STUDY iON iREVIEWS i& iFEEDBACK iOF iCOUSTOMER’S iAT iFEEDMY iPOCKETS, iBANGALORE

COUSTOMER’S FEEDBACK AND REVIEWS AT FEEDMY

i i i i i

POCKETS PVT LTD

i i i

INTRODUCTION:
Customers ifeedback iis ihelps iimprove iproducts iand iservices.

When icompany iinitially iintroduce ia inew iproduct, ibrand ior iservice ito imarket iyou iprobably
ihave ian iidea iabout icustomer ineeds… itheir iopinions ihelps iyou iensure ithat ithe iend iproduct iwill

iactually imeet itheir iexpectations, isolve itheir iproblems iand ifulfill itheir ineeds.

DEFINETION OF COUTOMER’S FEEDBACK

i i i

iInformation icoming idirectly ifrom icustomers iabout ithe isatisfaction ior idissatisfaction ithey ifeel
iwith ia iproduct ior iservices. iCustomer icomments iand icomplaints igiven ito ia icompany iare ian

iimportant iresource ifor iimproving iand iaddressing ithe ineeds iand iwants iof ithe icustomer.

Why is customer feedback so important

i i i i i

Customer ifeedback iis iimportant ifor ifuture iproduct idevelopment, iimproving ithe icustomer
iexperience iand iover icustomer isatisfaction ilevels. iProper ianalysis iprovides

GOVT iFIRST iGRADE iCOLLEGE, iVIYANAGAR Page i1

 STUDY iON iREVIEWS i& iFEEDBACK iOF iCOUSTOMER’S iAT iFEEDMY iPOCKETS, iBANGALORE

ifeedmypockectswith ia ibetter iview iof iwhat iit ihas ito ichange iand iimprove ion ito ihelp iincrease
icustomer iloyalty iand ireduce icustomer isupport icases.

IMPORTANCES OF CUSTOMERFEEDBACK
i i

1. It ipoints iout iaspects iof iproduct ithat ineed ito ibe iimprovement:
i. Its ievery ifeature iand iapplication ihas ibeen ithought ithrough iand idiscussed iby iyou
iand iyour iteam ithousands iof itimes.

2. Listening ito icustomer ifeedback imakes icustomers ifeel iinvolved iand iimportant.
i. Nothings ishows iyour icustomers ithat ithey iare iimportant ibetter ithan iasking ifor
itheir iopinion iand iacting iaccordingly.

3. Good ifeedback igenerates ipersonal irecommendation:

i. Word iof imouth iadvertising iis ivery isuccessful, iespecially iin iinbound imarketing
iwhere ithe icustomer icomes ito iyou inot ithe iother iway iaround.

4. Collecting icustomer ifeedback ishows iyou ivalue itheir iopinions i

5. Customer ifeedback ihelps iyou icreate ithe ibest icustomers iexperience: i

i. Todays imarketing iis iheavily ibased ion iexperiences ipeople ihave iwith iproducts,
iservices iand ibrands.

6. Customer ifeedback igive iyou idata ithat ihelps itaking ibusiness idecisions:
i. There iis ion iplaces ifor ibusiness idecisions ibased ion iloose iguesses ion ia ihighly
icompetitive imarket.

ADVENTAGES OF CUSTOMER FEEDBACK

i i i ii

1. PERSPECTIVES:
One iof ithe imain iadvantages iof icustomer ifeedback isurveys iis ithat ithey ioffer iyou ia
ichances ito ihear ithe icustomers iimpressions iof iyour ibusiness iso iyou iknow iwhat iare

idoing iwell iand iwhere iyou ineed ito iimprove.

2. CASTOMIZATION:

GOVT iFIRST iGRADE iCOLLEGE, iVIYANAGAR Page i2

 STUDY iON iREVIEWS i& iFEEDBACK iOF iCOUSTOMER’S iAT iFEEDMY iPOCKETS, iBANGALORE

Customer ifeedback isurveys ialso icome iwith iadvantage ithat ithey iare ieasily
icustomizable iand ican ibe iadjustable ibased ion iyour ichanging ibusiness ineeds iand

iprevious ifindings.

3. TIME iAND iCOST:

iLastly, icustomer ifeedback isurveys iprovided ia iquicker iand icheaper iway ito ilean iabout

iyour icustomers ipreferences ithen imethods isuch ias ifocus igroups, iface ito iface

iinterview’s iand ipersonal iresearch.

DISADVANTAGES OD COUSTOMER FEEDBACK i i i

Using icustomer ifeedback isEveryone iknows itheir icustomers’ iopinions imatter. iBut inot
ieveryone iunderstands iexactly iwhy ithey’re iimportant—or ithat ithey ican iscrew iup ia ibusiness.

iKnowing ithe iadvantages iand idisadvantages iof icustomer ifeedback iwill imake iit ia ipowerful itool

irather ithan ia iloose icannon isurveys ieffectively: i i i i i i

1. It iCan iBe ia iWaste:

This imight inot ibe ithe ilovey-dovey ithing ito isay, ibut isometimes, igathering icustomer
ifeedback iis ia iwaste iof itime iand imoney.

2. The iMost iVocal iCustomers iAre iDisproportionately iRepresented.

3. It iCan iBe ia iWaste. iThis imight inot ibe ithe ilovey-dovey ithing ito isay, ibut isometimes,
igathering icustomer ifeedback iis ia iwaste iof itime iand imoney. i...

4. The iMost iVocal iCustomers iAre iDisproportionately iRepresented. i...

5. It iCan iTurn iCustomers iAgainst iYou i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i

PROCESS OF CUSTOMER FEEDBACKi i i

Having iin iplace ia icustomer ifeedback iprocess iallows iyou ito icontinually iand iconsistently
ileverage icustomer ifeedback iand iprofit ifrom iit. iA isystematic ifeedback iprocess iis iall iabout

ienabling ithe icustomer ito iprovide ifeedback iand imaking isure ithe icollected idata iis iactionable

itowards iimproving iyour ibusiness iand imeeting icustomer iexpectations. iThe imost ibeneficial

iaspect, ihowever, iof ia icustomer ifeedback iprocess ithink ithey iare i ithat iit iengages ithe icustomer iin

ia iway ithat idelivers irelevant iinformation iand, iupon ifurther ianalysis, iinsights.

GOVT iFIRST iGRADE iCOLLEGE, iVIYANAGAR Page i3

 STUDY iON iREVIEWS i& iFEEDBACK iOF iCOUSTOMER’S iAT iFEEDMY iPOCKETS, iBANGALORE

MARKETING : i

INTRODUCTION:
Generally imarketing iis iunderstood ito imean ithe isale iand ipurchase iof igoods iand iservices ibut iit
itoo imuch iview ito iunderstand iit iso. iThe iterm imarketing iis imuch iwider iin inature iand iscope. iIt iis

inot ilimited ionly ito ineed i,sale iand ipurchase iof igoods iand iservices. iIt imeans ientire iprocess iof

isatisfying ithe ineeds iof iconsumers. iIt istarts iwith idiscovery iof ineeds iand iwants iof ithe

iconsumers, iand iit icontinues itill iwants iare isatisfied iand ithe icustomers iare idelighted.

According ito iProf. iMalcolm imc iNari i:“Marketing iis ithe icreation iand idelivery iof istandard iof
iliving ito ithe isociety”.

Marketing iis inot ionly iabout iproviding iproducts ior iservices ibut ialso iproviding ichanging
ibenefits ito ithe ichanging ineeds iand idemands iof ithe icustomer.

