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TABLE OF CONTENTS

Meet the team...2

Key message platform...3

executive summary...4

research statement...5

Possible Publics...6

RESEARCh...7

research questions...8

research gathering...9

OUR SURVEYS...10

swot analysis...11-14

research findings...15-16

Objective one...17-19

objective two...20-21

objective three...22-24

Our timeline...25

our budget...26-28
 MEET THE TEAM

GABBY
SHAY

DARA
SYDNEY

LEXI
JOSH
 OUR MISSION
Our mission is to enhance the State of Illinois’ societal and economic
conditions by providing comprehensive undergraduate and graduate
degrees, research, and service initiatives that are at the cutting edge of
theory and translate into viable applications.

OUR VISION
The School of Communication plans to move to the top 3 communication
programs in Illinois; making it an even more distinguished, well-known
destination for communication majors.

KEY MESSAGES
The SoC offers exceptional and affordable communication programs that
provide its students with tangible work experience before crossing the
graduation stage. The majors within the SoC are extensive; offering
multiple disciplines within journalism, public relations, mass media, and
communication studies that reflect diverse student interests.

OUR SLOGAN
Our mission is to enhance the State of Illinois’ societal and economic
conditions by providing comprehensive undergraduate and graduate
degrees, research, and service initiatives that are at the cutting edge of
theory and translate into viable applications.

what will you

M A sY ou A r e
#CO beCOMe?
3
 EXECUTIVE SUMMARY

The Social Bar is a creative agency specializing in solving public relations dilemmas. It takes a
modern approach to campaigns, implementing extensive research and analysis. Our dedication to
the development of Illinois State University’s School of Communications (SoC) shows in the
campaign that follows.

We are aware of the declining enrollment within the SoC at Illinois State University and we are
committed to offering our guidance and expertise in solving this problem.

Through surveys and focus groups, we discovered that the problem lies within students’ lack of
understanding of what the SoC consists of, and what the majors bring to the table in terms of job
possibilities and overall understanding of the majors within the school.
Most opinions are neutral, and therefore persuadable.

We believe that by targeting prospective students and parents of Illinois State University, as well
as current freshmen, we will be able to accurately educate and entice these potential SoC students
to the four majors.

Our idea of reshaping student’s perception of the SoC at Illinois State University begins by
achieving positive impressions of the professionalism of the SoC towards our targeted publics. The
SoC is fortunate to have highly-acclaimed faculty and staff members, which we can use to our
advantage when showcasing the SoC’s strengths to prospective students.

We seek to provide students with more information on the benefits of the SoC and the elements
that make it what it is. In working with students who are unsure of what the SoC offers, we can use
their lack of understanding to positively change their perceptions
and help lead them to the SoC.

From the data collected and the objectives our team has created to solve this issue, we believe
that The Social Bar can help increase the enrollment within the School of Communication by May
2020. We hope through our thorough research and plan of action, we are able to earn the business
of the SoC. Thank you for your consideration of utilizing The Social Bar as your chosen agency.
 RESEARCH STATEMENT
ILLINOIS STATE UNIVERSITY
IS HITTING
RECORD
ENROLLMENT,
BUT THE SOC'S ENROLLMENT 
is not reflecting the increase. We seek to
answer why there is a gap between broader
University enrollment and SoC enrollment
and address it with a PR campaign.

MAIN PROBLEM
Despite near-record-breaking enrollment at Illinois State University,
the School of Communication's (SoC) enrollment is dropping.

OUR GOALS
Our goal is to increase enrollment by 10% overall. (increase of 80 students
approximately)
Within that goal, we would like to see a 15% enrollment increase for PR, Mass
Media, and Journalism majors, while maintaining Communication Studies at the
current enrollment

5
 POSSIBLE PUBLICS
Our PR team narrowed down the possible publics that we will want to
focus on during this campaign.

1 2
We will research the current We will research the
relationship between parents underclassmen's opinions and
and the SoC assumptions of
Involved parents of students, ages 40-60, at Illinois the SoC
State University that are active social media users- 18-20 year old enrolled students, taking gen
specifically on Facebook. eds, active in attending class, living on
campus, that are socially connected

3
We will research the factors that enticed current students to
enroll in the SoC
18-22 year old SoC majors, active in attending class, likely living off campus, that are
socially connected.

