A brief overview of the company:

Nature Care Products is Australia based company established in 2006.company is making eco-
friendly, high quality skin care products. Its main products are cleansing cream; Multi Protection
Day Moisturizing Creams and Regenerating facial scrub with many other skin care products.
Company is financially strong and wants to identify new market for new products. Its target
customer is 25 to 55 years old professional women. Company is selling products through stores
and own website. Now CEO wishes to hire external consultants to conduct a formal market
research. Offered budget for research is $30,000 and timeline is two months after
commencement the research plan.

An outline of the market research to be conducted

1. Market research will be mixture of primary & secondary method

2. Consultations will provide at least 3 quotes fit with market research objectives.
3. In market research secondary research should be used with no more than 3 years old data

Timelines

Given time is 2 months after commencement the research

Budget

Offered budget for research is $30,000

To submit the quote please contact through following e-mail:

fashionally786@hotmail.com

Develop selection criteria to select consultant for market research

 1. Consultant should be focused and committed to value its client
2. His/her special areas of expertise and knowledge should be related with marketing
3. He/she should be highly qualified to handle tasks in hand in given budget and resources
4. Proven experience dealing with same tasks will be consultant’s reference
5. It should be a team that engenders trust into getting the right solution

Send an email to the CEO (your assessor).

To: CEO

From: Mr. Shaid

Ref: election Criteria

Dear CEO,

I am writing the email to inform you about selection criteria to select consultant for market
research. To develop these criteria I critically analyze the organizational requirements and
budget details for this market research with available timeline. Main points of selection criteria
are here under:

1. Consultant should be focused and committed to value its client

2. His/her special areas of expertise and knowledge should be related with marketing
3. He/she should be highly qualified to handle tasks in hand in given budget and resources
4. Proven experience dealing with same tasks will be consultant’s reference
5. It should be a team that engenders trust into getting the right solution

I have chosen these criteria because it is as per our organizational requirement for market
research. I am also attaching the project brief with this e-mail for your check.

King regards

Mr. Shahid