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Graphic Design Thinking: Beyond Brainstorming

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GRAPHIC DESIGN THINKING: BEYOND BRAINSTORMING

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Princeton Architectural Press. Paperback. Book Condition: new. BRAND NEW, Graphic Design Thinking: Beyond
Brainstorming, Ellen Lupton, Creativity is more than an inborn talent; it is a hard-earned skill, and like any
other skill, it improves with practice. Graphic Design Thinking: How to Define Problems, Get Ideas, and Create
Form explores a variety of informal techniques ranging from quick, seat-of-the-pants approaches to more
formal research methods for stimulating fresh thinking, and ultimately arriving at compelling and viable
solutions. In the style with which author Ellen has come to been known hands-on, up-close approach to
instructional design writing brainstorming techniques are grouped around the three basic phases of the design
process: defining the problem, inventing ideas, and creating form. Creative research methods include focus
groups, interviewing, brand mapping, and co-design. Each method is explained with a brief narrative text
followed by a variety of visual demonstrations and case studies. Also included are discussions with leading
professionals, including Art Chantry, Ivan Chermaye , Jessica Helfand, Steven Heller, Abott Miller, Christoph
Niemann, Paula Scher, and Martin Venezky, about how they get ideas and what they do when the well runs dry.
The book is directed at working designers, design students, and anyone who wants to apply inventive thought
patterns to everyday creative challenges.

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