Table of Content

1. Introduction

A. Name and address of the business

B. Name(s) and address(s) of the

principal(s)
C. Nature of the business

D. Statement of the financing needed

Statement of confidentiality off report

2 Business Model

A. Business Model CANVAS

B. Pricing Model

C. Social Goal

D. Sustainability

E. Eco-friendly

F. Ethical

3. Business Environment Analysis

A. Future outlook and trends

B. PESTEL Analysis

C. Porter's five forces

D. SWOT

E. Stake Holders Analysis

F. Industry and market forecasts

4 Description of ventures

A. Mission and Vision

B. Products / Services

C. Size of Business

D. Office equipment

E. Background of Entrepreneurs
5 Marketing plans

A. Customer Analysis

B. Product & Service Description

C. Pricing

D. Distribution Plan

E. Advertising & promotion Plan

F. Customer service policy

6. PRODUCTION PLAN
A. Manufacturing Process

B. Physical Plan

C. Machinery and Equipment

D. Names of Supplier of RM

7. OPERATIONAL PLAN
A. Description of company’s operation

B. Action Plan & Timetable

C. Flow of Orders for Goods

D. Business Location & Requirements /

advantages / lease details
E. Equipment / technology / R&D /
environmental aspect
F. Technology Utilization

8. ORGANIZATIONAL PLAN
A. Form of Ownership

B. Identification of Partners or Principal

Shareholders
C. Authority of Principals

D. Roles and Responsibilities of Members

Organization
9. HUMAN RESOURCE MANAGEMENT
PLAN
A. Organizational Structure

B. Key Employees
 C. Management- team Background

D. HR Policies & Procedures

10. RISK MANAGEMENT PLAN

A. Risk Associated with the Business

B. Contingency & Mitigation Plan

11. FANANCIAL PLAN

A. Assumptions

B. Sales Forecast

C. Cost of Sales

D. Administrative Expense Forecast

E. Pro-forma Income Statement

F. Pro-forma Balance Sheet

G. Cash Flow Projection

H. Sources & Applications of Funds

I. Breakeven Analysis

J. Performance Indicators

1.INTRODUCTION
Our business plan is a dairy farm based AGRO Business. We produce excellent quality milk.
Our business is working as partnership so that we can make a budget for providing excellent
and high-quality product. The quality and excellence of milk is mandatory.

A. Name and address of the business:

Name: “NATURE PURE DAIRY”

Address: 88, Bangla Bazar, Gazipur, Dhaka, Bangladesh

B. Names and addresses of the principals:

SL NAME ADDRESS

1 Raktim Das West Kazipara , Mirpur

1216 Dhaka
2 Tanvir Hasan 53/A Uttar Maddhapara Khilkhet
Dhaka 1206
3 Abdullah Al Mabsur Rafid 698, west Shawrapara ,Mirpur
1216 Dhaka
4 Farzana Akter Ruthy Samti Nagor, Palton Plaza
5 Md. Rakibul Hasan 365/12 Khilgaon , Ahosanbag
Dhaka

C. Nature of the Business:

The nature of our business will be an agro based one which will include Dairy farm. Basically,
agro business in recent time is considered to be one of the most emerging and profitable
sector in Bangladesh for carrying out business operation. So, this is the reason we have
decided to invest in this sector and make the best use of it. Moreover, the demand for
goods like cow meat, milk which provides vital element to our body is increasing in a rapid
pace with the increase of population. Mainly in our farm we will be starting with 500 cows.
And if the venture turns out to be a profitable and successful one the we will be able to
reach our break even within a time span of 2-3 years.

D. Statement of the Financing Needed:

Quite a certain capital is needed to establish the business successfully, and run its
operations. First of all, the owners will be required to sign a contract of ownership, since
there will be few legal requirements which must be met, and formalities to fulfill in order to
establish the business. In order to cover all the fixed costs, and to complete the legal paper
works, the owners will need a significant amount. We plan to meet our finance
requirements through personal sources including our friends, relatives, and our respective
parents and also we will consider a loan from Bank. Later once, we start generating profits
through our business, we will be able to repay all our debts, and as well as meet other
expenses incurred by the business, such as the salaries.
E. Statement of confidentiality off report:

‘’NATURE PURE DAIRY FARM’’ business Plan acknowledges that the information provided is
completely confidential and therefore the reader agrees not to disclose anything found in
the business plan without the express written consent of the business owners’. It is also
acknowledged by the reader that the information to be furnished in this business plan is in
all aspects confidential in nature, other than information that is in the public domain
through other means and that any disclosure or use of the same by the reader may cause
serious harm and or damage. Upon request this business plan document will be
immediately returned to the Business Owners. This is a business plan. It does not imply an
offer of any securities.