SCOPE OF MARKETING
i i

GOVT iFIRST iGRADE iCOLLEGE, iVIYANAGAR Page i4

 STUDY iON iREVIEWS i& iFEEDBACK iOF iCOUSTOMER’S iAT iFEEDMY iPOCKETS, iBANGALORE

The iprimary ithrust iof imarketing iis ion icoordinating iactivities ithat isatisfy iconsumers ineeds iand
ifulfill ithe iorganization igoal.

 Study iof iconsumers iwants iand ineeds.

 Study ion iconsumer ibehavior.
 consumer isatisfaction.
 competitor ianalysis.
 Distribution iof iproducts.
 competitor ianalysis

IMPRORTANCES OF MARKETING i i

IMPORTANCES iTO iMARKETS

1. Financialsuccess: inothing isucceeds ilike isuccess iand ifinancial isuccess ioften idepends
ion imarketing iability.

IMPORTANCES iTO iTHE iCONSUMERS

1. They ican ibuy igoods iglobally:marketers ithrough icomputer iand iinformation

itechnology iare iable ito isatisfy imore icustomers iacross ithe iglobe ithan iever ibefore.

2. Promotes iproduct iawareness: iGetting ithe iproduct irecognized iby ithe imarket iis ithe
iprimary iobjective iof imarketing iby iwhich icustomers itake iadvantage iof ithe ithem.

3.

IMPORTANCES iTO iTHE iSOCIETY

GOVT iFIRST iGRADE iCOLLEGE, iVIYANAGAR Page i5

 STUDY iON iREVIEWS i& iFEEDBACK iOF iCOUSTOMER’S iAT iFEEDMY iPOCKETS, iBANGALORE

1. Protection iagainst iEvil i iEffects iof idepression i: iIt iis ithrough imarketing ithat ithe
ispending iis icontinued iand ithe idepression iis ikept iat ibay.

2. Availability iof ivarious iproducts i:society iwould ihave ino ichoice iin ithe iabsence iof
imarketing.

LIMITATION iOF iMARKETING

Though imarketing iresearch i(MR) ihas imany iadvantages, iit ialso ihas imany ilimitations iof
imarketing.

1. Marketing iresearch istudies iconsumer ibehavior iand imarketing ienvironment. iSince

ithese ifactors ikeep ion ichanging, iit icannot igive iexact iinformation.

2. MR iis ialso ia isocial iscience. iSo, iit icannot igive iexact isolutions.

3. It icannot ibe ian ialternative ito idecision imaking. iIn iother iwords, iit icannot ireplace
idecision imaking. iIt iaids iin idecision-making. iIt ican iimprove ithe iquality iof idecisions.

iHowever, iit icannot iguarantee ia i100% isuccess.

4. It ican ireduce ithe ibusiness irisks. iHowever, iit icannot itotally ieliminate iall ithese irisk

MARKETING ENVIRONMENT i

Marketing ienvironment irefers ito iexternal ifactors iand iforces ithat iaffect ithe icompany’s iability
ito idevelop iand imaintain isuccessful irelationship iwith iits itarget icustomers.

MARKETING ENVIRONMENT:i

There iare icertainly ivarious ifactors ithat ihave iboth ipositive ias iwell inegative iimpacts iover
imarketing ifunction iof ia icompany i.These ienvironment ifactors ican ibe ibroadly igrouped iinto itow

iparts iads:

GOVT iFIRST iGRADE iCOLLEGE, iVIYANAGAR Page i6

 STUDY iON iREVIEWS i& iFEEDBACK iOF iCOUSTOMER’S iAT iFEEDMY iPOCKETS, iBANGALORE

4P’s marketing
i

4P’s iof imarketing i(Product imix)The ifor iPs iof imarketing(product, iprice, iplace,& ipromotion)
iare ialso iknown ias ithe iproduct imix. iThe iproduct imix iis icrucial itool iin idetermining iproduct’s

ioffering ito ithe icustomers.

MARKETING STRATEGY i

“The imarketing istrategy ilays iout itarget imarkets iand ithe ivale iproposition ithat iwill ibe ioffered
ibased ion ian ianalysis iof ithe ibest imarket iopportunities.”

According ito icundiff, istill iand igovoni, i“Basically, ia icompany’s ioverall imarketing istrategy iis
iits icompetitive iposture iin ithe imarket iplace. iFormulating ian ioverall imarketing istrategy

irequires iintegration iof iall idimensions iof ithe imarketing ieffort.”

RESEARCH AND METHODOLOGY OF FEEDMY POCKET

i i i i i

GOVT iFIRST iGRADE iCOLLEGE, iVIYANAGAR Page i7

 STUDY iON iREVIEWS i& iFEEDBACK iOF iCOUSTOMER’S iAT iFEEDMY iPOCKETS, iBANGALORE

Data Source
i iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii -Primary Data & Secondary data
i i i i

Target iiiiiiiiii -Customers i

Feed backtools
i iiiiiiiiiiiiiiiiiiiiiiiiiii -Bar graph, pie-chart , percentage analysis
i i i i i

Tools for data collection

i i i iiiiiiiiiii -Questionnaire

Sample size i iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii -50

Objectives of research: i i

1. To istudy ithe iorganization ienvironment iat ifeed imy ipockets ipvt iltd.
2. To istudy ithe ifunctional/ idivisional iat ifeed imy ipocket ipvt iltd.
3. To iknow ithe icustomers iwants iand ineeds iat ifeed imy ipocket ipvt iltd.
4. To istudy ithe ibest ipractice iadopted iby ifeed imy ipocket ipvt iltd.

Research methods: i

A iresearch imethod irefer ito ithe ibehavior iand iinstruments iused iin iselecting iand iconstructing
iresearch itechniques. iresearch imethod imay ibe iunderstood i ithat iwhich imethod ior itechnique ithat

iare iused ifor iconduction iof iresearch. iRegarding ithis iresearch/project iobservational imethod ihas

ibeen ifollowing ithe iobservation.

RESEARCH iMETHODLOGY i

Research imethodology iis ia iway ito isystematically isolve ithe iresearch iproblem. iIt
iiiiiiiiiiiiiiiiiiiiiiiiiii

imay ibe iunderstood ias ia iscience iof istudy iin ihow iresearch iis idone iscientifically. iIn iit iwe istudy
ithe ivarious isteps ithat iare igenerally iby ia iresearcher iin istudying ihis iresearch iproblem ialong i

iwith i ithe ilogic ibehind ithem. iIt inecessary ifor ithe iresearch ito iknow iwhich i imethod/technique,

iare irelevant iand iwhich iare inot iand iwould ithey imean iand iindicate iit iand iway.

i RESEARCH DESIGN: i

GOVT iFIRST iGRADE iCOLLEGE, iVIYANAGAR Page i8

 STUDY iON iREVIEWS i& iFEEDBACK iOF iCOUSTOMER’S iAT iFEEDMY iPOCKETS, iBANGALORE

A iresearch idesign iis ithe iarrangement iof iconditions ifor icollection iand ianalysis iof idata iin ia
i i i

imanner ithat iaims ito icombine irelevance ito ithe iresearch ipurpose iwith ieconomic iin iprocedure.

Regarding ithis iproject, iexploratory iresearch idesign iis iapplied. iHere iexploratory
i i i i i i i i i i i i

iresearch idesign iconcern iwith idescribing ithe iperformance iof ithe ibusiness iloan. iThe idesign

ihelps iin iunderstand ithe icharacteristics iin ia igiven isituation, ithink isystematically iabout iaspects

iin ia igiven isituation, ioffer iidea ifor iprobe iand iresearch ihelps ito imake icertain isimple idecision.

