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From Idea to Market

Start-up Bootcamp - Universitatea Bucuresti

21st February 2019

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Agenda

09:30 - 09:45 ● Welcome & Icebreaker game

09:45 - 10:05 ● Lessons learnt

10:05 - 10:15 ● Lean canvas intro

10:15 - 11:00 ● Hands-on activities + group discussion

11:00 - 11:10 ● Creative break

11:10 - 11:40 ● Surprise activity

11:40 - 12:00 ● Group discussion & wrap-up

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- This is ...
- And she/he is working
on...
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Ioan Istrate Daniel Ghilea

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3 min

- This is ... 10 min

- And she/he is working
on...
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Lessons learnt
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#1 Build something
“ that people want

”
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#2 Team, team,
“ team

”
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#3 You can only

“ connect the dots
backwards
”
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#4 Give first
“
”
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#5 Overnight
“ success takes 10
years
”
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#0 Build.
“ Something. That.
People. Want
”
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Corporate BS isn’t
that bad
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In this world, planning for multiple

“ careers is the only rational response

”
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“ Enjoy

”
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Team, team, team

“ ”
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“ Opportunity looks
a lot like hard work

”
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Create what people want or need, not

what you think you want or need

You and I know very little - build a team

Learn from everyone, everywhere

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Lean
Canvas
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The fruit of Alexander Cowan’s PhD,

transformed into a easy exercise to put your
thoughts together

A faster adaptation to the typical teething

problems of a startup business by Ash Maurya

Key Action Search online for “business model canvas” and “lean canvas”
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4 9
1 3 2

8 5

7 6
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Hands-on activities
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Activity: Fill in columns 1-3 of Lean Canvas for your

start-up
15 min 1 person

Think of the key problems your customers face and you are
trying to solve with your startup.

Think about how your customers are. Who are they, and why
would they buy your product?

Think about your value proposition: what pains are you solving
for your customer?
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Activity: Group discussion

30 min everyone

Let’s see some Lean Canvases. Volunteers?

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Activity: Creative break

10 min everyone

● Update your Canvas with your latest findings.

● Formulate a hypothesis regarding the problem your

customers have or about who the customer who has this
problem is.

● … or have a break if you’re done.

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Surprise activity
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Activity: Get out of the building

30 min everyone

Get out of the building and test your hypothesis

Be back by 11:40 and we’ll chat about it

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Wrap-up
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Activity: Tell us about your experience

10 min 2 persons

How did you feel speaking with actual customers?

What did you learn?

Are these problems real and pressing for your potential

customer?
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Further reading

● Udacity course “How to build a Startup”

https://classroom.udacity.com/courses/ep245

● YC Startup School https://www.startupschool.org

PS: Don’t forget to update your Canvas with your latest findings!
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Thank You
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Ioan Istrate Daniel Ghilea

write@ioan.ist daniel.ghilea@gmail.com

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