We will be targeting freshmen students who attend ISU (these will be students looking to
change their major or those undecided, not incoming freshmen). Our findings suggest that of
all the classes at ISU (freshmen through seniors), freshmen students have the most neutral
feelings toward the SoC. Specifically, 49% of freshmen had neutral feelings when asked if
they felt being a com major is boring, and 34% of Freshmen had neutral feelings when
asked if being a COM major is interesting. This shows a large portion of freshmen have
neither positive or negative feelings toward being a COM major. They are persuadable. We
believe it would be impactful to target them in attempts to change their neutral feelings to
positive feelings of interest.

We will be targeting parents of prospective and current ISU students. Our survey found that
25% of students feel that their parents influence their major choice. So, targeting parents
has the ability to impact 1/4 of student’s decisions. Our research of other colleges suggests
that targeting prospective students and incoming freshmen with spotlights on faculty, staff,
and alumni can show promising results, and prevent neutral perceptions of the SoC among
future students, specifically next year’s freshmen. Our focus groups show that students are
most concerned with postgraduate job availability and environment. Essentially, we want
students to clearly understand what the SoC has to offer for after college before they even
begin their educational career at ISU.
 RESEARCH
Our team narrowed down the specific areas that needed to be addressed
with our research, we limited it down to two specific areas to focus on.

Our publics, their demographics, and psychographics;

to find out how we can better target them with our
recruitment strategies.
We can do this through our internal publics like current students and faculty,
and our external publics that haven't yet chosen the SoC, such as incoming
students and their parents.

In order to research our clients's situation

appropriately, we have chosen to focus on two
research areas:

The SoC's reputation and ranking in reference to other

communication programs

1
We can focus on other schools and
their communication programs

2
What are they doing that we could
implement to better our programs?

7
 RESEARCH QUESTIONS

To create this campaign, we developed key

research questions we want to focus on to
better help establish the needs for our client.

RESEARCH QUESTIONS

Are students' parents

influencing their decision
1 making factors
regarding their major
choice?

What is hindering
2 students from applying
to the SoC?

Are prospective
students aware of the

3 equipment,
opportunities, and
resources available
through the SoC?
 RESEARCH GATHERING

To answer the research questions, we did the

following using Secondary and Primary
Research conducted by our team.

Research Question 1:
Primary:
A survey will ask parents of ISU students questions that discover the connection
between parent influencer and students' choice in pursuing a degree in PR.

Secondary:
Compare SoC at Illinois State University with other top SoC’s at other universities
with similar budgets to see what they are excelling in and how we can do better.

Research Question 2:
Primary:
A focus group has been conducted to target what the main decision-
making factors are when choosing a major (also asking why
SoC wasn't their ultimate choice)

Secondary:
Can study databases on the rise or decline in college enrollments and
outside factors including government data and tuition costs.

Research Question 3:
Primary:
Interview a student on their personal experience with the
School of Communications

Secondary:
Compare SoC with other majors to see what methods
best attract students.

9
 OUR SURVEYS
Our team put together two surveys that we sent out to the ISU population
and created QR codes below to help students here on campus participate
in the survey. We also conducted focus groups and examined what other
SoC schools are doing across the US.

Decision Making Factors When Choosing a Major:

---
https://docs.google.com/spreadsheets/d/1wjif86Y-vrlg0hYUkozaD0ofNI-
E4hchC93uH8jd3T0/edit?usp=sharing

Assumptions on The School of Communication:

---
https://docs.google.com/forms/d/e/1FAIpQLSeVqHf4caTbQPw4Sz3ZXKHXzwcjPwmu9ah
dpMlrgQ8q9Zr0ng/viewform?usp=sf_link
 SWOT
ANALYSIS
This section describes the strengths,
weaknesses, opportunities and threats faced by

the School of Communication. The Social Bar

examined and listed these on the next pages. A
SWOT analysis helps to reveal areas of
improvements and specific factors to be worked
on that can benefit within the School of
Communication.

11
 SWOT ANALYSIS
ASPECTS IMPLICATIONS POSSIBLE ACTIONS

Accredited PR program - Credible Professors - Advertise the program’s accreditation better,

- Qualified graduates show that our degrees have value

- Resume builder

SMACC  lab - Our facilities are - Make a demonstration of how cool the SMACC lab is-

updated post it on social media?