STATEMENT OF PROBLEM i i

How ifeed imy ipocket ipvt iLtd isatisfies iits icustomers, iwith iall ithe iother icompetitors iaround isuch
ias ipinsstorm, itechshu, iJWT,MSL igroups, itonic imedia iect..How ieffective iis itheir imarketing

istrategy iand iits iapplication iof ithe i4P’s iwhich iare ithe irotating iwheels iof iany imarketing

iorganization, iand iits ieffectiveness itowards ithe imarketing iof ithe iproducts iwhat iis itheir i iand

iwhich imarketing imix iis inot ibeing itaken icare iof iand ithe icustomers, isatisfied iwith iour isales iand

iservices i ithat’s imake icustomer’s ito istick iwith iFEED iMY iPOCKET.In isuch icompetitive

ienvironment iat ijayanagar.

Sampling method: i

Sampling imethod iindicates ihow ithe isample iunits iare iselected. iThere iare ivarious itypes
iiiiiiiiiiiiii

iof isample idesign iwhich ican ibe icovered iunder ithe itwo iboard igroups irandom ior iprobability ior

inon-random isample.

SOURCE OF DATA: i i

Data iis icollected iin itow itypes ithey iare ias ifallows: i i i i i i i

1)Primary idata i

2)Secondary idata i

PRIMARY iDATA i:

GOVT iFIRST iGRADE iCOLLEGE, iVIYANAGAR Page i9

 STUDY iON iREVIEWS i& iFEEDBACK iOF iCOUSTOMER’S iAT iFEEDMY iPOCKETS, iBANGALORE

The iprimary idata iare ithose idata, iwhich iare icollected iafresh iand ifor ithe ifirst itime iand ihappen ito
ibe ioriginal iin icharacter. iThe iprimary idata ito ibe icollected ifor ithe istudy iare-

*Questionnaire- iA iset iof iquestionnaire iis iprepared ifor ithe icause iof icollecting idifferent
iinformation i irelated ito ithe ipre-determined iobjectives. iThe iquestionnaire i iprepared iis iin itow

ifrom i& itargeted itowards ithe idoctors iand ichemists idifferently. iThe iformat iof iquestionnaire iis

istructured iand inon- idisguised.

*Direct ipersonal iinterview-Under ithis imethod icollecting idata ithere iis iface-to iface
icontext iwith ithe iperson ifrom iwhom ithe iinformation iis iobtained. iThe idata icollected iare ifrom

ithe irespective iselected idoctors iand ichemists ivisited iregularly. iThe ipattern iused iis istructured

iand iindirect iinterview.

SECONDARY DATA: i

Secondary idata imeans idata ithat iare ialready iavailable ii.e., ithey irefer ithe idata iwhich ihave
ialready ibeen icollected iand ianalyzed iby isomeone ielse. iWhen ithe iresearcher iutilizes isecondary

idata, ithem ihe ihas ito itook iinto ivarious isources ifrom iwhere ihe ican iobtain ithem, iin ithis icase ihe iis

icertainly inot iconfronted iwith ithe iproblems ithat iusually iassociated iwith ithe icollection iof

ioriginal idata. isecondary idata imay ieither ibe ipublished idata ior iunpublished idata. i i i

Usually ipublished idata iare iavailable iin: i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i

 Books, imagazines iand inewspapers.

 Data iprovided iby ithe icompany.
 Internet.

GOVT iFIRST iGRADE iCOLLEGE, iVIYANAGAR Page i10

 STUDY iON iREVIEWS i& iFEEDBACK iOF iCOUSTOMER’S iAT iFEEDMY iPOCKETS, iBANGALORE

COMPANY PROFILE i

FEEDMY POCKETS PVT LTD. i i i

FeedMyPockets iis ia itemporary istaffing iplatform, irevolutionising ithe igig-economy iin iIndia iby

i providing igigs ifor ijob iseekers iwho iwants ito iwork iand iearn iat itheir iflexible ihours iby idoing

i hourly, idaily iand iseasonal ipart-time ijobs. iWe ibeleive iin itechnology imotivated istrategy

i targeted ion igenuine idata ito ioffer ia iflexible iway ito imake imoney, igain iexperience iand itake

i control iover iwhen iand iwhere ithey iwork. iWith iutmost ieffort iand ienthusiasm, iwe iendeavour ito

GOVT iFIRST iGRADE iCOLLEGE, iVIYANAGAR Page i11

 STUDY iON iREVIEWS i& iFEEDBACK iOF iCOUSTOMER’S iAT iFEEDMY iPOCKETS, iBANGALORE

i provide iopportunities ito iall igagster i ito iwork iand iget iengaged iwith iFortune i500 icompanies ito

i startups.
 Leading i"On iDemand iStaffing iPlatform”, ifounded ito ihelp icompanies iin ipart-time iand
itemporary istaffing.

 Our iclients irange ifrom istartups ito ienterprises i, ifrom iindustries ilike ie-
commerce,FMCG, iRetail, iFood itech, iWarehousing, iEvents i, iMarketing i,Health icare
iand imany imore.

 Our iintuitive iworkforce imanagement iplatform imanages ithe ideployment iof iright ifit,
itask ispecific itraining i, iGeo ibased itracking iand iautomated itask ireports iwhich isaves

iTime i, iMoney iand iEffort iensuring ithe ielimination iof iextraneous itasks.

HOW IT WORKSi i

 Make ia irequest

Use iour iJob-bot ito ilet ius iknow iyour irequirements iin ijust i30 iseconds. iOur ibusiness iwill ithen
italk ito iyou iin idetail iduring iyour ipreferred itime islot.

 The ipower isearch

Our iAI ibased isearch iengine isearches iand imatches ithe iright ifit ibased ion iyour icriteria i, iafter
iwhich ithe itemp istaff iare iscreened iand itrained ifor ithe ijob.

GOVT iFIRST iGRADE iCOLLEGE, iVIYANAGAR Page i12

 STUDY iON iREVIEWS i& iFEEDBACK iOF iCOUSTOMER’S iAT iFEEDMY iPOCKETS, iBANGALORE

 Get ithat iexecuted

Now ijust irelax i, iyou ican iuse iour icustom ibased idashboard iwhich ilets iyou imanage i,track,
icommunicate iyour iworkforce ion ireal itime.

SCRVICES:

1. CUSTOMERS ACQUISITION i

assist iin ithe icarrying iout iof iadvertising iand imarketing iduties ineeded ito imake ievents
isuccessful. iIdeally iwork iin ipromoting iproducts ior ibrands iat itargeted iaudience iareas.

2. SAMPLING AND MERCHANDISING

i i

Product isamplers iinteract iwith icustomer iregarding ithe icompany’s iproducts. idistribute
ibrochures, icoupons, isamples iand iany iother ipromotion imaterial iand itake ifeedback.

