it is the preliminary stage where in its seeking for the innovation and
knowledge. Level 2. This are the major competitor of the company producing
catering local markets. In level 3. This are big companies that were aiming to level in
their stage.
Level3
Selecta
Level2
The Freezing Poi
wiggies
nt
Level3
Nestle Level3
Level1 Magnolia
The Freezing Point
Level2
CREAMLINE
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THE FREEZING POINT
SWOT ANALYSIS
STRENGTH
 Newly established company producing quality products with good
taste.
 Locally produced. Could capture local market through a good strategic
decisions by the management.
 Lower overheads
 Customer Satisfaction. Through offering an ice cream made by
vegetables.
WEAKNESSES
 No brand recognition since the company is new in the ice cream
industry.
 Limited distribution in the market.
 Absence of POS or Point of Sale system
OPPORTUNITIES
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THE FREEZING POINT
 Growing market segment
 Offer product in a wider variety of locations ( ie. Convenient Store,)
 Can easily enter in a ice cream company by presenting variety of
flavors.
THREATS
 Shifts in consumer taste away from the business’ products
 Threats of changes in laws and regulations like the TRAIN Law.
 Advance technological changes of major competitors with established
brand names
SURVEY QUESTIONAIRE
1. What flavor of ice cream do customers buy in your store?
2. What size of ice cream do they buy?
a, cup b,litter c, half gallon
3. How often do you order ice cream?

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a. Every week b. once a month
4. What sizes of ice cream do you order?
a. Cup b. liter c. half gallon
5. How many pieces?
a. Cup b. liter c. half gallon
6.what is the percentage of income/ profit per year?
_____________________________________.
1. Household income?
A. Below 10,000
B. 10,001 – 20,000
C. 20,001 – 30,000
D. Ab0ve 30,000
2. Household number?
a. 2-3
b. 4-5
c. 6-7
d. Above 7
3. Do you buy ice cream?
a. Yes b. No
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4. What flavor do you buy?
` 5. Have you tasted of an ice cream vegetable?
a.Yes b. No
6.Are you willing to buy an ice cream made from
vegetables?
a. yes b. no
7. What flavor do you prefer?
a. squash
b. cucumber
c. bitter gourd(ampalaya)
8. What size do you buy?
a.cup
b. liter
c.gallon
9. How often do you buy ice cream?
a. 1x a week
b. once a month
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THE FREEZING POINT
c. every other month
10.How much do you spend for a
A. cup
 10-20pesos
 21-30pesos
 31-50pesos
11. Where do you buy ice cream?
 Sari-sari store
 Groceries
 Mall or top store
MARKETING PLANS AND PROGRAMS
MARKETING MIX
The purpose of the marketing mix is to make the prospective customer aware
of the product. The utilization of the 7 P’s namely: Product, Price, Place, Promotion,
People, Physical Evidence, and Process, forces the organization to refine the focus
of the customer they hope to reach their advertisement. This can help The Freezing
Point on making strategic decisions on launching new product.

