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  • Brand Value ($ Billions) 1-Yr Value Change (%) Brand Revenue ($ Billions)

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    Maurren Salido
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    This document lists the brand value, percentage change in brand value from the previous year, and total brand revenue for the top 100 global brands according to Interbrand. It shows that technology brands like Google, Apple, and Microsoft have the highest brand values, while automotive, luxury, financial services, and consumer packaged goods brands also feature prominently. General Electric has the second highest brand value at $34.2 billion, up 2% from the previous year, with total brand revenue of $132.1 billion. Google is ranked first with a brand value of $47.3 billion, a 26% increase, and brand revenue of $43.5 billion.

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    This document lists the brand value, percentage change in brand value from the previous year, and total brand revenue for the top 100 global brands according to Interbrand. It shows that technology brands like Google, Apple, and Microsoft have the highest brand values, while automotive, luxury, financial services, and consumer packaged goods brands also feature prominently. General Electric has the second highest brand value at $34.2 billion, up 2% from the previous year, with total brand revenue of $132.1 billion. Google is ranked first with a brand value of $47.3 billion, a 26% increase, and brand revenue of $43.5 billion.

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    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
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    126 views3 pages

    Brand Value ($ Billions) 1-Yr Value Change (%) Brand Revenue ($ Billions)

    Uploaded by

    Maurren Salido
    This document lists the brand value, percentage change in brand value from the previous year, and total brand revenue for the top 100 global brands according to Interbrand. It shows that technology brands like Google, Apple, and Microsoft have the highest brand values, while automotive, luxury, financial services, and consumer packaged goods brands also feature prominently. General Electric has the second highest brand value at $34.2 billion, up 2% from the previous year, with total brand revenue of $132.1 billion. Google is ranked first with a brand value of $47.3 billion, a 26% increase, and brand revenue of $43.5 billion.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
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    of 3

    1-Yr Value

    Brand Value Change Brand Revenue


    Brand Industry ($ billions) (%) ($ billions)
    Accenture Other 9.7 10 30.4
    Adidas Other 8.4 23 14.5
    Allianz Financial Services 6.9 5 130.8
    Amazon.CTechnology 14.7 44 60.6
    American EFinancial Services 18 5 33.8
    Audi Automotive & Luxury 10.9 1 55.2
    AXA Financial Services 5.6 10 149.3
    Bank of Am Financial Services 7.7 -9 83.3
    Boeing Other 6.4 12 81.7
    Burberry Automotive & Luxury 5.5 13 3
    Canon Technology 8.7 -11 41.8
    CaterpillarOther 8.5 21 65.9
    Chanel Automotive & Luxury 7 13 4.4
    Chase Financial Services 6.3 -9 56.8
    Coach Automotive & Luxury 10.5 1 5.1
    Colgate Consumer Packaged Goods 7.9 7 3.9
    Credit SuisFinancial Services 5.7 -9 42
    Danone Consumer Packaged Goods 11.1 13 13.3
    Dell Technology 6.4 -23 56.9
    Ebay Technology 8.5 14 6.3
    Ericsson Technology 5.9 -35 34.6
    ESPN Other 12.9 12 10.4
    Estee LaudConsumer Packaged Goods 5.4 15 4.4
    Facebook Technology 13.7 4 5.1
    FedEx Other 5.8 10 44.3
    Ford Automotive & Luxury 10.6 34 130
    Fox Other 10.2 20 11.7
    Frito-Lay Consumer Packaged Goods 11.6 6 11.1
    General EleOther 34.2 2 132.1
    Gillette Consumer Packaged Goods 18.3 9 8
    Goldman SFinancial Services 6.8 -15 41.7
    Google Technology 47.3 26 43.5
    Gucci Automotive & Luxury 12.1 1 4.7
    H&M Other 16.1 12 18.3
    Heineken Other 7 7 6
    Heinz Consumer Packaged Goods 5.6 2 4.4
    Hermès Automotive & Luxury 9.3 20 4.5
    Hewlett-PaTechnology 15.3 -16 119.9
    Home Depo Other 10.1 12 74.8
    HSBC Financial Services 15.2 0 104.9
    Hyundai Automotive & Luxury 6.5 21 49.7
    IBM Technology 50.7 5 104.5
    IKEA Other 11.5 5 35.5
    ING Financial Services 5.7 8 118.7
    Intel Technology 30.9 -4 53.3
    J.P. MorgaFinancial Services 9.1 -30 43.1
    John DeereOther 6.4 14 36.2
    Kellogg's Consumer Packaged Goods 8.7 -6 7.1
    Kraft Consumer Packaged Goods 9.1 -10 7.1
    Lancome Consumer Packaged Goods 6.2 13 4
    Lexus Automotive & Luxury 7 1 18.7
    L'Oréal Consumer Packaged Goods 16.9 16 10.6
    Louis VuitAutomotive & Luxury 28.4 16 9.4
    Marlboro Other 16.6 9 23.6
    MastercardFinancial Services 7.4 8 7.4
    McDonald'Other 39.4 5 88.3
    Microsoft Technology 56.7 4 77.8
    MTV Other 5.6 -7 3.1
    Nestle Consumer Packaged Goods 11.8 18 11.3
    NIKE Other 18.2 14 23.7
    Nintendo Technology 8 -39 7.6
    Nissan Automotive & Luxury 6.9 17 108.5
    Nokia Technology 7 -55 38.8
    Pampers Consumer Packaged Goods 9.6 12 10.4
    Philips Other 7.1 14 31.9
    Porsche Automotive & Luxury 5.7 16 17.8
    Prada Automotive & Luxury 7.1 23 3.4
    Ralph LaurOther 6.4 28 6.4
    Rolex Automotive & Luxury 7.4 14 4.5
    Santander Financial Services 6 -2 57.3
    SAP Technology 19.6 28 20.3
    Siemens Other 13.7 1 100.6
    Sony Technology 6.6 -20 69.5
    Starbucks Other 6.9 9 13
    Subway Other 5.7 17 18.1
    Thomson ROther 9.6 -10 7.2
    UPS Other 10.2 13 54.1
    Verizon Other 19.3 0 115.8
    Visa Financial Services 14.2 12 10.4
    VolkswageAutomotive & Luxury 8.1 16 145.7
    Wells FargFinancial Services 9 -14 91.2
    Zara Other 9.4 11 13.5

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