MKT 131 Answered

COLLEGE OF OUR LADY OF MT.
CARMEL (P)
KM. 78 Mc. Arthur Highway, Brgy. Saguin, City of San Fernando, Pampanga, Philippines
Tel. Nos: (045) 435-8744 Loc. 127 / 0907.364.5969 | 0907.364.6636 | www.colmc.edu.ph
FINAL EXAMINATION IN PHARM131

[PHARMACEUTICAL MARKETING AND ENTREPRENEURSHIP
Instructions: Shade the letter of the correct answer on the answer sheet. If the answer is not in
the choices, shade letter “E”
8. Pricing strategy wherein a fixed

1. The amount of money charged for a percentage is added to the cost of the
product or service. product.
a. Product a. *Mark-up Pricing
b. Promotion b. Costs Oriented Pricing
c. *Price c. Target Profit Pricing
d. Place d. Market Share Pricing
2. Used by large companies when selling 9. Pricing objectives is towards the

products to consumers or end users in achievements of a satisfactory rate of
small quantities. return.
a. Bids a. Mark-up Pricing
b. Catalogue b. Costs Oriented Pricing
c. *Retail Price c. *Target Profit Pricing
d. Wholesale Price d. Market Share Pricing
10. Any article that can be offered to a
3. Used in government transactions in market for attention, acquisition, use or
hospitals, indurstrial firms and related consumption that might satisfy and
health agencies. delight a need or want of the target.
a. *Bids a. *Product
b. Catalogue b. Promotion
c. Retail Price c. Price
d. Wholesale Price d. Place
11. Different forms or types of products are
4. Used by drug manufacturers when marketed under the same brand name.
selling products to trade outlets. a. Copyright
a. Bids b. Branding
b. *Catalogue c. Labelling of drugs
c. Retail Price d. *Blanket family naming
d. Wholesale Price 12. This is the exclusive legal rights to
5. The cost of products inclusive of 12% reproduce, publish and sell the matter
value-added tax and discounts. and form of literacy, musical or artistic
a. *Net Price work.
b. Billing Price a. *Copyright
c. Rental Price b. Branding
d. Place Price c. Labelling of drugs
d. Blanket family naming
6. A factor that influences price is that 13. Product mix is also known as
product is available in the traditional and a. *Product assortment
non-traditional market. b. Product intellect
a. *Market appeal c. Product interest
b. Market characteristics d. Product list
c. Elasticity of Demand Market
d. Expandability of Market Demand 14. A broad group of products intended for
e. Pattern of Income Distribution essentially similar uses and possessing
reasonably similar physical
7. Pricing strategies wherein drug characteristics.
companies make price adjustments to a. *Product Line
reward drug outlets for prompt payment. b. Price
a. Freight Absorption Pricing c. Packaging
b. Market Skimming Pricing d. Product Life Cycle
c. Market Penetration Pricing 15. It is a specific mix of advertising, sales
d. Product-bundle Pricing promotion, personal selling and public
e. *Discount Pricing
Compassionate & competent, Assertive & accomplished, Resilient & respectful, Moral & ethical, Excellence & enthusiastic, Lifelong-learner
Ut Serve Est Amare

COLLEGE OF OUR LADY OF MT. CARMEL (P)
relations a company uses to pursue its d. Selective Distribution

advertising and marketing objectives.
a. *Promotion Mix 23. Sales strategy that has minimal sales
b. Promotion effort.
c. Advertising a. Intensive Distribution
d. Advertisement b. Extensive Distribution
c. Inclusive Distribution
16. A form of communicating and informing d. *Selective Distribution
the public of a company’s product in an
Attempt to influence the customer to buy 24. Sales strategy that requires the sales
the product. outlets not to carry competing lines.
a. Promotion Mix a. Intensive Distribution
b. *Promotion b. *Extensive Distribution
c. Advertising c. Inclusive Distribution
d. Advertisement d. Selective Distribution
17. Promotional tool that entitles the buyer
for a refund for every box returned in 25. A type of warehouses wherein imported
specified redemption centers. and taxable merchandise are stored and
a. Pin Money can be released for sale only after
b. Mystery Buyer appropriate taxes are paid.
c. Sale Campaign a. *Bonded Warehouse
d. *Rebates b. In field Warehouse
c. Private Warehouse
18. A promotion which is conducted on d. Public Warehouse
special season where a group of drugs
are sold on discounted prices. 26. A type of warehouse wherein a receipt
a. Pin Money is issued by a public warehouse for
b. Mystery Buyer finished goods stored in private
c. *Sale Campaign warehouse intended for customers.
a. Bonded Warehouse
19. A distribution channel and physical b. *In field Warehouse
attribution where the actual exchange of c. Private Warehouse
goods and services actually happen. d. Public Warehouse
a. Price
b. Promotion 27. A type of warehouse that provides
c. *Place storage and physical distribution
d. Product services to interested individual on a
rental basis.
20. Set of firms and individuals that assist a. Bonded Warehouse
transferring a drug product or services b. In field Warehouse
from the drug manufacturer to the final c. Private Warehouse
consumer. d. *Public Warehouse
a. *Distribution Channels
b. Retailers 28. An aspect of inventory management
c. Sales Representatives which is the balance between sales and
d. Wholesaler inventory on hand.
e. Manufacturers a. *Stock turnover
21. Strategies on deciding the number of b. Usage net
middlemen in drug distribution are the c. Safety stock
following, except. d. Order lead time
a. Intensive Distribution
b. Extensive Distribution 29. Extra merchandise kept on hand to
c. *Inclusive Distribution protect against out-of-stock conditions.
d. Selective Distribution a. Stock turnover
b. Usage net
22. Sales strategy that stock-up products in c. *Safety stock
as many sales outlets as possible. d. Order lead time
a. *Intensive Distribution
b. Extensive Distribution
c. Inclusive Distribution
Ut Serve Est Amare

