CEREBRAL REINFORCEMENTS OF ECONOMIC BEHAVIOR

Dr J Satpathy
Dr Ahalya Hejmadi

----------------------------------------------------------------------------------------------------------------------------------------------------------------------
Abstract

Behavioural economics has engaged strides in the direction of snowballing psychosomatic practicality of prototypes
and causal suppositions. This tactic has been efficacious at spawning innovative exploration schemata in economics
(including Neuropsychoeconomics and Psychoeconomics). Artificial intelligence, deep learning, machine learning and
expert schemes are dynamic paths in understanding, expounding and developing decision of top organisational
administration. Operative action, notwithstanding of cost-effective milieu in which it is sited, virtually becomes a
pivotal functionality with methodical underpinning and consequent technical operation. Neural activity demonstrates
characteristics of chaotic comportment. Decision making depend on (neuro) psychology, neuro (biology), pathology
plus (neuro) psychoeconomics and it encompasses factors that project a principal character in course of crafting
decisions on a neural plane. This is notwithstanding of the point if they are made determinedly or indeterminably. From
emotional point of view decision making is a scheme where cognitive, reasoning, emotional and motivational
characteristics play a vivacious part. Cognitive ‘agent’ (Cells) receives signals, perform recognition and transduction
to grow and die in stochastic milieus. Is there a problem with decision making? Impression that decisions are taken
through rational or logical thought process have been exposed to questioning by experiments that analyse estimation
during decision making. Reference is drawn to ‘agents that impact decisions, genes they activate to differentiate based
on multiple signals of origin, conditions that support or negate findings that aid understanding of how cognitive
configurations influence decision making. Cellular - based decision making can infer from noisy signals and
anticipated state of setting. They weigh costs and benefits of each potential response. Third, ‘agent’ decides in presence
of potentially competitive makers. These decisions are separate. Rationality is unclear with stochastic complexity. Are
actors being threatened by ‘decision alarm’? Individuals have relatively a distinctive methodology to decision making.
This is due to their instinctive or erudite capacity to transact with high uncertainty, ambiguity and time pressure and
emotional stress (state of VUCA). Individuals assume that decisions they take are rational, optimal and based on best
accessible neuro. They postulate that they are in total appreciation of decisional behaviours. Such propositions are now
scanned under lens of cellular and cognitive prisms in the spectrum of neurobiology of decision-making. Issues like how
decisional processes transgress in brain pathways, how brain considers sources of neuro and what intrinsic processes
embody conflicting values have been explored to design ‘rational’ decisions. This paper attempts at addressing
molecular researches to explore neuro - driven Individual decision making (state of organizational neuroscience in
Individual exploration). Objective is to monitor philosophy of biology in behavioural models. Some questions to be
explored are; what are the core cognitive apparatuses of Individual decisions and efficacy, how do cognitive
predispositions mark Individuals’ decision and what are the innovative standpoints on Individual intent decision
prototypes. Methodology includes hybrid modeling attempt with an empirical part. Questionnaire will be circulated
amongst actors to gather neuro via single - phase process. For clinical tests, single - subject would be chosen. Purpose
is to reject traditional assumptions and evaluate those cognitive factors and especially eye movements have stimulus on
actor’s choice. Focus is to replicate philosophy of biology in research. Results demonstrate indications for
extemporaneous counterfactual replication. Major finding is that actor attempts to decide and evaluates prospective
decision using neuro - cognitive medium. Paper discusses new findings to understand neuro - cognitive design and
offers to answer issues in neuro - driven Individual decision making dynamics (unifying principles underlying
behavioural phenomena for possible future pathways towards organizational neuroscience in Individual decision
research).

Key Words: Behavioural Economics, Neuro - Driven Decision, Eye Movements and Neuro - Cognition