3. WHAREHOUSINGOPERATIONS
Responsible ifor istock ipackaging, isegregating istock iproperly iand iaccurately iand iin ia isafe iand
iproductive imanner iand ican ibe ialso ibe ideployed ito ipack icustomer iorders ifor ishipment. i

GOVT iFIRST iGRADE iCOLLEGE, iVIYANAGAR Page i13

 STUDY iON iREVIEWS i& iFEEDBACK iOF iCOUSTOMER’S iAT iFEEDMY iPOCKETS, iBANGALORE

4. BTL MARKATING
i

Drive ibrand iawareness ithrough ion-site, iface-to-face iinteraction iwith iconsumers iand idevise
imarketing icampaigns iwith ithe igoal iof iincreasing iproduct iawareness iand isales. i i

5. EVENTS AND HOSPITALITY

i i

Bubbly, ifriendly iand iwarm icandidates iwho ihave ithe iability ito iinteract iwith iothers ifrom iany
ibackground ior iculture. iWorks iwell iunder ipressure, iand ihas ia ikeen ieye ifor idetail. i i

6. CUSTOMER SCRVICES i

Methodical iwork ipattern iwith ithe iability ito ifollow iprocesses iand iprocedures. iHighly
iorganized iand iefficient, iwith ia idesire ito iensure iclients iare isatisfied iwith ithe icompleted iwork

7. DELIVARY AND FLEET i i

Follow idelivery iroute iexactly, icollect ipayments ifrom icustomers ieffectively icommunicate iwith
isupervisors iand idelivery irecipients, imaintain iquality iof idelivery iproducts.

8. AUDITS AND SURVEYS

i i

Ensure iall iproducts iavailable ifor ipurchase iare iaccording ito ithe istandards ias iprescribed ito
ianalyse iquality, itheft ior ilosses iand itake ifeedback ifrom itarget iusers iat ispecific ilocations. i

9. VENDORS MERCHANT DILIGENCE

i i

Act ias ia ibridge iof isuccess ibetween iyour icompany iand iyour ivendors/merchants ifor
iverifications, imarketing isupport iand idata icollection ito ikeep ithem ilatest iupdated.

GOVT iFIRST iGRADE iCOLLEGE, iVIYANAGAR Page i14

 STUDY iON iREVIEWS i& iFEEDBACK iOF iCOUSTOMER’S iAT iFEEDMY iPOCKETS, iBANGALORE

10.INVENTORY MAINTENANCES
i

Ensure iall iproducts iavailable ifor ipurchase iare iaccording ito ithe istandards ias iprescribed ito
ianalyse iquality, itheft ior ilosses iand itake ifeedback ifrom itarget iusers iat ispecific ilocations

SOME iSTATISTICAL iFACTS

300+ iClients iserved

350k+working ihours

7 icities

STRATEGIES OF COMPANY i i

MOTTO
“Create”

Implement

And

“Overcome iDifficulties”

VISION
To iprovide ibest iproducts iwith icontinuous ibest iservices

MISION:
To icreate ibig ieconomy i iplatform iin imarket iworld.

Location and Overview:

i i

GOVT iFIRST iGRADE iCOLLEGE, iVIYANAGAR Page i15

 STUDY iON iREVIEWS i& iFEEDBACK iOF iCOUSTOMER’S iAT iFEEDMY iPOCKETS, iBANGALORE

Established iin ithe iyear i2017, iFeedMyPockets iin iJayanagar, iBangalore iis ia itop iplayer iin ithe
icategory iManpower iSuppliers iin ithe iBangalore. iThis iwell-known iestablishment iacts ias ia ione-

stop idestination iservicing icustomers iboth ilocal iand ifrom iother iparts iof iBangalore. iOver ithe
icourse iof iits ijourney, ithis ibusiness ihas iestablished ia ifirm ifoothold iin iit’s iindustry. iThe ibelief

ithat icustomer isatisfaction iis ias iimportant ias itheir iproducts iand iservices, ihave ihelped ithis

iestablishment igarner ia ivast ibase iof icustomers, iwhich icontinues ito igrow iby ithe iday. iThis

ibusiness iemploys iindividuals ithat iare idedicated itowards itheir irespective iroles iand iput iin ia ilot

iof ieffort ito iachieve ithe icommon ivision iand ilarger igoals iof ithe icompany. iIn ithe inear ifuture,

ithis ibusiness iaims ito iexpand iits iline iof iproducts iand iservices iand icater ito ia ilarger iclient ibase.

iIn iBangalore, ithis iestablishment ioccupies ia iprominent ilocation iin iJayanagar. iIt iis ian ieffortless

itask iin icommuting ito ithis iestablishment ias ithere iare ivarious imodes iof itransport ireadily

iavailable. iIt iis iat i9th iA iMain iRoad, iNear iNagarjuna iHotel, iwhich imakes iit ieasy ifor ifirst-time

ivisitors iin ilocating ithis iestablishment. iIt iis iknown ito iprovide itop iservice iin ithe ifollowing

icategories: iTemporary iStaffing iFor iConferences, iPlacement iServices iFor iData iEntry

iOperators i(For iEmployers), iPlacement iServices iFor iPart iTime iJob i(For iEmployers),

iPlacement iServices iFor iExhibition iHostess i(For iEmployers), iBrand iConsultants, iPlacement

iServices iFor iFMCG iCompanies i(For iEmployers), iManpower iSuppliers, iPlacement iServices

iFor iStore iKeeper i(For iEmployers).

CLIENTS
clients irange ifrom istartups ito ifortune i500 ilisted iare ijust ia ifew

GOVT iFIRST iGRADE iCOLLEGE, iVIYANAGAR Page i16

 STUDY iON iREVIEWS i& iFEEDBACK iOF iCOUSTOMER’S iAT iFEEDMY iPOCKETS, iBANGALORE

GOVT iFIRST iGRADE iCOLLEGE, iVIYANAGAR Page i17

 STUDY iON iREVIEWS i& iFEEDBACK iOF iCOUSTOMER’S iAT iFEEDMY iPOCKETS, iBANGALORE

 CITIEES
 Bangalore
 Chennai
 Pune
 Hydrebad
 Mumbai
 Gurugru

SWOT ANALYSIS i

GOVT iFIRST iGRADE iCOLLEGE, iVIYANAGAR Page i18

 STUDY iON iREVIEWS i& iFEEDBACK iOF iCOUSTOMER’S iAT iFEEDMY iPOCKETS, iBANGALORE

INTRODUCTION
A iSWOT ianalysis iprovides ian ioverview iof ia ifirm’s isituation iand iis ian iessential icomponent iof
icrafting ia istrategy itightly imatched ito ithe icompany’s isituation. iThe itwo imost iof iswot ianalysis

iare idrawing iconclusions iabout iwhat istory ithe icompilation iof

istrengths,weaknesses,opportunities, iand ithreats itell iabout ithe icompany ioverall isituation, iand

iacting ion ithose iconclusions ito ibetter imatch ithe icompany’s istrategy,to iits iresource istrengths

iand imarket iopportunities,to icorrect ithe iimportant iweaknesses, iand, ito idefend iagainst i iexternal i

ithreats.

What is the SWOT Analysisof FEEDMY POCKETS

i i i i ii i

SWOT ianalysis iis ian iacronym ithat irepresents ithe istudy iof iStrengths, iOpportunities,
iWeaknesses iand iThreats, ia icompany, ior isimply ia iperson, ithis iacrostic iis iapplied ito iany

isituation, iin iwhich ian ianalysis ior istudy iis ineeded.

Looking ito iguide iwith ithe istudy iwhat iare ithe istrengths iof ithe iorganization, iwhether iin iterms iof
iits iresources, iits iquality, ietc. iLikewise, iexternally iit ican istudy ithe ithreats ithat imay iexist ias iin

ithe ipolitical ior isocial isphere.

