Evaluating Mission Statements

1. GreenO

GreenO is the brainchild of creating more refreshing activity for customers taking the
idea of a local juice shop, creating a healthy and hygienic and fresh juice bar for the
customers.

Vision

“To have GreenO recognized as a leader in providing our customers healthy, nutritious
products and be available in every neighborhood where our concept is appreciated.”

Mission

To provide our customers with healthy, nutritious and high quality products, prepared in a homemade
fashion, which help them in leading healthier and more active lifestyles in tune with today’s taste and
consumer trends.

2. Blue Ex

Blue Ex is a company dedicated to its clients and driven by performance to add value
to your business. It provides premium express courier services to meet all your daily
business to business time sensitive delivery requirements.

Vision

“To become a world leader in the express and logistics industry by flexibly responding to evolving
customer needs and delivering pioneering solutions to address them.”

Mission

When interacting with a customer with their unique logistical challenges, we get inspired and energized to
deliver the best. We tackle each challenge in a multi-faceted way using creativity, logic, technology and
technical expertise to provide the most innovative, cost effective logistical and specialized supply chain
solutions. We are committed to providing exceptional customer care and individually customized
solutions to meet our client’s unique logistics challenges. We aim to be the leading express services
provider in Pakistan and are working towards increasing our operational strength and expanding our
network.

3. Rainbow Paints

Rainbow Paint is one of the most oldest and dynamic paint

manufacturers of Pakistan and enjoys the privilege of being the 8th paint
manufacturing facility to be awarded a license to operate and produce
paint in Pakistan.
 Vision

“Rainbow Paints aims to be the leader in providing quality and economical industrial and decorative
paints. It is also our aim to become one of the top coatings companies world-wide by leveraging our
expertise in the higher growth emerging markets. Simultaneously, our company intends to construct a
long term importance in the Industrial coatings segment through alliances with established worldwide
partners.”

Mission

To be one of the leading paint companies by providing consumers with the highest quality product at best
prices while upholding sound ethical values.

Mission Statement Evaluation Matrix

Organization Customers Products/Services Markets Survival Technology Philosophy Self- Public Employees
Growth, Concept Image
Profitability

1.Green O Yes Yes No No No Yes Yes No No

2.Blue EX Yes Yes Yes Yes Yes Yes Yes No No

3.Rainbow
Paints Yes Yes No No No Yes No Yes No