2. BUSINESS MODEL
 A. Business CANVAS Model:

Key Partners Key activities Value Customer Relationship Customer

proposition
 Agricultural  Producing safe &  Ensure constant Segment
sector nutritious raw milk  High supply of milk to
 Confectionaries the customers  Middle
quality &
 Suppliers quantity  Ensure best and
 Government of raw quality of raw lower
 Veterinary milk milk production middle
services  Low cost  Promote best class
 No prices of
people
Adultera product
tion.
Resources Channels
 Land
 High milk yield .  Advertisement
cows via mass media
 Milking equipment  Word of mouth
 Good quality  Own
feeding distribution
 Workers &
veterinarian

Cost Structure Revenue Streams

 Land & building (Animal housing ,Office, Feed  Selling milk

store, Pasteurization plant , Frozen chamber)
 Transportation Cost
 Buying cows
 Equipment and material cost
 Cow feeding cost & health maintaining cost
 Semen purchase cost
 Utilities and salary expense
 Rent and advertisement expense

B. Pricing Model: In our business, we will be following cost plus pricing. Basically, cost
plus pricing is a method where the price is set on the basis of the cost of the goods or
services produced or served. Furthermore, with the help of this method, we will sum up the
direct material cost, direct labor cost, and overhead costs of our products, and add to it a
certain percentage in order to create a profit margin and which will lead to the derivation of
the price of the product.

C. Social Goal: Every business starts with an aim for earning profit and fulfilling some
social goals. In our case, we will look forward in providing the workers a fair wage and
health benefits and ultimately contribute in creating employment opportunities for
unemployed people in the area we will be starting our business. Mostly, we will move
forward with a view to operate our business without any adulteration.

D. Sustainability: In Bangladesh, the sustainability factor is really low and it is under

potential threat growing to the degradation of land and water resources and also because
of the over use of chemicals in agricultural land. In this situation the Government of the
People’s Republic of Bangladesh is taking measures and pursuing efforts in order to
enhance sustainable agriculture by emphasizing on better use of on-farm resources and by
demotivating the use of pesticides and fertilizer. It is notable to mention that there are
some crucial components that are very much essential in order to ensure proper
sustainability of the agro business sector. The components are: 1. Productivity, 2.
Environmental stability, 3. Economic profitability, and 4. Social and economic equity. Last
but not the least, if these above-mentioned components are in our favor and we work hard
in maintaining these efficiently then our business will be able to ensure sustainability till
the very end.

E. Eco-friendly: We will be starting pretty small in the initial stage. Thus we will not have
the necessity to start with such big steps but in future we will forward to adopt a few
strategies, such as:

• Adopting Renewable Energy: We can use sustainable energy sources, such as solar
energy, it gets a tax advantage over the businesses that don’t. In an effort to support
renewable energy initiatives, the government offers tax breaks, rebates, and other
monetary incentives for businesses that switch over to green energy sources. By supporting
clean energy that business can save a considerable amount of money.

• Other Eco-Friendly Behaviors: Finally, supporting other environmental practices in

our office can also save some money. For instance, more careful production processes can
help us reduce wasted materials. Additionally, being more conscious about our energy
usage can reduce our business’s heating, electricity, and water costs as well. Simply making
small efforts to better the environment can also benefit of our company.

F. Ethical:
We aspire to the highest possible standards of animal’s rights, fulfillment and happiness for
our cows. This means not only providing a healthy life outdoors, but also natural social
interactions and the love of humans. We recognize that there are many people who aspire
to consume dairy products from cows living in a peaceful, friendly outdoor environment
eating a nutritious diet that suits their unique digestive systems. We are proud of our ability
to arrange the farm infrastructure and logistics around the natural herds and cattle social
bonds.

3. BUSINESS ENVIRONMENT ANALYSIS

A. Future outlook and trends:
Although now we are just introducing our business by investing capital and implementing /
developing operational strategies but in near future we are going to expand our business by:
 Capturing maximum market.
 Expand business to different districts.
 Being the market leader by competing with competitors.
 Achieving total cost efficiency by next 4-5 years.

B. PESTEL Analysis:
Political Situation: In case of a business the political factors that affect the business are
often taken into consideration and is marked at the top in the list. It is notable to mention
that different policies and plan of government can affect one’s ongoing business for which it
is very essential for each and every firm to abide by the law. In case of our business the
political environment can have an impact our business organizations in many ways. First of
all, it could add the political unrest can be a crucial factor and lead to a major loss. It is
because if there is any political unrest we may face disruption in our distribution or there
might be less number of customers visiting our farm. Moreover, the increase or decrease in
tax could be political factor and if there is an increase in tax it might add to our cost and
such decision will have a direct effect on our businesses and reduce our profit margin. But
the recent political condition in the country is stable for which it will be an advantage for
our business.
Economic Factor: In recent times Bangladesh has been listed as a developing country and
it is owing to the growth of GDP which is now around 7%. In these circumstances,
government is taking several active measures to make the growth sustainable. It is notable
to mention that agro sector is one of the main sectors in which government is making huge
investment and making the environment attractive for the investors.
So, in this factor analysis, we have assumed that the main factor of GDP calculation is
consumption. And due to favorable economic condition, the consumption of people has also
increased from which is a favorable situation for our business as peoples’ income level has
increased.