WHAT SWOT i i

GOVT iFIRST iGRADE iCOLLEGE, iVIYANAGAR Page i19

 STUDY iON iREVIEWS i& iFEEDBACK iOF iCOUSTOMER’S iAT iFEEDMY iPOCKETS, iBANGALORE

1.Company iStrengths

2.Company iweaknesses

3.Company iOpportunities

4.Company ithreats

What are the strengths

i i i

The istrengths iof ia icompany iserve ito ifind iout iin iwhich iareas ia icompany istands iout ifor iits idaily
iactivity iand ihow iit ican ienhance ithem. iIt iis ia iway iof icontemplating ithe iviability iof ia icompany

ibased ion iwhat iit idoes ibest. iFor iexample, iknowing ihow ito irun ia icompany, ihaving igood

icommunication iskills, ihaving isatisfactory iemployment icontracts ifor iworkers, ietc. iOnly ithen,

iknowing iwhat ithe istrengths iof ia icompany iare, iwill iit ihave ithe iopportunity ito idesign iits

istrategies ito istrengthen iits iwork iboth iinternally iand iexternally

1. Technological iskills
2. Organizational iskills
3. Quality iand ivaluation iof iproducts iin ithe imarket
4. Company iworkplace
5. Motivated iand ihappy ihuman iresources
6. High-level iservices.

Weaknesses i

The iweaknesses iof ia icompany iare ia ikey ito iidentify igaps iin ia icompany iand iachieve ithe
iobjectives idefined iwithin ia iproject ifactor. iThroughout ithe iSWOT ianalysis, ithe iweaknesses

iand istrengths iof ia icompany istudy iwhat itasks ican ibe ian iimpediment ito idaily iwork iand iwhat iare

ithe ipossible iways ito isolve iit ifrom iits ipotential ipoints

1. Team iof idamaged, ideficient iand ioutdated ioffices.

2. There iis ino itrain i ito ithe istaff
3. Financial iproblems
4. Low ilevel iof isale
5. Lack iof iplanning

Opportunities i

GOVT iFIRST iGRADE iCOLLEGE, iVIYANAGAR Page i20

 STUDY iON iREVIEWS i& iFEEDBACK iOF iCOUSTOMER’S iAT iFEEDMY iPOCKETS, iBANGALORE

The iSWOT ianalysis iseeks ito iprovide ius iwith iall ithe iinformation i– iboth ipositive iand inegative i–
iof ithe iinternal iand iexternal ifactors iof ithe icompany i. iGetting ithe imost iout iof iyour icompany

iwill icontrol ithe inegative iaspects iand ibenefit ifrom ithe ipositive iones. iTo ido ithis iyou imust

idefine ia igood ibusiness istrategy i.

1.High idemand ifor iservices ior iproducts

2.Low irates

3.Product iNeed

4.Market igrowth

5.Enter inew imarkets

6.Technology iimplementation

7.New iproducts ithat icover inew icustomers

Threats i

The iSWOT iAnalysis iis ia itool ithat iserves ito iknow ithe icurrent isituation iof ithe icompany iboth
iinternally iand iexternally, iand ihelps ito idefine iobjectives ior iimprove ithose ialready imarked..

1. New icompetitors
2. Little ior ilow iemployee ihiring
3. Consolidated imarket icompetition
4. Low igrowth iof ithe iorganization ior icompany.

SWOT DevelopmentOfFeedmy pockets

i i

A): iInformation ion istrengths iand iweaknesses

Create ia ilist iof icurrent istrengths

A ilist iof icurrent iweaknesses.

B): iinformation ion iopportunities iand ithreats

GOVT iFIRST iGRADE iCOLLEGE, iVIYANAGAR Page i21

 STUDY iON iREVIEWS i& iFEEDBACK iOF iCOUSTOMER’S iAT iFEEDMY iPOCKETS, iBANGALORE

Create ia icurrent ilist iof ifuture iopportunities

Create ia icurrent ilist iof ireal ithreats iin ithe ifuture.

LIMITATIONS:
 people iin iBangalore iare ilarge iin inumbers. iWe iused irandom isample
 As ithe isample isize iwas ionly i100, iso iit icannot ibe ia itrue irepresentative iof ithe iwhole
iBangalore.

 We ihave ivery iless itime ito icomplete ithis istudy. i

GOVT iFIRST iGRADE iCOLLEGE, iVIYANAGAR Page i22

 STUDY iON iREVIEWS i& iFEEDBACK iOF iCOUSTOMER’S iAT iFEEDMY iPOCKETS, iBANGALORE

DATA NANLYSIS i

INTRODUCTION:
Analysis irefers ito ibreaking ia iwhole iinto iits iseparate icomponents ifor iindividual iexamination.
iDataanalysis iis iprocess ifor iobtaining irawdata iand iconverting iit iinto iinformation iuseful ifor

idecision-making iby iusers. iData iis icollected iand ianalyzed ito ianswer iquestion, itest ihypotheses

ior idisprove itheories.

DATA INTERPRETAION DATA TABLE

i i i

In ithe itables, idata iis igiven iin irows iand icolumns. iIn idi iquestions ibased ion itables, iwe iare
irequired ito iread idata ifrom ia itable/s, iand ianswer ithe igiven iquestion ion ithe ibasis iof ithe

idata..data iinterpretation iquestions ion itables iare ivery icommon iin icompetitive iexams

1. Customer’s ifeedback iabout ithe iavailability iof iproduct’s iin ithe ihousehold isection.

GOVT iFIRST iGRADE iCOLLEGE, iVIYANAGAR Page i23

 STUDY iON iREVIEWS i& iFEEDBACK iOF iCOUSTOMER’S iAT iFEEDMY iPOCKETS, iBANGALORE

TABLE-1 iShowing ithe iavailability iof iproduct’s ias ibelow.

SOURCES RESPONDENTS PERCENTAGE%

ALWAYS iAVAILABLE 40 80
OCCSIONALLY 5 10
iAVAILABLE

FERQUENTY 2 4
iAVAILABLE

PARTIALLY 3 6
iAVAILABLE

TOTAL 50 100

ANALYSIS

In ithe iabove itable ishows ithe iavailable iof iproduct’s iin ithe ihousehold isection iAnd iwe
icame ito iknow ihighest iresponse iavailable(40), ioccasionally i(5). iAnd irest i(2) iand i(3)

ipartiallyare inot iavailable iin ithe ihousehold isection iat ifeed imy ipocket.

GRAPH iNOgraph ishowingthe itotal ipercentageof iavailable iproducts iin ihousehold

isection.

AVAILABILITY OF PRODUCT'S
ALWAYS AVAILABLE OCCASIONALLY
FERAQUENTLY AVAILABLE PARTIALLY
4% 6%
10%
80%

INTERPRETATION
iThis ishows ithe itotal iavailability iof iproduct’s iin ifeed imy ipocket i.As iper ithe istudy ithat

ithe i93% iof iproduct’s iare iavailability iin ithe ihousehold isection. iAnd ithe i7% iare inot

iavailability iin ithe ihousehold isection iat ifeed imy ipockets.

2. The idifferent isources ifrom iwhere ithe irespondents icame ito iknow iabout ifeedmy ipocket.

GOVT iFIRST iGRADE iCOLLEGE, iVIYANAGAR Page i24

 STUDY iON iREVIEWS i& iFEEDBACK iOF iCOUSTOMER’S iAT iFEEDMY iPOCKETS, iBANGALORE

TABLE-2Showing ithe irespondents icame ito iknow iabout ifeed imy ipocket

SOURCES RESPONDENTS PERCENTAGE%

FRIENDS/RELATIVES 30 61
PRINT iMEDIA 8 16
NEAR iTO iPLACE 10 19
OTHER iSOURCES 2 4
TOTAL 50 100

ANALYSIS

In ithe iabove itable ishows ithe iresponse ifrom iwhere ithe icustomers icame ito iknow iabout ifeed imy
ipockets. iFeed imy ipocket ias ipopularized imore iby ifriends iand irelatives, ias iI icame ito iknow ifrom

ithe ifeedback itaken iby ithe icustomers. iRest iof ithe iothers ifrom iprint imedia(8), inear ito ithe iplace

i(10) iand iremaining ifrom iother isources.

