Lean Canvas Design Thinking
1. Problem
 Use of plastic within the
workplace affecting our
environment. Using
biodegradable materials to
wrap pallets to secure freight
in transportation.
 Plastic is a major issue within
the ocean as it absorbs 30%
of carbon dioxide and
approximately 13,000 is to be
found on every square
kilometer within the ocean.
 100,00 sea mammals are
killed in the ocean by plastic
every year.
Existing alternatives-
(From Empathy research)
 One company use parcel
delivery services that are
carbon neutral
 Tracks greenhouse gas
emissions
 Supplies carbon report with
the shipment report with
an instant overview.
*Potential costs (Consider existing infrastructure)
 Strong cardboard boxes to surround pallets
 Biodegradable products
Proposed solution 3. Unique Value Proposition
 Use biodegradable (Unique in Community)
cardboard to wrap  Every pallet that is
pallets with freight wrapped in plastic needs to
on it. be replaced with
 Use biodegradable biodegradable materials
materials to package (Cardboard).
goods instead of  Freight will still be safe and
plastic secure the only difference
is it will be protecting our
environment.
High level concept
Key Metrics (Project Life)
(Success Indicators)  Using biodegradable
 Educate the impact products helps to reduce
of plastic wrap has the plastic that is used
on the environment. by transport companies
will prevent and reduce
 Display the UN
the pollution in our
goal:14 website
oceans that is killing
wildlife.
 Easier to recycle and will
reduce the carbon
dioxide levels
*Potential revenue streams
(this may not be applicable to everyone)
 Sustainable transport companies that deliver products all over Australia and the
world.
 Recycle and reuse the cardboard boxes, as you cannot re-use plastic.
 Deliveries
Unfair/ Advantage 2. Customer segment/
 Reduce the amount of Early adopters
plastic that humans  Transport
use that is damaging companies.
our oceans.  Retailers
 By using delivering or
biodegradable transferring
materials such as product.
cardboard to wrap
pallets will reduce the
amount of plastic that
is used within the
company.
Channels
(Communication)
 Advertising the
product throughout
transport companies
with the impact that
plastic has on the
environment if
companies keep
using plastic to wrap
pallets and products.