As of 15th April 2020 Updated Potential Mini‐report Question (4 from 7 options)

Question: Note: parts 1‐3 are worth 50%, and Part 4 is worth 50%. Please remember that
you also start on 10/10 and have to defend this mark with quality work!

You are the newly appointed marketing assistant for Myer Australia and your National
marketing Director wants your thoughts on what drives younger Australians (approx. 16 –
25) purchasing behaviour/buying behaviour in the clothing area as it relates to Myers product
lines. To show your understanding he/she wants this done by you:

1.Outlining key concepts (use references)

2.Drawing key models of the concept (use references) PLUS adding examples

around the models.

3.Identifying other examples of companies or brands that market well to this younger

target market.

4. Provide your own opinion of whether or not you think that this younger group is so
much more different in what influences them and way they purchase fashion compared to
older generations. Try focussing on a few key points that you feel need to be discussed with
your boss. (worth 50% of answer)

Question:

Note: parts 1‐3 are worth 50%, and Part 4 is worth 50%. Please remember that you also start on
10/10 and have to defend this mark with quality work!

You are the newly appointed marketing assistant for a well established local gym, The
Spartan (fictional name). Your much older and technologically challenged Marketing Manager
traditionally advertises using magazines, television and radio but now wants to consider
using more modern approaches such as digital marketing and social media to reach a wider
target market. While many customers in the Illawarra consider The Spartan a direct
competitor of Anytime Fitness from a quality of equipment and price point perspective, it is
not showing up in sales figures, the volume of customers or the differing generations who
work out there.

Explain if and how you would use social media and digital marketing to promote The Spartan by
showing that you have an understanding of the topic area by:

1.Outlining key concepts (use references)

2.Drawing key models of the concept (use references) PLUS adding examples around the
models
3.Identifying other examples of other gyms using social media and digital marketing to
successfully reach their customers. (1‐3 are worth 50% of your answer)

4.Provide your own opinion of whether or not you think that social media is the way of
the future for The Spartan when it comes to reaching more potential customers in the
Illawarra. (worth 50% of answer)

Question:

Note: parts 1‐3 are worth 50%, and Part 4 is worth 50%. Please remember that you also start on
10/10 and have to defend this mark with quality work!

You are the newly appointed marketing assistant for Toyota Australia. Toyota is worried that
their best‐selling small car the Corolla may start losing market share due to increased
competition. Your boss wants to make sure that they are still positioning the Corolla the right
way when it comes to their target customers. He/she wants you to specifically draw positioning
maps outlining the value proposition for their key target markets. Show your understanding
by:

1.Outlining key concepts relating to the positioning process (use references)

2.Drawing positioning maps for the Toyota Corolla in the Australian market (use
references)

3.Identifying examples of Toyota and their direct competitors advertising (e.g., Hyundai
i30, Mazda 3) and promotion that are used (Parts 1‐ 3 are worth 50% of answer)

4. Provide your own opinion of whether or not you think that the Corolla is still offering a
value proposition that works for their younger target market relative to their new
competitor set. Try focussing on a few key points that you feel need to be discussed with
your boss. (Part 4 is worth 50% of answer)
Question:

Note: parts 1‐3 are worth 50%, and Part 4 is worth 50%. Please remember that you also
start on 10/10 and have to defend this mark with quality work!

You are the newly appointed Australian marketing assistant for Under Armour (Australia). They
are pushing hard to capture Australian market share and your boss wants you to review where
they could compete on the price/quality matrix versus the established competitors e.g., Nike,
Adidas, and, if you think that they would be successful based on your understanding of
Australian consumers buying attitudes and behaviours of sport shoes and sports clothing.
Do this by:

1.Outlining key concepts (use references)

2.Drawing key models of the concepts (use references) PLUS adding examples
around the models.

3.Identifying examples of their competitors approaches to communicating their

value propositions to their customers. (Parts 1‐3 are worth 50% of answer)

4. Provide your own opinion of whether or not price/quality value is the focus that
Under Armour should have to be a serious competitor in the Australian marketplace. Try
focussing on a few key points that you feel need to be discussed with your boss. (Part 4
is worth 50% of answer)