- We have modular

classrooms

- We have unique learning

opportunities

Competitive tuition price - We’re a good value - Marketing tuition price and everything that is offered

compared to other with a higher tuition cost Advertise how fast students have

communication programs paid off debt and receive less loans

- Quality programs

- Less loans

High retention rate - Transfers are happy in - Make a video showcasing current COM students stating
SHTGNERTS

SoC why they love the SoC, and why they stayed after

- Wide range of job transferring

opportunities, post grad

- Curriculum prepares for

real world job experiences

Several online classes to - Nontraditional students - Add more online classes to accommodate student

offer have the opportunity to schedules

take courses

- Students can get ahead

on graduation requirements

by taking summer/winter

sessions

Amazing faculty -Students want to come - Increase the awareness of our award-winning staff for

here to learn from great other majors, such as CoB students.

academics

- The school gets tons of

recognition for the awards

faculty receives

Facility accessibility (TV -Offers more than a - Increase awareness to students on benefits of

10 news, radio station, traditional classroom accessibility within the SoC 

WZND, Vidette) setting - Advertise the opportunity towards SoC

- Provides ISU students students.

with professional work - Explain how writing for Vidette can be used

experience towards resume building

- Gives students more

material for personal

portfolios

PRSSA - Can join PRSA after Advertise about this opportunity, have

college PRSSA/PRSA alumni speak and share their

- Opportunity for experiences. Explain the benefit the organization

leadership, professional can give to non-PR majors too

growth, scholarships,

internships, and

networking
 SWOT ANALYSIS
ASPECTS IMPLICATIONS POSSIBLE ACTIONS

Majors not defined on the - Less knowledge about - Offer more useful information about what each

website what majors entail major SoC offers is to the website.

- Don’t know the

possibilities that PR has

to offer

Internship accreditation is - Students often miss out on - Increase awareness of internship opportunities and

not well-publicized getting credit for their credit a student can receive for their time. Emphasize the

experience fact that students can use it for a 300-level course

- Less students take requirement

advantage of internships

because the PR major itself

doesn’t have an internship

requirement
SESSENKAEW

Major blocks limit the - Limited application of - Adjusts blocks to open up more possibilities for electives

range of COM classes class content in job settings.

-“Boxes in” the major

SoC students can take
- Feels like knowledge can

be

Lack of variety of days - Scheduling classes can be - Adjust schedule to be more flexible to options for times

and times for required hard for students, especially and days of requires courses as well

if their other major/minor

and elective classes
classes conflict

Lack of cohesion among -Lacking sense of Be more accommodating with COM majors cross-

students across the SoC “community” pollinating into other COM  classes. Let them provide a

- Limits diversity of thought justification for why they want to take the course.

- Low morale

COM students often need - My major is not Provide more flexibility in class scheduling, such as

to take up a minor or “challenging enough” offering more online classes. Be more lenient with major-

- My Major is easy/a blowoff blocked COM courses.

another major to fulfill
- I will need to work harder
graduation requirements to graduate

Lack of understanding - Lack of awareness Increasing promotional efforts towards the SoC

SoC majors/qualities about SoC qualities students will gain a better understanding of what

- Lack of awareness the SoC is.

about opportunities in

SoC

13
 SWOT ANALYSIS

ASPECTS IMPLICATIONS POSSIBLE ACTIONS

Web visits is a top factor -Current website - Redo the website

in students choosing
SEITINUTROPPO

content needs to be

majors more enticing 

- Implies that we care

about optics (we want

to look better)

- Opportunity for better

website content

The twin cities- Blono - Nice, sizeable town to live Show a cute video of Uptown Normal on the SoC website,

in show the partnerships between local businesses and the

- Plenty to do school through pictures/sponsorships/events. Show

- Chicago isn’t too far away pictures from farmer’s markets and other local events like

if students want to concerts and sporting events (collegiate and non-

visit/drive home for the collegiate).

weekend with access to

Amtrak

Internship access to - Experience in job field, Tom Lamonica can represent internships more and have

major cities (St. Louis and pre-graduation flyers advertising where these opportunities can be found

- Well accredited and

Chicago).
programs

- Networking opportunities

ASPECTS IMPLICATIONS POSSIBLE ACTIONS

STAERHT

Marketing majors/CoB -Thought to have more Promote the post-grad benefits of

job opportunities  communication majors and overall job

- Make more money satisfaction

after grad

National pressures on -Career opportunities are Accurately describing each major on the website with

students to pick “career- not clear alumni spotlight video

oriented” majors
 RESEARCH FINDINGS
To gather data, we distributed two surveys among Illinois State
University students leaving Watterson Dining Commons, and leaving
the Bone Student Center. These surveys focused on two topics:
Assumptions on the School of Communication (n=74) and Decision
Making Factors When Choosing a Major (n=64). Originally, we wanted
to get a picture of the entire student body, so both groups of students
surveyed were across all grade levels.