Social Factor: Bangladesh is a developing country with a huge number of populations

comprising around 166 million in a small territory. Population growth rate in Bangladesh is
1.03% according to 2018 statistics which is a healthy rate compare to other developing
countries in the world. And with increase of population, the demand for dairy product &
cow meat are increasing. Furthermore, over 90% people of Bangladesh are Muslims. In Eid-
Ul- Adha, the demand for cows increases to a great extent. Besides, the number of social
gatherings has also increased which has led to the increase in the consumption of cow meat.
To conclude, this is a massive opportunity for our business.

Technological Factor: The technological environment can surely affect the business
operations and owing to changes in it. Moreover, the technology refers to the application of
knowledge in different situation in order to control or change our environment.
In case of our businesses we will leverage changing technology to improve products and
processes or even create new products and bring in new processes that will help us to
expand our market area and also the percentage of profit.

Environmental Factor: The factors related to environment are considered to be very

important for any kind of business. It has happened owing to the increasing shortage of raw
materials, pollution targets, doing business as an ethical and sustainable company; carbon
footprint targets set by governments. In this sector of our analysis we tried to find the
alternative solution in case of any natural disasters so that we can avoid huge loss.

Legal Factor: In case of legal factors there are certain legal processes which make it
difficult in starting a new business and carrying out the operation. It is because there are
times when laws limit the capital allocation for a certain business and also lead to a
increment in the cost by implementing tax laws and labor laws. In our case, the type of
business we are going to open is permitted by the acting laws of Bangladesh. And also, in
order to ensure a smooth flow of operation and for continuing without any legal obstacle
we will be following the labor laws strictly and ensure a healthy environment for the
workers.
C. Porter's five forces:

Threat of New Entrants: High

Threats of new entrants are very high in industry like ours. We are agricultural dependent
country and government is encouraging the investment in agricultural sector as well as dairy
farms. The investment requirement is not too high in this industry. Basically, everyone
knows how to raise cows and so labor is also easily available for this kind of industry. Other
than that, the demand for cows is also high in our country as we are Muslim nations and
have a festival of ‘Eid where we sacrifice mostly the cows. Because of all that reasons
threats of new entrants are two high in that sector. As government is encouraging the
investment in this sector, it’s easy for everyone to establish this kind of dairy farms. So,
threat of new entrance is high in this sector.

Threat of Substitute Products: High

There is no substitute product for cows. But the main threats will be the local farmers and
person involves in selling cows. Basically, they are the main competitors. If we can’t raise
our cows properly and can’t sell them in lower price then we might lose our customers.
People will buy this kind of products where they will get in fewer prices. So, if we do not
maintain our quality then the following things might happen:
- Declining demand of our cows

- People will move on to alternative farms

Bargaining Power of the Suppliers: Low

The bargaining power of the supplier is low for our organization as the Government is
supporting and also, we have easy access for raw materials needed in order to raise cows.
So, in that case we would not need much help from the other suppliers. Beside that if we
need extra suppliers there are many suppliers from whom we can get the cow and
equipment’s needed for our production.as there are many suppliers we can easily switch if
the supplier does not co-operate with us, so the bargaining power for the suppliers is less.

Bargaining Power of the Customers: High

People buy cow in best possible price by bargaining. There are numerous number of well-
known competitors in the market, thus this increases the bargaining power of the
customers. But we will be trying to provide customer with cows in the low possible price
and the consumer will be able to change the size of the products according to their budget.
But if we could not sell our cows in low price than others, then customers will switch to the
competitor. So, the bargaining power of the customer is high.

Rivalry among the Competitors: High

Dairy farm business has numerous numbers of well-known competitors. There are many
previous good farms. They can all together make a syndicate and sell cows in a lowest price
together and this decrease of price may affect our business. So there exists high rivalry
among the competitors.
-Established farms might decrease the price to get us out of the market

D. SWOT :

Strengths:
 Labor efficiency.
 High production and quality of milk.
 Structured milk production.
 Hygienic Packaging.
Weaknesses:
 Require more knowledge and expertise to cope up with technology.
 Political issues and natural uncertainties.
Opportunity:
  During Eid-Ul-Adha, demand for cows goes high to great extent so it’s a huge
opportunity to make profit.
 Social gatherings for dairy products will make our business grow rapidly.
Threats:
 New entrants and well-known companies.
 Technological advancements.
 Bargaining power of customers.