70
THE FREEZING POINT
PRODUCT
Product refers to the item or service designed to satisfy customer’s needs
and wants. The Freezing Point offers ice cream, a vegetables ice cream, to its target
customers. It differs from the usual offering of competitors through it’s a healthy ice
cream offer. Likewise, The Freezing Point added variety of toppings such as cookies
and cheese. It can be effectively branded through its unique offer.
PRICE
Price regards the selling price of the product and reflects what consumers are
willing to pay for it. The Freezing Point considered costs related to raw materials
and operational costs per product. The Freezing Point based the product’s
cost on these figures known as cost-based pricing. This pricing strategy can impact
customers’ purchase decision if costs per product goes high, higher selling price will
follow. The proponents set the price to 15 pesos per cup since it is the price that
customers are willing to pay for and it is the price that is competitive in the market
since the product will be offered similar to the price range of the business
competitors. The selling price is assured to exceed its value to customers since it
has full of ingredients as compared with offering from competitors.
PLACE
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THE FREEZING POINT
Place or distribution refers to where the product will be sold. The Freezing Point
strategies on a rental space where customers can go directly to the location and
avail
the product. The Freezing Point is strategically located along Betis one of the most-
famous in terms of making a Furnitures, Betis, Pampanga.. The Freezing Point
operates in the food industry, quality and fresh ingredients must be taken into
consideration since low-quality food can devastate the business. Fresh ingredients
can be purchased directly from the market, since it is just few kilometers away from
the store. The location of the company is near the target supplier, retailers and
distributors at Guagua and San Fernando Pampanga
PROMOTION
Promotion refers to the joint marketing campaigns used to promote the
product. The Freezing Point will use one of the basic promotional strategies which is
advertisng. Some of these advertisng campaigns that can be used are social media
advertising such as Facebook Page, side walk signs to be easily seen by pedestrians
and motorists. During the introductory years of Freezing Point the operation,
extensive marketing effort is heavy to immediately attain profitable market share
and to create a permanent impact in the minds of the target customers.
PEOPLE
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THE FREEZING POINT
People refers to the employees who represent the company as they interact
with customers. These actors are the most important element of any service or
experience. They are important in service delivery, they are relied upon to deliver
and maintain transactional marketing and people play an important part in the
customer relationship. The Freezing Point, employees will undergo training to
develop and maintain high quality of personal service training will begin as soon as
the individual starts working for the organization during an induction. The induction
will involve the person in the organization’s culture for the first time, as well as
briefing him or her on day-to-day policies and procedures.
PHYSICAL EVIDENCE
Physical evidence relates to the area or spacer where the company
representatives and customers interact. The Freezing Point considered the
ambience, spatial layout, and signage. The ambient condition includes temperature,
colour, smell and sound, music and noise. These can consciously or subconsciously
help the organization to experience the service. The spatial layout and functionality
are the way in which furniture are set up and the machinery spaced out. Furnitures
such as tables and chairs are properly arranged to accommodate customers and
have a convenient and delighted experience. Signs, symbols and artifacts can help
the organization to reassure the customer through branding.
PROCESS
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THE FREEZING POINT
Process is the method or flow of providing service to the customers. This will
include the measurement and monitoring of service performance for customer
satisfaction. The Freezing Point makes sure to establish processes that are
customer-centered and well organized.
ACTION PLAN
The proponents planned sequence of steps that must be taken, or activities
that must be performed well, for a strategy to succeed. This includes the specific
tasks that will be done and by whom, the time horizon that states when it will be
done, and the resource allocation that states the specific funds available for the
specific activities.
Activities Objectives Responsible Time Budget
Person/s Frame
Giving a To introduce General Jan1-3, P2,000
freetaste the newly Manager 2020
during the established
first 3 days of Freezing
operation Point to
74
THE FREEZING POINT
customers
Giving To gain General 2020 P3,000
discounts to customer Managerr
customers loyalty
/supplier who
purchase 50
pcs to 100
cups a day
Posts To make the General January P2,000
tarpaulins newly Manager 2019
along the established
area Freezing
Point more
advertising
collaterals
more visible
to
75
THE FREEZING POINT
pedestrians
and
motorists
along the
area
Social Media To increase General January None
Advertising customer Manager 2019
awareness
about The
Freezing
Point
Building To increase General January, P225,000
branch in the target Manager 2023
City Of San market
Fernando through
geographic
expansion
and cater
those
markets who
are busy and

76
THE FREEZING POINT
out- going.
SURVEY ANALYSIS
77
THE FREEZING POINT
Q1.Householdincome?
8% 28%
below 10k
10k-29,999k
above 30k
64%
* Based on 1,206,432 foot count annually by using raosoft calculator the results is 385
respondents, 27.53% or 106 respondents they earning 10k.64.16% or 247 respondents
earning of 10k-29,999k.and 8.31% or 32 respondents earning above 30k.
Q2.household number?
24%
34%
household 2-3
household4-5
household above 6
42%
*Based on 385respondents their households member are 34.% or 131 for household 2-
3. And 42% or 162for the household 4-5. And 24% or 92 respondents for above 6
household.
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THE FREEZING POINT
Q3.Do you buy ice cream?
43%
53% yes
no
sometimes
4%
*Based on 385 respondents the 53.12.% or 205 said yes. And 4% or 15 said no, and
42,88% or 165 respondents said sometimes.
Q4.What flavor do you buy?
4% 7%
9% 5%
3% 12%
salad
11% cookies and cream
avocado
vanilla
mango
7% chocolate
ube
strawberry
3% jackfruit
39% cheese
*Based on 385 respondents answered different variety of flavors. Salad has 5% or 19
respondents. Cookies and cream 7.% or 27 respondents. Avocado is 12% or 46

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THE FREEZING POINT
respondents. Vanilla is 7% or 27, mango is 3% or 12, chocolate 39% or 150, ube 11% or
42, strawberry 4% or 15, jackfruit 3% or 12. And cheese 9% or 35 respondents.
Q5.Have you tasted of ice cream vegetables?
6%
45%
yes
no
sometimes
49%
*Based on 385 respondents that 44.94% or 173 said yes, 48.57% or 187 said no, and
6.49% or 25 said sometimes.

