Republic of the Philippines

Department of Education

Region IV - MIMAROPA

Division of Oriental Mindoro

LEUTEBORO NATIONAL HIGH SCHOOL

EFFECTS OF SALES PROMOTION TO THE STUDENTS’ BUYING DECISION IN

PURCHAING A PRODUCT

A Qualitative Research

In Partial Fulfillment Of the Requirements for the Subject

INQUIRIES, INVESTIGTIONS AND IMMERSION

Submitted by:

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 AIZA S. BABAO

HYLA O. TOLENTINO

MELAN COLLE ORTEGA

PATRICIA RIVERA

Submitted to:

ARMAN D. NARCISO

March 2020

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 ABSTRACT

Sales Promotion is given by the marketers to attract consumers to buy their product. It

calls lots of attention because of the money that the consumers can save by purchasing

products under sales promotion. According to the study of Bhatti (2018), sales promotion has a

great impact in influencing the consumer to buy a product. Social media also have an impact in

the purchasing decision of the consumer and balance the relationship of sales promotion and

consumer buying behaviors. It is apparent that each consumer has his own personal trait when

selecting a product and making a purchase decision.

However, it has been observed that with the increase in the sales promotion offered by

every brand nowadays, the perception of the consumers and their buying behavior has change

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because customers believed that the prices of all products are cheaper than normal when

offered sales promotion, also they felt they are getting a good deal, and therefore, they make a

purchase decision when a sales promotion is offered. With this, the researchers conducted a

study at Leuteboro National High School about the effects of sales promotion in the buying

behavior of students in purchasing a product. It resulted that sales promotion affects them by

giving them motivation to buy the product because of the money that they can save with sales

promotion. Discounts attract them the most. It also changes their behavior and have temptations

in purchasing a product because of sales promotion. It is recommended to use have more

discounts but still have quality in the product.

ACKNOWLEDGEMENT

The study are greatly appreciative to the following individual who contributed and
supported the conduct of the study:

To Him, Who is the creator of the world’s greatest discoveries, His unfailing
wisdom lent to us made the conduct of the research possible;

Mr. Loreto S. Labrador, Principal IV of Leuteboro National High School, his

affirmation on the study and support led to the completion of the study.

Dr. Agnes J. Bumacod, Assistant Principal of Leuteboro National High School,

her authorization had made this research study into existence;

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 Mr. Arman Narciso, Inquiries, Investigations and Immersion subject teacher, his
guidance, support, consideration and encouragement motivated the researchers to
finish the study;

The subject teachers, for their consideration and understanding by lending

some of their time for research purposes;

The researchers’ parents, both moral and financial support that greatly driven
the researchers to carry out this research study;

The participants of the study, the research study would not be complete
without them;

The researchers’ peers, for their motivation and moral support; and

Lastly, the researchers’ themselves, for the effort that they have exhibited all
throughout the duration of this study and for accomplishing the research at its best.

TABLE OF CONTENTS

Title Page

Title Page i

Fly leaf ii

Abstract iii

Acknowledgment iv

Table of Contents v-vii

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CHAPTER I. INTRODUCTION 1-8

Background of the Study 1-2

Statement of the Problem 2

Theoretical Framework 2-5

Conceptual Framework 6

Significance of the Study 7

Scope and Delimitation 7

Definition of Terms 8

CHAPTER II. REVIEW OF RELATED LITERATURE 9-13

Chapter III. RESEARCH METHODOLOGY 14- 18

Research Design 14

Research Locale 15

Participants of the Respondents 15-16

Sampling Technique 16

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 Research Instruments 16-17

Validity of Research Instruments 17

Reliability of Research Instruments 17

Data Gathering Procedure 18

Data Analysis Procedure 17-18

CHAPTER IV. PRESENTATION, ANALYSIS AND INTERPRETATION

OF DATA 19-25

CHAPTER V. SUMMARY OF RESULTS, CONCLUSIONS AND

RECOMMENDATIONS 26-27

BIBLIOGRAPHY 28-29

APPENDIX 1. QUESTIONNAIRE 30-33

APPENDIX 2. INTERVIEW SCHEDULE 34-36

APENDIX 3. TRANSCRIPTOF INTERVIEW 37-39

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