This project report compares two popular biscuit brands in India, Parle Argo and Britannia. The report was submitted by Sahil Shamim Shaikh to the University of Mumbai in partial fulfillment of the requirements for a Master of Management Studies degree under the guidance of Professor Surbhi Bhoir, with a specialization in marketing.
This project report compares two popular biscuit brands in India, Parle Argo and Britannia. The report was submitted by Sahil Shamim Shaikh to the University of Mumbai in partial fulfillment of the requirements for a Master of Management Studies degree under the guidance of Professor Surbhi Bhoir, with a specialization in marketing.
This project report compares two popular biscuit brands in India, Parle Argo and Britannia. The report was submitted by Sahil Shamim Shaikh to the University of Mumbai in partial fulfillment of the requirements for a Master of Management Studies degree under the guidance of Professor Surbhi Bhoir, with a specialization in marketing.
ON A STUDY ON COMPARSION BETWEEN PARLE ARGO & BRITANNIA
SUBMITTED IN THE PARTIAL FULFILLMENT OF THE
REQUIREMENT FOR QUALIFYING MASTER OF MANAGEMENT STUDIES OF UNIVERSITY OF MUMBAI SUBMITTED BY SAHIL SHAMIM SHAIKH ROLL NO. 31581864 UNDERTHEGUIDANCE OF PROF. SURBHI. BHOIR SPECIALIZATION : MARKETING SAKETCOLLEGE OF MANAGEMENT, KALYAN (E) FOR ACADEMIC YEAR 2018-2019