Scribd Logo
Upload

Welcome to Scribd!

  • Audience Characteristics and Behavioral Factors Template

    Uploaded by

    selection DGC
    32 views1 page
    This template outlines key characteristics and factors for prioritizing audiences including their demographics, psychographics, preferred media, current behaviors, knowledge, attitudes, perceptions, barriers to improved behavior, and facilitators of improved behavior. An example is provided of married women of reproductive age living in rural areas who are between 18-35 years old, have primary education, low literacy, are poor, and speak Lugandan. Their current behaviors include not using family planning, not talking to their husband about health issues, and talking to peers. Their knowledge, attitudes, and perceptions relate to family size preferences, side effects, and community views on family planning. Barriers include lack of transportation and bad past health center experiences while facilitators include

    Original Description:

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This template outlines key characteristics and factors for prioritizing audiences including their demographics, psychographics, preferred media, current behaviors, knowledge, attitudes, perceptions, barriers to improved behavior, and facilitators of improved behavior. An example is provided of married women of reproductive age living in rural areas who are between 18-35 years old, have primary education, low literacy, are poor, and speak Lugandan. Their current behaviors include not using family planning, not talking to their husband about health issues, and talking to peers. Their knowledge, attitudes, and perceptions relate to family size preferences, side effects, and community views on family planning. Barriers include lack of transportation and bad past health center experiences while facilitators include

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    32 views1 page

    Audience Characteristics and Behavioral Factors Template

    Uploaded by

    selection DGC
    This template outlines key characteristics and factors for prioritizing audiences including their demographics, psychographics, preferred media, current behaviors, knowledge, attitudes, perceptions, barriers to improved behavior, and facilitators of improved behavior. An example is provided of married women of reproductive age living in rural areas who are between 18-35 years old, have primary education, low literacy, are poor, and speak Lugandan. Their current behaviors include not using family planning, not talking to their husband about health issues, and talking to peers. Their knowledge, attitudes, and perceptions relate to family size preferences, side effects, and community views on family planning. Barriers include lack of transportation and bad past health center experiences while facilitators include

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Audience Characteristics and Behavioral Factors Template

    1 2 3 4 5 6 7 8
    Demographic & Preferred Other Knowledge, Attitudes & Barriers to Improved Facilitators of
    Priority Audience Current Behaviors
    Psychographic Characteristics Media Opportunities Perceptions Behavior Improved Behavior

    Example:
    Married women of Rural Radio Friday market Does not use family planning Wants to use family planning No transportation Sister is on family planning
    reproductive age Age 18 to 35 Mobile Phone Church and likes it
    Primary education Community Media Does not talk to her husband Afraid of side effects Health center is far
    Low to semi-literate about health related issues Family planning is free
    Poor Believes her husband wants Bad experience with the
    Lugandan langauage Talks to her peers about health more children health center
    and family issues
    Believes her community is
    against family planning

    You might also like