SWOT Analyses

Strength Weaknesses

 Current Café has favorable location due
to situated on the corner of Two main
streets
 Area is well connected by public
transportation which will help to the
customer easy access to the café
 Current café has moderate
infrastructure which can be helpful for
MacVille with little overhauling
 Current café has issue posed by trucks
which can be handle with good
management
 Long distance
 Ned to develop cash handling and other
infrastructures

Opportunities Threat

 According to landlord new shops will  There is chance of fine of $5000 if

be open in this area soon which will
help to increase customers
 Increase in population is expected and
due to these opportunities government
will issue law to that Café can expand
their footpath and put more tables
excess water will be used by company.
MacVille need to upgrade the system to
handle water supply
 Due to attraction of multinational Café
chains to this city there will be great
competition for MacVille

PEST Analyses

Political There are chances of some new Government laws

which are good for MacVille to solve some issues
and some may be cause of problems. Due to
increasing in population government may allow to
expand the café footpath to put more tables but
water law is creating problem for the MacVille
Economical Current Café has no basic infrastructure of water
handling and cash handling. MacVille need to spend
amount to develop or upgrade current system
Social As Hurley’s Café has its own clients which will be
now with MacVille with some easy more or less
Technology To avoid fine on extra water use company need to
use new technology to upgrade the water usage
system