30. Period from the date a sales order is products in the minds of target
placed until the date goods are ready for consumers.
sale or use. a. Product Positioning
a. Stock turnover b. Market Targeting
b. Usage net
c. Safety stock c. *Market Positioning
d. *Order lead time d. Market Segmentation
31. This step is the key for drug companies 37. Stands for the company activities that
to estimate the current market size of make the product available and visible
the drug industry. to target consumers at the right time,
a. *Demand Measurements and quantity, cost and condition.
Forecasting a. Product
b. Forecasting b. Price
c. Market Segmentation c. *Place
d. Market Targeting d. Promotion
32. An act or process of predicting on the 38. The amount of money customers has to
basis of present trends of probable pay to obtain the product.
conditions or business events to come. a. Product
a. Demand Measurements and b. *Price
Forecasting c. Place
b. *Forecasting d. Promotion
c. Market Segmentation
d. Market Targeting 39. Activities that communicate the merits of
the product and persuade target
33. The process of classifying customers consumers to buy it.
into groups with different needs, a. Product
characteristics and behaviors. b. Price
a. Demand Measurements and c. Place
Forecasting d. *Promotion
b. Forecasting
c. *Market Segmentation 40. This is the goods and services the
d. Market Targeting company offers to the target markets.
a. *Product
34. The process of identifying the needs of b. Price
specific group of consumers. c. Place
a. Demand Measurements and d. Promotion
Forecasting
b. Forecasting 41. This are runner-up companies that
c. Market Segmentation aggressively attack competitors to get
d. *Market Targeting more market share.
a. Market Leader
35. This is a product differentiation among b. *Market Challenger
other exact replica. c. Market Followers
a. *Product Positioning d. Market Nicher
b. Market Targeting 42. The runner-up companies who choose
c. Market Positioning to agree rather than challenge the
d. Market Segmentation market leader.
a. Market Leader
36. This is arranging process for a product b. Market Challenger
to occupy a clear, distinctive and c. *Market Followers
desirable place relative to competing d. Market Nicher
Ut Serve Est Amare

43. The smaller or even larger firms in the d. Traditional Marketing

market that lack established positions 50. The brand Januvia is from what
and specializes in serving market that pharmaceutical company?
major competitors overlook or ignore. a. GSK
a. Market Leader b. Roche
b. Market Challenger c. *Merck
c. Market Followers d. Johnson & Johnson
d. *Market Nicher 51. Following are factors that drive the
44. An act that says prescribing the pharmaceutical market, except.
maximum drug retail prices for selected a. *FDA Licensing
drugs and medicines to address b. Government support of generic
diseases that account for the leading alternatives of both public and
causes of morbidity and mortality. private sectors
a. RA 9502 c. Trademark laws
b. RA 6675 d. Strong patents
c. RA 10918 52. What is the therapeutic class of Lyrica?
d. *EO no. 821, s. 2009 a. *Anti Epileptic
b. Anxiolytic
45. What drug ranked 1st in the Proprietary c. Anti Neoplastic
drugs in the Philippines in 2007? d. Anti Viral
a. Norvasc (Pfizer) 53. A social process by which individuals
b. Ventolin (GSK) and groups obtain what they needed
c. *Ceelin (Pediatrica) and want through creating and
d. Solmux (Westmont) exchanging products and value.
a. *Marketing
46. What drug ranked 1st in the Ethical b. Sales
drugs in the Philippines in 2007? c. Promotion
a. *Norvasc (Pfizer) d. Production
b. Ventolin (GSK) 54. Number 1 top pharmaceutical company
c. Ceelin (Pediatrica) in the Philippines in 2014 survey?
d. Solmux (Westmont) a. Bayer
47. A unique bundle of management b. *Unilab
decisions directed to satisfy, delight and c. Pfizer
surprise customers in the d. Sanofi-Aventis
pharmaceutical business. 55. Ranked the 1st Top pharmaceutical
a. *Pharmaceutical Marketing company in 2019 survey?
b. Market Drivers a. *J&J
c. Food and Drug Administration b. Novartis
d. Traditional Marketing c. Pfizer
d. AstraZeneca
48. A factor that will move a potential buyer 56. 4 C's of marketing includes the
to become an actual buyer. following, except.
a. Pharmaceutical Marketing a. *Concept
b. *Market Drivers b. Consumer
c. Food and Drug Administration c. Cost
d. Traditional Marketing d. Convenience
57. This Philippine law was legislated by the
49. The main regulatory body for government in order to make drugs
pharmaceutical regulations in the more affordable and accessible
country. particularly for the poor.
a. Pharmaceutical Marketing a. RA 9502
b. Market Drivers b. *RA 6675
c. *Food and Drug Administration c. RA 10918
Ut Serve Est Amare