E. Stake Holders Analysis:

Since we will not be going for equity or debt financing, we will not have any stakeholder.

F. Industry and market forecasts:

Things are evolving. New faces are entering the dairy cultivating part and many existing
ranchers are concentrating on enhancing efficiency of their bovines through managed
impregnation, giving better consideration and appropriate sustaining.
What's more, milk processors, for example, Milk Vita, PRAN and AARONG are supporting
agriculturists. The Department of Livestock Services (DLS) also registers increasing farming
activities. Some 58,590 farms, each with 10 or more cows, have registered with DLS for dairy
purposes till now. Of those, 155 farms signed up since July this fiscal year, according to DLS.
Previously, cattle farming had been limited to smallholders in rural areas. This has changed
in recent years. Dairy farms have been established in urban and suburban areas.
There are different issues preventing quicker development of dairy cultivating. Aside from
deficiency of high yielding cows, shortage of land for dairy ranches, lack of high yielding and
quality semen for AI, absence of specialized expertise for cultivating, staggering expense of
work and feed, deficient treatment office for cows and absence of information of taking
care of drain are the real obstructions for quicker improvement of the segment, said
agriculturists and industry partners.
Most importantly, low duty on powdered milk import influences agriculturists in getting
reasonable costs for milk.

4. Description of Venture:
A. Mission & Vision:
Mission:
At Nature Pure Dairy, we are committed to procure, produce and distribute top quality,
value-added dairy products to our consumers. In order to carry out our company mission,
we commit ourselves to the following:
1. By supplying and providing quality and affordable products, we build trust with our
customers.
2. We commit to develop and grow our team so that they are able to operate in a safe,
caring and secure environment.
3. We strive to let our activities support the protection of the environment, as well as
include those in our communities.
Vision:
Our vision is to become the leading preferred dairy company in Bangladesh. By keeping to
our vision, we strive to become:
1. The preferred supplier of dairy products.
2. The preferred employer in the dairy industry.
B. Product:
 From the initial stage we will serve milk as our product. Milk is our main product. We
will sell milk in one-liter tetra pack system.

One-liter pack: This one-liter pack will cost 60 taka per liter.
 500 ml pack: This one-liter pack will cost 30 taka per pack.

C. Size of Business:
We will enter the market targeting the middle and lower-middle class people of our country.
We will position ourselves with our loyalty and establish ourselves in our customers’ minds
as the most reliable milk selling company for them. This will lead us to use earned media as
our marketing tool. Thus, we will start small, with a dream of a large growth.

D. Office Equipment:
 From the beginning Nature Pure Dairy will be a mid-sized business and will have 15
employees. So, we definitely need an office. Our office will be well organized and air
conditioned. It will have the common office equipment like a normal office. Such as
computers as needed furniture, air conditioner, a refrigerator, photocopy and printing
machine etc.

E. Background of entrepreneurs:
NAME BACKGROUND

Raktim Das BBA Student (Major in Finance & Accounting)

Tanvir Hasan BBA Student (Major in Accounting)

Abdullah Al Mabsur Rafid BBA Student (Major in Marketing), Runs

business of his father.

Farzana Akter Ruthy BBA Student (Major in HRM)

Md. Rakibul Hasan BBA Student (Major in Marketing)

5. Marketing plan
A. Customer Analysis:
Perceive who precisely we are advertising to and what fragment of the market would be
most disposed to buy our dairy items. On the off chance that our dairy items are delivered
by without hormone cows that are allowed to nibble and are given sound ways of life, at
that point we have to figure out who these actualities will resound with and who may pay
some additional for these highlights. Families in center to upper-levels of pay are probably
going to be our best customer base. Those inspired by what goes into the nourishments and
beverages their youngsters devour and willing and ready to pay somewhat more for your
characteristic and compound free items are likely a solid match.
In western markets, dairy organizations rely upon a biological community of expansive
corporate dairy homesteads and main part of the acquisition is done from a solitary ranch.
The amusement, in India, is to total drain from some little measured agriculturists, which
could prompt irregularities in both supply volume and additionally supply quality.
With increasing disposable income, milk’s product profile is changing in urban centers. More
yoghurt, ice cream, butter and cheese are being consumed.

B. Product:
In our business, the center items will be Milk. We will begin the business with a view to
moving 100% unadulterated animals with no debasement.

C. Pricing:
In the underlying phase of our business we will take a stab at following utilizing low value
strategy to infiltrate the market. The expense of the unadulterated drain and the cow will be
set at a bit bring down cost than the contender and adding to which we would esteem the
item based on expense yet moving it at a lower cost and acquiring negligible benefit with
the goal that we can catch the market. To be more explicit, we will attempt to set costs as
lower as conceivable to build our piece of the overall industry and for holding clients from
the beginning of our business. In conclusion, we have an arrangement to grow our business
and the market region for which we will endeavor to make put in the market at first by
setting low costs by giving better quality.