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THE FREEZING POINT
Q6 Are you willing to buy an ice cream made from vegetables?.
35%
yes
no
65%
*Based on 385 respondents 65% or 250 said yes and 35% or 135 respondents said no.
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THE FREEZING POINT
Q7. What flavor do you prefer?
10%
squash
54% cucumber
37% bittergourd
*Based on 250 respondents 49.61% or 124 said they prefer the squash, 33.77% or 84
people they prefer cucumber and 8.83% or 22 respondents said they prefer bitter
gourd.
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THE FREEZING POINT
Q8. What size do you buy?
12%
13%
cup
liter
half gallon
75%
*based on 250 who willing to buy ice cream this are the size they want to buy75% or
188 said they want in cup, while13% or 13 said that they want in liter and lastly 12% or
30 they want per gallon.

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THE FREEZING POINT
Q9.How often do you buy ice cream?
34%
once a week
twice a month
once a month
60%
6%
*Based on 250 who willing to buy ice cream and they often to buy ice cream. 34% or 85
is for once a week, 6% or 30 is for twice a week and 60% or 150 for once a month.
Q10. How much do you spend for an ice cream?
cup
17%
44%
10-20 pesos
21-30 pesos
31-50 pesos
40%
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THE FREEZING POINT
*Based on 250 who willing to buy ice cream, and they can spend for ice cream cup
43.64% or 109 respondents 10-20 pesos, 39.74% or 99 said that they can spend for 21-
30 pesos, and 16.62% or 42 said 31-50 pesos
Q11Where do you buy ice cream?
20% 23%
sari sari
groceries
mall or top store
57%
*Based on 250 who willing to buy ice cream, and they usually sold ice cream to ffg.23.%
or 58 respondents sold ice cream in sari sari store, 57% or 143 sold by groceries and 20%
or 50sold in the mall or top store.

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THE FREEZING POINT
SURVEY ANALYSIS for San Fernando Downtown.
Q1.Householdincome?
8% 28%
below 10k
10k-29,999k
above 30k
64%
* Based on 1,909,152 foot count annually by using raosoft the results is 385
respondents, 27.53% or 106 respondents they earning 10k.64.16% or 247 respondents
earning of 10k-29,999k.and 8.31% or 32 respondents earning above 30k.
Q2.household number?
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THE FREEZING POINT
24%
34%
household 2-3
household4-5
household above 6
42%
*Based on 385respondents their households member are 34.% or 131 for household 2-
3. And 42% or 162for the household 4-5. And 24% or 92 respondents for above 6
household.
Q3.Do you buy ice cream?
45%
51%
yes
no
sometimes
4%
*Based on 385 respondents the 51.11% or 197 said yes. And 4% or 15 said no, and
44.88% or 173 respondents said sometimes.
Q4.What flavor do you buy?

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THE FREEZING POINT
4% 7%
9% 5%
3% 12%
salad
11% cookies and cream
avocado
vanilla
mango
7% chocolate
ube
strawberry
3% jackfruit
39% cheese
*Based on 385 respondents answered different variety of flavors. Salad has 5% or 19
respondents. Cookies and cream 7.% or 27 respondents. Avocado is 12% or 46
respondents. Vanilla is 7% or 27, mango is 3% or 12, chocolate 39% or 150, ube 11% or
42, strawberry 4% or 15, jackfruit 3% or 12. And cheese 9% or 35 respondents.
Q5.Have you tasted of ice cream vegetables?
25%
6%
yes
no
sometimes
69%
*Based on 385 respondents that 24.51% or 94 said yes, 69% or 266 said no, and 6.49%
or 25 said sometimes.
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THE FREEZING POINT
Q6 Are you willing to buy an ice cream made from vegetables?.
30%
yes
no
70%
*Based on 385 respondents 70% or 270 said yes and 30% or 115 respondents said no.
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THE FREEZING POINT
Q7. What flavor do you prefer?
10%
squash
54% cucumber
37% bittergourd
*Based on 270 respondents 49.61% or 134 said they prefer the squash, 33.77% or 130
people they prefer cucumber and 8.83% or 34 respondents said they prefer bitter
gourd.
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THE FREEZING POINT
Q8. What size do you buy?
16%
cup
20%
liter
half gallon
64%
*based on 270 who willing to buy ice cream this are the size they want to buy 73% 0r
197said they want in cup, while 22.50% or61 said that they want in liter and lastly 19%
or 51respondents want per gallon.