d. EO no. 821, s. 2009 66. A roadmap for introducing and

58. An act that provides cheaper and quality delivering your product or service to
medicines. potential customers.
a. *Marketing plan
a. *RA 9502
b. Paid marketing
b. RA 6675 c. Social marketing
c. RA 10918 d. Social media marketing
d. EO no. 821, s. 2009
67. This portion includes the types of
59. The company's most expensive actions the firm can take to reduce the
promotion tool that demand high degree differences between the planned and
of intellect and organization between the actual performance.
people. a. Target market
a. Counselling b. Marketing strategies
b. *Personal selling c. Evaluation
c. Merchandising d. *Control
d. Public Relation
68. This section details how the results of
60. A communication-based form of the marketing plan will be measured.
promotion that tries to give the company a. Target market
and product a good name. b. Marketing strategies
a. Counselling c. *Evaluation
b. Personal selling d. Control
c. Merchandising
d. *Public Relation 69. This type of marketing mix focuses on
61. Any paid form of non-personal new product offerings.
presentation and promotion of ideas. a. Products
a. Promotion Mix b. Price
b. Promotion c. Distribution
c. *Advertising d. *Promotion
d. Advertisement
62. Who are the main target of the 70. This is the value of every product and
promotion mix? services.
a. Home owners a. Products
b. Small scale consumers b. *Price
c. High end consumers c. Distribution
d. *Mass based consumers d. Promotion
e. AOTA
71. The material and service offered to each
63. Pharmacists' role in drug promotion are of the customer according to their
the following, except. demand.
a. Catalyst of information a. *Products
b. Center of the training b. Price
c. Drug counsellor c. Distribution
d. *Both a and b d. Promotion
e. Both b and c
64. A curve that describes the four stages of 72. Includes shipping the product offered to
a product. the customer.
a. Product Line a. Products
b. Price b. Price
c. Packaging c. *Distribution
d. *Product Life Cycle d. Promotion
65. A marketing activity of creativity 73. This marketing practice have shown
designing and producing the appropriate significant increase in new prescriptions
container or wrapper for a drug product. for promoted drugs.
a. Product Line a. Detailing
b. Price b. *Samples
c. *Packaging c. Educational and Promotional
d. Product Life Cycle meetings
Ut Serve Est Amare

d. Journal and Web advertisements 80. What is the competitive advantage used
e. Direct-to-consumer advertising by Watsons Drug?
a. Cost Leadership
74. Are standard promotional techniques b. *Differentiation
that provide an important source of c. Focus
revenue for medical journals. d. Management
a. Detailing
b. Samples 81. The objective is to become the lowest-
c. Educational and Promotional cost producer.
meetings a. *Cost Leadership
d. *Journal and Web b. Differentiation
advertisements c. Focus
e. Direct-to-consumer advertising d. Cost-focus
e. Differentiation-focus
75. Meetings of industry-paid physicians
that discuss the use of particular drugs. 82. A strategy states that company's
a. Detailing products or services are differentiated
b. Samples from that of its competitors.
c. *Educational and Promotional a. Cost Leadership
meetings b. *Differentiation
d. Journal and Web advertisements c. Focus
e. Direct-to-consumer advertising d. Cost-focus
e. Differentiation-focus
76. These ads have encouraged one-third
of respondents to speak to their doctors 83. This is crucial to customers satisfaction
about the promoted drug and one-fifth to which involves the providing sevice and
request the prescription. behavior.
a. Detailing a. Price
b. Samples b. Promotion
c. Educational and Promotional c. Physical Evidence
meetings d. *People
d. Journal and Web advertisements
e. *Direct-to-consumer advertising 84. It includes all of the activities marketers
undertake to inform consumers about
77. This marketing approach refers to face- their products and to encourage
to-face promotional activities directed potential customers to buy these
toward physicians and pharmacy products.
directors. a. Price
a. *Detailing b. *Promotion
b. Samples c. Physical Evidence
c. Educational and Promotional d. People
meetings
d. Journal and Web advertisements 85. The complete bundle of benefits or
e. Direct-to-consumer advertising satisfactions that buyers perceive they
will obtain if they purchase the product.
78. What is the competitive advantage used a. *Product
by Mercury Drug? b. Process
a. *Cost Leadership c. Place
b. Differentiation d. Price
c. Focus
d. Management 86. Where customers buy a product, and
the means of distributing your product.
79. What is the competitive advantage used a. Product
by The Generics Pharmacy? b. Process
a. Cost Leadership c. *Place
b. Differentiation d. Price
c. *Focus 87. The amount the consumer must
d. Management exchange to receive the offering.
a. Product
b. Process
Ut Serve Est Amare