Product Price
1-liter pack 60 tk
500 ml pack 30 tk

D. Distribution Channel:
Some factors which help in deciding the mode of distribution of milk are as follows:

1. Keeping quality and kind of milk.

2. Perishable nature of milk and its products.
3. Possible contamination.
4. Proper supervision and control in distribution.
5. Cost of distribution/delivery of milk.
6. Distribution of Pasteurized Milk.
 Raw milk
production

Pasteurizati Without the

touch of hand
on process

Pcakaging
Packaging terta pack

Frozen
Chember

Milk
distributed
to customer

E. Promotions:
Social networking sites:
In this cutting-edge time, pretty much everybody is associated on Facebook and it is such a
medium where the greatest number of individuals can become to with ease. What's more,
this is the reason, we will have our own Facebook page as "NATURE PURE DAIRY FARM" and
attempt to keep our client refreshed and be associated with them. In the principal period of
our business we will pitch our drain to neighborhood wholesalers yet in future we have the
plan to move the drain in our very own image name with bundling. Additionally, we will
move cows consistently and Eid-Ul-Adha is the time we will expect high deals and we will
organize additional offices for our client with the goal that they can see our dairy animals
and visit us for procurement.
Organize Marketing: In this part, our showcasing group will visit diverse retailers’ shop,
pastry kitchens for the most part near our business region and will make them mindful of
our things and the evaluating.

F: Customer Service Policy:

Teach people how to use our product:

It's difficult to envision that numerous individuals don't have the foggiest idea about the
nuts and bolts about cooking or utilizing ranch new items, however regularly an absence of
learning is a gigantic reason individual doesn’t purchase our item! Perhaps they're uneasy
cooking an entire chicken since they've just at any point purchased boneless bosoms at the
store, so this is an ideal open door for you to impart your insight to our clients, so they feel
great going through cash with us. Think about account a straightforward how-to video and
sending it to our clients, or host a cooking demo on our homestead.

We understood that the more things individuals knew to do with their drain other than
simply drink it, the more they would purchase. So we began having companions once again
to make cheddar, spread, yogurt and frozen yogurt in our home, and they'd leave with a few
containers of drain they bought to make their very own at home! This advanced into Cheese
making classes where we would charge visitors to visit. So we made some cash giving the
class, which got us through the long winters where we didn't profit, and it conveyed huge
amounts of new clients to our store. They'd take the Cheese making class only for the sake
of entertainment yet then purchase gallons and gallons of drain to fulfill their new pastime!

Contact likeminded groups in our community:

It's disillusioning to pour our heart and soul (and investment funds!) into beginning a
business; at that point months after the fact ask why no one has even found out about you!
The thing about getting clients is that it's our duty to get your name out there – it's not on
the clients to discover us. By associating with neighborhood bunches in our locale, we'll
assemble precious associations with individuals who may move toward becoming clients
and expression of our ranch will begin to spread. We connected with neighborhood bunches
where we knew somebody. So rather than one-on-one we were presently meeting one-to-
numerous and could get significantly.

6. Production plan
Production planning is the planning of production and manufacturing modules in a company
or industry. It utilizes the resource allocation of activities of employees, materials and
production capacity, in order to serve different customers.

A. Manufacturing Process:
Manufacturing milk:
A cow can be milked when the udder is full and this is the reason farmer has some
adaptability in making a schedule for milking times. Additionally, the ideal opportunity for
milking a cow is in the early morning and the other time is in the late evening. A cow can be
milked with the hand. Previously, the development of milking machine where the strategy
to milk cows was just by hand, by pressing tenderly on the cow's nipples utilizing the thumb
and pointer. Still during circumstances such as the present there are individuals keep on
milking by hand today.
In case of our business, we will endeavor to milk cows no less than two times per day.
Generally, milking time takes around 10-15 minutes for every cow and on the measure of
milk the cow is delivering.
We thought of purchasing machines to acquire productivity yet conversing with a few
specialists we discovered that utilization of machineries for milking cows can increase the
overall productivity and reduce time and cost. In this way, we will purchase machineries
rather select more laborers so as to milk the cows inside the shortest possible time.
Pasteurizing milk:
We will have a milk pasteurizing plant because without pasteurizing we cannot sell our
product to the market. An average condition Holstein Friesian cow gives minimum 20 litter
milk per day. As well we have 500 milk able cows we will get minimum 10000 litter milk per
day. Then we will pasteurize raw milk throw our own pasteurization plant.
Our pasteurization process is given below.
 Pasteurization Process

Cold raw milk at 4° C in a constant level tank is drawn into the regenerator section of

pasteurizer

The raw milk is forced through the heater section where hot water on opposite sides of the
plates heat milk to a temperature of at least 72° C.