GRAPH iNO- i i2

Graph ishowing ithe idifferent isources ifrom iwhere ithe irespondents icame ito iknow iabout ithe ifeed
imy ipockets.(%)

SOURCES
4%

FRIENDS/RELATIVES
19%
PRINT MEDIA
NEAR TO THE PLACE
OTHRES SOURCES
16% 61%

INTERPRETATION

As iper ithe istudy ithat ithe i61% iof ifriends/relatives ihas ibeen icame ito iknow iabout ithe ifeed imy
ipocket, iand i16% ifrom iprint imedia, i19% ifrom inear ito ithe iplaces, iand iremaining i4% ifrom iother

isources.

3. The icustomer’s iresponse iabout ithe ilayout&display i.

GOVT iFIRST iGRADE iCOLLEGE, iVIYANAGAR Page i25

 STUDY iON iREVIEWS i& iFEEDBACK iOF iCOUSTOMER’S iAT iFEEDMY iPOCKETS, iBANGALORE

TABLE-3Showing ithe icustomer’s iresponse ion ilayout i&display

SOURCES RESPONDENTS PERCENTAGE%

PROPERLYARRANGED 40 80
SOMEWHAT iARRANED 3 6
AVERAGE 2 4
NOT iARRANGED 5 10
TOTAL 50 100

ANALYSIS
In ithe iabove itable ishows ithe icustomers iresponse itowards ilayout iand idislikes iat ifeed imy
ipockets. iFeed imy ipockets ias ipopularized imore iby iproperly iarranged(40),somewhat iarranged

i(3), iaverage i(2)not iarranged(5).

GRAPH NO -2 i i

Graph ishowing ithe itotal ipercentage iof ilayout& idisplay iin ifeed imy ipockets

layout & display

not arranged
Average 10%
4%
somewhat arranged
6%
Always arrangd
80%

INTERPRETAION

As iper ithe istudy ithat ithe imost iof i i80% icustomer’s iare iliking i,6% isomewhat ilikely ithe
ilayout&display iof iproducts iin ithe ifeed imy ipockets iAnd isome iof icustomer’s iaverage4%

idislikes10% ithe iour iproducts.

GOVT iFIRST iGRADE iCOLLEGE, iVIYANAGAR Page i26

 STUDY iON iREVIEWS i& iFEEDBACK iOF iCOUSTOMER’S iAT iFEEDMY iPOCKETS, iBANGALORE

4. To iknow iabout ithe ipurchasing ipercentage iof iproducts ifrom i iclients.

TABLE-4Showing ithe ipurchasing ipercentage iof iproducts iclients

SOURCES RESPONDENTS PERCENTAGE

PURCHSED 35 70
OCCASIONALLY 8 15
iPURCHAS

PARTIALLY 5 10
iPURCHASED

NEVER i iPURCHASED 2 5
TOTAL 50 100

ANALYSIS

In ithis iabove itable ishows ithe ipurchase iproduct’s ifrom iour iclients iat ifeed imy ipockets. iAnd iwe
ianalysis ithat ithe itotal ipurchasing ifrom iour iclients(35)and(8) ioccasionally ipurchased,

ipartially(5). iAnd isome iof i iproducts inever ipurchased iare i(5).

GRAPH iNO i-4showing ithe itotal ipercentageof i ipurchasing iproduct’s ias ibelow

PURCHASE%products
NEAVER PURCHASED
PARTIALLY PURCHASED 5%
10%
OCCASIONALLY PURCHASED PURCHASED
15% 70%

iINTERPRETATION i
As iper ithe istudy ithat ithe i70%of iproducts ipurchasing, i15%occasionally ipurchased,
ipartially ipurchased10% ifrom iour iclients.Where ithe iproducts inever ipurchased iis i5% iin

ithe ifeed imy ipockets. i

GOVT iFIRST iGRADE iCOLLEGE, iVIYANAGAR Page i27

 STUDY iON iREVIEWS i& iFEEDBACK iOF iCOUSTOMER’S iAT iFEEDMY iPOCKETS, iBANGALORE

5. Customer’s ifeedback iand ireviews iabout ithe iquality iof iproducts.

Table-5 iShowing ithe icustomer’s ifeedback i ion iquality iof iproduct’s ias ibelow

SOURCES RESPONDENTS PERCENTAGE%

EXCELLENT 19 38
GOOD 18 35
BAD 2 4
DON’T iKNOW 11 23
TOTAL 50 100

ANALYSIS

In ithe iabove itable ishows ithe iresponse iof icustomers itowards ithe iquality iof iproducts iat ifeed imy
ipockets. i iSome iof icustomers igive iexcellent(19) ireviews ion ithe iproducts i,some icustomers

ireviews iare igood i(18)and ibad i(2), iremaining icustomers idon’t iknow i(11) iin ithe ifeed imy

ipocket.

GRAPH iNO-5

Showing ithe itotal ipercentage iof icustomers ifeedback ion iproduct’s ias ibelow

40%
35%
30%
25%
20% 38%
35%
15%
23%
10%
5%
4%
0%
EXCELLENT GOOD BAD DON’T KNOW

INTERPRETATION

This ishows ithe ireviews iand ifeed ibacks iof icustomers itowards iproductivity iat ifeed imy ipockets.
iAs iper ithe istudy iit iis iseen ithat isome iof icustomers ireviews iare iexcellent(38%),good(35), idon’t

iknow(23%)and ithe iremaining iare ibad ireviews i(4%)on ithe iproductivity.

GOVT iFIRST iGRADE iCOLLEGE, iVIYANAGAR Page i28

 STUDY iON iREVIEWS i& iFEEDBACK iOF iCOUSTOMER’S iAT iFEEDMY iPOCKETS, iBANGALORE

6. To iknow iwhether i ithe iprices iof iitems iin ithe ihousehold isection iin ifeedmy ipocket

TABLE-6
Showing ithe iprices iof iitems iin ithe ihousehold isection ias iper ibellow itable

SOURCES RESPONDENTS PERCENTAGE%

VERY iHIGHT iPRICES 5 10
HIGHT iPRICES 15 30
REASONABLE iPRICES 20 40
NOT iREASONABLE 2 4
iPRICES

SAME iASMARKET 8 16
iPRICES

TOTAL 50 100
ANALYSIS

In ithe iabove itable ishows ithe iprices iof iitems iinthe ihousehold isection iat ifeed imy ipockets. iBy
ianalysis ithe ioverall ireasonable iprices i(33) iand ithe inot ireasonable iare i(6). iRemaining isame ias

imarket iprices iare i(11).in ithe ihouse.

GRAPH iNO-6Graph ishowing ithe ioverall ilpercentage iof iprices iof iitems iin ihousehold isection.

PRICES SATISFACTION
SAME AS MARKET PRICES
22%

NOT REASONABLE
13%
REASONABLE PRICES
65%

INTERPRETATION i

As iper ithe istudy ithat ithe i65% iof icustomers isatisfied imy ithe iprices iat ifeed imy ipockets iand inot
ireasonable iare inot isatisfied i13% iand ithe irest iof icustomers iare isame ias ithe imarket iprices22%.

