Indian Education Society’s

Management College and Research Centre, Mumbai

(FINAL EXAMINATION)

Date : 21/04/2017 Day: Friday Time: 10.30 am To 01.30 pm Duration: 3 Hrs.

Course : PGDM-1st Year Term: III Sub: Introduction to Entrepreneurship Max. Marks: 60
Management
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Instructions:-
1. Attempt any 3 questions from Q.1 to Q.5 in Section I.
2. Attempt any 3 questions from Q.6 to Q.9 in Section II
3. Please answer Section I and Section II on separate answer sheets.
4. Marks are indicated against the questions.
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Section I
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Instructions:- Attempt any 3 questions from Q.1 to Q.5 in Section I.
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Q.1. Based on the student enterprise project, discuss your experience as a start-up business owner. What
were the critical challenges faced by you. (10)

Q.2. Explain the entrepreneurial decision making process using the effectual and causal models (10)

Q.3. Explain why the failure rate for start-ups is very high in India. (10)

Q.4. Why is social networking crucial for small businesses? Explain how blogs, facebook, instagram and
twitter be used for small businesses. (10)

Q.5. Write Notes on: any 2 (10)

a) Franchising
b) Fin Tech
c) Local Banya
d) Marginal Cost Pricing
-----END OF SECTION A-----
Section II
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Instructions:- Attempt any 3 questions from Q.6 to Q.9 in Section II
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Q.6. What is the role of risk management in Business? How does too much risk management increase the
costs? Do you think a firm should incur the cost of risk management? Explain your view with example
based on cost and benefit of risk management (10)

For Questions 7 & 8

Company ABC manufactures ball pens. It had a turnover of Rs 10Cr. last year. The selling price is
Rs.5 per unit. The total cost (all inclusive) is Rs. 4.50 per unit. The company has total assets of
3cr. The company has no debt.
Company XYZ manufactures high end luxury pens. Last year it had a turnover of Rs. 2Cr. The
total costs were 1 Cr. The company has assets worth 4 Cr and no debt.

Q.7. Discuss the business models of company ABC v/s company XYZ based on Dupont chart Analysis. Which
one according to you is a good business model. Give reasons for the same. (10)

Q.8. You are a business strategy consultant. Give your suggestions to company ABC and company XYZ to
increase their net profits. More than the given data, you can assume any other required data. Please
mention clearly your assumptions with regards to both the companies. (10)

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Q.9. Place the following in a correct sequence in order of its importance for initiating a business. Give
reasons for your sequence. (10)
a. Finance
b. Human Resources
c. Customers
d. Need of Customers
e. Idea
f. Business environment and government laws.
g. Market survey
h. Pricing Strategy
i. Customer feedback

-----END OF SECTION B-----

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