The milk, at pasteurization temperature and under pressure, flows through the holding
tube where it is held for at least 16 sec

The maximum velocity is governed by the speed of the timing pump, diameter and length of
the holding tube, and surface friction

After passing temperature sensors of an indicating thermometer and a recorder-controller at

the end of the holding tube, milk passes into the flow diversion device (FDD)

The FDD assumes a forward-flow position if the milk passes the recorder-controller at the
preset cut-in temperature (>72° C)

The improperly heated milk flows through the diverted flow line of the FDD back to the raw
milk constant level tank

Properly heated milk flows through the forward flow part of the FDD to the pasteurized milk
regenerator section where it gives up heat to the raw product and in turn is cooled to
approximately 32° C - 9° C.

The warm milk passes through the cooling section where it is cooled to 4° C or below by
coolant on the opposite sides of the thin, stainless steel plates

The cold, pasteurized milk passes through a vacuum breaker at least 12 inches above the
highest raw milk in the HTST system then on to a storage tank filler for packaging
 Figure: Pasteurizing Process

B. Physical Plants:

Housing System:
There exists a variety in the dairy cows housing framework based on the atmosphere, the
span of the dairy cultivates all through the world. The housing must be structured so that it
enables the entrance to food, water and in particular which gives insurance from
unfavorable natural condition. Also, it is to be noticed that the heat stress can prompt the
abatement of fertility and the production of milk. What's more, this issue of heat stress can
be illuminated by giving shade which is an imperative medium to diminish the heat stress.
In this way, if there should be an occurrence of our business, we will likewise be planning
the shed or the general housing framework in such a way, that it helps in decreasing the
stress and furthermore guarantees the fertility of milk creation and additionally the health
of the cow For the well-being of our cattle we will provide these features to our shade:
• Our Shed will be located to maximize natural ventilation.
• Cement floors will be sloped for manure management and be non-slip for cows’ comfort.
• There will be sufficient watering points or troughs for all stock.
• Cows can be maintained in tie stalls or be loose housed. They can be provided with free
stalls or have an open lounging area.
• Additional health facilities will include treatment areas for sick stock and a calving area to
permit close attention.
• Young calf will be housed according to age.
• Access to an outdoor area provides for more effective night-time cooling.
• A separate milking parlor will aid in milking hygiene.
• Good sanitation is very important for both cow cleanliness and effluent disposal. Recycling
effluent will reduce necessary fertilizer inputs to forage production areas.

Figure: Housing System

C. Machinery and Equipment:

From our initial stage, we will try to be professional. We will have machineries for milking
the cow, electric generator, water pump and machines for grinding and mixing the cow food
so that we can bring a balance in our time management. Moreover, we will also be installing
cooling devices to reduces the heat stress. On the other hand, we will also have milk cooler,
electricity generator and a utility vehicle for the procurement of farm supplies.
Here are some machineries we will provide to our farm:

1. Feed Grinder with Motor

2. Milk Cooling System
3. Semen Container with Accessories
4. Milk Cans
5. Generator 7.5 KVA
6. Borewell With Motor
7. Ropes, chains, tagging equipment’s, water pipes etc.

7. Operational Plan:
A. Description of company’s operation:
 After fulfilling all the requirements, we will ask for permission from local
government to open and start the business.
 For extra facilities, we will try to gain membership in the local business
association in our business area.
 We will finance our business with our personal funds, not for future funds
and also be looking funds from outside to confirm funds available on hands
to overcome financial deficit.
 To get raw materials on time, we will keep contacting suppliers before.
 Finally, the building of the cow shed will be started prior to 3 months of the
firm opening. Then we will manage workers and stock of cow food will be
made before starting business.
Flow Process Map of Nature Pure Dairy is Given Below:
 Flow Process Map of Nature Pure Dairy

Layout the site

Layout for Buildings

Designing and Construction of Building

Building Services
Requirements for Machineries and other
Equipment
Layout of Manufacturing Equipment

Process engineering

Machine Installation

Producing

Packaging

Selling

7.2 Action plan and timetable:

For the sustainable dairying, we will apply good management practices among workers to
maintain quality work environment. By coordinating actions and commitments of our firm,
we will be managing smooth and timely work flow among employers.
The Gantt chart of our company is given below:
Gantt Chart
C. Flow of orders of goods and services:
We will not be selling milk to retailers or not be packaging milk. We will be just selling the
milk in jars containers. So, after collecting milk we will deliver to the local bakeries according
to order. The flow will be directly done by us not includes any third party to deliver our
product. And, in case of cow, the distribution of it will be direct selling to customers.
D. Equipment/ technology/ R&D/ environmental aspects:
According to our research we have found equipment for our sectors like: feed bunk,
portable hay feeders and some water equipment.
E. Technology utilization:
As it is one of the most important things to gain competitive advantages so we will be using
latest technologies used in this sector for a smooth flow. Based on research what we have
found, we will be utilizing those properly to update ourselves regularly with our
competitors.

