Information from secondary resources:

 Organic skin products are in high demand

 Younger shoppers (under 28) are increasingly seeking organic skin care products.
 Online shopping is becoming increasingly in demand for purchases of organic products
generally
 Two certified organic competitors are seeing steady growth in their sales
 Organic skin care products for infants are in demand.

Report from external consultants:

 Four focus groups comprising of six people were conducted. The six people in the group
were all women aged over 35.
 One to one interviews with 50 people. Each interview lasted ten minutes. Interviews were
conducted with 10 men and 40 women. Age range was between 30 and 50.
 The overall findings from the qualitative research conducted was:
 Value for money is important even for high-end organic or natural skin care products.
However, consumers were generally willing to pay more than for mainstream products
 There was roughly a 50% split on whether organic certification was important or not
 The men interviewed are also seeking organic skin care products
 Opportunities to purchase in a number of retail outlets, as well as online were sought.

Your view on the validity and reliability of the data provided from the market research,
including the sample size, demographics and location.

With the view of above data details from secondary resources and external consultant both has
valid details with reliable data details. Sample size, demographics and locations are also reality
base. I am agreeing with above details and facts.

Whether you consider that quantitative research methods should have been employed.

As per above information we have received good details from secondary resources which are as
per our set objectives. As compare consultant report it is clear that what is present position of the
company there is no need to employed quantitative research method.

To what extent the research has provided information against the research objectives
specified in your market research project plan?

Our set objectives in market research plan were as under:

 1. Increase the numbers of regular customers
2. Increase recognition of Nature Care products
3. Increase revenue about 15% with increasing in sales
4. Identify new products and new markets

First 3 objectives are align with secondary information but to identify new markets and new
products company have to wait until they can got certification for organic skin care products and
can reduce the prices to compete new markets.

Performance of the project, noting budgetary issues and timelines

Overall project performance is positive. Secondary information is as per set objectives and report
from consultant can be considered for future when company will move to new markets with
development of new products.

Recommended improvements that you would make to the research process in the future
including actions for implementation

I would prefer secondary information instead of external consultant hiring for further research.
When company will get certificate for organic products with offer competent prices in new
markets then external consultant may be hired for a market research project.