Virtual Augmented Reality

Virtual reality (VR), along with its sister technology augmented reality
(AR), offers retailers the opportunity to transform how people shop. One
customer might try on shirts without having to travel to the store. Another might
order furniture on the spot, confident that it’s right for the house.
But is VAR a passing trend?
First of all, there is a difference between VR immerses the consumer in a
simulated world. It requires stand-alone technologies such as headsets and,
typically, a controller. By comparison, AR overlays virtual elements onto the
real world as seen through a smartphone or tablet.
VR is more exciting, but right now it faces a higher barrier. That’s
because consumers aren’t yet accustomed to wearing VR devices (even at home)
or to doing anything with it beyond playing games. On the other hand, as
Pokémon Go’s success signals, any smartphone can be a platform for AR.
We strongly consider that VAR is not going to be a passing trend, and it
will be very present in our lives from now on. So, we are going to present 5
arguments in favor of that.
1. VAR Is Here To Stay 
VR is something that's not a trend as much as it is another channel for
media. Viewing content with or without being tethered to a computer is vastly
different, as are the experiences that are possible. VR is already molding certain
industries like gaming and real estate, as well as immersive experiences like
diving in reefs that some would never have the chance to do in real life. It is also
use as a online shop( ex: to see if the funiture will look good, order make-up or
clothes without having to try them or even to choose the special ring.

2. Social Media Was Once Believed To Be Just A Trend, Too 

Think back 10 years ago; no one was sure if social media would stick. VR
is another new communications avenue and type of media, just like social media
was not too long ago. VR is "communications" blossoming, and it will be used
as an effective tool for reaching customers in a more dynamic way.
3. VAR Is The Future, Though Perhaps Not In Its Current Form 

I am of the opinion that virtual reality is the future, just not necessarily in

its current form. As with all new significant innovations, it can take time for
mass product-market fit to occur and at the point it does, adoption occurs at a
rapid pace. The potential for fully immersive ad experiences is exciting but will
require significant consideration for user experience and quality of ads. 

4. Augmented Reality And Mixed Reality Will Be The Future Of Media 

While I'm a huge fan of virtual reality, I believe that its mass adoption is
still quite a ways off. The realities that will shape advertising and media most
over the next five years are augmented reality and mixed reality, where we bear
witness to the merging of the physical and virtual worlds. Snapchat's recent
launch of Spectacles is only one example of this technology in action.

5. VR Is The Evolution Of Communication 

From newspaper to radio to TV to computers, the evolution of

communication has now brought us VR. While it can't be guaranteed as a
medium forever, it is the next step in consuming media. Virtual reality allows
media consumers to submerge the senses, drowning out the rest of the world,
eliminating distractions and magnifying the experience. 

Nowadays, IKEA just launched an AR-powered app that lets consumers

visualize virtual furniture placed in their homes. Sephora, a 50-year-old industry
veteran, makes it easy for customers to shop from anywhere with its popular
Virtual Artist app. With the app, you can try out more than 1,000 cheek colors
using uploaded photos, augmented reality, and artificial intelligence.
As a conclusion we can say that VAR is here to improve our lives and
although it is a new concept and some improvements need to be made, it is a key
to our every day lives and will be part of it.