Of the 74 students who took our survey on assumptions of the SoC, 35

were freshmen (close to 50%). When the freshmen responses were
isolated from the rest, they most often answered as feeling neutral
towards the SoC. This is good, because we initially suspected to find
negative feelings toward the SoC. These findings suggest that freshman
students are a latent public to the SoC and can still be appealed to.

These neutral feelings were reflected in their knowledge of resources and

opportunities that the SoC provides for its students. Neutral feelings are
persuadable and much easier to change than negative feelings.

One question we asked on our second survey, which focused on the

decision making factors when choosing a major, asked students
whether or not their parents had an impact on their decision of major.
We were surprised to find that 25% of students surveyed either agreed
or strongly agreed that their parents had an impact on their choice of
major. We believe that focusing on parents as audience is worthwhile
as it has the ability to impact 1⁄4 of students’ major choice.

15
 RESEARCH FINDINGS
We conducted focus groups among current students at ISU to
ask what it would take to consider changing their major to
something in the SoC. Two common themes came up:

1
Most students we surveyed had no idea what majors the SoC offers, or understood what they
entailed. One interviewee said, “I don’t know if I want to do interior design anymore, I wish I
would have done business or communication. You guys need to market the major better and
educate students on what kinds of careers you can have with it and how flexible it is.”

2
Focus groups also reflected a lack of understanding on what exactly “communications” was. An
interviewee said that before we explained the majors, she had no idea what it was. She said, “I
thought it was stupid that people want to study how to talk to other people.”

A lack of knowledge about the SoC isn’t necessarily a bad thing, as it means that most people
have neutral feelings toward the school. These are people we can persuade to become
interested in the SoC.

We analyzed other top communication programs across the U.S. at the following schools:

University of Wisconsin - Madison, University of Illinois, University of Pennsylvania, and

University of Southern California. We found that these programs budget money toward

spotlight programs on alumni, faculty, and staff. They have taken steps to provide a

professional appearance. We believe that if ISU applied similar methods targeted toward

prospective students, it would ensure a clear understanding of job opportunities and

program offerings from the start of student/school interactions.

We researched the SoC’s current standings among other Illinois COM programs. This

research focused primarily on ISU and Illinois universities. ISU’s Communications program

currently is ranked 6th best among Illinois universities. This is a really good standing and

should not be any cause for concern. This information is from collegefactual.com, and is

the first site listed in search results when one searches for “best communication programs

in Illinois.” These findings tell us that the problem with enrollment in the SoC is not due to

a bad program, and that those already interested in communication programs in Illinois

should find us pretty easily.

 OBJECTIVE 1:
ACHIEVE POSITIVE PERCEPTIONS OF THE PROFESSIONALISM OF
THE SOC AMONG 20% OF PARENTS BY MAY 2020.

Our Engagement Strategy is designed to showcase the success within

the SoC by engaging Alumni and current students and also including
parents

1 RATIONALE:
Our survey indicated that close to 25% of
current students at ISU are influenced by
ENGAGEMENT their parents on what major to choose. By
targeting parents, we can potentially
STRATEGY influences ¼ of all students at ISU that the
SoC is a viable option.

Social media widgets

that link to blog posts
of successful students
While we cannot change the website
layout/design, we can change the content.
Social media widgets that link to social
media accounts and job boards

Suggested Mock up List

PRSA Job board (specified for PR students):

https://www.prsa.org/career/find-a-job National Communication Association

(NCA) (all students within communication field- specified for Communication
Studies)

https://www.natcom.org/academic-professional-resources/nca-career-
center/find-job Journalism Jobs free online college job board (specified toward
journalism students)

College Media Association free online job board (specified for mass media
students) http://www.collegemedia.org/member_services/job_listings
17
 OBJECTIVE 1

2 Our alumni Strategy is designed to showcase the success stories of

past alumni and have current SoC majors see the work and jobs
obtained by those alumni.

