1. company overview UGG sells agricultural goods globally and offers business services to farmers from its base in Winnipeg, Manitoba. It was established in 1906 as a cooperative owned by farmers, and in 1993 it went public by listing on the Toronto and Winnipeg stock markets. Information on the stock price of UGG since coming public is shown in Figure 1. Despite being a publicly traded firm, UGG still has some farmer cooperative roots. Members and stockholders together make up the corporation. The cooperative's members (farmers) immediately joined the new company at the time of the initial public sale, and they also got restricted voting common shares (thus making them both members and shareholders of the new organization). If a person conducts a certain volume of business with the firm but is not yet a member, they are eligible to apply. Non-members might become shareholders through the initial public offering and future equity offers. Members do have control rights, even if they are not eligible to receive a portion of the company's profits or distributions (unless they are also shareholders). 12 of the 15 directors of UGG must be "members" chosen by delegates who represent members from diverse geographical regions. 2. Risk mitigation Three different plans were available to lessen the danger. Retention One strategy was to carry on as normal and avoid making any attempts to lessen their exposure to the elements. As was previously mentioned, this strategy left their profitability vulnerable to significant fluctuations brought on by changing weather. This unpredictability had a number of drawbacks. First, UGG had made significant expenditures in storage facilities and expected to do so going forward (grain elevators). The business would be able to avoid the expenses related to soliciting outside capital if it could finance these capital expenditures with internally produced money. In addition, if the company kept the weather risk and external capital was required, the interest rate on the borrowed money would probably be greater. Second, due to the unpredictability of its cash flows, UGG had to keep back extra equity capital to protect itself from unforeseenly weak cash flows in any given year. Reduced weather risk would allow the company to finance more of its operations with debt without having to pay higher yields, giving it access to more interest tax shelters. Third, despite the fact that a large portion of UGG's present business may be categorized as a commodity industry, the company made an effort to set itself apart from rivals by developing items with recognizable brand names and offering ongoing customer services. The company might better define itself as a business that suppliers and consumers could rely on for service and high-quality products for many years if its cash flows were stable. Moreover, as the agricultural goods market adapted to scientific advancements, the significance of supplier and customer connections was projected to rise in the years to come. Analysts expected that during the following ten years, food manufacturers will want certain genetically modified crops, necessitating the planting of particular seeds by farmers. A network of information, storage facilities, and transportation systems would be necessary to coordinate these operations between farmers and food producers. UGG considered itself to be a supplier of these middlemen services. The expense of moving the weather risk to someone else was the main benefit of keeping it. Furthermore, given that most investors could readily diversify themselves against weather risk, Mike and Peter were unsure that the capital markets would reward the company for removing it. Weather derivatives Weather derivatives were a relatively new risk management technique in the late 1990s. Companies like Enron marketed these contracts in the over-the-counter (OTC) market. To fit the particular requirements of the customer, a contract might be customized along a variety of axes. For instance, one or a combination of meteorological factors, such as average temperature, rainfall, snowfall, a heat index, or the number of heating or cooling degree days, might be the underlying variable influencing the payoffs. A put option, a call option, a swap, or a mix of these structures might all be examples of the payout structure. An illustration of how UGG can perhaps make use of a weather derivative is shown in Exhibit 13. Let's say UGG's anticipated gross profit followed the pattern shown, based on Willis' estimate of the sensitivity of agricultural yields to weather and the sensitivity of gross profit to crop yields. The horizontal axis measures a weather index, which is equivalent to a weighted average of different temperature and precipitation measures in western Canada. The vertical axis represents predicted gross profit. Because crop yields rise with the index, UGG should expect higher gross profits as a result of higher grain and seed shipments. The picture makes the straightforward assumption that there is a linear connection between gross profit and the weather index. A derivative contract that pays UGG money when the weather index is low would serve as a hedge since low values of the weather index correlate to low predicted profits for UGG. Although it was possible, using derivatives to offset their weather risk had a number of drawbacks. Even though Willis had conducted a thorough research of how the weather affected UGG's gross profit, the analysis's findings still needed to be transformed into the ideal contract structure. In other words, it would be necessary to provide the underlying weather index that determined the derivative contract's payment. The success of the derivative contract in mitigating UGG's risk would then need to be evaluated. UGG would then need to get pricing bids in a market with not many competitors. The Idea of an Insurance Contract Mike McAndless and Peter Cox came up with a different solution to the firm's weather risk while discussing the weather study. They were aware that weather was crucial since it had an impact on the shipments of grain made by UGG. As a result, they pondered if they might create an insurance agreement that would compensate UGG when its grain supplies were unusually low. The moral hazard issue with such a contract is the obvious one. Grain shipments are also influenced by UGG's pricing and service. Using industry-wide grain shipments as the variable to initiate payments to UGG was one approach to this issue. According to the likelihood that industry shipments and UGG's shipments are highly associated, there is little basis risk. UGG would also have little impact on the value of shipments made by the whole business because to its small market share, which would considerably lessen the moral hazard issue. Mike and Peter also debated the idea of combining UGG's existing insurance coverage with grain volume coverage. For various conventional risk exposures, UGG now offers a variety of insurance policies. They, for instance, bought a number of insurance policies to cover their property exposures (such as a boiler and machinery policy to cover losses on machinery and equipment) and liability insurance to cover their exposure to tort liability (e.g, environmental impairment liability). Each insurance had a different retention percentage and coverage cap. UGG might substitute the separate deductibles and limitations with an overall yearly aggregate deductible and limit that would apply to all or a subset of losses, including grain volume losses, by combining its numerous coverages under a single policy. Mike gave Willis a call and requested them to look into the idea of setting up an insurance contract on grain shipments for the business. Willis then got in touch with a number of significant commercial insurers, including Swiss Re New Markets, a subsidiary of the large reinsurer Swiss Re. This New York-based organization designed novel risk financing contracts for business companies.
Risk management for weather-sensitive industries- Many businesses and industries face risk due to changes in weather conditions, such as energy companies, agriculture, manufacturing, construction, and tran