GOVT iFIRST iGRADE iCOLLEGE, iVIYANAGAR Page i29

 STUDY iON iREVIEWS i& iFEEDBACK iOF iCOUSTOMER’S iAT iFEEDMY iPOCKETS, iBANGALORE

7. To ifind iout iwhether ithe iproducts iare ieasily iaccessible ior inot i iin ihousehold isection.

TABLE-7

i Showing ithe iproducts iare ieasily iaccessible ior inot ias iabove itable

SOURCES RESPONDENTS PERCENTAGE

YES 48 35
NO 2 5
TOTAL 50 100

ANALYSIS

In ithe iabove itable ishows ithe iproducts iare ieasily iaccessible iin ifeed imy ipockets. iFeed imy
ipockets iare ieasily iaccessible ithe iproducts(48)and ithe iremaining ithe i(2)are inot iaccessible.

GRAPH iNO-7

Showing itotal ipercentageof ithe iproducts iare ieasily iaccessible ior inot

EASY ACCESSIBILITY
100%
90%
80%
70%
60% EASY ACCESSIBILITY
50%
40%
30%
20%
10%
0%
YES
NO

INTERPRETATION

As iper ithe istudy ithat ithe i95% iof iproducts iare ieasily iaccessible iin ihousehold
isection.rest iof i5% iof iare inot iaccessibility iin ihousehold isection.

GOVT iFIRST iGRADE iCOLLEGE, iVIYANAGAR Page i30

 STUDY iON iREVIEWS i& iFEEDBACK iOF iCOUSTOMER’S iAT iFEEDMY iPOCKETS, iBANGALORE

8. To icheck iwhether idiscounts/schemes iaffects ithe ibuying ibehavior iof ithe icustomers

TABLE-8
showing ithe iwhether idiscounts/schemes iaffects ithe ibuying ibehavior iof icustomer’s

SOURCES RESPONDENTS PERCENTAGE%

YES 31 62
NOT iNECESSARY 19 38
TOTAL 50 100

ANALYSIS

In ithe iabove itable ishows ithe iresponse icustomers iwhether ithey iare iliking ithe idiscounts/scheme
iat ifeed imy ipockets. i i(31)Customers iare ihappy iby ithe idiscounts igiven ifrom ifeed imy

ipockets.rest iof i(19) iare ithinking ithat inot inecessary.

GRAPH iNO-8

Graph ishowing ithe itotal ipercentage iof icustomers iaffecting iby idiscounts/schemes ias iper ibelow i

DISCOUNTS/SCHEMES

YES
38%

62%

INTERPRETATION

As iper ithe istudy ihat ithe i62% iof icustomers isaying iyes ithy iare ihappy iwith idiscounts iat
ifeed imy ipockets. iand ithe iremaining i38% iof icustomers iare ithinking iits inot inecessary.

GOVT iFIRST iGRADE iCOLLEGE, iVIYANAGAR Page i31

 STUDY iON iREVIEWS i& iFEEDBACK iOF iCOUSTOMER’S iAT iFEEDMY iPOCKETS, iBANGALORE

9. Clients ireview ion isales iand iservices iin imarkets.

TABLE-9
iShowing ithe ireviews iof iclients iin imarket ias ibelow i

SOURCES RESPONDENTS PERCENTAGE%

EXCELLENT 35 70
GOOD 11 22
NOT iBAD 3 5
POOR 1 3
TOTAL 50 100

ANALYSIS

In ithis iabove itable ishows ithe iour iclients iare ireview ion iour isales, iservices iin ithe imarket. iThe
iresponse ithat ishows iour(35) iclients iexcellent, i(11) iare igood, isome(3) iare isaying inot ibad iand

ithe irest i(1)clients ipoor.

i GRAPH iNO i-9

Graph ishowing ithe itotal ipercentage iof ireviews ion isales i& iservices iin ithe imarket

CLIENTS HAPPINESS
POOR
GOOD 3%
22% NOT BAD
5%

EXCEllENT
70%

INTERPRETATION
As iper ithe istudy ithat ithe70% iof iclients iare isatisfied iby iour iservices iat ifeed imy ipockets.
iAnd ithe i22% iare igood, i5% iare inot ibad iand irest iof i3% iare ipoor.

GOVT iFIRST iGRADE iCOLLEGE, iVIYANAGAR Page i32

 STUDY iON iREVIEWS i& iFEEDBACK iOF iCOUSTOMER’S iAT iFEEDMY iPOCKETS, iBANGALORE

10. Customers ifeed iback ion iservices.

TABLE-10 i
Showing ithe icustomers ifeed iback ion iservices iprovided iby ifeedmy ipocket ias ibelow i

SOURCES RESPONDENTS PERCENTAGE%

EXCELLENT 25 50
GOOD 20 40
BAD 2 3
DON’T iKNOW 3 7
TOTAL 50 100

ANALYSIS

The iabove itable ishows ithe ioverall icustomers ifeed iback ion ifeed imy ipockets. i iI icame ito iknow
ithat ithe imost iof icustomers iexcellent ias i(25), igood(20) iand isome icustomers isaying i(2)bad,

i(3)are idon’t iknow.

GRAPH iNO i-10

Graph ishowing ithe ioverall i%percentage iof i icustomers iopinion ion iservices iprovide ias ibellow

50%
45%
40%
35%
30%
Axis Title 25%
20%
15%
10%
5%
0%
EXCELLENT GOOD BAD DON’T KNOW

INTERPRETATON
As iper ithis istudythe92% icustomers igive ifeed iback ion iour isales iand iservices iat ifeed imy
ipockets.and ithe i(2%) iare igiven ibad, iand iremaining icustomers i(6%) iare idon’t iknow.

GOVT iFIRST iGRADE iCOLLEGE, iVIYANAGAR Page i33

 STUDY iON iREVIEWS i& iFEEDBACK iOF iCOUSTOMER’S iAT iFEEDMY iPOCKETS, iBANGALORE

11. Would you recommend the products to others.

i i i ii i i

TABLE-11 i
Showing ithe icustomer’s irecommend ithe iproducts ito iothers ias ibellow itable

Sources Respondents i Percentage%

always ilikely 40 80
Somewhat ilikely 5 10
Neutral 4 8
Dislikely 1 2
Total 50 100
ANALYSIS
In ithe iabove itable ishows ithe iresponse ifrom iwhere ithe icustomers icam ito iabout ifeed imy
ipockets. ialways iof i(40)of icustomers iwant ito irecommend iour iproducts iothers, ias iI icame ito

iknow ifrom ifeedback itaken iby ithe icustomers. irest iof ithe iothers i(5)customers iare isomewhat

ilikely,(4)neutral iand isome idis ilikely(1).

GRAPH-11Graph ishowing ithe ioverall ipercentage iof irespondents i irecommend ithe iproduct’s
ito iothers.

RECOMMENDS PRODUCTS OTHERS

10%
MOST LIKELY SOMEWHAT LIKELY NEUTRAL SOME UNLIKELY
8%
2%

80%

INTERPRETATION
As iper ithe istudy ithat ithe i80% iof imost ilikely ihas ibeen icame ito iknow ithe ifeed imy
ipocket, iand isomewhat ilikely10%, ineutral8% iand iremaining i2% ifor iunlikely.

