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Game Theory Eshan 145
Game Theory Eshan 145
Let the two companies be denoted by C1 for Zenon and C2 for Maxo producing
two products P1 and P2.
C1
C11- If both the product is improved simulataneously,
P1- 10 months, P2- 10 months
C12- Crash P1
P1- 8 months, P2- 15 months
C13- Crash P2
P1- 15 months, P2- 8 months
C21- If both the product is improved simulataneously,
P1- 10 months, P2- 10 months
C22- Crash P1
P1- 7 months, P2- 14 months
C23- Crash P2
P1- 14 months, P2- 7 months
C1-
Simultaneously marketed products
Increases share by 10% i.e. +10%
If C1 marketed product sooner than C2 by-
2months- Increases share by 24% i.e. +24%
4 months- Increases share by 30% i.e. +30%
6 months- Increases share by 44% i.e. +44%
C2-If C2 marketed product sooner than C1 by-
1 month- C1 loses its share by 4% i.e. -4%
3 months- C1 loses its share by 10% i.e. -10%
5 months- C1 loses its share by 12% i.e. -12%
8 months- C1 loses its share by 15% i.e. -15%
C21- Simul C22-Crash C23-
P1- 10m, P2- P1 Crash P2 Minimum
10m P1- 7m, P1- 14m,
P2- 14m P1- 7m
C11- Simul 10+10= 20 30-10= 20 30-10= 20 20
P1- 10m, P2- 10m (SADDLE (Maxmin)
POINT)
C12- Crash P1 24-12= 12 -4-4= -8 44-15= 29 -8
P1- 8m, P2- 15m
C13-Crash P2 -12+24= 12 -15+44= -4-4= -8 -8
P1- 15m, P2- 8m 29
20 29 29
Maximum (Minimax)