PRINCIPLES OF MARKETING

FIRST SEMESTER, SECOND QUARTER

COVERAGE d. resellers
 Products 4. These are members of marketing channel which
o Types of Goods & Services involves acquiring and using funds to cover the cost.
o Levels of Product a. information
o Classification of Products b. establishing contact
o Product Life Cycle c. negotiation
 Price d. financing
o Product Cost Estimation 5. Which of the following refers to how much a product
o Factors to Consider in Pricing cost to manufacture?
o Varied Pricing Strategies a. product
 Place b. fixed cost
o Members of the Marketing Channel c. price
o Levels of Marketing Channel d. variable cost
o Marketing Intermediaries 6. These are members of marketing channel which
o Types of Product Distribution involves reaching an agreement on price and terms.
o Supply Chain Management Decisions a. matching buyers
o Supply Management Flow b. establishing contact
 Promotion c. negotiation
o 5 Major Tools & Examples of Each d. financing
o Advantages & Disadvantages 7. Which pricing strategies appeals to customers’ ideas
o Styles of Advertising regarding affordability and value?
o Media & Techniques in Advertising a. psychological pricing
o Promotional Mix Strategies b. location-based pricing
 Marketing Process c. target return pricing
o Steps of Marketing Planning d. promotional pricing
o Planning Phase 8. Which pricing strategy involves setting a high price
o Marketing Analysis for a product to gain as much profit?
o SWOT & PEST Analysis a. market penetration
o Implementation Phase b. location-based pricing
o Product Decisions c. market skimming
o Control Phase d. promotional pricing
o Annual Plan Control 9. What type of product that consumers do not know
o Marketing Plan about or knows but not normally think of buying?
a. shopping product
REVIEW TIME! b. convenience product
1. What distribution type, used mostly by fast-moving c. unsought product
consumer goods? d. industrial product
a. exclusive distribution 10. Which goods may not necessarily be used in
b. intensive distribution creating products but are important in the daily
c. selective distribution operations of business?
d. supply distribution a. equipment
2. Which of the following activities refers to those b. supplies
selling bulk products to other business or vendors? c. finished product
a. distributors d. raw materials
b. wholesalers 11. What refers to tangible characteristics including
c. retailers features & packaging?
d. resellers a. actual product
3. Which of the following activities refers to those b. core product
selling bulk products mostly from producers? c. augmented product
a. distributors d. real product
b. wholesalers
c. retailers
12. Which of the following tangible or intangible that is 20. It presents a vital information in marketing plan.
being offered of the market for attention, acquisition, a. study background
use, or consumption? b. marketing strategies
a. price c. executive summary
b. product d. marketing objectives
c. place 21. What part of marketing analysis which involve
d. services consumer behavior?
13. Which pricing strategy involves a temporary a. market trends
reduction in the selling price of product in order to b. customer
induce trial or to encourage repeat purchase? c. customer segments
a. market skimming d. market trends
b. location-based pricing 22. Which one refers to targets which are achieved
c. target return pricing within a shorter period?
d. promotional pricing a. mission
14. Which pricing strategies that allows a product b. goals
manufacturer to recover a certain portion of his/her c. objectives
investment every year? d. vision
a. mark up pricing 23. Which of the following part of control phase hat
b. marginal pricing evaluate customer orientation?
c. target return pricing a. marketing audit
d. promotional pricing b. market effectiveness review
15. This refers to management of the flow of goods and c. strategic control
services and includes all processes. d. efficiency control
a. supply chain 24. Which of the following belong to planning phase?
b. supply chain management a. mission and objective
c. distribution channel b. segmentation
d. marketing channel c. positioning
16. These are members of marketing channel which d. implementation
involves gathering and distributing marketing 25. Which promotional strategy that calls for spending
intelligence information. a lot of advertising and consumer promotion?
a. information a. direct strategy
b. establishing contact b. push strategy
c. negotiation c. sales strategy
d. financing d. pull strategy
17. Which pricing strategy designed to simplify a 26. What execution styles idealize or exaggerated
consumer’s buying decision? effects of products?
a. predatory pricing a. lifestyle
b. price lining b. fantasy
c. market skimming c. slice of life
d. promotional pricing d. musical
18. Which pricing strategies based on proximity and the 27. Which of the following is not part of personal
quality of the area in setting prices? selling?
a. psychological pricing a. sales
b. location-based pricing b. trade shows
c. target return pricing c. discounts
d. promotional pricing d. product demonstrations
19. Which of the following tools involved direct 28. Which pricing strategies set a low price for a new
communications with targeted individual consumers? product to attract many buyers and a large market
a. advertising share?
b. direct marketing a. mark up pricing
c. public relation b. market penetration pricing
d. personal selling c. target return pricing
d. promotional pricing
29. Which of the following factors in pricing decisions 37. Which of the goods are bought by individuals and
is not part of internal factors? organizations for further processing?
a. cost a. consumer products
b. market demand b. industrial products
c. marketing objectives c. convenience products
d. marketing mix d. shopping products
30. Which pricing strategy involves the firm pricing its 38. In which of the following product stages are sales
product lower that unit variable cost, initially resulting in lo?
short term losses? a. growth
a. market skimming b. decline
b. predatory pricing c. introduction
c. marginal pricing d. maturity
d. promotional pricing 39. What do you call the course of a product’s sales
31. Which of the following represents a company to and profits over its lifetime?
convince buyers to purchase their products? a. product sales
a. distributors b. product stages
b. wholesalers c. product life cycle
c. agents d. product development
d. retailers 40. Which of the following factors in pricing decisions
32. Which of the following statements is not true about is not part of external factors?
public relations? a. competition
a. Public relations are cheaper than advertising. b. organizational considerations
b. Public relations can build up a corporate good c. environmental factors
image. d. government policies
c. Public relations can have a strong impact on
public awareness.
d. Public relations can provide information that
may lead to a purchase.
33. In which of the following promotions does it reflect
when a company sponsor a charity event?
a. sales promotion
b. public relation
c. advertising
d. personal selling
34. Which of the following tools is the most expressive
among the different types of promotion?
a. advertising
b. direct marketing
c. public relation
d. personal selling
35. Which of the following parts of control phase that
evaluate activities and determine where company is
taking advantage?
a. marketing audit
b. annual plan control
c. strategic control
d. efficiency control
36. Which pricing strategies involves settings prices
that match those of rival products in the market, usually
those that are popular or well known?
a. predatory pricing
b. marginal pricing
c. competitive pricing
d. promotional pricing