c. Place b. *Situational analysis

d. *Price c. SWOT analysis
d. Marketing objectives
88. A strategy which is directed towards
attracting a huge portion of the 96. This gives insight into how your
audience. company ranks up against competitors.
a. Mass Marketing a. Executive summary
b. Promotion Marketing b. Situational analysis
c. Advertising Marketing c. *SWOT analysis
d. Wholesale Marketing d. Marketing objectives
89. This technique helps a company 97. This type of marketing plan includes
understand its target market and Facebook.
competition, the impact and results of a. Marketing plan
marketing decisions, and it provides b. Paid marketing
direction for future initiatives. c. Social marketing
a. Marketing plan d. *Social media marketing
b. Paid marketing
c. Social marketing 98. A brief summary of the main goals and
d. Social media marketing recommendations.
a. *Executive summary
90. This type of marketing plan includes b. Situational analysis
Advertising. c. SWOT analysis
a. Marketing plan d. Marketing objectives
b. *Paid marketing
c. Social marketing 99. This simply defines a matter of deciding
d. Social media marketing where you want to be and when you
want to get there.
91. A marketing plan that includes a. Executive summary
campaigns used over a designated b. Situational analysis
period. c. SWOT analysis
a. *Time period marketing d. *Marketing objectives
b. Content marketing
c. New product marketing 100. Outlines the broad marketing logic
d. Social marketing and the specifics of target markets,
positioning, market expenditure levels,
92. A plan to showcase a product launch. and strategies for each marketing mix
a. Time period marketing elements.
b. Content marketing a. Target market
c. *New product marketing b. *Marketing strategies
d. Social plans c. Evaluation
d. Control
93. A marketing plan which uses original
content to showcase a product or “Whatever you do, do it from the heart for
service the Lord and not for people.
a. Time period marketing Colossians 3:23-24
b. *Content marketing
c. New product marketing *****
d. Social marketing
94. New product marketing is also known

as?
a. Time period marketing
b. Content marketing Prepared by:
c. Social media marketing
d. *Service marketing
95. This section describes where your

company stands at the moment in time.
a. Executive summary Ma. Mickaela B. Angeles, RPh
Ut Serve Est Amare

Assistant Instructor, BS Pharmacy Program
Reviewed and Noted by:
Mairre Louie D. Punsalan, RPh, MSc cand

OIC, BS Pharmacy Program Head
Recommending Approval:
ANGELYN T. SALUNGA, RMT, MSN, DrPH cand

Academic Head
Approved by:
DR. MA. CARMELA B. BRIONES-DIAZ, RN, MAED

Vice President for Academic Affairs
Ut Serve Est Amare

MKT 131 Answered

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

MKT 131 Answered

Uploaded by

Copyright:

Available Formats

COLLEGE OF OUR LADY OF MT.

FINAL EXAMINATION IN PHARM131

8. Pricing strategy wherein a fixed

2. Used by large companies when selling 9. Pricing objectives is towards the

Ut Serve Est Amare

relations a company uses to pursue its d. Selective Distribution

Ut Serve Est Amare

Ut Serve Est Amare

43. The smaller or even larger firms in the d. Traditional Marketing

Ut Serve Est Amare

d. EO no. 821, s. 2009 66. A roadmap for introducing and

Ut Serve Est Amare

Ut Serve Est Amare

c. Place b. *Situational analysis

94. New product marketing is also known

95. This section describes where your

Ut Serve Est Amare

Assistant Instructor, BS Pharmacy Program

Reviewed and Noted by:

Mairre Louie D. Punsalan, RPh, MSc cand

ANGELYN T. SALUNGA, RMT, MSN, DrPH cand

DR. MA. CARMELA B. BRIONES-DIAZ, RN, MAED

Ut Serve Est Amare

You might also like