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THE FREEZING POINT
Q9.How often do you buy ice cream?
32%
once a week
twice a month
56% once a month
12%
*Based on 270 who willing to buy ice cream and they often to buy ice cream. 34.55% or
93 for once a week, 13% or 35 for twice a month and 60% or 162 for once a month.
Q10. How much do you spend for an ice cream?
cup
18%
47% 10-20 pesos

21-30 pesos
31-50 pesos
35%
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THE FREEZING POINT
*Based on 270who willing to buy ice cream, and they can spend for ice cream cup
43.64% or 118 for10-20 pesos, 31.95% or 86said that they can spend for 21-30 pesos,
and 16.62% or 45 said 31-50 pesos
Q11Where do you buy ice cream?
20% 23%
sari sari
groceries
mall or top store
57%
*Based on 355 who willing to buy ice cream, and they usually sold ice cream to ffg.23.%
or 82 respondents sold ice cream in sari sari store, 57% or 202sold by groceries and 20%
or 71sold in the mall or top store.

93
THE FREEZING POINT
Chapter IV
This chapter includes all the details about the process of producing the product
is capable of desired quality level with the reasonable cost.

94
THE FREEZING POINT
Description of the Product
Ice Cream was became popular in a lot of country and serve as one of the
favorite dessert and snack of many Filipino. But considering the wants of health
conscious Filipino, The Freezing Point introduce this nutritious ice cream. This ice cream
introduce a balance taste of sweetness yet nutritious food. At the same time, this ice
cream has made from vegetable that benefits our consumer by a lot of vitamins and
other organic ingredients. Now, people will enjoy eating ice cream without the doubt
sacrificing their health.
INTRODUCTION
Technical study is one of the most important aspect because inhere, it depend
on how your product will look like, how it will produce, and what is the consideration
that will taking to have a better and quality products. The equipment, raw materials,
and plant location, as well as the lay out of the business , are presented. The proponents
considered the operation of the business and the total production costs the have been
implemented to the product and another cost of the business

95
THE FREEZING POINT
Raw Materials and Supplier
Raw Materials Descriptions Quantity Unit Cost Total Cost Per
Month
Mascuvado To sweeten 2sacks Php. 70.00 per Php.7,000
foods and kilo

(sugar)
beverages.
Fresh Coconut To add 100 pcs Php.8.00 per Php.800
creaminess and piece
flavor.
Squash To increase in 15 kilograms Php.40.00 per Php. 600
vit A, B6, C, kilo
folate,
magnesium,
fiber, rivoflavin,
phosphorus,
potassium.
Cucumber Rich in 15 kilograms Php.10.00 per Php. 150
antioxidant and kilo
promotes
proper
hydration.
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THE FREEZING POINT
Bittergourd Rich in iron, 10 kilos Php 30.00 per Php. 300
magnesium, kilo
potassium and
vit c.
Cassava Increase 50 kilograms Php 10.00 per Php. 500
Powder significantly the Pkilo
content of
carbohydrates.
Milkboy Provides 50 kilograms Php. 120 per Php. 600
creaminess and kilo
richness that
contributes to
its melting
characteristics.
Cheese Blends 3 bar Php. 50 Php.150
sweetness and
salt.
Kremdansada Give creamier 3 boxes Php.37 Php. 1,332
and tastier to
97
THE FREEZING POINT
the ice cream
Cookies and To add flavor 30 packs Php.50 Php.1,500
cream
Total
=12,932
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THE FREEZING POINT
Suppliers
Suppliers Name of Supplier or Address
Dealer
For: 1.Roma & Jose Vegetable Guagua,Pampanga
Fresh Coconut Dealer(Whole Seller)

Squash
2.Marie Jean Vegetables Guagua,Pampanga
Cucumber
Dealer(Whole Seller)
Bitter Gourd
1.Len & Botung Guagua,Pampanga

For:
Merchandizing Store.
Sugar
Cheese 2.Mang Boy Merchandizing

Guagua,Pampanga
Cookies & Cream Store
Milkboy Skimmed Milk
Packaging Materials
Retailers
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THE FREEZING POINT
Name of Retailers Address
1.Kinamar Pharmacy Guagua,Pampanga
2.Gix Grocery Store Guagua,Pampanga
3.Bernadette’s Chicharon & Grocery Guagua,Pampanga
4.Lerma & Rene Grocery Store Guagua,Pampanga
5.Donnabel Rivera Bigasan Guagua,Pampanga
6.Maricris Grocery Store Guagua,Pampanga
7.Avon Dealer/Grocery Store Guagua,Pampanga
8.Rosario Sari-sari Store Guagua,Pampanga
9.Erica Bigasan/Grocery Store Guagua,Pampanga
10.Albert Talipapa Guagua,Pampanga
11.Fatima Store Guagua,Pampanga
PRODUCTION PROCESS
 Continuous Manufacturing
The type of production where a product is produced for a specified long
period of time.
Flow Process Chart Description