GOVT iFIRST iGRADE iCOLLEGE, iVIYANAGAR Page i34

 STUDY iON iREVIEWS i& iFEEDBACK iOF iCOUSTOMER’S iAT iFEEDMY iPOCKETS, iBANGALORE

12. How ifrequently ido iyou ipurchase ifrom ifeed imy ipockets.

TABLE-12
Showing ithe ihow ifrequently irespondents iare ipurchasing ias ibelow i

SOURCES RESPONDENTS iNO PERCENTAGES

EVERY iDAY 5 10
EVERY iMONTH 15 30
EVERY i4-6 iMONTHS 20 40
ONCE iIN iYEAR i 10 20
TOTAL 50 100

ANALYSIS

In ithis itable ishow ithe ihow ifrequently icustomer’s iare ipurchasing ifrom ifeed imy ipockets.
i(40)Highest icustomer’s ipurchasing i4-6 imonths, isome iweek(5), ievery imonthly(15). iAnd

iyearly ionce(10)

GRAPH NO -12Graph showing the overall

i i i i i i i percentage iof irespondents iare
i purchasing iproducts ias ibelow

Frequently purchase
EVERY DAY
ONCE IN YEAR 10%
20%

EVERY MONTH
30%

EVERY 4-6 MONTH

40%

INTERPRETATION
As iper ithe istudy ithat ithe i40% iof icustomer’s ipurchasing ievery4-6 imonths ifrom ifeed imy
ipockets, isome iare i30% imonthly, ionce iin iyear20%and irest iremaining iare ievery iday

i10%

GOVT iFIRST iGRADE iCOLLEGE, iVIYANAGAR Page i35

 STUDY iON iREVIEWS i& iFEEDBACK iOF iCOUSTOMER’S iAT iFEEDMY iPOCKETS, iBANGALORE

FINDINGS

Based ion ithe ianalysis iof ithe idata ifrom icustomers iof ifeed imy ipockets ireviews iand ifeed
iback ifindings iare irecorded.

 Feed imy ipockets ihas imore i61% icustomer’s icame ito iknow iby ifrom ifriends iand
irelatives iand irest ifrom iprint imedia, inear ito ithe iplace i& iremaining ifrom iothers isources.

 The ilayout i& idisplay iof ifeed imy ipocket iwas i80% iarranged iby ihousehold isection iand
isome iare inot iarranged.

 The iavailability iof iproducts iin ithe ihousehold isection iof ifeed imy ipocket ihas ivery ihigh
i80%availability.

 There iwas imore ipurchasing ipower iof i ipower iproduct’s ifrom ithe iclients.
 feedback& ireviews i iabout ithe iquality iof ithe iproduct iare i38%excellent iand i ialso i35%
igood.

 The i95% i iproduct’s iare imore ieasily ito iaccessible iin ithe ihousehold.
 Customers iare ifeed iback’ ion i iservices imost i92% iof icustomers igood, ibad iand isome
idon’t iknow.

 80% iof icustomer’s imost ilikely ito irecommend iour iproducts ito iothers. iAs iit ifinds ithat iit
igiven igood iname ito icompany.

 62% iof icustomer’s iagreed ithat ithe idiscounts/ ischemes igiven iby ifeed imy ipockets.
 Less i65% i iof iPrices ion i iitems i iis ilees ithan ithe imarkets iprices.
 95%clients iare ihappy iby ifeed imy ipockets.
 80% iof icustomers imost ilikely ito irecommend iour iproducts ito iothers. i
 70% iand i32% iof iClients isatisfied iby iour isales iand iservices i.
 40% iCustomers ipurchasing iproducts i4-6monthes.

GOVT iFIRST iGRADE iCOLLEGE, iVIYANAGAR Page i36

 STUDY iON iREVIEWS i& iFEEDBACK iOF iCOUSTOMER’S iAT iFEEDMY iPOCKETS, iBANGALORE

SUGGESTIONS

The ientire istudy ihas irevealed ito ifollowing iimportant ifactors iwith iregard ito icustomer’s ifeed
iback iwith ithe ireference ito ifeed imy ipockets ipvt iltd.

 Sales ishould i ibe iin ioverall ikarnataka inot ionly iin ibangaluru.
 Feed imy ipockets ishould imore i ieffort ion iproducts iquality ito iincrease ithe i icustomer’s i
iand ito ienhance ithe iorders.

 Customers iproblem ishould ibe isolved ion itime ias ihat ithe icustomers igives imore ivalue ito
icompany.

 To iprovide ibest idiscounts i& ioffer’s ito icustomer’s i.

 Company ishould ifocus ion iprices iso ithat imore icustomers ibuy ifrom iit.

GOVT iFIRST iGRADE iCOLLEGE, iVIYANAGAR Page i37

 STUDY iON iREVIEWS i& iFEEDBACK iOF iCOUSTOMER’S iAT iFEEDMY iPOCKETS, iBANGALORE

COUNCLUSION

As ithe islogan iof iFEEDMY iPROCTES i, ihas ibeen iattracted imost iof ithe icustomers iwhich
idirectly iaffects ion ithe iincrease iin inumber iof ifootfalls iof icustomers iin iFEEDMY

iPOCKETS.As iwhat iI ihave iobserved ithat islogan iattracts imany inumbers iof icustomers iand

iultimately iaffects ion iincrease iin inumber iof ifootfalls iin iFEEDMY iPOCTES. iThe ioffers iand

idiscounts ialso iattract ilot iof icustomers ito ipurchase iitems ifrom iFEEDMY iPOCTES irather ithan

ioutside. ialso iconvenient iservices iattracts ithe icustomers.

According ito imy isurvey ia igreat inumbers iof ipopulation iare ivery imuch isatisfied iwith ithe
iservices igiven iby iour iemployee& iaccessibility iof iproducts iin ifeedmy ipockets. iAnd icustomers

igive ibest irespones ion iour iservicesthat igiven iby ifeed imy ipockets i.But ithere iare isome

icomplaints iregarding ithe iquality iof ithe iproducts iby iour icompany i&offers i, icustomers iwants

ioffers ion ithe iproducts. iTotally icustomers ihappy iby iour iservices iprovide iby ithe ifeed imy

ipockets ipvt iltd

GOVT iFIRST iGRADE iCOLLEGE, iVIYANAGAR Page i38

 STUDY iON iREVIEWS i& iFEEDBACK iOF iCOUSTOMER’S iAT iFEEDMY iPOCKETS, iBANGALORE

BLBLOGRAPHY

BOOKS:

 MarketingManagement– iPHILIP iKOTLER

 MarketingManagement–T.N. iCHABRA

 Fundamental iOf iModern i– iEDWARD iW. iCUNDIFF

Marketing

MAGAZINES AND NEWSPAPERS:

i i

 Business iToday

 Economic iTimes

WEB SITES:
i

www.nkarten.com
www.namikarten.com

OTHER SUPPORTING METERIAL:

i i

Company’s iprofile ireport

GOVT iFIRST iGRADE iCOLLEGE, iVIYANAGAR Page i39

 STUDY iON iREVIEWS i& iFEEDBACK iOF iCOUSTOMER’S iAT iFEEDMY iPOCKETS, iBANGALORE

GOVT iFIRST iGRADE iCOLLEGE, iVIYANAGAR Page i40

 STUDY iON iREVIEWS i& iFEEDBACK iOF iCOUSTOMER’S iAT iFEEDMY iPOCKETS, iBANGALORE

GOVT iFIRST iGRADE iCOLLEGE, iVIYANAGAR Page i41

 STUDY iON iREVIEWS i& iFEEDBACK iOF iCOUSTOMER’S iAT iFEEDMY iPOCKETS, iBANGALORE

GOVT iFIRST iGRADE iCOLLEGE, iVIYANAGAR Page i42