ALUMNI
STRATEGY

Create and distribute Facebook posts on Incorporate monthly

press releases alumni who have success stories via
showcasing an event benefitted newsletter - doing
- distribute to local graduating with the newsletter over
new outlets SoC degree directed Erin Link
aimed towards
parents - this is a
big social media
platform for parents
 OBJECTIVE 1
3 Our informational strategy will be created to enhance the knowledge
and encourage more understanding of the major with adding more
opportunities to connect to others
INFORMATIONAL
STRATEGY

Create a “for parents”
insert for mail sent to
students that highlights
stats on job rates from SoC
grads, the real world
experience of our faculty,
etc.
Create subject lines that
improve the conversation
on the SoC emailed
newsletter.
Create press releases prior
to each event showcasing
the event - distribute to
local news outlets and
university-wide emails
(example below)

19
 OBJECTIVE 2:
TO INCREASE KNOWLEDGE OF POST GRADUATE JOB OPPORTUNITIES
AMONG CURRENT ISU

RATIONALE: BENCHMARK:
Our survey and focus group data shows 34% of Freshmen had neutral feelings
that students are most concerned with when asked if being a COM major is
postgraduate job opportunities and their interesting. 49% of Freshmen had neutral
future work environment. Current feelings when asked if COM is a boring
freshmen ISU students have mostly neutral major.
feelings toward the SoC. By showing them
successful alumni from the SoC, we can
show them first hand what kind of job
opportunities and work environment they
can obtain with a degree in the SoC.

1
SOCIAL MEDIA
STRATEGY

Snapchat takeover days

where students of SoC
are chosen and given
the opportunity to take
followers of the new
SoC Snapchat through
the variety of
possibilities the SoC has
to offer.

This will be promoted

on all SoC social media,
including a new SoC
Snapchat account.
 OBJECTIVE 2
The website strategy aims to make the site more pleasing to the eye, and more
accessible and professional by creating dynamic content, and providing a framework

2
for interaction between the SoC and publics on social media.

WEBSITE STRATEGY

Create a fun, Updating headshots of

applicable event faculty/staff to make the website
hashtag look more professional This will be
(#COMAsYouAre) implemented on the first week of
that students and February- after the first faculty
speakers can relate meeting which the picture day will
to (see below) be announced at

21
 OBJECTIVE 3:
ESTABLISH POSITIVE PERCEPTIONS OF THE SOC AMONG 20% OF
INCOMING FRESHMEN BY AUGUST 2020.

1
The COMpetition was designed by The Social Bar to incorporate fun
during COM week by implementing a COMpetition that engages
undergraduate students.

EVENT STRATEGY
(“COMpetition”)

Create a competition for COM Week that sheds light on alumni

experiences, communication research, and other aspects of the SoC.

Students get the opportunity to have their work utilized on the SoC

website, a great addition to any portfolio.

GUIDELINES:

The participant(s) must be an undergraduate ISU student.

All majors are included. However, the work must relate to

and highlight aspects of the School of Communication.

Lastly, the submission must conform to University Marketing

and Communications’ identity management guidelines

found here:

https://universitymarketing.illinoisstate.edu/identity/edito

rial/

A board of SoC faculty will judge and vote on winners across

all submission categories. The winners will have their content

featured and win a prize basket curated through donations

received during COM Week.

 OBJECTIVE 3:
The categories for the COMpetition are inclusive

to the SoC's majors

1 2 3 4
Public Relations Communication Mass Media Journalism
Studies

Students are Students are Students are Students are

encouraged to write encouraged to gather encouraged to encouraged to
a feature story research relating to the create write an article
related to SoC communication audio/video for a news outlet
events, practices of the SoC. content that that relates to
achievements, Participants can create relates to SoC SoC events,
faculty, alumni or an ad campaign and events, achievements,
students. share their strategies achievements, faculty, alumni
with a review board. faculty, alumni or students.
or students.

23
 OBJECTIVE 3:
Another Social Media Strategy was designed to appeal to the eyes of
parents and help better their knowledge of all the information
pertaining to the SoC.

2
SOCIAL MEDIA
STRATEGY

Create an appealing infographic that

is created for parents to diminish any

confusion or concerns they have

among the SoC - post this on socials

On the sidebar of the SoC website, we

will promote signing up for the

newsletter
52

ENILEMIT RUO
 OUR BUDGET
Objective 1 (Achieve positive perceptions of the professionalism of
the SoC among 20% of parents by May 2020)

Tactics Accountability Time/Hours Notes Amount Per Unit Cost

Using elfsight.com, this

creates widgets that
Adding Social can be embedded $10.00/month
Media Widgets within SoC website (using for 12
that link to job SUPERVISOR n/a that showcase each n/a months)
boards and social social media platform $120.00/year -
accounts of SoC and job board sites for annually
each of the top 4
majors within SoC.