100
THE FREEZING POINT
Production Process This process includes the preparation of

Preparation of
Raw Materials materials and ingredients.
Prepare all the ingredients and tools to be

Steaming/Boiling needed.
of Raw Materials
Boiling of vegetables.
Blend Blend the vegetables until it smoothen.
Mix the milk until it thicken and increase

Mixing of Milk
the volume.
Combining of Combine all the ingredients to complete

Raw Materials
the product.
Inspection To find out if the food is safe to eat and
identify factors have potential to cause of
Packaging food poisoniong.
Put the exact amount of volume to the

Freezing
Container and add the cheese for toppings.
Let it cool to the freezer before selling it.
PRODUCTION SCHEDULE
Production Schedule of Vegetable Ice Cream
Process Time
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THE FREEZING POINT
5 6 7 8 9 10 11 12 1 2
Ingredients
preparation
Boiling
Blending
Mixing of
Milk
Combining
Packaging
Break
Cleaning
1st Batch 2nd Batch 3rdBatch
Ingredients preparation 5:00-5:40 7:15-8:15 10:20-11:20
Boiling 5:40-5:55 11:20-12:05
Blending 5:55-6:10 8:15-8:30 12:05-12:20

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Mixing of Milk 6:10-6:20 8:30-8:40 12:20-12:30
Combining 6:20-6:30 8:40-8:50 12:30-12:40
Packaging 6:30-7:00 8:50-9:20 12:40-1:10
Break 7:00-7:15 9:20-10:201:10-1:25
Cleaning 1:25-2:00
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THE FREEZING POINT
Machineries and Equipment
Mahineries and Unit Price (php) Quantity Total Price
Equipment
Freezer P18,495 3 P36,900
Mixing Machine P14,500 3 P43,500
Blender P2,990 3 P8,970

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Beater P250 3 P750
Measuring Spoon P300 3 P900
Pealer P50 3 P150
Mixing Bowl P100 9 P900
Total
P92,070
Office Equipment
Office Equipment Unit Price Quantity Total Price
(php) (php)
Computer Set P19,000 2sets P38,000
Office Desk P4,999 1piece P4,999
Office Chair P1,800 2 pieces P3,600
Flourescent Light P280 8 pieces P2,240
Table Set P9,500 3 sets P28,500
Air Condition Unit P12,999 2 pieces P25,998

105
THE FREEZING POINT
Total
P103,337
Auxiliary Unit Unit Priced Quantity Used Total Cost
Equipment
(1 month)
Fire Pc P5,000.00 2 P5,000.00
Extinguisher
Emergency Pc P800.00 2 P1,600.00
Light
Exhaust Pan Pc P3,000.00 1 P3,000.00
Total Cost
=P9,600.00
106
THE FREEZING POINT
List of Office Supplies
Supplies Description Unit Price Quantity Unit Total Cost
(1 month)
Printer Refillable P480 1 Set P480
Ink(Colored Set
& Black
Bond Best Buy P179 1 Ream P179
Paper(short)
Bond Best Buy P191 1 Ream P191
Paper(long)
Carbon Best Buy P1.50 20 Pieces P30
Paper
Record Book Vecoo PO25 1 Piece P25
Record Book
Columnar Valiant 5x14 P25 1 Piece P25
Worksheet
Folder Best Buy P4 10 Pieces P40

107
THE FREEZING POINT
(short)
Folder (long) Best Buy P6 10 Pieces P60
Ballpoint Super Writer P100 1 Box P100
Pen Ballpoint
Pen
Pencil Mongol 2 P60 1 Box P60
Eraser Best Buy P25 2 Pieces P50
Scotch Tape Louis Cello P42 2 Pieces P84
Tape
Adhesive
Fasteners Best Buy P20 1 Box P20
Brown Best Buy P5 10 Pieces P50
Envelope
(Short)
Brown Best Buy P6.50 10 Pieces P60
Envelope
(long)
Glue Best Buy P25 1 Piece P25
Liquid Eraser Best Buy P37.50 1 Piece P37.50
Time Card Best Buy P1.50 20 Pieces P30
Flash Drive Sony P280 2 Pieces P560
(4G)
Puncher Best Buy P250 1 Piece P250
Sharpener Best Buy P16 2 Pieces P32

