Principles of Marketing

Please answer the following questions briefly;

Q1: Please define the IPL Strategy in few words.

With such a big budget, promotions is never a concern in terms of scale. Each
team has its sponsors and advertisements set up. Shah Rukh Khan’s Kolkata
Knight Riders and Dhoni’s Chennai super kings have been most active teams in
terms of visibility and popularity over the media. Mumbai Indians and Royal
Challengers Bangalore are not too behind either. Apart from traditional media, all
the teams are active on various social media handles, showing previous years’
highlights and popular innings of players of respective teams. There have been
instances when actors and singers perform in the opening ceremony of the
season, thereby gathering audience in large numbers. The IPL mainly targets the
youth, who arguably don’t have enough time and patience to watch and
appreciate the beauty of Test and ODI cricket. The 3-hour entertainment is a one-
stop solution to spend the evening or the weekend with friends and family.
Players, Indian and Foreign nationals form an integral part of the whole setup.
Indian Premier League or IPL is an annual T20 cricket tournament based out of
India. IPL can be termed as a blend of two most sought-after sources of
entertainment in India, Cricket and Bollywood. It was strategically a perfect move
to offer something fresh, which was tried and tested already with India winning
the inaugural season of World Cup Twenty-20. India’s win was a driving force of
potential success of Indian Premier League. Chennai Super Kings and Mumbai
Indians have been the most successful teams in IPL with 3 titles each. On the
other hand, Delhi Daredevils (now Delhi Capitals), Kings XI Punjab and Royal
Challengers Bangalore haven’t managed a single IPL win so far.

Q2: Define briefly and comprehensively the closure of soccer ball industry in
Sialkot

As of 1997, the ILO, through IPEC, has worked with the Government of Pakistan,
FIFA, the World Federation of the Sporting Goods Industry (WFSGI), trade unions,
manufacturers, UNICEF and NGOs to combat child labor in the football industry in
Pakistan. Elimination of child labor in the soccer ball industry in Sialkot was launched
to provide education to working children as an alternative to work.

The scheme further seeks to mobilize local communities to have ownership

of the non-formal education plan and link it with the formal education system
for facilitating absorption (mainstreaming) of these children into a better
system.

IPEC and its partners have succeeded in educating more than 10,000 children
through 255 non-formal education centers, and mainstreaming 5,800 of them
into the formal education system – and IPEC monitors have found no
instances of child labor at the soccer ball stitching centers since March 1999.

Today, efforts continue to remove children from the less than 5 per cent of
stitching workplaces that do not participate in the monitoring programmer
and other branches, including the surgical industry. Thanks to the ILO-IPEC
programmer, most of these children removed from work attend formal
schools in Sialkot, or having successfully completed their schooling, are now
working under improved conditions in local factories. The district Government
spends around 70 per cent of its budget on education, and has passed a
resolution to make Sialkot a child labor-free zone.