Create a Social Media Marketing Campaign

Knowing your audience

Example

Samir: Sussex Pet Services audience definitions

About them Target audience 1 Target audience 2 Target audience 3

30-45 years
Age range

Brighton and Hove

Location + 5 miles

Gender Female

Eating out, relaxing,

Interests
frequent holidays, cats
Full time work, might
Life stage be married, no
children

Social media Instagram, Facebook

Go on holiday knowing
Goals
cats are looked after

No family nearby to
Frustrations
look after cats

Cost of cattery is
Other criteria
prohibitive

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