108
THE FREEZING POINT
Ruler Best Buy P5 2 Pieces P10
Scissor Best Buy P50.25 2 Pieces P100.50
Whiteboard Magnetic P1000 1 Piece P1000
Whiteboard
Whiteboard Stabilo P42.25 2 Pieces P84.50
Marker
Staple Wire Staple Wire P5 1 Box P5
10
Thumbtacks Best Buy P8.75 1 Box P8.75
Dater Kw-Trio P74.75 1 Piece P74.75
Dater
Stapler Best Buy 50 1 Piece P50
Total
P3,727
Cleaning Materials
Cleaning Materials Quantity Unit Price Total Cost
Dust Broom 2pcs. P70 P140
Broom Stick 2pcs. P25 P50
Brush 2pcs. P15 P30
Dust Pan 2pcs. P45 P90
Feather Duster 2pcs. P45 P90

109
THE FREEZING POINT
Surf Detergent 1 kilo 120 P120
Powder
Joy Diswashing 1 liter P60 P60
Liquid
Sponge Pad 2 pcs. P10 P20
Zonrox 1 liter P70 P70
Mop 2 pcs. P200 P400
Trash Bag 30 pcs. P6 P180
Rag 5 pcs. P20 P100
Face Mask 10 pcs. P7 P70
Cleaning Gloves 2 pcs. P80 P160
Total
P1,580
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THE FREEZING POINT
Transportation/Service
Suzuki Multicab (RUSCO)
 Type-Manual Color Red 4x4  Displacement-1462cc
 Number of cylinders-4  Fuel Type-Gasoline
 Drivetrain-Rear Wheel Drive  Fuel Capacity (liters)-43
 Maxpower(HP)/rpm-95/5600  Transmission
 Max Torque(NM)/rpm-135/4400
Others
Utilities(Operations)
Description Quantity Unit Price Cost
Suzuki 1 75,000 75,000
Multicab( RU
SCO}
Gas(Multicab) 120liter 43 5,160
Total Utility Cost(Operations) 80,160

111
THE FREEZING POINT
Utilities (Production and Administrative)
LPG Gas 3 600 1,800
Electricity 10,000
Water 3,000
PLDT 1,500
Total Utilities Expense 16,300
Rent Expense 7,000
Taxes Dues/Liscense/Permits 15,000
Advertising and Sales Promotion Expenses 10,000
Employees Uniforns
Polo Shirt with print 9 150 1,350
T shirt 9 100 900
Hairnet 9 5 45
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THE FREEZING POINT
Gloves 2 boxes 25 50
Apron 6 25 150
Facemask 4 packs 50 200
Total employee expense 2,695
Water:
Cleanliness is a must in every company for it gives the working environment a
peaceful ambiance.Hygiene for every employee is very essential because the company
will not only focus on how to generate income but also for the benefits of its
empoloyees.Guagua Waterworks will supply water for the firm. The proponents
estimated the water expense that will be consumed for a month is P3,000 since water
will be used in cleaning the company’s production equipment and raw materials.
Electricity
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Electric supply is one of the most important utility to be considered on
establishing a business. Electricity will be used especially in the offices and production
area for convenience of the employees and other staffs.
PELCO III is the electricity power company that will supply electricity for the
Freezing Point company. P10,000 is the consumed amount.
MEMORANDUM OF AGREEMENT
This Memorandum of Agreement is made and entered by and between, on

____________ day of 2020:
____________________________________, a business establishment

organization duly organized and existing under and by the virtue of the laws of the
Philippines with business/office address at
____________________________________________, representative by
__________________________, of legal age, Filipino, resident of
___________________, hereinafter referred as the SELLER/MANUFACTURER;
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THE FREEZING POINT
- And -
________________________________________________, a business
establishment organization duly organized and existing under and by the virtue of the
laws of the Philippines with business/office address at
____________________________________________, representative by
__________________________, of legal age, Filipino, resident of
___________________, hereinafter referred as the DEALER;
WITNESSETH: That
WHEREAS, the SELLER/MANUFACTURER has a business located at

_____________________________________;
WHEREAS, DEALER is willing to purchase ______________________________

for the purpose mentioned above.
WHEREAS, the SELLER/MANUFACTURER expresses their desire to enter into an