8. Organizational Plan:
Organizational plan is an organizational structure defines how we allocate our task;
coordination and supervision are directed toward the achievement of our organizational
aims. Organizations need to be efficient, flexible, innovative and caring in order to achieve a
Sustainable competitive advantage.
A. Form of Ownership
The business will be comprised of five partners. The partners are going to invest in this business
and become the owners. But the business needs to grow more in future than new investors are
welcomed to inject money.

B. Identification of Partners
Primarily our business will be funded by ourselves equally 20% by the following five members:

SL NAME Ownership percentage %

1 Raktim Das 20%
2 Tanvir Hasan 20%
3 Abdullah Al Mabsur Rafid 20%
4 Md. Rakibul Hasan 20%
5 Farzana Akter Ruthy 20%
Terms of Agreement:
1) Each partner should have equal contribution to any sorts of investments.

2) Partners would get equal share of profits and bear any kind of losses equally.
3) No one can withdraw their allocated profit for first six months
4) For any kind of business proposition from a partner, he or she has to get the consent of
all the other partners. To deal with conflict, votes will be counted and the decision of the
majority of the partners would be granted.
5) Admitting new partners for expansion can happen but it will be according to Term-4 of
this agreement.
6) For any kind of withdrawal or death of a partner, we will follow the Partnership Acts.

C. Authority of Principals:
All the partners have equal authority. All of the partners will be general in other words; all of
them will have the authority over their specific responsibilities. As far as debt and capital
and legal obligations are concerned, every partner will share equal responsibility. The
liabilities would also be same. On the other hand, there’s also a benefit since when it comes
to tax payments and profits, the profits will not be taxed to the business, but rather will pass
directly through the partners who will then include the gains on their individual tax returns.

Roles and Responsibilities of members:

  Coordination of the whole operation starting from the
purchase of cow, to provide the milk product to the end
customers.
 Keep record of the times taken for each specific task and
improve efficiency be formulating strategies.
Raktim Das
 Setting strategic goals and work with the other partners to
achieve them.

 Formulating marketing mix and try to let people know about

the distinctive competencies.
 Creating a strong brand image through carefully placed
promotional campaigns.
 Online marketing, social media posts, website ads –handling
Tanvir Hasan
these things and expose the brand as much as possible.

 Formulating financial plans for the company and work to

achieve that.
 Handling the accounts of the company will be his responsibility.
Abdullah Al Mabsur  Sigh checks.
 For any kind of loans and repayment she will deal with those
Rafid
things.

 Receiving requirement of the order.

 Sourcing for prices
 Deal with safety issues.
 Makes the procurement decision.
Farzana Akter Ruthy

 Providing information to the customers regarding the products.

 Help to resolve any customer problems
Md. Rakibul Hasan  Always connect with the customers to find out their specific
demand

9. Human Resource Management Plan:

For our company the process of planning human resource management documents what
human resources and skill are needed, and when, during all phases of the project. It will
establish organizational relationships and responsibilities and staff management. Team
building and recognition and rewards programs are identified; and personnel compliance
with safety standards and other requirements are also documented.
A. Organogram/Organizational Structure:

Chairman
of Nature
Pure Dairy

Director
,Dairy Food
(Nature
Pure Milk)

Head, Production
Marketing Manager

Manager
Manager HR.
HR. Manager
Manager Assistant
Assistant
Manager,
Manager,
Product
Product Market
Market Production
Production
Brand
Brand
Development
Development Research
Research Manager
Manager

Officer, Deputy Supervisor

Supervisor
Officer, Ass. HR Executive,B (Raw milk Supervisor
Operati Manager, (Raw milk
Sales Manager rand receiving
receiving (packing))
on Brand Dock)
Dock)

B. Key Employees & Management Team Background:

SL DESIGNATION BACKROUND
 1 Director, Dairy Food He worked as the director of RD
(Nature Pure Milk) Milk for the past 5 years.

2 Head, Marketing He worked for Aarong Dairy for

the past 5 years.