Intern would handle

social media and reach
out to alumni of SoC.
Facebook Posts on 1 hour/per
INTERN 2 This will be aimed n/a $0.00
Alumni post
towards parents, as
Facebook is a large
parent-based platform

Intern would create a

'sucess' story newsletter
Monthly Success on successful graduates
INTERN 1 & 2 hours/per
Stories via of the SoC. Supervisor n/a $0.00
SUPERVISOR post
Newsletter would give permission
for it to be used on
website

Supervisor could add more

conversation starters within
email subject line. This could
Creating Subject SUPERVISOR OF Based on
help keep all emails sent from
Lines that Improve MASS EMAIL information n/a $0.00
SoC safe from getting put
Conversation DISTRIBUTION within email
under as 'spam' from
recievers and improve
conversation.

Intern would create a press

release based on the event,
and use skills learned within
Create Press
PR courses taught at the
Releases Prior to INTERN 2 & 2 hours/per
university. Supervisor would n/a $0.00
Each Event Hosted SUPERVISOR post
check to make sure it is good
by SoC
enough to release to local
news outlets and university-
wide emails.
 Objective 2 (To increase knowledge of post-graduate job
opportunities among current ISU freshmen by 20% by August
2020)

Tactics Accountability Time/Hours Notes Amount Per Unit Cost

Supervisor will set up Snapchat:

account for SoC. For 3 free to
days during COM week download /
Creating Snapchat
students can walk Geofilters : $120.00 per
account for 2-3 hours
SUPERVISOR & around and interview $5.00 per day Total for 3
SoC/Snapchat per day/ per
SoC STUDENTS students and teachers 20k sq units days $360.00 -
Takeovers (Geo student
within the SoC to give (covers COM annually
Filters)
real-life advice and building) per
awareness of what the hour. (24
SoC has to offer. hours)

Creating #COMAsYouAre is
targeted toward all students,
whether it be transfer,
current, or prospective. It
#COMAsYouAre SUPERVISOR n/a n/a $0.00
gives students the chance to
be themselves and feel
accepted into the SoC no
matter what.

This will be implemented on

the first week of February-
after the first faculty meeting
Based on
PHOTOGRAPHY which the picture day will be
Headshots faculty/staff n/a $0.00
STUDENTS announced at. The cost will
availability
be free because we can use
Photography Students as the
'personal photographers'

27
 Objective 3 (Establish positive perceptions of the SoC among 20%
of incoming freshmen by August 2020)

Tactics Accountability Time/Hours Notes Amount Per Unit Cost

Starting first day of

Students are
spring semester up
encouraged to write a
until 1 week prior to
Public Relations feature story related
Feature Story COMweek. All n/a $0.00
Students to SoC events,
project material is
achievements, faculty,
presented during
alumni or students.
COMweek in April.

Starting first day of Students are encouraged to

spring semester up gather research relating to
until 1 week prior to the communication practices
Creating Ad Communication
COMweek. All project of the SoC. Participants can n/a $0.00
Campaigns Studies Students
material is presented create an ad campaign and
during COMweek in share their strategies with a
April. review board

Starting first day of Students are

spring semester up encouraged to create
until 1 week prior to audio/video content
Create Audio/Video
Mass Media Students COMweek. All that relates to SoC n/a $0.00
Content
project material is events, achievments,
presented during faculty, alumni, or
COMweek in April. students.

Students are
Starting first day of
encouraged to write
spring semester up
an article for a news
until 1 week prior to
outlet that relates to Based on
Create News Article Journalism Students COMweek. All $0.00
SoC events, donations
project material is
achievements,
presented during
faculty, alumni, or
COMweek in April.
students.

Similar to SoC Family

Day event- we will
Collected 2 weeks
ask local businesses
Donations from Local prior to COMweek to
Prizes Baskets to donate toward n/a $0.00
Businesses make sure all prizes
prize baskets for
are in
each disciplines
winner.

This is the
COMpetiton
announcement that
Created each year
explains what the
Flyer SUPERVISOR for the COMpetition n/a $0.00
COMpetition is, how
during COMweek
to apply, and the
requirements in
detail

Posted on all social media

pages. Targeted towards all
20 min to post the students and parents to shine
premaid infographic light on the immense
Infographic INTERN 1 n/a $0.00
on all social media opportunities that can come
sites out of a communications
degree at Illinois State
University

Our Costs
Budget Total Cost Intern 1 & 2

roughly
$480.00/year Unpaid
$200/month