Agreement with the DEALER for the job fully described in Schedule A;
NOW THIS MEMORANDUM OF AGREEMENT WITNESS THE TERMS AND
CONDITION AS FOLLOWS;
1. That the Agreement shall come into force immediately and shall remain valid
until the final completion of the job or cancelled by both parties;
2. That the product more specifically described in Schedule A shall be supplied

by the SELLER/MANUFACTURER at ________________________________;
3. That the DEALER reserves the right to change their specified delivery site for
any reasonable ground or grounds and the SELLER/MANUFACTURER shall be
responsible to deliver the product at the new site. The transportation cost for
delivery shall be for free or shouldered by the SELLER/MANUFACTURER;
115
THE FREEZING POINT
4. That the quality and quantity of the product shall be as per specification
given by the SELLER/MANUFACTURER as well as samples submitted by the
SELLER/MANUFACTURER and approved by the DELAER;
5. That the delivery of the product shall be made by the

SELLER/MANUFACTURER at their own cost management and responsibility as
per Schedule B;
6. That the SELLER/MANUFACTURER shall be fully responsible for delivery of

the product in good condition at the specified place of business of the
DELAER;
7. That the DELAER representative shall inspect the goods at

__________________ and reserves the right to reject any goods if the
representative considered those to be inferior quality to approved samples.
8. That the goods rejected by the representative of the DELAER shall be

replaced by the SELLER/MANUFACTURER, and the
SELLER/MANUFACTURER shall bear all risk/cost of the products rejected by the

DEALER;
9. That the transportation of the product shall be made by the

SELLER/MANUFACTURER on the same day as quality control check by the
representative of the DEALER;
10. That the cost of supply of goods will be ______________________________

(Php.____________________) Philippine currency, payable by the DEALER to
the SELLER/MANUFACTURER
11. That the DEALER reserves the right to change the quantity of products, if
they feel necessary during the validation of this Agreement;
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THE FREEZING POINT
12. That the SELLER/MANUFACTURER shall indemnify the DEALER in respect of

all claims, damages, compensation or
13. expenses payable in consequence of any injury or accident caused by them;
14. That the payment shall be made by the DEALER to SELLER/MANUFACTURER

thru check or cash basis;
15. That the DEALER may allow partial payment for running bill on the request in
writing of the SELLER/MANUFACTURER;
16. That if the SELLER/MANUFACTURER shall in any manner neglect or fail to

carry on the work of performance of the terms of the Agreement with due
diligence or violates any of the terms of this Agreement the DEALER shall be
entitled to cancel the Agreement and demand damages;
17. That the terms of this Agreement shall be GOVERNED by the Laws of the
Land;
18. That if any dispute arises in connection with or under this Agreement
between both parties hereto, the matter shall be referred to the country
director or designated and decision of the Country Director shall be final,
conclusive and binding upon both parties.
IN WITNESS WHEREOF the parties hereto have hereunto set their hands on this
__________ at ____________________________________.
______________________ __________________________
SELLER/MANUFACTURER DEALER
SIGNED IN THE PRESENCE OF:

117
THE FREEZING POINT
_________________________ _________________________
Witness Witness
ACKNOWLEDGEMENT
Republic of the Philippines )

Province of Pampanga ) S.S.
_____________________ )
X ------------------------------------ X
BEFORE ME, a Notary Public for and in ________________________, came and

appeared the above-named parties; known to me and to me known to be the same
persons who executed the foregoing Agreement and that they acknowledged to me that
the same is their free and voluntary act and deed.
This instrument refers to a Memorandum of Agreement, consisting of three (3)

pages including this page where the acknowledgement is written, signed by the parties
and their two (2) instrumental witnesses on each and every page thereof.
WITNESS MY HAND AND NOTARIAL SEAL.
Doc. No. ____;