3 Manager Product He worked as Product

Development development manager of Milk
Vita for the past 5 years.
4 HR. Manager Previously worked as market
Market Research researcher of Abul Khair
Consumer Goods for last 4
years.
5 Manager, Brand Previously worked at New
Zeland Dairy as The Brand
Manager
6 Officer, Sales Worked for ACI Food previously

7 Officer, Operation Previously worked as the

operation manager of PRAN
Food.
8 Ass. HR Manager Fresh Graduate From Dhaka
University

9 Executive, Brand Fresh Graduate from BRAC

University

10 Deputy Manager, Brand Fresh Graduate from North

South University

D. The HR Practices will be followed by our company are as follows:

Recruitment and selection , Confirmation, Promotion, Dismissal, Termination, Leave
Management, Salary Management, Increment, Performance appraisal, Resignation.
In this report we will cover some important topics in depth which we want to follow in our
organization.
Recruitment and selection:
Selecting and recruiting good employees for an organization is indeed one of the most
crucial and critical aspects of running an organization as the decisions so taken to this
respect can take the organization to the heights of success. In this respect, it must be borne
in mind that each individual has a valuable contribution, irrespective of the position or
status of the employee in respective organization.
The aim of the policy and procedures is to support the recruitment and selection of people
with necessary ability, skills, qualification and competencies to contribute effectively to
delivery of Nature Pure Milk.
As we are in the initial period of our business, we will have these following three types of
employees.
1. Regular
2. Contractual
3. Project based

Recruitment Process:
We will try to following this process of recruitment:

Staff Requisition Check & Verify Organization Approval

Short listing the potential applicants Collecting & Screening Job Advertisement

Schedule & arrange the interview Conduct Interview Compile Interview Results

Issue Appointment letter Candidates’ Verification

Inform Selected Candidates

Joining and Orientation

Training:
Training department of Nature Pure Milk is a part of Human Resource department. Training
personnel are responsible for all the necessary training sessions for the new employees. As
they are to be acquainted with the new organization, working environment, people and job
responsibilities. The training officers train the new employees to be introduced with the job
and organization and make sure they are able to perform effectively. As the training section
is small and yet they are responsible for training employees all over the country, the training
session lasts for a week. In mid-level and higher positions, the employee gets on the job
training.

Performance Appraisal:
We will also have a performance appraisal system closely similar to an amalgamation of
“Behavioral anchored ratings scale (BARS)” and “key performance indicator (KPI)”
performance Appraisal mechanism. The present performance is done using:

a) Appraisal by Achievement against certain behavior

 b) Competence profile in current job, which includes rating or leadership quality,
resource management, business development, communicative etc.
Promotion:
Just like any other organization promotion is one important aspect of HR in our company.
Promotion in Nature Pure Milk is given once in a year to earnest employees. Every year in
the month of November employees are assessed by their supervisor and the employees
with outstanding performance are recommended to be promoted. The assessment is
reviewed by the HR department and after getting approval from the general manager it has
to be sent to the director for approval. There are 20 levels of employees in our company all
of their promotion is performed in the same manner. When the director approves the
promotions the promotion paper are sent back to HR department for further formalities.
The HR department provides one copy of promotion letter to the employee, one copy to the
Finance & Account department. And lastly update the designation of the promoted
employee in HRMS.
Salary Management:
Nature Pure Milk has a fixed salary structure for every position but because of the increase
In standard of living in society, they adjust salary of the employees once a year. The
Adjustment of the salary is usually done in July. It is the responsibility of HR department to
Adjust the salary and to carry out all related formalities.
Leave Management:
leave Management: We will give our worker one day leave in every week. Yearly they will
have optional 10 days leave. For extra attendance we will give them extra increment.

10. Risk Management Plant:

11. FINANCIAL PLAN
A. Assumptions:
B. Sales Forecast:
We have 500 cows each will give us 20-liter milk per day. As we assume that in a month, we
will produce 26 days so after a month our production of milk will be (500*20*26) =26000
liter. As a cow can give us milk 8-9 months a year so we assume that our production will be
2080000 liters. We can sell this milk per liter 60 tk so after 1st year total production in tk will
be 124800000. We assume that our sales will increase 5 % each year. So in year 2 and year 3
our sales in tk will be 131040000 and 137592000.

C. Cost Of Sales:
D. Expense:
E. Pro Forma Income Statement:

F. Pro Forma Balance Sheet:

G. Cash Flow Projection:

H. Sources and Applications of Fund:

Sources and Application of Funds Fund Amount

Bank Loan 30000000
Owner 1 26000000
Owner 2 26000000
Owner 2 26000000
Owner 4 26000000
Owner 5 26000000
Total 160000000
I. Break Even Analysis:

To reach our break even point we need to sell 456726 liter of milk 60 tk per liter. We can
produce 2080000 liters. So, we can reach our break-even point within 1 year.

J. Performance Indicator:
Current Ratio:

Accounts Receivable:
Inventory Turnover(times):

Interest Coverage:

,
Total Debt to Equity (%) :

Return on Investment (%) :

Return on Assets (%),
Asset Turnover (times)