Page No. ____;
Book No. ____;
Series of 2020.
Waste Disposal Methods

The management is responsible for all the wastes that the production may
produce. The 5’s will use which is Sorting, setting in order, shine, standardize and
118
THE FREEZING POINT
sustain. 5’s is a system for organizing spaces so work can be performed efficiently,
effectively, and safely.
 Sorting will help them to distinguish necessary and unnecessary things and
getting rid of what you do not need.-Removing items that not in used in an area
like outdated materials and broken materials.
 Setting in order is a practice of orderly storage so the right item can be picked
efficiently at the right time.
 Shine is having a clean worksite without garbage,dirt and dust so problems can
be more identified easily.
 Standardize setting up standards for a neat and clean workplace.
 Sustaining the regulations have set.
To help the world in its growing problem in waste disposalthey can
use 5s together with proper segregation of waste, from biodegradable, to non-
biodegradable and recyclable.
Boxes and plastic bottles are considered as recyclable. It will be stored
in a dry area and will be sell in a junk shop for extra income. The peel of all the
vegetables will become a soil fertilizer that will be given to farmers as a Corporate Social
Responsibility of the company.
CHAPTER VI
119
THE FREEZING POINT
In building up a business, not only focusing on getting profit but also considering
the type of environment where you are putting the business. Business today operates
on the premise that Corporate Social Responsibility should be integrated in the day to
day operation of the business. This basically means giving back to the business
stakeholders, i.e. the society gave you from gaining profit. Considering the Political,
Social and Economic aspect.
 Political
o To start a business, you need to prepare all required requirements that
include Business Permit, Brgy Clearance, Police Clearance and all legal
documents. In addition, the Freezing Point can definitely be contributing
some big point specifically with paying tax annually. Can also a big help
from the economy in a way where building some of company activities
like reaching out to orphanage and cancer patients. When company pays
their tax annually, government can definitely build more infrastructures
like, overpass, footbridge and etc.
 Social and Economic Aspect
o When the company starts operating, it’ll give chance to other people by
giving them work or to get employed. Giving an employment to the
people will lessen the percentage for those people who are jobless.
When
people get hired, less crime from society because people will definitely be
focusing from their job. Focusing from their job will help them provide
120
THE FREEZING POINT
the needs of their family. The following are the things that can be
covered when they get employed:
 Send the kids to school
 Can pay their monthly bills
 Can prepare and save for their family future.
`Every company is aiming to get and receive a high profit in the future. So every
company has a room for improvement. A room for improvement, where they always
treat every moment as a trial and error for them to think of another way to improve
every product for their consumers. Of course when the company is receiving good
profit, they pay tax on time. When company is paying their taxes on time, government
can use it for improvement of the economy as well.

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THE FREEZING POINT

The Freezing Point

A Project Feasibility Study Presented To The

Institute of Business Education

In Partial Fulfillment of the Requirements for the Degree

Bachelor of Science in Business Administration

Major in Business Management

Jenny Rose F. Pusung

following students: Rizalito L. Fernando, Jay Ar C. Dungca, Jenny Rose F. Pusung,

Science in Business Administration Major in Business Management, has been examined

and is recommended for acceptance and oral examination.

DBA/RECE: Rowina Mendoza Twano

Accepted and Approved by:

Panel No. 2 Panel No. 3

Business Administration Major in ________.

Leticia D. Flores, PhD Michael B. Lapid, MBE, MAT

The freezing company, study the production of veggiesert by help of those in

The freezing point company is greatful to those people especially to feasibility

To the Municipality of Guagua, Pampanga and San Fernando, Pampanga for

Title Page ………………………………………………………………1

Approval Sheet ………………………………………………………2

Table of Contents ………………………………………………………5

Executive Summary ………………………………………….………12

CHAPTER I PROJECT BACKGROUND …………………...……….14

Industry Analysis ……………………………..………..14

Description of the Proposed Project …………………....16

Company Name and Logo …………………………….....17

Description of Location and Vicinity Map …………….....18

Corporate Vision, Mission and Objectives …………….....19

CHAPTER II ORGANIZATION AND MANAGEMENT STUDY

Type of Business Organization ….………………….……..20

Articles of Partnership ……………………..…....…...….20

Organizational Chart ….…………….………....……......24

Job Descriptions and Specifications ……………………..25

Management Policies, System and Procedures ….……..…34

Compensation and Benefits ………………...........36

Employee Code of Conduct ...…………….……....40

CHAPTER III MARKETING STUDY

Target Market Description .. …………………………….43

Demand and Supply Analysis ..………………………....44

Competition Analysis ..……………………………..….45

SWOT Analysis ………………….……………………..46

Survey Analysis ...……………………………………..47

Marketing Plans and Program

Marketing Mix Strategies ………………………...49

Projected Sales .…………………………………………51

Action Plan ……………………………………………...51

CHAPTER IV TECHNICAL STUDY

Description of the Service ……………………….…..…52

Service Process …………………………...………..….54

Operational Procedures …………………………….….62

Plant Lay-out .…………………………..………..…..66

Facility Design …………………………………...…...67

Machinery and Equipment …………………….……...70

Waste Disposal Methods ..…………………….…….....75

CHAPTER V FINANCIAL STUDY

Project Cost (Initial Capital Requirements) ………….……80

Projected Statement of Comprehensive Income ..…….83

Projected Statement of Partners Equity ..…………...83

Projected Statement of Financial Position …………...85

Projected Statement of Cash Flow …...……………...86

Financial Ratio ..……………………………………………87

CHAPTERVI SOCIO-ECONOMIC STUDY ………………..……….....99